Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: The Drum

🔹 Location: London, England, United Kingdom

🔹 Job Type: Full-time, Hybrid (3 office days per week)

🔹 Category: Marketing

🔹 Date Posted: May 1, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with hybrid option

🚀 Job Overview

Key aspects of this role include:

• Developing and executing global marketing strategies to grow customer base and support revenue goals
• Planning and executing multichannel marketing campaigns for events, awards, editorial features, and commercial initiatives
• Collaborating with cross-functional teams to ensure campaigns align with business goals
• Monitoring and reporting on campaign performance using relevant analytics tools
• Providing on-site marketing support at The Drum's awards and events when required

ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a focus on driving commercial success through effective marketing campaigns.

📋 Key Responsibilities

✅ Support the Senior Marketing Manager in delivering revenue targets across The Drum’s full suite of products and services

✅ Plan and execute multichannel marketing campaigns for events, awards, editorial features, and commercial initiatives

✅ Develop and deliver effective, customer-focused sales and marketing plans tailored to global and regional priorities, with a particular focus on growth in the US

✅ Create compelling copy and marketing assets in collaboration with the Design team, ensuring alignment with The Drum’s tone of voice and brand guidelines

✅ Manage the setup and execution of marketing activations — including email campaigns, landing pages, and other campaign components

✅ Collaborate with the Data team to ensure the right audience segments are being reached through the most effective channels

✅ Monitor and report on campaign performance, audience engagement, and ROI using relevant analytics tools

✅ Work closely with internal stakeholders — including editorial, commercial, design, production, and events teams — to ensure campaigns are aligned with business goals

✅ Help shape product positioning and define product packages and solutions for key markets

✅ Maintain brand consistency across all marketing touchpoints

✅ Build and nurture relationships within the industry, including with customers, partners, trade bodies, and influencers

✅ Support audience development and community engagement through targeted outreach and partnerships

✅ Actively contribute to the growth of audience, customers, and revenue across all markets

✅ Provide on-site marketing support at The Drum’s awards and events when required

✅ Any other reasonable duties as requested

ASSUMPTION: This role involves a mix of strategic planning, campaign execution, and stakeholder management, requiring strong organizational skills and the ability to work effectively in a team environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: A minimum of 5 years’ experience in marketing, ideally within media, publishing, or a creative agency environment

Required Skills:

• Proven ability to create and deliver an effective, customer-focused sales and integrated marketing plan
• Strong copywriting and storytelling skills
• Solid understanding of digital channels and marketing tech (e.g., CRM, SEO, email platforms, analytics tools)
• Excellent organizational skills with a proactive, can-do attitude, ability to manage multiple projects and meet tight deadlines
• Strong written and verbal communication skills
• Excellent interpersonal skills with a team-oriented mindset
• Analytical, with the ability to interpret data to support decisions

Preferred Skills:

• Knowledge of Salesforce and Pardot
• Experience using Canva and Foleon

ASSUMPTION: Candidates should have a strong background in B2B marketing, with a proven track record of delivering successful campaigns and driving commercial growth.

💰 Compensation & Benefits

Salary Range: £45,000 - £55,000 per annum (based on industry standards for a Marketing Manager role in London)

Benefits:

• 28 days annual leave plus public holidays
• Early finish every Friday
• VIP access to events
• Mentoring scheme
• 2x paid charity volunteering days each year
• Culture club with various social events
• Enhanced sick pay
• Free eyecare vouchers
• Enhanced family leave
• Company pension
• Generous employee referral bonuses
• Cycle to work scheme

Working Hours: Full-time, 40 hours per week, with flexible working hours and the option to work from home 2 days a week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role in London. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: The Drum operates in the internet news industry, focusing on modern marketing, agency business, creativity, and the future of media. Their content helps global marketers make better decisions.

Company Size: The Drum has 51-200 employees, providing a mid-sized company environment where applicants can expect a mix of structure and agility.

Founded: The Drum was founded in 1985 and has since grown to become a leading global marketing platform.

Company Description:

• Covers modern marketing, agency business, creativity, and the future of media
• Helps global marketers make better decisions through its content
• Offers a range of products and services, including events, awards, and research

Company Specialties:

• Marketing
• Advertising
• Media
• Technology
• Agencies
• Branding
• Marketers
• CMO
• Digital media
• Design
• Creativity
• Content
• Content creation
• Research
• Awards
• Conferences
• Video

Company Website: http://www.thedrum.com/calendar

ASSUMPTION: The Drum's focus on modern marketing and helping marketers make better decisions creates an environment where innovative and data-driven thinking is valued.

📊 Role Analysis

Career Level: This role is at the mid-level management stage, with opportunities for growth and progression within the marketing department and the company as a whole.

Reporting Structure: The Marketing Manager reports directly to the Senior Marketing Manager and works closely with various internal teams, including editorial, commercial, design, production, and events.

Work Arrangement: This role operates on a hybrid model, with 3 days a week in the office and 2 days working from home.

Growth Opportunities:

• Progression to a senior marketing role within the company
• Expanding responsibilities and team leadership opportunities
• Broadening skillset through exposure to various marketing channels and campaigns

ASSUMPTION: This role offers a mix of strategic and tactical responsibilities, providing an opportunity for the right candidate to grow both personally and professionally.

🌍 Location & Work Environment

Office Type: The Drum has offices in London, Glasgow, New York, and Singapore, with the London office serving as the global headquarters.

Office Location(s): 23 Curtain Road, London, England EC2A 3LT, GB

Geographic Context:

• The London office is located in the Shoreditch area, known for its vibrant tech and creative industries scene
• London offers a diverse range of cultural, entertainment, and dining options
• The hybrid work arrangement allows for a balance between on-site collaboration and remote work

Work Schedule: Full-time, with flexible working hours and the option to work from home 2 days a week

ASSUMPTION: The hybrid work arrangement and central London location provide a good balance between work-life integration and access to a wide range of professional and personal opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR team
• First-round interview with the Hiring Manager (Senior Marketing Manager)
• Second-round interview with the Marketing Executive and other relevant stakeholders
• Final-round interview with the Head of Marketing or another senior leader

Key Assessment Areas:

• Marketing strategy and campaign planning
• Data analysis and interpretation
• Communication and stakeholder management skills
• Cultural fit and alignment with The Drum's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Demonstrate your understanding of The Drum's business and the role's requirements in your application materials
• Prepare examples of successful marketing campaigns you've led or contributed to, focusing on strategy, execution, and results

ATS Keywords: Marketing Manager, B2B Marketing, Campaign Planning, Data Analysis, Marketing Strategy, Stakeholder Management, Marketing Executive, Senior Marketing Manager, Head of Marketing, The Drum

ASSUMPTION: The interview process will focus on assessing the candidate's marketing skills, strategic thinking, and cultural fit, with a strong emphasis on real-world examples and case studies.

🛠️ Tools & Technologies

• CRM: Salesforce
• Marketing Automation: Pardot
• Design: Canva, Foleon
• Analytics: Google Analytics, social media analytics tools
• Project Management: Asana, Trello, or similar

ASSUMPTION: Familiarity with the listed tools and technologies is preferred but not always required, as The Drum provides training and support for new team members.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Excellence
• Accountability

Work Style:

• Agile and adaptable
• Data-driven and results-focused
• Team-oriented and collaborative
• Proactive and solutions-oriented

Self-Assessment Questions:

• How do you stay up-to-date with the latest marketing trends and technologies?
• Can you provide an example of a time when you had to pivot a marketing strategy due to changing circumstances?
• How do you approach working with cross-functional teams to ensure campaigns align with business goals?

ASSUMPTION: The Drum values candidates who are innovative, collaborative, and results-driven, with a strong work ethic and a commitment to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Balancing strategic planning with hands-on campaign execution
• Adapting to a hybrid work arrangement and maintaining productivity
• Navigating a mid-sized company structure and building relationships with various internal teams

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a proactive, can-do attitude.

📈 Similar Roles Comparison

• This role differs from a Marketing Executive position in its greater strategic focus and broader scope of responsibilities
• Compared to a Senior Marketing Manager role, this position has less direct report responsibility but offers more hands-on campaign execution experience
• Career progression from this role could lead to senior marketing positions within The Drum or other organizations

ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, providing an opportunity for the right candidate to grow both personally and professionally.

📝 Sample Projects

• Developing and executing a global marketing campaign to launch a new product or service
• Conducting market research to identify new opportunities for audience growth and revenue generation
• Collaborating with the editorial team to create and promote a thought leadership content series

ASSUMPTION: These sample projects illustrate the range of responsibilities and the need for strong strategic thinking, data analysis, and stakeholder management skills in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing campaign planning process at The Drum?
• How does the Marketing team collaborate with other departments to ensure campaigns align with business goals?
• What opportunities are there for professional development and growth within the Marketing department and the company as a whole?
• How does The Drum support work-life balance for its employees?
• What are the most important qualities and skills for someone to succeed in this role?

ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into The Drum's marketing operations and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://jobs.workable.com/juGcvKyF7sMiC3q5aTaERZ/jobs-at-the-drum
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare examples of successful marketing campaigns you've led or contributed to, focusing on strategy, execution, and results
• Prepare for a series of interviews, including phone or video screening, first-round interview with the Hiring Manager, second-round interview with the Marketing Executive and other relevant stakeholders, and final-round interview with the Head of Marketing or another senior leader
• Follow up with the HR team after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.