Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Experience Senior Living

🔹 Location: Denver, Colorado, United States

🔹 Job Type: On-site

🔹 Category: Housing and Community Development

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: No

🚀 Job Overview

Key aspects of this role include:

• Driving brand growth and consistency across senior living communities
• Influencing brand strategy and executing marketing initiatives
• Collaborating with ESL leadership, community teams, and the NexCore Marketing Team
• Optimizing resource utilization and marketing effectiveness

ASSUMPTION: This role requires a strong understanding of the senior living industry and exceptional project management skills to succeed in a matrixed organization.

📋 Key Responsibilities

✅ Establish and maintain clear marketing brand standards for all five brands

✅ Serve as the central marketing lead for ESL, providing clear guidance to community teams on brand adherence and resources

✅ Act as the final approver for all items featuring the company logo

✅ Oversee the creation and distribution of branded collateral to maintain alignment with brand identity

✅ Integrate industry trends by using measurable branding strategies

✅ Leverage the CRM tools for integrated email drip campaigns to maintain brand consistency across all channels

✅ Develop and execute innovative brand strategies for new developments and markets to build excitement and attract attention

✅ Ensure a \"best-in-class\" marketing approach for new community openings

✅ Fully own and manage the look, feel, functionality, and effectiveness of the ESL website

✅ Continuously evaluate and improve the website for user experience, SEO performance, and alignment with branding goals

✅ Evaluate and oversee digital marketing spend, including SEO and paid advertising, ensuring campaigns deliver maximum ROI

✅ Provide actionable insights and manage digital marketing strategies to enhance online visibility and lead generation

✅ Set targeted goals for increasing web conversions, informed by inquiry-to-tour conversion benchmarks

✅ Work closely with ESL leadership and the NexCore Marketing Team to align marketing initiatives with organizational goals

✅ Foster strong relationships with community teams, ensuring marketing resources and support are readily available and effective

✅ Provide consistent updates and reporting on project statuses, outcomes, and budget utilization

✅ Act as the primary intake point for marketing requests, prioritizing, managing, and delegating tasks effectively

✅ Oversee the creation and execution of marketing collateral, leveraging technology and templates to reduce time and costs

✅ Collaborate with internal and external resources, including NexCore’s marketing team and vendors, to deliver on marketing needs

✅ Evaluate marketing efforts regularly and recommend strategies for continuous improvement by establishing goals based on sales cycle lengths and activities to yield move-ins

✅ Monitor the impact through CRM dashboards for real-time adjustments

✅ Manage the marketing budget effectively, reallocating resources as needed to optimize results

✅ Use historical data and predictive analytics from the CRM reporting to allocate budget efficiently across campaigns

✅ Explore cost-effective solutions, such as technology-driven templates, to streamline processes and reduce expenses

✅ Collaborate on PR initiatives as needed, working in partnership with the NexCore team

✅ Travel to communities quarterly to twice per year to provide hands-on support, training, and ensure alignment with marketing goals

✅ Stay updated on trends in the senior living industry and marketing best practices to maintain a competitive edge

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, or a related field

Experience: Proven experience in marketing management, with a strong understanding of brand standards, SEO, and digital marketing

Required Skills:

• Exceptional project management skills, including the ability to manage multiple priorities and deadlines
• Strong analytical skills, with the ability to interpret data and make informed decisions
• Excellent relationship-building and communication skills, with experience working in a matrixed environment
• Willingness to travel to senior living communities as needed
• Proficiency in marketing technologies and tools for creating, managing, and evaluating campaigns

Preferred Skills:

• Experience in the senior living industry

ASSUMPTION: Candidates with experience in the senior living industry may have a competitive advantage in understanding the unique aspects of marketing within this sector.

💰 Compensation & Benefits

Salary Range: $110,000 - $130,000 per year

Benefits:

• Medical
• Dental
• Vision
• STD/LTD
• Life
• Voluntary Life
• 401k with Employer Matching
• Paid Holidays
• Up to 20 days PTO in the first three years

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role with 5-10 years of experience in the Denver area.

📌 Applicant Insights

🔍 Company Context

Industry: Housing and Community Development, with a focus on senior living communities

Company Size: 11-50 employees, which means applicants can expect a mid-sized company culture with opportunities for close collaboration and growth

Founded: 2021, with a mission to disrupt the experience of aging by providing world-class healthcare and the best quality of life possible for residents

Company Description:

• Experience Senior Living, a division of NexCore Group, builds and manages senior living communities
• Driven by resident experience, world-class healthcare, and providing the best quality of life possible
• Committed to breaking the stigma of traditional senior living experiences

Company Specialties:

• Senior living
• Independent living
• Assisted Living
• Memory Care
• Senior housing
• Senior living communities

Company Website: experiencesrliving.com

ASSUMPTION: Experience Senior Living is a growing company with a strong focus on resident experience and innovation in the senior living industry.

📊 Role Analysis

Career Level: Mid-level marketing management role with opportunities for growth and impact

Reporting Structure: This role reports directly to the leadership team at Experience Senior Living and collaborates closely with community teams and the NexCore Marketing Team

Work Arrangement: On-site, with quarterly to bi-annual travel to senior living communities

Growth Opportunities:

• Expanding marketing efforts across new developments and markets
• Developing expertise in senior living industry trends and best practices
• Potential career progression into leadership roles within the marketing department or the broader organization

ASSUMPTION: This role offers significant growth potential as Experience Senior Living continues to expand and innovate within the senior living industry.

🌍 Location & Work Environment

Office Type: On-site, with opportunities for remote work when traveling to senior living communities

Office Location(s): 1550 Market Street, 200, Denver, CO 80237, US and 9495 Atlee Rd, Mechanicsville, Virginia 23116, US

Geographic Context:

• Denver, Colorado: A vibrant city with a growing job market, a high quality of life, and numerous cultural attractions
• Mechanicsville, Virginia: A small town with a low cost of living, a tight-knit community, and proximity to Richmond, Virginia

Work Schedule: Full-time, with flexible hours and the opportunity to work from home when traveling to senior living communities

ASSUMPTION: Applicants should be comfortable with occasional travel and flexible work arrangements to support the needs of senior living communities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interview with the hiring manager and/or team members
• Final interview with senior leadership

Key Assessment Areas:

• Marketing expertise and industry knowledge
• Project management skills and ability to multitask
• Communication and collaboration skills
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Demonstrate your understanding of the senior living industry and Experience Senior Living's mission
• Prepare examples of marketing campaigns or projects you've managed, with an emphasis on results and impact

ATS Keywords: Marketing Manager, Senior Living, Brand Management, Digital Marketing, SEO, Project Management, CRM, Marketing Technologies

ASSUMPTION: Applicants should focus on demonstrating their marketing expertise, industry knowledge, and ability to manage multiple projects simultaneously in their application materials.

🛠️ Tools & Technologies

• CRM tools (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• SEO tools (e.g., Google Analytics, SEMrush)
• Design tools (e.g., Adobe Creative Suite, Canva)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Applicants should have experience with a variety of marketing tools and technologies, with a focus on CRM, marketing automation, and SEO platforms.

👔 Cultural Fit Considerations

Company Values:

• Resident-centered
• Innovative
• Collaborative
• Accountable
• Empowering

Work Style:

• Results-driven
• Adaptable
• Team-oriented
• Data-informed
• Proactive

Self-Assessment Questions:

• How do you prioritize and manage multiple projects simultaneously?
• Can you provide an example of a time when you successfully integrated industry trends into a marketing campaign?
• How do you ensure brand consistency across various marketing channels and touchpoints?

ASSUMPTION: Applicants should be able to demonstrate their alignment with Experience Senior Living's values and work style in their application materials and interviews.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Balancing the needs of various stakeholders, including ESL leadership, community teams, and the NexCore Marketing Team
• Adapting to the unique aspects of marketing within the senior living industry
• Occasional travel to senior living communities

ASSUMPTION: Applicants should be comfortable with managing multiple projects, collaborating with various stakeholders, and occasional travel.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong understanding of the senior living industry and its unique marketing challenges
• Experience Senior Living's focus on resident experience and innovation sets it apart from other senior living providers
• This role offers significant growth potential as Experience Senior Living continues to expand and innovate within the senior living industry

ASSUMPTION: Applicants should research the senior living industry and Experience Senior Living's unique approach to marketing to understand the specific requirements and opportunities of this role.

📝 Sample Projects

• Developing and executing a marketing campaign for a new senior living community, including branding, website design, and digital marketing strategies
• Analyzing CRM data to identify trends and opportunities for improving marketing effectiveness and lead generation
• Collaborating with community teams to create and distribute branded collateral, ensuring alignment with brand identity and marketing goals

ASSUMPTION: Applicants should be prepared to discuss their experience with similar marketing projects and their results in their interviews.

❓ Key Questions to Ask During Interview

• How does Experience Senior Living support the professional growth and development of its marketing team members?
• Can you describe the dynamic between the Experience Senior Living leadership team and the NexCore Marketing Team?
• How does Experience Senior Living measure the success of its marketing initiatives and campaigns?
• What are the most rewarding and challenging aspects of working in marketing for a senior living provider?
• How does Experience Senior Living foster a resident-centered culture within its marketing department?

ASSUMPTION: Applicants should ask thoughtful, informed questions that demonstrate their interest in the role and the company during their interviews.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of marketing campaigns or projects you've managed, with an emphasis on results and impact
• Be prepared to discuss your understanding of the senior living industry and Experience Senior Living's mission
• Follow up with the hiring manager one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.