🔹 Job Title: Marketing Manager
🔹 Company: Ipsen (Shanghai) Trade Co., Ltd
🔹 Location: Shanghai, China
🔹 Job Type: Full-Time
🔹 Category: Pharmaceuticals
🔹 Date Posted: April 21, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
✅ Develop portfolio strategy and innovative launch programs to maximize product performance
✅ Deliver fact-based analysis of market trends, competitive data, and customer needs assessment for sustainable business growth
✅ Model strategic sales forecasting and provide recommendations on required resources
✅ Lead brand teams to develop tailormade tactics via precise segmentation, targeting, and positioning for target market/HCP and patient profile; design and launch effective, innovative, multi-channel programs to maximize brand differentiation and share of voice
✅ Brand budgeting and control
✅ Develop training material such as role play script, selling story script, objection handling, and provide SF training and new reps orientation training
✅ Develop/Design/Update promotional tools such as promotional deck and brochures
✅ Cross-functional leadership to orchestrate brand imperatives and execution excellence
✅ Drive asset communication strategy with promotional framework
✅ Lead Bylvay PFIC/ALGS/BA Launch Readiness
✅ Lead and develop launch readiness plan, business case, and brand positioning to build cross-functional alignment for NDA/access/pricing/medical education/listing strategy etc.
✅ Global communication to getting fully support and ensure successful launch
✅ Team leadership and people development
✅ Establish high-performance team with clear culture, people development objective, and vision
✅ Define, coach, and develop talents to maximize individual, business performance and build succession plan along with recruiting outside candidates for readiness of organization development
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and team leadership, requiring strong organizational skills and the ability to manage multiple projects simultaneously.
Education: Graduate degree required (preferably a top-tier M.B.A. or a science degree)
Experience: At least 8 years of experience in MNC (and/or biotech startup) with a proven track record of commercializing specialty care medication
Required Skills:
Preferred Skills:
ASSUMPTION: Given the strategic nature of this role, candidates with a strong academic background and relevant industry experience are preferred.
Salary Range: Based on industry standards for a Marketing Manager with 10+ years of experience in the pharmaceutical industry in Shanghai, the estimated salary range is ¥600,000 - ¥800,000 per year.
Benefits:
Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM) and occasional overtime as needed.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
Industry: Ipsen is a global biopharmaceutical company focused on bringing transformative medicines to patients in three therapeutic areas: Oncology, Rare Disease, and Neuroscience.
Company Size: Ipsen has over 5,000 employees worldwide, providing a large and diverse work environment.
Founded: Ipsen was founded in 1929 and has since grown into a global leader in the biopharmaceutical industry.
Company Description:
Company Specialties:
Company Website: ipsen.com
ASSUMPTION: Ipsen's global presence and focus on innovation provide ample opportunities for career growth and development.
Career Level: This role is at the senior management level, reporting directly to the General Manager or a similar position.
Reporting Structure: The Marketing Manager will oversee a team of marketing professionals and may have cross-functional responsibilities.
Work Arrangement: This is an on-site position with the possibility of occasional remote work for qualified candidates.
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's success.
Office Type: Ipsen's Shanghai office is a modern, collaborative workspace with an open floor plan and on-site amenities.
Office Location(s): 65 quai Georges Gorse, Boulogne Billancourt, 92100, FR (Headquarters) and 190 Bath Road, Slough, England SL1 3XE, GB (European Headquarters)
Geographic Context:
Work Schedule: Standard office hours are Monday-Friday, 9:00 AM - 6:00 PM, with occasional overtime as needed.
ASSUMPTION: Shanghai offers a dynamic and multicultural work environment, with ample opportunities for personal and professional growth.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing strategy, portfolio management, launch readiness, cross-functional leadership, brand positioning, market analysis, sales forecasting, team development, pharmaceutical industry
ASSUMPTION: Ipsen's interview process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit, with a focus on finding the best possible match for the role and the company.
ASSUMPTION: Proficiency in relevant marketing and project management tools is essential for success in this role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Ipsen values candidates who are patient-focused, innovative, and results-driven, with a strong commitment to collaboration and integrity.
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a strategic mindset to overcome.
ASSUMPTION: This role offers unique opportunities for career growth and development within the pharmaceutical industry.
ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the Marketing Manager role at Ipsen.
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the company's culture and priorities.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.