📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Strattec Security Corp.
🔹 Location: Auburn Hills, MI & Milwaukee, WI
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: June 9, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site (with up to 10% travel)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive marketing plans to enhance brand visibility and support sales growth
- Managing internal and external communications, including press releases, newsletters, and executive messaging
- Overseeing digital marketing efforts, including SEO/SEM, email marketing, and social media
- Planning and executing trade shows, product launches, and customer events
- Managing and mentoring marketing team, including external agencies
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects in a fast-paced environment. A background in the automotive or manufacturing sector is preferred.
📋 Key Responsibilities
✅ Develop and execute comprehensive marketing plans aligned with business objectives
✅ Conduct market research and competitive analysis to identify trends and opportunities
✅ Ensure consistent brand messaging across all channels and materials
✅ Manage internal and external communications, including press releases, newsletters, and executive messaging
✅ Oversee digital marketing efforts, including SEO/SEM, email marketing, and social media
✅ Plan and execute trade shows, product launches, and customer events
✅ Manage and mentor marketing team, including external agencies
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and team leadership. Strong project management skills are essential for success.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s preferred)
Experience: 5+ years of experience in marketing and communications, preferably in the automotive or manufacturing sector
Required Skills:
- Proven track record of developing and executing successful marketing strategies
- Strong understanding and technical competency of digital marketing tools and analytics
- Excellent written and verbal communication skills
- Ability to manage multiple projects and deadlines in a fast-paced environment
Preferred Skills:
- Experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot)
- In-depth knowledge of social media platforms (Facebook, Instagram, LinkedIn in particular)
- Ability to interact proactively with peers and management
- Ability to use software including MS Office (Outlook, Excel, PowerPoint, Word)
- Experience with digital photography and videography preferred
ASSUMPTION: Candidates should have a strong foundation in marketing principles and a solid understanding of digital marketing tools and analytics. Experience in the automotive or manufacturing sector is highly desirable.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on experience and location)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time (40 hours per week) with up to 10% travel
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role with 5-10 years of experience in the automotive or manufacturing sector.
📌 Applicant Insights
🔍 Company Context
Industry: Automotive
Company Size: Medium (501-1,000 employees)
Founded: 1995
Company Description:
- STRATTEC Security Corporation is one of the world's largest producers of automotive locks and keys
- Designs, develops, manufactures, and markets mechanical locks, electronically enhanced locks and keys, and ignition lock housings
- Supplies products for the heavy truck and recreational vehicle markets, as well as precision die castings
Company Specialties:
- Engineered Products for the Automotive industry
- Innovative One Key Consumer technology
- TS 16949 and ISO 14001 Certifications
- High Quality Zinc Die Casting and Complex stampings
- and NAFTA
Company Website: www.strattec.com
ASSUMPTION: STRATTEC is a well-established company in the automotive industry, with a strong focus on innovation and quality. This role offers the opportunity to work in a dynamic and growing industry.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role reports directly to the Vice President of Marketing and Communications
Work Arrangement: On-site with up to 10% travel
Growth Opportunities:
- Potential to advance to a leadership role within the marketing department
- Opportunities to work on cross-functional projects and gain exposure to other areas of the business
- possibility to expand responsibilities based on performance and business needs
ASSUMPTION: This role offers a good balance of strategic planning and tactical execution, with opportunities for growth and development within the marketing department.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Auburn Hills, MI & Milwaukee, WI
Geographic Context:
- Auburn Hills, MI is located in the Detroit metropolitan area, with a population of approximately 80,000
- Milwaukee, WI is located in the southeastern corner of Wisconsin, with a population of approximately 590,000
Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM (with up to 10% travel)
ASSUMPTION: The office environment is professional and collaborative, with opportunities for growth and development within the marketing department.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department
- In-person or video interview with the hiring manager
- Final interview with the Vice President of Marketing and Communications
Key Assessment Areas:
- Strategic thinking and planning
- Communication skills (written and verbal)
- Digital marketing expertise
- Project management skills
Application Tips:
- Highlight your relevant experience and achievements in your resume
- Tailor your cover letter to the specific role and company
- Prepare for behavioral and situational interview questions
ATS Keywords: Marketing Manager, Strategic Planning, Digital Marketing, Brand Management, Communications, Event Planning, Team Leadership
ASSUMPTION: The application process is straightforward and focused on assessing the candidate's skills and fit for the role. Preparation and research are key to success.
🛠️ Tools & Technologies
- Microsoft Office Suite (Outlook, Excel, PowerPoint, Word)
- CRM and marketing automation platforms (e.g., Salesforce, HubSpot)
- Social media platforms (Facebook, Instagram, LinkedIn)
- Digital photography and videography equipment
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Quality
- Innovation
- Customer Focus
- Respect
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on execution
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working with cross-functional teams and external agencies?
- Do you have a proven track record of developing and executing successful marketing strategies?
ASSUMPTION: STRATTEC values a collaborative, results-driven work environment. Candidates should be comfortable working in a fast-paced, dynamic environment and have a proven track record of success in marketing.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Working with cross-functional teams and external agencies
- Keeping up with the latest trends and best practices in digital marketing
- Adapting to changes in the automotive industry and market demands
ASSUMPTION: This role presents unique challenges and opportunities for growth and development within the marketing department.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position requires a strong focus on strategic planning and brand management
- This role offers the opportunity to work in a dynamic and growing industry
- Career progression may include advancing to a leadership role within the marketing department
ASSUMPTION: This role offers a unique blend of strategic planning, tactical execution, and team leadership, with opportunities for growth and development within the marketing department.
📝 Sample Projects
- Developing and executing a comprehensive marketing plan to launch a new product
- Managing a team to create and distribute marketing collateral for a trade show
- Conducting market research and competitive analysis to identify trends and opportunities
ASSUMPTION: These sample projects illustrate the strategic planning, tactical execution, and team leadership aspects of the role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing department currently?
- How does this role fit into the overall marketing strategy for the company?
- What are the key priorities for this role in the first 90 days?
- How does STRATTEC support the growth and development of its employees?
- What is the company's approach to work-life balance?
ASSUMPTION: These questions demonstrate a candidate's interest in the role and the company, and provide insight into the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and achievements
- Prepare for behavioral and situational interview questions
- Follow up with the HR department one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
