Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Trackier

🔹 Location: Noida, Uttar Pradesh, India

🔹 Job Type: Full-Time, On-Site

🔹 Category: Marketing

🔹 Date Posted: 2025-04-22

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-Site

🚀 Job Overview

Key aspects of this role include:

• Managing day-to-day ad operations for Trackier's paid marketing accounts
• Optimizing performance across various platforms
• Crafting go-to-market strategies for new feature launches
• Developing a robust reporting framework to evaluate marketing initiatives' ROI

ASSUMPTION: This role requires a strong background in performance marketing, with a focus on paid media channels and a data-driven approach to optimization.

📋 Key Responsibilities

✅ Manage day-to-day ad operations for Trackier's paid marketing accounts, including cross-platform data analysis, bid optimization, ad copy optimization, keyword optimization, overall account optimization score, new campaign creation, tag placements, analytics tracking, etc.

✅ Go above and beyond ad platforms to cover activities like doing cross-platform optimization keeping growth and ROI in check, with CRO responsibilities around experimenting with high converting campaign structure, understanding what makes and eventually creating high-converting landing page and ad copies basis customer behavior analysis

✅ Ensure timely audits of all operations including weekly, monthly, and quarterly checklists and maintaining customer/prospect match lists on all platforms

✅ Keep a check on the entire user journey after conversion in ad platform to their opportunity creation and closing and retention to ensure all data hygiene is in place and to see their lifetime value and optimizing accordingly

✅ Craft go-to-market strategies for new feature launches, events, and marketing assets, and take them to their logical conclusion.

✅ Formulate and strategize marketing plans that enhance brand equity in the targeted regions. Collaborate with local partners, publications, and influencers and conceptualize co-marketing activities aimed at generating low-intent leads.

✅ Set up a regional inbound strategy and collaborate with the internal as well as third-party performance marketing team to achieve MQL targets.

✅ Stay up to date on regional marketing trends, cultural news, and the competitive landscape. Talk to local partners, influencers, and CRO practitioners in that region to understand the local mindset.

✅ Develop a robust reporting framework, analytics, and ROI tracking for our marketing channels to continually evaluate and optimize our marketing initiatives' ROI.

ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively in a fast-paced, dynamic environment.

🎯 Required Qualifications

Education: B.Tech or higher qualification.

Experience: Minimum 7+ years of experience in the same profile

Required Skills:

• Proven experience in managing search and display campaigns across various platforms like Google Ads, Microsoft Ads, Facebook Ads, LinkedIn Ads, and DoubleClick
• Programmatic experience is a plus
• Strong analytical skills and experience with tools like Excel, Google Sheets, Zapier, Google Analytics, and Tableau
• Knowledge of BigQuery, Google Data Studio, and Google Tag Manager is a plus
• Understanding of MQLs, SALs, SQLs in the context of a B2B company
• Experience working with marketing automation and CRM solutions

Preferred Skills:

• Startup experience
• Hands-on experience with Google AdWords and SEO (both on and off-page)
• Deep knowledge of Google Tag Manager

ASSUMPTION: Candidates with a strong background in B2B marketing and a proven track record of driving results through data-driven strategies are encouraged to apply.

💰 Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (Estimated based on industry standards for a Marketing Manager with 7+ years of experience in the SaaS domain)

Benefits:

• Medical Insurance
• 5 days working culture
• Uber cool work environment
• Best in industry salary structure
• Lucrative Reimbursement policy
• Sponsored annual trips

Working Hours: 40 hours per week, with flexibility for remote work as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet

Company Size: 51-200 employees

Founded: 2017

Company Description:

• Trackier is a customizable performance marketing software used by ad networks, agencies, and advertisers to manage publisher relations
• The Trackier performance marketing platform enables users to create, automate, measure, and optimize all of their marketing campaigns, publishers, and advertisers, creatives, and conversions in one place
• Trackier helps create industry standards in Performance Marketing and Mobile Marketing products and has helped brands grow their website conversions through partners by their suite of products across Performance, eCommerce, and Mobile

Company Specialties:

• SAAS
• AdTech
• Startup
• Mobile Marketing Technology
• Affiliate Marketing Technology
• Influencer Marketing Technology

Company Website: https://trackier.com/

ASSUMPTION: Trackier is a fast-growing, dynamic company that values innovation and creativity in its employees.

📊 Role Analysis

Career Level: Mid-Senior level

Reporting Structure: This role reports directly to the Head of Marketing

Work Arrangement: On-site, with flexibility for remote work as needed

Growth Opportunities:

• Potential to grow into a leadership role within the marketing department
• Opportunity to work on cutting-edge marketing technologies and strategies
• Chance to collaborate with and learn from experienced marketing professionals

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and advance within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Noida, Uttar Pradesh, India

Geographic Context:

• Noida is a bustling city located in the National Capital Region of India, with a vibrant tech industry and a diverse cultural scene
• The office is located in a convenient and well-connected location, with easy access to public transportation
• The city offers a range of amenities, including shopping, dining, and entertainment options

Work Schedule: Monday-Friday, 9:00 AM - 6:00 PM, with flexibility for remote work as needed

ASSUMPTION: The work environment at Trackier is dynamic, fast-paced, and collaborative, with a strong emphasis on innovation and creativity.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with the HR team
• Technical interview with the marketing team
• Final interview with the Head of Marketing

Key Assessment Areas:

• Marketing strategy and planning
• Data analysis and interpretation
• Campaign optimization and management
• Communication and presentation skills

Application Tips:

• Tailor your resume to highlight your relevant marketing experience and skills
• Prepare a cover letter that explains why you are interested in this role and how your background makes you a strong fit
• Be prepared to discuss your experience with performance marketing, data analysis, and campaign optimization in detail

ATS Keywords: Performance Marketing, Data Analysis, Bid Optimization, Ad Copy Optimization, Keyword Optimization, Google Analytics, Google Ads, Facebook Ads, LinkedIn Ads, Marketing Automation, CRM Solutions, SEO, Project Management, Campaign Strategy, Cross-Platform Optimization, Customer Behavior Analysis

ASSUMPTION: The application process at Trackier is competitive, and candidates should be prepared to demonstrate their marketing expertise and passion for the industry.

🛠️ Tools & Technologies

• Google Ads
• Facebook Ads
• LinkedIn Ads
• Google Analytics
• Google Tag Manager
• Tableau
• BigQuery
• Google Data Studio
• Zoho Marketing
• Eloqua
• Marketo
• Salesforce

ASSUMPTION: This role requires proficiency in a range of marketing tools and technologies, with a focus on paid media platforms and data analysis tools.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Accountability

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and results-focused
• Innovative and creative

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working with data and using it to drive decision-making?
• Do you have a proven track record of driving results through innovative marketing strategies?
• Are you a strong communicator and collaborator, with the ability to work effectively with cross-functional teams?

ASSUMPTION: Trackier values employees who are innovative, collaborative, and results-driven, with a strong commitment to customer success.

⚠️ Potential Challenges

• Managing a high volume of campaigns and data points
• Keeping up with the latest trends and best practices in performance marketing
• Balancing short-term campaign optimization with long-term brand building
• Working effectively with cross-functional teams in a fast-paced, dynamic environment

ASSUMPTION: This role presents significant challenges, but also offers the opportunity to make a real impact on the company's growth and success.

📈 Similar Roles Comparison

• Compared to other marketing manager roles, this position places a greater emphasis on data analysis and optimization, with a focus on paid media channels
• Trackier is a fast-growing startup with a dynamic, innovative culture, compared to larger, more established companies in the industry
• This role offers significant growth potential, with opportunities to learn, develop, and advance within the company

ASSUMPTION: This role is well-suited to candidates with a strong background in performance marketing and a passion for data-driven decision-making.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new feature launch
• Optimizing campaign performance across multiple paid media channels to maximize ROI
• Conducting a competitive analysis and developing a messaging framework to differentiate Trackier's products and services
• Collaborating with cross-functional teams to develop and execute a regional marketing plan

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives that the Marketing Manager may be responsible for, but the specific projects and priorities will vary depending on the company's needs and the individual's skills and experience.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing strategy for the company?
• What are the biggest challenges facing the marketing department, and how can this role help address them?
• How does Trackier support the professional development and growth of its marketing team members?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the team they will be working with, and to demonstrate their interest and engagement in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant marketing experience and skills, with a focus on performance marketing, data analysis, and campaign optimization
• Prepare a cover letter that explains why you are interested in this role and how your background makes you a strong fit
• Be prepared to discuss your experience with performance marketing, data analysis, and campaign optimization in detail during the interview process
• Follow up with the HR team one week after submitting your application to check the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.