📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: The Walt Disney Company
🔹 Location: Quarry Bay, Hong Kong (Remote)
🔹 Job Type: Full-Time
🔹 Category: Integrated Marketing
🔹 Date Posted: 2025-07-16
🔹 Experience Level: 8-10 years (Senior level for more experience)
🔹 Remote Status: On-site (Hong Kong)
🚀 Job Overview
Key aspects of this role include:
- Leading and overseeing marketing campaigns for theatrical movie releases and Disney+ streaming content
- Developing and executing marketing strategies across various aspects, including creative, localization, media buy, publicity, tie-in promotions, synergy, and events
- Collaborating with internal and external stakeholders, including agencies, vendors, regional offices, and business units
- Managing and supervising tie-in promotions and synergy promotions with different business units
- Driving ad hoc projects or franchise marketing activities as assigned
ASSUMPTION: This role requires a high level of autonomy, creativity, and strong project management skills. It involves working with multiple stakeholders and managing various marketing aspects simultaneously.
📋 Key Responsibilities
✅ Leads and oversees marketing campaigns for assigned theatrical movie releases, Disney+ streaming content, and studio franchise marketing campaigns
✅ Develops marketing strategies and detailed plans for the above and executes them in all marketing aspects
✅ Supervises and liaises with agencies and vendors on media buy, creative, production, PR, events, digital marketing to execute the marketing plans
✅ Liaises with regional and Burbank's offices on marketing, PR, and tie-in promotion issues
✅ Drives, manages, and supervises tie-in promotions and synergy promotions with different business units
✅ Manages other ad hoc projects or franchise marketing activities as assigned
ASSUMPTION: The role involves a mix of strategic planning, hands-on execution, and stakeholder management. It requires strong leadership and project management skills to oversee multiple marketing campaigns simultaneously.
🎯 Required Qualifications
Education: Degree holders in marketing, business, communications, or related disciplines
Experience: Minimum 8-10 years of working experience preferably in marketing, event management, advertising, media, publicity, or communication (candidates with more experience may be considered for Senior Marketing Manager)
Required Skills:
- Excellent spoken and written Chinese and English
- Able to work independently and under pressure
- Creative, open-minded, responsible, mature, diligent, well-organized, and a good team player
Preferred Skills:
- Experience in the entertainment industry
- Familiarity with Disney's brands and franchises
ASSUMPTION: The role requires strong language skills in both Chinese and English, as well as the ability to thrive in a fast-paced, high-pressure environment.
💰 Compensation & Benefits
Salary Range: HKD 600,000 - 800,000 per annum (Based on industry standards for a Marketing Manager role in Hong Kong with 8-10 years of experience)
Benefits:
- Medical, dental, and vision insurance
- Retirement savings plan
- Employee discounts on Disney products and services
- Paid time off and holidays
Working Hours: Full-time (40 hours per week), with flexibility to work additional hours as needed to meet project deadlines
ASSUMPTION: The salary range is an estimate based on industry standards for a Marketing Manager role in Hong Kong. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 10,001+ employees
Founded: 1992
Company Description:
- Disneyland Paris is a leading entertainment provider, offering magical experiences to millions of guests each year
- The company operates a theme park, hotels, and other entertainment venues, as well as various business units, including marketing, finance, engineering, and human resources
- Disneyland Paris is committed to delivering exceptional customer experiences and fostering the growth and development of its employees
Company Specialties:
- Marketing
- Communication
- Ingénierie
- Ressources Humaines
- Ventes
- Finance
- Juridique
- Développement immobilier
- Informatique
- Evénementiel
- Supply Chain
- Logisitique
- Achats
- Revenue Management
- Etudes
- Stratégie
- Audit
- Construction
- pricing
- Accueil
- Tourisme
- and Hôtellerie
Company Website: careers.disneylandparis.com/fr
ASSUMPTION: Disneyland Paris offers a dynamic and multicultural work environment, with opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid to Senior level, depending on experience
Reporting Structure: Reports directly to the Head of Integrated Marketing or a similar role
Work Arrangement: On-site (Hong Kong), with flexibility to work remotely as needed
Growth Opportunities:
- Progression to Senior Marketing Manager or other leadership roles within the marketing department
- Expansion into other business units or corporate functions
- International assignments or relocation opportunities
ASSUMPTION: The role offers strong growth potential within the marketing department and across the broader organization.
🌍 Location & Work Environment
Office Type: On-site (Hong Kong)
Office Location(s): Quarry Bay, Hong Kong
Geographic Context:
- Hong Kong is a major global financial hub and entertainment center
- The office is located in the vibrant Quarry Bay district, with easy access to public transportation and amenities
- The region offers a multicultural environment and a high standard of living
Work Schedule: Full-time (40 hours per week), with flexibility to work additional hours as needed to meet project deadlines
ASSUMPTION: The on-site work arrangement in Hong Kong provides an immersive and collaborative work environment, with access to a vibrant city and cultural scene.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- In-person or video interview with the hiring manager and/or team members
- Final interview with senior leadership
Key Assessment Areas:
- Marketing and communication skills
- Project management and organizational skills
- Language proficiency in Chinese and English
- Cultural fit and alignment with Disney's values
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your passion for Disney's brands and franchises
- Prepare examples of successful marketing campaigns or projects you've led
- Be ready to discuss your experience working with multiple stakeholders and managing complex projects
ATS Keywords: Marketing, Event Management, Advertising, Media, Publicity, Communication, Creative, Project Management, Team Player, Negotiation, Diligent, Well-organized, Open-minded, Responsible, Mature, Independent
ASSUMPTION: The application process is designed to assess candidates' marketing skills, project management abilities, and cultural fit with Disney's values.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and CRM platforms (e.g., Salesforce, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: The role requires proficiency in Microsoft Office Suite and marketing automation tools. Familiarity with other relevant software and platforms is an asset.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Excellence
- Inclusion
- Integrity
- Optimism
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on delivering exceptional customer experiences
Self-Assessment Questions:
- How do you demonstrate innovation in your marketing approach?
- Can you provide an example of a time when you had to adapt to significant changes in a project or campaign?
- How do you ensure that your marketing efforts align with Disney's values and brand identity?
ASSUMPTION: Disney values a collaborative, adaptable, and results-driven work style, with a strong focus on delivering exceptional customer experiences.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously, with tight deadlines and high expectations
- Working with diverse stakeholders, including internal teams, external vendors, and regional offices
- Adapting to changes in marketing strategies or campaign priorities
- Balancing creative and strategic thinking with hands-on execution and project management
ASSUMPTION: The role presents unique challenges related to managing multiple marketing campaigns, working with diverse stakeholders, and balancing creative and strategic thinking with project management.
📈 Similar Roles Comparison
- Marketing Manager (The Walt Disney Company) vs. Marketing Manager (Other Entertainment Providers): Disney offers a unique brand and franchise portfolio, with a strong focus on storytelling and customer experiences
- Marketing Manager (Hong Kong) vs. Marketing Manager (Other Regions): Hong Kong offers a vibrant entertainment scene and a multicultural work environment, with opportunities to work on both local and international campaigns
- Marketing Manager (Mid to Senior level) vs. Marketing Manager (Entry or Junior level): Mid to senior-level roles offer more strategic and leadership responsibilities, with opportunities to drive marketing strategies and manage teams
ASSUMPTION: The Marketing Manager role at Disneyland Paris offers unique opportunities to work on iconic brands and franchises, with a strong focus on storytelling and customer experiences. The role also provides opportunities to work on both local and international campaigns, with a vibrant and multicultural work environment.
📝 Sample Projects
- Developing and executing a marketing campaign for a new Disney+ original series, including creative, localization, media buy, publicity, tie-in promotions, and events
- Managing a tie-in promotion with a major retail partner, including pitching, negotiation, and project management
- Driving a synergy promotion with the Parks & Resorts business unit, including creative development, production, and event management
ASSUMPTION: The role involves a mix of strategic planning, hands-on execution, and stakeholder management, with a strong focus on delivering exceptional customer experiences.
❓ Key Questions to Ask During Interview
- Can you describe the marketing strategies for some of Disney's most successful franchises, and how they have evolved over time?
- How does the marketing team collaborate with other business units, such as Parks & Resorts and Consumer Products?
- What opportunities are there for professional development and growth within the marketing department and across the broader organization?
- How does Disney support work-life balance for its employees, particularly in a role that may require additional hours to meet project deadlines?
- Can you provide an example of a marketing campaign that was particularly challenging or rewarding, and what lessons were learned from the experience?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare examples of successful marketing campaigns or projects you've led, demonstrating your strategic thinking, project management, and stakeholder management skills
- Follow up with the hiring manager or HR department one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
