Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Zodia Custody

🔹 Location: London, England, United Kingdom

🔹 Job Type: Full-Time, Hybrid (On-site)

🔹 Category: Marketing

🔹 Date Posted: June 20, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: On-site with remote flexibility

🚀 Job Overview

Key aspects of this role include:

• Growing as a true marketing generalist in a fast-paced, international environment
• Supporting and executing across the full B2B marketing spectrum – from content and social to digital, brand, PR, campaigns, and events
• Working closely with cross-functional teams, business development, product, and external agencies
• Amplifying the brand and building awareness internationally

ASSUMPTION: This role requires a versatile marketing professional who can adapt to a dynamic environment and thrive in a high-growth, international setting.

📋 Key Responsibilities

✅ Create and manage thought leadership, blog posts, social media formats, website copy, and sales collateral in collaboration with cross-functional teams

✅ Manage and grow Zodia Custody's presence on LinkedIn and other digital platforms

✅ Support the coordination of announcements and press outreach for PR and communications

✅ Assist in the planning and execution of in-person and virtual events

✅ Contribute to campaign creation and performance tracking

✅ Maintain a consistent, professional brand voice across all touchpoints

ASSUMPTION: This role involves a mix of strategic planning and hands-on execution, requiring strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years of marketing experience in financial services or technology, with bonus exposure to crypto or blockchain

Required Skills:

• Strong written and verbal communication skills; comfortable creating content
• A proactive, self-starting attitude – not afraid to roll up sleeves and get things done
• Hands-on exposure to marketing tools (e.g., HubSpot, CMS, Canva, etc.)
• A team player who thrives in a fast-paced, high-growth, and international environment

Preferred Skills:

• Experience with digital marketing and social media management tools
• Familiarity with the crypto or blockchain industry

ASSUMPTION: Candidates should have a solid foundation in marketing principles and be eager to learn and adapt in a rapidly evolving industry.

💰 Compensation & Benefits

Salary Range: £45,000 - £65,000 per annum (Based on industry standards for mid-level marketing roles in London)

Benefits:

• Competitive employer contribution pension scheme
• Private health care
• Critical Illness cover
• Life Insurance
• Flexible bank holidays

Working Hours: Full-time, typically 40 hours per week, with flexible remote work options

ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in London, considering the experience required and the company's size.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically focused on digital assets and crypto custody

Company Size: 51-200 employees (According to LinkedIn)

Founded: 2020

Company Description:

• Zodia Custody is an institution-first digital assets platform backed by Standard Chartered, in association with Northern Trust, SBI Holdings, National Australia Bank, and Emirates NBD
• It enables institutional investors around the globe to realize the full potential of the digital assets future – simply, safely, and without compromise
• Operates under registrations and authorizations granted by the Financial Conduct Authority, Central Bank of Ireland, Commission de Surveillance du Secteur Financier, and Hong Kong Companies Registry

Company Specialties:

• Crypto Custody
• Digital Assets
• Institutional Investors

Company Website: https://www.zodia-custody.com

ASSUMPTION: Zodia Custody is a well-funded, rapidly growing startup in the digital assets space, offering competitive benefits and the opportunity to work with high-profile partners.

📊 Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: This role reports directly to the Head of Marketing

Work Arrangement: Hybrid (On-site with remote flexibility)

Growth Opportunities:

• Potential to grow within the marketing team as the company expands
• Opportunities to work on high-impact projects and collaborate with cross-functional teams
• Chance to gain experience in the fast-growing digital assets industry

ASSUMPTION: This role offers strong growth potential as Zodia Custody continues to expand and solidify its position in the digital assets space.

🌍 Location & Work Environment

Office Type: Hybrid (On-site with remote flexibility)

Office Location(s): London, England, United Kingdom

Geographic Context:

• London is a major global financial hub, providing ample networking opportunities
• The city offers a vibrant cultural scene and excellent work-life balance
• Zodia Custody's office is centrally located, making it easily accessible by public transportation

Work Schedule: Full-time, typically 40 hours per week, with flexible remote work options

ASSUMPTION: The hybrid work arrangement allows for a good balance between in-person collaboration and remote work flexibility.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the Head of Marketing to discuss the role and company in more detail
• Final interview with key stakeholders to assess the candidate's fit within the team and company

Key Assessment Areas:

• Candidates' understanding of the digital assets industry and Zodia Custody's mission
• Candidates' marketing skills and experience, with a focus on content creation and campaign management
• Candidates' ability to thrive in a fast-paced, high-growth environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Demonstrate your understanding of the digital assets industry and Zodia Custody's unique value proposition
• Showcase your creativity and ability to think strategically about marketing campaigns

ATS Keywords: Marketing Manager, Digital Marketing, Content Creation, Social Media, PR, Events, Campaign Management, Brand Building, Financial Services, Crypto, Blockchain

ASSUMPTION: Zodia Custody's interview process is designed to assess candidates' cultural fit, marketing skills, and strategic thinking, with a focus on the digital assets industry.

🛠️ Tools & Technologies

• HubSpot
• CMS (Content Management System)
• Canva
• LinkedIn
• Other marketing and project management tools (specific tools may vary)

ASSUMPTION: Candidates should have hands-on experience with marketing tools and be comfortable learning new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Excellence
• Client Focus

Work Style:

• Proactive and self-starting
• Adaptable and comfortable with change
• Strong communication and collaboration skills
• Ability to work independently and manage multiple projects simultaneously

Self-Assessment Questions:

• Do I thrive in a fast-paced, high-growth environment?
• Am I comfortable working with cross-functional teams and external agencies?
• Do I have strong written and verbal communication skills, with a knack for creating engaging content?

ASSUMPTION: Zodia Custody values candidates who are proactive, adaptable, and strong communicators, with a passion for the digital assets industry and a commitment to excellence.

⚠️ Potential Challenges

• The fast-paced, high-growth environment may require candidates to adapt quickly and manage multiple projects simultaneously
• The role involves working with cross-functional teams and external agencies, which may require strong collaboration and communication skills
• The digital assets industry is rapidly evolving, and candidates must be comfortable learning new tools and technologies as needed
• The role may require occasional travel to attend industry events or meet with clients

ASSUMPTION: While this role presents unique challenges, it also offers significant opportunities for growth and learning in the fast-growing digital assets industry.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong understanding of the digital assets industry and its unique challenges and opportunities
• Candidates should be comfortable working in a startup environment, with a focus on innovation and growth
• This role offers the opportunity to work with high-profile partners and gain experience in a rapidly expanding industry

ASSUMPTION: This role is unique in its focus on the digital assets industry and offers candidates the chance to work at the intersection of finance and technology.

📝 Sample Projects

• Developing a comprehensive content marketing strategy to raise awareness of Zodia Custody's services among institutional investors
• Managing a social media campaign to promote Zodia Custody's thought leadership in the digital assets space
• Planning and executing a virtual event to showcase Zodia Custody's innovative custody solutions

ASSUMPTION: These sample projects illustrate the breadth of responsibilities and the strategic, hands-on nature of the Marketing Manager role at Zodia Custody.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth trajectory and plans for expansion in the digital assets space?
• How does the marketing team collaborate with other departments, such as business development and product, to achieve our goals?
• What are the key priorities for this role in the first 90 days?
• How does Zodia Custody support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your past marketing campaigns and their outcomes
• Follow up with the hiring manager after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.