📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Western Aircraft
🔹 Location: Boise, ID
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Overseeing all marketing efforts and budget for Aircraft Sales and charter management departments
- Leading trade show logistics, advertising budget, and marketing material creation
- Developing and executing marketing strategies, including social media, to support aircraft sales, management, and charter
- Analyzing customer insights, market trends, and best practices to build successful strategies
- Managing and updating company website pages for aircraft sales and charter groups
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and proficiency in digital marketing to succeed.
📋 Key Responsibilities
✅ Develop and execute marketing strategies for aircraft sales, management, and charter
✅ Analyze customer insights, consumer trends, and market analyses to build successful strategies
✅ Plan and execute trade shows, brand events, or product launches
✅ Identify potential new markets and create a plan to enter those markets
✅ Manage the overall marketing budget for aircraft sales and charter
✅ Manage and update company website pages for aircraft sales and charter groups
✅ Compose marketing literature to enhance the company’s presence in the market
✅ Contract, design, and oversee the development of ad layouts
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing
Experience: Minimum of 5 years’ experience in marketing, with a preference for 2+ years in management
Required Skills:
- Proven experience in digital marketing, social media management, website management, and market analysis
- Proficient in MS Office, including spreadsheet creation and tracking, database management, and reporting
- Proficient with Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Working knowledge of Salesforce (preferred)
Preferred Skills:
- Experience in the aviation industry
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the aviation industry may have a competitive advantage, but a strong marketing background is essential.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a Marketing Manager with 5-10 years of experience in Boise, ID)
Benefits:
- Medical, dental, vision
- Short term & long term disability (paid 100% by the company)
- Life & accidental death and dismemberment (paid 100% by the company)
- Paid vacation, holidays, sick leave, jury duty, bereavement
- Health Savings Account or Health Reimbursement Account (employer contributions tied to participation in wellness program)
- 401K & Roth 401k with employer match
- Flexible Spending programs
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for trade shows and events
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Western Aircraft operates in the competitive and dynamic aviation industry, focusing on aircraft sales, charter management, and maintenance services.
Company Size: With 51-200 employees, Western Aircraft offers a mid-sized company environment with opportunities for growth and collaboration.
Founded: Established in 1957, Western Aircraft has a rich history and extensive experience in the aviation industry.
Company Description:
- Western Aircraft is a full-service FBO, FAA certified aircraft repair station, and a factory-authorized maintenance/modification facility for various aircraft brands.
- The company offers a wide range of services, including maintenance, avionics, interior refurbishments, aircraft sales, charter and management, parts distribution, and fixed base operations.
- Western Aircraft is a longtime factory-appointed dealer selling new Pilatus and Piper aircraft.
Company Specialties:
- Aircraft Sales
- Aircraft Charter
- FBO
- Aircraft Maintenance
- Interior Refurbishment
- Avionics
- Paint
- Aircraft Parts
Company Website: westernair.com
ASSUMPTION: Western Aircraft's diverse service offerings and industry expertise provide a strong foundation for marketing efforts.
📊 Role Analysis
Career Level: This role is a mid-level management position, reporting directly to the Director of Marketing.
Reporting Structure: The Marketing Manager will oversee marketing efforts for Aircraft Sales and Charter Management departments and may have supervisory responsibilities for marketing team members.
Work Arrangement: This role requires on-site work at the company's headquarters in Boise, ID, with occasional travel for trade shows and events.
Growth Opportunities:
- Advancement to a Director or Vice President of Marketing role
- Expanding marketing efforts to new markets and services
- Developing and mentoring marketing team members
ASSUMPTION: Successful candidates will have a strong desire to grow within the company and contribute to its continued success.
🌍 Location & Work Environment
Office Type: Western Aircraft's headquarters is a professional office environment with a separate hangar and maintenance facilities.
Office Location(s): 4300 S. Kennedy St., Boise, ID 83705, US
Geographic Context:
- Boise, ID, offers a high quality of life, with a low cost of living compared to other major cities in the United States.
- The city has a vibrant cultural scene, with numerous museums, theaters, and music venues.
- Boise is home to a growing tech industry, providing ample networking opportunities.
Work Schedule: The Marketing Manager will typically work Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for trade shows, events, and other marketing initiatives.
ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be willing to adapt their schedule as needed to support marketing efforts.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department
- In-person or video interview with the Director of Marketing
- Final interview with the company's Executive Leadership Team
- Background check and drug screening
Key Assessment Areas:
- Marketing strategy and planning
- Analytical skills and data-driven decision-making
- Creativity and innovation in marketing campaigns
- Leadership and team management skills
Application Tips:
- Tailor your resume to highlight relevant marketing experience and skills
- Prepare a cover letter that demonstrates your understanding of the role and enthusiasm for the company
- Be ready to discuss your marketing philosophy, approach to strategy, and examples of successful campaigns you've led
ATS Keywords: Marketing strategy, digital marketing, social media management, market analysis, trade show planning, budget management, advertising, Adobe Creative Suite, MS Office, customer insights, consumer trends, brand events, marketing literature, contract management
ASSUMPTION: Western Aircraft uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can improve your chances of being seen by the hiring team.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- MS Office (Word, Excel, PowerPoint)
- Salesforce (preferred)
- Social media platforms (Facebook, Instagram, LinkedIn, Twitter)
- Google Analytics
- Marketing automation tools (e.g., HubSpot, Marketo)
ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Safety
- Integrity
- Customer Focus
- Excellence
- Teamwork
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and proactive
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working with a diverse team and managing multiple projects simultaneously?
- Do you have a strong desire to grow within the company and contribute to its continued success?
ASSUMPTION: Candidates who align with Western Aircraft's values and work style will be the best fit for this role.
⚠️ Potential Challenges
- The aviation industry is highly competitive, requiring constant innovation and adaptation
- Managing multiple marketing projects and deadlines can be challenging
- Occasional travel for trade shows and events may be required
- Working in a mid-sized company may require wearing multiple hats and taking on additional responsibilities as needed
ASSUMPTION: Successful candidates will be able to thrive in a fast-paced, dynamic environment and adapt to the unique challenges of the aviation industry.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position requires a strong focus on the aviation industry and its unique marketing challenges
- This role offers the opportunity to work for a well-established company with a strong reputation in the aviation industry
- Career growth opportunities may include advancement to a Director or Vice President of Marketing role within the company
ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to other marketing positions in the industry.
📝 Sample Projects
- Developing and executing a social media marketing campaign to increase brand awareness and engagement
- Planning and executing a trade show or brand event, including logistics, vendor management, and on-site coordination
- Analyzing market data and consumer trends to inform marketing strategy and identify new opportunities
ASSUMPTION: These sample projects provide a glimpse into the types of initiatives the Marketing Manager may be responsible for in this role.
❓ Key Questions to Ask During Interview
- What are the biggest marketing challenges facing the company in the next year, and how can this role address them?
- How does the company support the professional development and growth of its marketing team members?
- What is the company's approach to integrating marketing efforts with other departments, such as sales and customer service?
- How does the company measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important?
- What is the company's long-term vision for marketing, and how does this role fit into that strategy?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and engagement with the company's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and skills
- Prepare a cover letter that demonstrates your understanding of the role and enthusiasm for the company
- Be ready to discuss your marketing philosophy, approach to strategy, and examples of successful campaigns you've led
- Follow up with the HR department one week after submitting your application to confirm receipt and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
