📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Imerys
🔹 Location: Roswell, Georgia, United States
🔹 Job Type: Full-time, Permanent
🔹 Category: Marketing
🔹 Date Posted: July 28, 2025
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving business growth through innovative marketing strategies and deep market insights
- Identifying market trends and translating them into business opportunities
- Developing sophisticated market segmentation strategies
- Leading new product development initiatives from concept to successful commercial launch
ASSUMPTION: This role requires a strategic mindset with a strong focus on execution. The ideal candidate will have a proven track record in B2B industrial marketing and a deep understanding of market structures and applications.
📋 Key Responsibilities
✅ Become our eyes and ears in the market, identifying emerging trends and translating them into business opportunities
✅ Develop sophisticated market segmentation strategies that align our offerings with specific customer needs
✅ Transform competitive intelligence into strategic advantages for our commercial team
✅ Create multi-mineral product solutions with clear, quantified value propositions that resonate with customers
✅ Discover and champion new business opportunities across your portfolio
✅ Build and nurture relationships with key industry stakeholders to expand Imerys' influence
✅ Partner with sales managers to explore untapped markets and develop high-potential prospects
✅ Craft powerful, fact-based selling tools that equip our sales force for success
✅ Enhance Imerys' industry presence through strategic trade show participation and digital engagement
✅ Drive marketing initiatives that deliver measurable business results
✅ Support corporate communications with expert market insights and technical content
ASSUMPTION: This role requires a high degree of collaboration and cross-functional teamwork. The ideal candidate will be comfortable working with various teams and stakeholders to drive marketing initiatives that support business growth.
🎯 Required Qualifications
Education: Bachelor's degree
Experience: 3+ years of proven B2B industrial marketing experience
Required Skills:
- Deep technical understanding of applications, market structures, and performance metrics
- Exceptional analytical thinking combined with creative problem-solving abilities
- Strong business acumen and the ability to influence across all organizational levels
- Outstanding communication and presentation skills that bring complex concepts to life
- Digital marketing expertise, including experience with Google Analytics and data analysis tools
- Project management excellence with the ability to drive multiple initiatives simultaneously
- Collaborative mindset with a passion for cross-functional teamwork
Preferred Skills:
- Experience in the mining or related industries
- Fluency in additional languages
ASSUMPTION: While industry-specific experience is not required, it would be beneficial for the ideal candidate to have a basic understanding of the mining industry and its applications.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a Marketing Manager with 3-5 years of experience in the Atlanta area)
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
- Employee discounts
Working Hours: Full-time (40 hours per week), Monday - Friday, with flexibility for occasional remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with the required experience level in the Atlanta area. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Imerys is a global leader in the specialty minerals industry, with a focus on high-value-added and functional solutions for various industries, including construction, energy transition, and consumer goods.
Company Size: Imerys has 12,400 employees in 40 countries, with a revenue of €3.6 billion in 2024. As a mid-sized company, Imerys offers a dynamic work environment with opportunities for growth and development.
Founded: Imerys was founded in 1871 and has since grown into a global leader in its industry, with a strong commitment to responsible development and sustainability.
Company Description:
- Imerys offers high-value-added and functional solutions to a wide range of industries and fast-growing markets, such as solutions for the energy transition and sustainable construction, as well as natural solutions for consumer goods.
- The Group draws on its understanding of applications, technological knowledge, and expertise in material science to deliver solutions which contribute essential properties to customers' products and their performance.
- Imerys is committed to promoting environmentally friendly products and processes, as well as supporting its customers in their decarbonization efforts.
Company Specialties:
- Automotive
- Construction
- Agriculture
- Food & Beverage
- Health & personal care
- Packaging
- Industry
- Iron & Steel
- Paper
Company Website: imerys.com
ASSUMPTION: Imerys' diverse range of industries and applications offers unique opportunities for marketing professionals to gain exposure to various markets and products.
📊 Role Analysis
Career Level: This role is suitable for an intermediate marketing professional with 3-5 years of experience in B2B industrial marketing.
Reporting Structure: The Marketing Manager reports directly to the Commercial VP and works closely with various teams, including sales, product development, and corporate communications.
Work Arrangement: This role is primarily on-site, with occasional flexibility for remote work. The ideal candidate should be comfortable working in an office environment and be able to commute to the Roswell, Georgia office.
Growth Opportunities:
- As Imerys continues to grow and expand its offerings, there may be opportunities for the Marketing Manager to take on additional responsibilities or lead new initiatives.
- The Marketing Manager may also have the opportunity to work on cross-functional projects, gaining exposure to different aspects of the business and developing new skills.
- Imerys offers tuition reimbursement, providing employees with the opportunity to pursue further education and professional development.
ASSUMPTION: The Marketing Manager role at Imerys offers a unique opportunity for a marketing professional to drive business growth and make a significant impact on the company's success.
🌍 Location & Work Environment
Office Type: Imerys' Roswell, Georgia office is a modern, collaborative workspace designed to foster innovation and teamwork.
Office Location(s): 12670 Alpharetta Highway, Suite 200, Roswell, GA 30076, United States
Geographic Context:
- Roswell is a suburban city located approximately 20 miles north of Atlanta, offering a mix of urban and rural living with easy access to outdoor recreation, shopping, and dining options.
- The Atlanta metropolitan area is home to a diverse range of industries, including technology, healthcare, and logistics, providing ample opportunities for professional growth and development.
- Georgia is a right-to-work state with a competitive business environment and a lower cost of living compared to other major metropolitan areas in the United States.
Work Schedule: The Marketing Manager's work schedule is primarily Monday through Friday, with standard business hours. Occasional flexibility may be available for remote work, depending on the needs of the role and the team.
ASSUMPTION: The Marketing Manager role at Imerys' Roswell, Georgia office offers a dynamic work environment with a strong focus on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or video interview with the hiring manager and/or other team members
- Final interview with the Commercial VP
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning
- Market research and analysis
- Product development and launch
- Cross-functional teamwork and collaboration
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on B2B industrial marketing and market segmentation strategies.
- Prepare for behavioral interview questions that focus on your problem-solving abilities, analytical thinking, and creative approach to marketing challenges.
- Research Imerys' industry and competitors to demonstrate your understanding of the market landscape and potential opportunities for growth.
ATS Keywords: B2B marketing, market strategy, market segmentation, competitive intelligence, product development, sales support, digital marketing, data analysis, project management, analytical thinking, creative problem-solving, communication skills, presentation skills, business acumen, cross-functional teamwork
ASSUMPTION: Imerys' hiring process is designed to assess the candidate's marketing expertise, strategic thinking, and cultural fit within the organization. Successful candidates will demonstrate a strong understanding of the market and a proactive approach to driving business growth.
🛠️ Tools & Technologies
- Google Analytics
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The Marketing Manager will be expected to have proficiency in relevant marketing tools and technologies, with a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Performance-driven
- Responsibility
- Innovation
- Collaboration
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on execution
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced work environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a proven track record of driving business growth through innovative marketing strategies?
ASSUMPTION: Imerys' company culture is characterized by a strong focus on performance, innovation, and collaboration. Successful candidates will demonstrate a strong alignment with these values and a willingness to embrace the company's dynamic work style.
⚠️ Potential Challenges
- The Marketing Manager role may require occasional travel to attend industry events, trade shows, and client meetings.
- Imerys' fast-paced work environment may present challenges for candidates who prefer a more structured or predictable work environment.
- The Marketing Manager will be expected to manage multiple projects simultaneously, requiring strong organizational skills and the ability to prioritize effectively.
- The role may require occasional work outside of standard business hours to meet project deadlines or attend industry events.
ASSUMPTION: The Marketing Manager role at Imerys offers a unique opportunity for a marketing professional to drive business growth and make a significant impact on the company's success. However, the role also presents potential challenges that candidates should carefully consider before applying.
📈 Similar Roles Comparison
- Compared to other marketing manager roles in the B2B industrial space, Imerys' position offers a unique opportunity to work with a global leader in the specialty minerals industry, with a strong focus on innovation and growth.
- Imerys' role requires a strong understanding of market structures and applications, with a focus on driving business growth through strategic marketing initiatives. This differs from other marketing roles that may focus more on brand management or customer acquisition.
- Career path opportunities at Imerys may include advancement to a senior marketing role or a transition to a commercial or product development role within the organization. This differs from other companies that may have more linear career progression paths within the marketing function.
ASSUMPTION: Imerys' Marketing Manager role offers a unique opportunity for a marketing professional to gain exposure to various aspects of the business and develop new skills, ultimately driving their career growth and development.
📝 Sample Projects
- Developing a comprehensive market segmentation strategy for a new product launch, including customer personas, value propositions, and go-to-market plans
- Conducting competitive analysis and creating a strategic plan to differentiate Imerys' offerings in a crowded market
- Leading a cross-functional team to develop and launch a new product line, including market research, product development, and commercialization
ASSUMPTION: The Marketing Manager role at Imerys offers a dynamic and varied workload, with opportunities to work on a wide range of projects that drive business growth and innovation.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other teams within the organization, such as sales and product development?
- What opportunities are there for professional growth and development within this role and the organization?
- How does Imerys support work-life balance for its employees?
- What is the company's approach to sustainability and environmental responsibility?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to driving business growth and success at Imerys.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on B2B industrial marketing and market segmentation strategies.
- Prepare for behavioral interview questions that focus on your problem-solving abilities, analytical thinking, and creative approach to marketing challenges.
- Research Imerys' industry and competitors to demonstrate your understanding of the market landscape and potential opportunities for growth.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
