Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Hitachi Solutions

🔹 Location: Paris, Île-de-France, France

🔹 Job Type: Full-time, Hybrid (2 office days per week)

🔹 Category: Marketing

🔹 Date Posted: May 5, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Strategic planning and execution of B2B marketing campaigns
• Cross-functional collaboration with Sales and other teams
• Budget management and ROI optimization
• Campaign performance measurement and reporting
• Strengthening relationships with Microsoft and other stakeholders

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving pipeline growth and brand visibility within France.

📋 Key Responsibilities

✅ Develop and execute marketing strategies and campaigns in collaboration with the Sales team to drive pipeline growth and brand visibility within France.

✅ Plan, execute, and optimize multi-channel campaigns aligned with business and industry themes, including events, digital campaigns, content creation, and demand generation activities.

✅ Manage and report on budgets, ensuring spend is aligned with strategic goals and delivers measurable ROI.

✅ Measure and report on the effectiveness of campaigns and overall marketing initiatives, providing insight and recommendations for continuous improvement.

✅ Partner with subject matter experts to identify and prioritize target accounts for marketing engagement.

✅ Coordinate and manage creative agencies and third-party partners to deliver campaign assets and execute marketing programs.

✅ Develop compelling, case studies, and business-led customer success stories to support sales enablement and thought leadership.

✅ Strengthen relationships with Microsoft, working alongside our local Alliance lead, ensuring alignment on joint marketing efforts.

✅ Oversee internal and external communications related to new client wins in coordination with the Sales team.

✅ Maintain and support CRM data hygiene, ensuring accurate segmentation and reporting.

✅ Enhance Hitachi Solutions Europe’s web presence, including publishing and optimizing content for SEO, working alongside our website manager in Europe.

ASSUMPTION: This role requires a well-rounded marketing professional who can think long-term while delivering impactful campaigns that support commercial objectives across industry verticals.

🎯 Required Qualifications

Education: Degree in Marketing or related field preferred

Experience: Demonstrated experience in both strategic planning and hands-on execution of B2B marketing campaigns

Required Skills:

• Familiarity with CRM platforms and Microsoft’s partner ecosystem is desirable
• Strong organizational and time management skills, with the ability to manage multiple projects under tight deadlines
• Excellent communication in French & English and presentation skills—both written and verbal
• Proven copywriting skills with a flair for turning complex concepts into clear, compelling messaging
• Strong interpersonal skills and ability to collaborate across cross-functional teams and international stakeholders
• Exceptional attention to detail and quality
• Proven ability to build and maintain relationships with key internal and external stakeholders

Preferred Skills:

• Experience with SEO and content optimization
• Fluency in additional languages

ASSUMPTION: The ideal candidate will have a proven track record in B2B marketing, with a strong understanding of CRM platforms and Microsoft’s partner ecosystem. Excellent communication and collaboration skills are essential for success in this role.

💰 Compensation & Benefits

Salary Range: €55,000 - €66,000 per year (fixed salary) plus an annual bonus

Benefits:

• Lunch vouchers
• Annual bonus
• Pass Navigo

Working Hours: Full-time, 40 hours per week, with flexible working arrangements

ASSUMPTION: The salary range provided is based on industry standards for a Marketing Manager role in France with 5-10 years of experience. Benefits may vary based on individual circumstances and company policies.

📌 Applicant Insights

🔍 Company Context

Industry: Hitachi Solutions is a global Digital, Data, and Technology consultancy, specializing in end-to-end transformation, with a focus on Microsoft Dynamics 365 Business Applications, Power Platform, Azure, Application Modernization, and Data & Analytics.

Company Size: Hitachi Solutions Europe has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Hitachi Solutions is part of Hitachi, Ltd., a large Japanese multinational conglomerate founded in 1910. Hitachi Solutions was established in 1987 as a subsidiary of Hitachi, Ltd.

Company Description:

• Hitachi Solutions Europe specializes in end-to-end transformation, helping organizations drive improvements and create efficiency and growth
• The company is a global consultancy firm working across the private and public sectors, with a mission to revolutionize modern businesses using Microsoft technologies
• Hitachi Solutions places value on collaboration, open communication, transparency, team spirit, cohesion, and appreciation, fostering a learning culture and flat hierarchy

Company Specialties:

• Microsoft Dynamics 365 Business Applications
• Power Platform
• Azure
• Application Modernization
• Data & Analytics

Company Website: Hitachi Solutions France

ASSUMPTION: Hitachi Solutions is a well-established company with a strong focus on Microsoft technologies and a commitment to driving transformation and innovation within its clients’ organizations.

📊 Role Analysis

Career Level: This role is suitable for an experienced marketing professional looking to take on a strategic and execution-focused position within a mid-sized company.

Reporting Structure: The Marketing Manager will report directly to the Marketing Director Europe and work closely with the Sales Director France.

Work Arrangement: This role is based in the Paris office but offers hybrid flexibility, with an expectation of 2 office days per week.

Growth Opportunities:

• Progression within the marketing department or broader organization
• Expansion of responsibilities based on performance and company growth
• Opportunities to work on international projects and collaborate with global teams

ASSUMPTION: This role offers growth opportunities based on individual performance, company growth, and the potential for international collaboration.

🌍 Location & Work Environment

Office Type: Hitachi Solutions Europe has an office-based contract, with a hybrid work arrangement offering 2 office days per week.

Office Location(s): Paris, France

Geographic Context:

• Paris is the capital and most populous city of France, offering a vibrant cultural scene, rich history, and diverse neighborhoods
• The Île-de-France region is home to numerous multinational corporations and provides ample opportunities for networking and professional growth
• France is a member of the European Union, offering easy access to international markets and collaboration opportunities

Work Schedule: Full-time, 40 hours per week, with flexible working arrangements

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote work, allowing for flexibility and a better work-life balance.

💼 Interview & Application Insights

Typical Process:

• Telephone HR interview
• Interview in English with the Marketing Director Europe and Sales Director France, including a presentation
• Face-to-face interview with the Managing Director France

Key Assessment Areas:

• Strategic thinking and campaign planning
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare a presentation showcasing your strategic marketing approach and campaign ideas for the interview
• Research Hitachi Solutions and the company’s focus on Microsoft technologies to demonstrate your understanding of the business

ATS Keywords: B2B marketing, strategic planning, campaign execution, CRM platforms, Microsoft partner ecosystem, time management, communication skills, copywriting, collaboration, attention to detail, stakeholder management, marketing strategies, content creation, SEO, data analysis, budget management

ASSUMPTION: The interview process is designed to assess the candidate’s strategic thinking, communication skills, and cultural fit, with a focus on their marketing experience and understanding of the company’s business.

🛠️ Tools & Technologies

• CRM platforms (e.g., Microsoft Dynamics 365)
• Marketing automation tools (e.g., Marketo, Pardot)
• SEO tools (e.g., SEMrush, Ahrefs)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will have experience with CRM platforms and marketing automation tools, as well as a working knowledge of SEO and project management tools.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Open communication
• Transparency
• Team spirit
• Cohesion
• Appreciation

Work Style:

• Strategic and execution-focused
• Cross-functional collaboration
• Data-driven decision making
• Continuous improvement

Self-Assessment Questions:

• How do you align with Hitachi Solutions’ company values, particularly collaboration and open communication?
• How comfortable are you working in a hybrid environment, balancing on-site collaboration and remote work?
• How do you approach continuous improvement and data-driven decision making in your marketing strategies?

ASSUMPTION: Hitachi Solutions values a collaborative, open, and transparent work environment, with a focus on team spirit, cohesion, and appreciation. Candidates should assess their alignment with these values and work style preferences before applying.

⚠️ Potential Challenges

• Managing multiple projects and tight deadlines
• Working with international stakeholders and time zone differences
• Adapting to a hybrid work environment and balancing on-site and remote work
• Keeping up with industry trends and best practices in B2B marketing

ASSUMPTION: The Marketing Manager role may present challenges related to project management, international collaboration, and staying current with industry trends. Candidates should be prepared to adapt and thrive in a dynamic and fast-paced environment.

📈 Similar Roles Comparison

• This role differs from other marketing manager positions in its focus on driving pipeline growth and brand visibility within France, with a strong emphasis on strategic planning and execution
• Hitachi Solutions’ focus on Microsoft technologies sets it apart from other consultancies, offering unique opportunities for collaboration and expertise development
• Career progression may vary based on individual performance, company growth, and available opportunities within the organization

ASSUMPTION: The Marketing Manager role at Hitachi Solutions offers a unique blend of strategic planning, execution, and collaboration, with a focus on driving pipeline growth and brand visibility within France. Candidates should consider their fit with the company’s focus on Microsoft technologies and commitment to driving transformation and innovation.

📝 Sample Projects

• Developing and executing a multi-channel campaign to drive pipeline growth for a specific industry vertical
• Creating and optimizing content for SEO to enhance Hitachi Solutions Europe’s web presence and improve organic traffic
• Managing and optimizing campaign budgets to ensure alignment with strategic goals and deliver measurable ROI

ASSUMPTION: Sample projects for this role may include campaign development and execution, content creation and optimization, and budget management, with a focus on driving pipeline growth and brand visibility within France.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Hitachi Solutions Europe?
• What are the key priorities for the first 90 days in this role?
• How does the Marketing Manager collaborate with the Sales team to drive pipeline growth and brand visibility?
• What opportunities are there for professional development and growth within the marketing department or broader organization?
• How does Hitachi Solutions support work-life balance for its employees?

ASSUMPTION: Candidates should ask thoughtful questions during the interview process to demonstrate their interest in the role and understanding of the company’s business. These questions should focus on the role’s fit within the organization, priorities, collaboration, growth opportunities, and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare a presentation showcasing your strategic marketing approach and campaign ideas for the interview
• Research Hitachi Solutions and the company’s focus on Microsoft technologies to demonstrate your understanding of the business
• Follow up with the hiring manager within 7 days of submitting your application, expressing your interest in the role and asking any clarifying questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.