Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Willow

🔹 Location: Seattle, WA, USA

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with flexible working arrangements

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing and PR strategies to support business goals and grow brand visibility
• Managing Willow's social media presence, particularly on LinkedIn, to ensure content is engaging, consistent, and aligned with business priorities
• Overseeing the maintenance and continuous improvement of the Willow website, including updates to content, layout, and performance, in collaboration with external vendors
• Partnering with sales, product, and leadership teams to create and maintain compelling marketing collateral and pitch decks
• Collaborating with internal stakeholders and managing external contractors to deliver quality outcomes on time
• Supporting and helping coordinate key marketing functions and events, including webinars, trade shows, and customer experiences
• Leading customer marketing initiatives to create case studies, coordinate testimonials, and develop campaigns to strengthen engagement

ASSUMPTION: This role requires a strategic yet hands-on approach to social media, content creation, and event support. The ideal candidate will have a passion for storytelling and shaping how Willow's brand shows up across digital and physical touchpoints.

📋 Key Responsibilities

✅ Develop and execute marketing and PR strategies to support business goals and grow brand visibility

✅ Write, edit, and review content across all channels—LinkedIn, blog, website, pitch decks, press releases, and customer materials

✅ Manage Willow's social media presence, particularly on LinkedIn, ensuring content is engaging, consistent, and aligned to business priorities

✅ Oversee the maintenance and continuous improvement of the Willow website, including updates to content, layout, and performance in collaboration with external vendors

✅ Partner with sales, product, and leadership teams to create and maintain compelling marketing collateral and pitch decks

✅ Collaborate with internal stakeholders and manage external contractors (e.g., designers, web developers, PR consultants) to deliver quality outcomes on time

✅ Support and help coordinate key marketing functions and events, including webinars, trade shows, and customer experiences

✅ Lead customer marketing initiatives, creating case studies, coordinating testimonials, and developing campaigns to strengthen engagement

✅ Track marketing performance metrics and present insights to inform strategy

ASSUMPTION: The successful candidate will have a proven track record in B2B marketing, strong copywriting and editing skills, and the ability to manage and grow a professional LinkedIn presence and other relevant digital platforms.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 5+ years of marketing and PR experience, ideally in a B2B technology or SaaS environment

Required Skills:

• Strong copywriting and editing skills, with the ability to simplify complex ideas into clear, compelling messaging
• Experience managing and growing a professional LinkedIn presence and other relevant digital platforms
• Familiarity with website CMS tools and marketing design platforms (e.g., Canva, Figma)
• Demonstrated ability to manage external contractors and creative vendors to deliver projects
• Strong project management skills with attention to detail and ability to juggle multiple priorities
• A collaborative, proactive, and adaptable mindset, excited by a dynamic and fast-paced scale-up environment

Preferred Skills:

• Experience with marketing automation tools (e.g., HubSpot, Marketo)
• Fluency in additional languages

ASSUMPTION: While a Bachelor's degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: $90,000 - $120,000 per year (Based on market research for Marketing Managers with 5-10 years of experience in the Seattle area)

Benefits:

• Flexible working arrangements (remote and/or hybrid)
• Parental leave
• Volunteer days (up to 3 days a year)
• Training opportunities through Willow Academy
• Discounts on shopping and services

Working Hours: Full-time, typically 40 hours per week, with flexible hours and the option to work remotely some days

ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in the Seattle area. Actual compensation may vary based on factors such as experience, skills, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focusing on Smart Buildings, Building Operations, and Digital Twins

Company Size: Willow is a mid-sized company with 201-500 employees, providing a dynamic and fast-paced work environment

Founded: 2017, with headquarters in Sydney, NSW, Australia, and offices in various locations around the world, including Seattle, WA, USA

Company Description:

• Willow is the leading AI-driven platform revolutionizing the built world by empowering organizations to reduce operational costs of buildings, improve sustainability outcomes, and dynamically optimize asset performance at scale
• Trusted by global leaders in various industries, Willow is redefining how the world manages and interacts with the built environment
• Willow offers a vibrant workplace that celebrates a rainbow of talents and perspectives, fostering an inclusive environment where all individuals are celebrated, and discrimination is left at the door

Company Specialties:

• Smart Buildings
• Building Operations
• Digital Twins
• Digital Engineering
• Digital Architecture
• Condition-Based Maintenance
• AI
• Data Integration
• Enterprise SaaS software

Company Website: willowinc.com

ASSUMPTION: Willow's focus on AI-driven technology and sustainability makes it an attractive employer for candidates interested in innovative and impactful work.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and advancement within the marketing department and the company as a whole

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and may have supervisory responsibilities for junior marketing team members or external contractors

Work Arrangement: Hybrid, with a mix of on-site and remote work, allowing for flexibility and a better work-life balance

Growth Opportunities:

• Potential career progression into senior marketing roles, such as Director of Marketing or VP of Marketing
• Opportunities to expand skills and knowledge through Willow Academy training programs
• Possibility to take on additional responsibilities or lead special projects as the company grows

ASSUMPTION: The successful candidate will have a growth mindset and be open to learning and adapting in a dynamic and evolving work environment.

🌍 Location & Work Environment

Office Type: Willow's Seattle office is a modern, collaborative workspace designed to foster creativity and productivity

Office Location(s): 1230 6th Ave, Floor 19, New York, NY 10020, USA

Geographic Context:

• Seattle, WA, USA, is a vibrant and diverse city with a strong tech industry and a high quality of life
• The office is located in the heart of the city, offering easy access to public transportation, restaurants, and cultural attractions
• The Pacific Northwest region is known for its natural beauty, with mountains, forests, and waterways nearby for outdoor recreation

Work Schedule: Full-time, typically 40 hours per week, with flexible hours and the option to work remotely some days

ASSUMPTION: The ideal candidate will be comfortable working in a hybrid environment and be able to balance on-site and remote work effectively.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team to discuss the role and assess cultural fit
• In-depth interview with the hiring manager (CMO) to evaluate skills and experience
• Final interview with key stakeholders to assess team dynamics and alignment with company values
• Background check and reference check (if applicable)

Key Assessment Areas:

• Marketing and PR skills, including strategy development, content creation, and social media management
• Project management abilities and attention to detail
• Collaboration and communication skills, both written and verbal
• Adaptability and problem-solving skills in a fast-paced, dynamic environment

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing and PR experience, as well as any achievements that demonstrate your skills and abilities
• Prepare examples of your work, such as marketing campaigns, social media content, or case studies, to showcase your skills and experience
• Research Willow's company culture and values to ensure a strong fit and alignment with your personal and professional goals

ATS Keywords: Marketing, PR, B2B Marketing, Content Creation, Social Media Management, Copywriting, Project Management, Customer Engagement, Event Coordination, Collaboration, Digital Marketing, Website Management, Stakeholder Management, Performance Metrics, Creative Communication, Adaptability

ASSUMPTION: The interview process may vary depending on the specific needs of the hiring team and the candidate pool. Applicants should be prepared for a thorough and comprehensive evaluation of their skills and experience.

🛠️ Tools & Technologies

• Website CMS tools (e.g., WordPress, Drupal)
• Marketing design platforms (e.g., Canva, Figma)
• Social media management tools (e.g., Hootsuite, Buffer)
• Marketing automation tools (e.g., HubSpot, Marketo)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The successful candidate will have experience with relevant marketing tools and be open to learning and adapting to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing cutting-edge technology and continuous learning
• Sustainability: Committing to environmental responsibility and social impact
• Collaboration: Fostering a culture of teamwork and mutual support
• Accountability: Taking ownership of tasks and responsibilities
• Integrity: Acting with honesty and transparency in all interactions

Work Style:

• Performance-driven: Focusing on results and continuous improvement
• Adaptable: Embracing change and learning from challenges
• Creative: Approaching problems with innovative and unconventional solutions
• Collaborative: Working effectively with diverse teams and stakeholders

Self-Assessment Questions:

• How do you align with Willow's values, and how have you demonstrated these values in your previous roles?
• How do you approach managing and growing a professional LinkedIn presence and other relevant digital platforms?
• Can you provide an example of a time when you had to adapt to a significant change or challenge in a marketing role, and how did you handle it?

ASSUMPTION: Willow places a strong emphasis on cultural fit and seeks candidates who align with their values and work style.

⚠️ Potential Challenges

• Managing multiple priorities and projects simultaneously in a fast-paced, dynamic environment
• Collaborating effectively with external contractors and vendors to deliver projects on time and within budget
• Adapting to changes in marketing strategies and priorities as the company grows and evolves
• Balancing on-site and remote work effectively in a hybrid work arrangement

ASSUMPTION: The successful candidate will be proactive, adaptable, and able to manage multiple priorities effectively in a dynamic work environment.

📈 Similar Roles Comparison

• Compared to other Marketing Manager roles, this position may require more hands-on involvement in content creation and social media management, as well as a greater emphasis on collaboration and adaptability
• Willow's focus on AI-driven technology and sustainability sets it apart from other companies in the software development industry, offering unique opportunities for growth and impact
• Career progression in this role may follow a path similar to other marketing professionals, with opportunities for advancement into senior marketing roles or related fields within the company

ASSUMPTION: Applicants should consider their personal and professional goals when evaluating this role and comparing it to similar positions in the industry.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new product or feature, including content creation, social media promotion, and event coordination
• Managing a website redesign project, including updates to content, layout, and performance, in collaboration with external vendors
• Creating a customer engagement campaign, including case studies, testimonials, and targeted email marketing, to strengthen customer relationships and drive growth

ASSUMPTION: The successful candidate will have experience with relevant marketing projects and be able to provide specific examples of their work and achievements.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department, and how this role fits into the broader organization?
• How does Willow support the professional development and growth of its marketing team members?
• Can you provide an example of a successful marketing campaign or initiative at Willow, and what made it effective?
• How does Willow approach work-life balance, and what resources are available to support employees in achieving this?
• What are the most significant challenges facing the marketing department in the coming months, and how can this role contribute to addressing them?

ASSUMPTION: Applicants should prepare thoughtful and insightful questions to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.lever.co/willowinc/235a7433-7f0e-452b-987b-b2e6ea741f15
• Tailor your resume and cover letter to highlight relevant marketing and PR experience, as well as any achievements that demonstrate your skills and abilities
• Prepare examples of your work, such as marketing campaigns, social media content, or case studies, to showcase your skills and experience
• Research Willow's company culture and values to ensure a strong fit and alignment with your personal and professional goals
• Follow up with the HR team one week after submitting your application to inquire about the status of your application and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.