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Marketing Manager

NECSWS
Full-time
On-site
Hemel Hempstead, Hertfordshire, United Kingdom
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Manager

πŸ”Ή Company: NEC Software Solutions

πŸ”Ή Location: Hemel Hempstead, Hertfordshire, United Kingdom

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 4, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Supporting NEC Digital Studio business and wider NEC SWS brand in customer acquisition and retention
  • Focusing on public sector organizations, particularly Health, Justice, and Central Government
  • Implementing marketing campaigns across various channels to drive new business and client retention
  • Working closely with creative agencies to design marketing materials and content
  • Managing stakeholders and tracking marketing performance

ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a strong focus on public sector marketing and digital transformation.

πŸ“‹ Key Responsibilities

βœ… Creating and developing customer acquisition programmes with a focus on User Centred Design and Digital Transformation

βœ… Communicating with target audiences and building understanding of UCD capacity and training

βœ… Implementing marketing campaigns including advertising, direct marketing, digital, and media relations

βœ… Working with creative agencies to design marketing materials and content

βœ… Writing and proofreading marketing copy, and producing creative content

βœ… Overseeing content creation for NEC Digital UCD and training-focused social media channels

βœ… Organizing and attending events, and arranging effective distribution of marketing materials

βœ… Conducting market research and developing relationships with key stakeholders

βœ… Supporting the development and implementation of a communications strategy for wider NECSWS

βœ… Managing stakeholders' expectations and tracking marketing performance and ROI

βœ… Monitoring competitor activity and leading external agencies when appropriate

ASSUMPTION: This role involves a mix of strategic planning, campaign execution, and stakeholder management, with a focus on driving customer acquisition and retention in the public sector.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in marketing, with a focus on public sector marketing and digital transformation

Required Skills:

  • Proven experience in public sector marketing, particularly in Health and Justice and/or Technology
  • Demonstrable experience as a senior marketing manager
  • Flexibility and adaptability to work in a fast-paced environment
  • Experience in B2B lead generation techniques
  • Proven success in improving ROI
  • Self-starter with the ability to take ownership and manage stakeholders at all levels
  • Excellent communication skills

Preferred Skills:

  • Experience working with creative agencies
  • Familiarity with marketing automation tools
  • Knowledge of the public sector and its specific marketing challenges

ASSUMPTION: Candidates should have a strong background in public sector marketing and digital transformation, with a proven track record of driving customer acquisition and retention.

πŸ’° Compensation & Benefits

Salary Range: Β£45,000 - Β£60,000 per annum (Based on industry standards for a senior marketing role in the UK public sector)

Benefits:

  • Private Medical Cover funded by NEC for employees
  • 25 days paid holiday with the option to buy/sell (FTE)
  • 4 x basic salary life assurance cover funded by NEC
  • A Group Pension Plan with fantastic employer contributions up to a maximum of 8.5%
  • A selection of flexible benefits to suit individual needs
  • Free access to LinkedIn Learning

Working Hours: Full-time, Monday to Friday, with flexibility to work additional hours as needed

ASSUMPTION: The salary range is based on industry standards for a senior marketing role in the UK public sector, with benefits packages being competitive and comprehensive.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: NEC Software Solutions operates in the IT Services and IT Consulting sector, focusing on public services and digital transformation

Company Size: NEC Software Solutions has 5,001-10,000 employees globally, providing a large and diverse work environment

Founded: NEC Software Solutions is part of the global tech giant NEC Corporation, founded in 1967

Company Description:

  • NEC Software Solutions helps governments, hospitals, police forces, and local authorities deliver better public services through innovative software and services
  • The company works with national governments and international health bodies to prevent harm and provide the right support
  • NEC Software Solutions is committed to creating a diverse and inclusive work environment

Company Specialties:

  • Emergency services software
  • Public sector digital transformation
  • Healthcare software and services

Company Website: https://www.necsws.com/

ASSUMPTION: NEC Software Solutions is a large, established company with a strong focus on public services and digital transformation, offering a diverse range of opportunities for employees.

πŸ“Š Role Analysis

Career Level: Senior Marketing Manager

Reporting Structure: This role reports directly to the Head of Marketing and may have team members reporting to them

Work Arrangement: On-site, with flexibility to work from home occasionally

Growth Opportunities:

  • Progression to a Head of Marketing or Marketing Director role within NEC Software Solutions or the wider NEC Corporation
  • Expanding skills and expertise in public sector marketing and digital transformation
  • Gaining experience working with international clients and teams

ASSUMPTION: This role offers strong growth potential within the company, with opportunities to develop skills and advance in the marketing field.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Hemel Hempstead, Hertfordshire, United Kingdom

Geographic Context:

  • Hemel Hempstead is located in Hertfordshire, approximately 25 miles northwest of London
  • The area offers a mix of urban and rural environments, with easy access to nearby cities and countryside
  • Hemel Hempstead has excellent transport links, including road, rail, and air connections

Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM, with flexibility to work additional hours as needed

ASSUMPTION: The office environment is modern and collaborative, with a focus on employee well-being and productivity. The location offers easy access to nearby cities and attractions, with excellent transport links.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and CV submission
  • Phone or video screening
  • Face-to-face interview with the hiring manager and a member of the HR team
  • Final interview with the Head of Marketing

Key Assessment Areas:

  • Marketing strategy and campaign development
  • Public sector marketing experience and knowledge
  • Stakeholder management and communication skills
  • Adaptability and problem-solving abilities

Application Tips:

  • Tailor your CV and cover letter to highlight your public sector marketing experience and digital transformation skills
  • Prepare examples of successful marketing campaigns you've led and the results you achieved
  • Research NEC Software Solutions and the public sector clients they work with

ATS Keywords: Public Sector Marketing, Digital Transformation, User Centred Design, B2B Lead Generation, Stakeholder Management, Marketing Campaigns, Marketing Manager

ASSUMPTION: The application process is thorough and competitive, with a focus on assessing candidates' marketing expertise and fit with the company's culture and values.

πŸ› οΈ Tools & Technologies

  • Marketing automation tools (e.g., HubSpot, Marketo)
  • CRM software (e.g., Salesforce, Microsoft Dynamics)
  • Design and content creation tools (e.g., Adobe Creative Suite, Canva)
  • Social media management tools (e.g., Hootsuite, Buffer)

ASSUMPTION: The marketing team at NEC Software Solutions uses a range of tools and technologies to streamline workflows, improve collaboration, and enhance marketing effectiveness.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centric
  • Innovative
  • Collaborative
  • Respectful
  • Accountable

Work Style:

  • Collaborative and team-oriented
  • Results-driven and focused on continuous improvement
  • Adaptable and responsive to change

Self-Assessment Questions:

  • Do you have a proven track record of driving customer acquisition and retention in the public sector?
  • Are you comfortable working in a fast-paced, dynamic environment?
  • Do you thrive in a collaborative, team-oriented work environment?

ASSUMPTION: NEC Software Solutions values employees who are customer-focused, innovative, and collaborative, with a strong work ethic and commitment to continuous improvement.

⚠️ Potential Challenges

  • Managing multiple stakeholders with varying priorities and expectations
  • Keeping up with the fast-paced nature of the public sector and digital transformation
  • Balancing strategic planning with hands-on campaign execution
  • Adapting to changes in the company's priorities and focus areas

ASSUMPTION: This role presents unique challenges, including managing multiple stakeholders, keeping pace with industry changes, and balancing strategic planning with hands-on execution.

πŸ“ˆ Similar Roles Comparison

  • Unlike other marketing roles, this position focuses specifically on the public sector and digital transformation
  • NEC Software Solutions offers a large and diverse work environment, with opportunities to work with international clients and teams
  • This role offers strong growth potential within the company, with opportunities to develop skills and advance in the marketing field

ASSUMPTION: This role is unique in its focus on public sector marketing and digital transformation, offering a diverse range of opportunities and growth potential within the company.

πŸ“ Sample Projects

  • Developing and executing a marketing campaign to drive customer acquisition for a new public sector digital transformation product
  • Conducting market research to identify trends and opportunities in the public sector digital transformation landscape
  • Creating and implementing a content marketing strategy to raise awareness of NEC Software Solutions' expertise in public sector digital transformation

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the Marketing Manager, with a focus on driving customer acquisition and retention in the public sector.

❓ Key Questions to Ask During Interview

  • Can you describe the company's priorities and focus areas for the next 12 months, and how this role fits into that strategy?
  • How does the marketing team collaborate with other departments, such as sales and product development?
  • What opportunities are there for professional development and growth within the company?
  • How does the company support employees in balancing work and personal responsibilities?
  • What is the company's approach to innovation and staying ahead of industry trends in public sector digital transformation?

ASSUMPTION: These interview questions help candidates assess the company's culture, priorities, and opportunities for growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the application link
  • Tailor your CV and cover letter to highlight your public sector marketing experience and digital transformation skills
  • Prepare examples of successful marketing campaigns you've led and the results you achieved
  • Research NEC Software Solutions and the public sector clients they work with
  • Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.