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Marketing Manager

AZ Recruitment
Full-time
On-site
Northampton, Northamptonshire, United Kingdom
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Manager

πŸ”Ή Company: AZ Recruitment

πŸ”Ή Location: Northampton, Northamptonshire, United Kingdom

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 22, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site (Remote OK)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing comprehensive marketing strategies for the accounting industry
  • Leading and managing a small marketing team
  • Creating and optimizing digital marketing campaigns
  • Collaborating with internal teams to produce high-quality content
  • Conducting market research and analyzing trends
  • Organizing and participating in industry events

ASSUMPTION: This role requires a strong understanding of marketing principles and the specific needs of the accounting industry. The ideal candidate will be innovative, data-driven, and passionate about delivering impactful marketing campaigns.

πŸ“‹ Key Responsibilities

βœ… Develop and implement comprehensive marketing strategies tailored to the accounting industry

βœ… Manage and oversee the marketing department, fostering a collaborative and innovative atmosphere

βœ… Create and optimize digital marketing campaigns across various platforms including social media, email, and PPC

βœ… Collaborate with internal teams to produce high-quality content that engages our target audience and showcases our expertise

βœ… Conduct market research to identify trends and insights, adjusting strategies to capitalize on opportunities

βœ… Measure and report on the performance of all marketing campaigns, using data to inform decision-making and strategy adjustments

βœ… Organize and participate in industry events, webinars, and conferences to promote the AZ Recruitment brand and generate leads

ASSUMPTION: The role involves a mix of strategic planning, hands-on campaign management, and team leadership. The successful candidate will be comfortable wearing multiple hats and adapting to the dynamic nature of marketing.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or related field; MBA preferred

Experience: Minimum of 5 years of experience in a marketing management role, preferably in the accounting or professional services sector

Required Skills:

  • Proven track record of successful marketing campaigns, with experience in both digital and traditional marketing
  • Strong understanding of marketing principles, customer behavior, and data analysis
  • Excellent written and verbal communication skills, with the ability to craft compelling messaging
  • Leadership skills with experience managing and developing a marketing team
  • Familiarity with marketing automation tools, analytics software, and content management systems

Preferred Skills:

  • Experience in the accounting or professional services sector
  • Fluency in additional languages

ASSUMPTION: While experience in the accounting or professional services sector is preferred, a strong marketing background and a willingness to learn the industry specifics can make up for this.

πŸ’° Compensation & Benefits

Salary Range: Β£45,000 - Β£60,000 per annum (Based on industry standards for a Marketing Manager with 5-10 years of experience in the UK)

Benefits:

  • Private Healthcare Plan
  • Pension Plans
  • Life Assurance
  • Leave Package
  • Work From Home
  • Training & Development
  • Employee Assistance Programme - Counseling
  • Childcare Voucher Scheme
  • Company Vehicle
  • Stock Option Plan

Working Hours: Full-time (37.5 hours per week, Monday to Friday)

ASSUMPTION: The salary range is an estimate based on industry standards for a Marketing Manager with 5-10 years of experience in the UK. The actual salary may vary depending on the candidate's skills and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Recruitment (Accounting sector)

Company Size: Medium (Based on the number of job openings and employee benefits)

Founded: 2010 (Based on LinkedIn data)

Company Description:

  • AZ Recruitment is a leading recruitment agency specializing in the accounting industry
  • They aim to connect top talent with exceptional opportunities in the field of accounting
  • The company values innovation, data-driven decision making, and delivering impactful marketing campaigns

Company Specialties:

  • Accounting recruitment
  • Marketing and branding in the recruitment industry
  • Building relationships with clients and candidates

Company Website: https://www.azrecruitment.co.uk/

ASSUMPTION: AZ Recruitment is a medium-sized company with a focus on the accounting industry. They value innovation and data-driven marketing to enhance their brand visibility and attract high-quality candidates and clients.

πŸ“Š Role Analysis

Career Level: Mid-level to Senior (Based on experience requirements)

Reporting Structure: The Marketing Manager will report directly to the Managing Director and oversee a small marketing team

Work Arrangement: On-site with remote work flexibility

Growth Opportunities:

  • Potential career progression to a Head of Marketing or similar role
  • Opportunities to expand skills and knowledge in the accounting industry
  • Possibility to lead and develop a team

ASSUMPTION: This role offers growth opportunities in terms of career progression, skill development, and team leadership. The successful candidate will have the chance to make a significant impact on the company's marketing efforts and contribute to its growth.

🌍 Location & Work Environment

Office Type: Modern office with collaborative workspaces

Office Location(s): Northampton, Northamptonshire, United Kingdom

Geographic Context:

  • Northampton is located in the East Midlands region of England
  • The city offers a mix of urban and rural environments, with easy access to major transportation links
  • Northampton has a growing economy with a strong presence in the logistics, finance, and technology sectors

Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM (with a 30-minute lunch break)

ASSUMPTION: The work environment at AZ Recruitment is collaborative and innovative, with a focus on data-driven decision making. The office is located in Northampton, offering a mix of urban and rural environments with easy access to major transportation links.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call with the HR department
  • Face-to-face interview with the Managing Director and a member of the marketing team
  • Final interview with the Managing Director

Key Assessment Areas:

  • Marketing strategy and planning
  • Campaign management and optimization
  • Team leadership and management
  • Communication and presentation skills
  • Industry knowledge and understanding of the accounting sector

Application Tips:

  • Tailor your resume and cover letter to highlight your marketing experience and any relevant experience in the accounting or professional services sector
  • Prepare examples of successful marketing campaigns you've led and the results you achieved
  • Research AZ Recruitment and the accounting industry to demonstrate your understanding of the company and its target market

ATS Keywords: Marketing Strategies, Digital Marketing, Content Creation, Event Management, Market Research, Data Analysis, Leadership, Communication, Collaboration, Budget Management, Campaign Optimization, Storytelling, Customer Behavior, Analytics Software, Marketing Automation, Content Management Systems

ASSUMPTION: The application process at AZ Recruitment is designed to assess the candidate's marketing skills, industry knowledge, and cultural fit. The interview process involves multiple stages, allowing the company to evaluate the candidate's qualifications and the candidate to learn more about the company and the role.

πŸ› οΈ Tools & Technologies

  • Marketing automation tools (e.g., HubSpot, Marketo)
  • Analytics software (e.g., Google Analytics, Adobe Analytics)
  • Content management systems (e.g., WordPress, Drupal)
  • Social media management tools (e.g., Hootsuite, Buffer)
  • Email marketing platforms (e.g., Mailchimp, Constant Contact)

ASSUMPTION: The successful candidate will be familiar with marketing automation tools, analytics software, and content management systems. They will also be comfortable learning and adapting to new tools as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Data-driven decision making
  • Collaboration
  • Accountability
  • Customer focus

Work Style:

  • Dynamic and fast-paced
  • Collaborative and team-oriented
  • Data-driven and results-focused
  • Adaptable and open to change

Self-Assessment Questions:

  • Do you thrive in a dynamic and fast-paced work environment?
  • Are you comfortable working collaboratively and leading a team?
  • Do you have a strong data-driven approach to marketing and decision making?
  • Are you open to learning and adapting to new tools and technologies?

ASSUMPTION: AZ Recruitment values innovation, data-driven decision making, and collaboration. The ideal candidate will be comfortable working in a dynamic and fast-paced environment, leading a team, and making data-driven decisions.

⚠️ Potential Challenges

  • Managing a small team with varying levels of experience and expertise
  • Balancing strategic planning with hands-on campaign management
  • Adapting to the unique needs and requirements of the accounting industry
  • Keeping up with the latest marketing trends and technologies

ASSUMPTION: The role of Marketing Manager at AZ Recruitment presents several challenges, including team management, balancing strategic and tactical responsibilities, and adapting to the specific needs of the accounting industry. The successful candidate will be comfortable navigating these challenges and finding creative solutions.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional marketing roles, this position requires a strong understanding of the accounting industry and its specific needs
  • While the role involves digital marketing, it also places a strong emphasis on traditional marketing channels and event management
  • Career progression opportunities may include roles such as Head of Marketing or Marketing Director within the recruitment industry

ASSUMPTION: This role differs from traditional marketing positions in its focus on the accounting industry and the balance between digital and traditional marketing channels. Career progression opportunities may include roles within the recruitment industry, such as Head of Marketing or Marketing Director.

πŸ“ Sample Projects

  • Developing and implementing a comprehensive marketing strategy for an accounting event
  • Creating and optimizing a PPC campaign to attract high-quality candidates to an accounting job listing
  • Conducting market research to identify trends and opportunities in the accounting industry

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for the Marketing Manager role at AZ Recruitment, from strategic planning to hands-on campaign management and market research.

❓ Key Questions to Ask During Interview

  • How does AZ Recruitment differentiate itself from other recruitment agencies in the accounting industry?
  • What are the biggest challenges facing the marketing team in the next 12 months, and how can this role address them?
  • How does AZ Recruitment support the professional development and growth of its marketing team members?
  • What is the company's approach to measuring and optimizing the performance of marketing campaigns?
  • How does the marketing team collaborate with other departments, such as sales and operations, to achieve company goals?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the company, its marketing challenges, and its approach to professional development and collaboration. They also provide an opportunity for the candidate to demonstrate their strategic thinking and problem-solving skills.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your marketing experience and any relevant experience in the accounting or professional services sector
  • Prepare examples of successful marketing campaigns you've led and the results you achieved
  • Research AZ Recruitment and the accounting industry to demonstrate your understanding of the company and its target market
  • Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.