📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: DGA
🔹 Location: Sacramento, California (Hybrid)
🔹 Job Type: On-site (Hybrid)
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-07-29
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies for pursuits in the Sacramento region and beyond
- Managing the project pursuit process from inception through presentation
- Collaborating with senior management and team members to create compelling proposals, qualifications packages, and presentations
- Contributing to high-quality marketing materials and engaging social media content
- Researching and disseminating business intelligence, market developments, trends, and opportunities
ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to work independently and manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Manage the project pursuit process from inception through presentation
✅ Ensure marketing content is well-written and graphically interesting
✅ Work closely with principals, office leaders, and staff to establish priorities and timelines for developing responses to RFP/Qs and other marketing-related matters
✅ Develop and maintain marketing-related documents, including proposals, presentations, resumes, project cut-sheets, and project images
✅ Research and disseminate business intelligence, market developments, trends, and opportunities that align with DGA’s core markets
✅ Update firm principals and leaders on marketing-related matters in weekly staff meetings
✅ Work with marketing staff on project photo-shoots
✅ Additional marketing-related responsibilities as needed
ASSUMPTION: This role involves a mix of strategic planning, creative content development, and project management, requiring a versatile skill set and strong attention to detail.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing/Communications, English, Graphic Design, or other design-related disciplines
Experience: A minimum of 7 years of marketing experience within the AEC industry or other professional services environment
Required Skills:
- Strong writing and graphic skills
- Excellent spoken and written communication skills
- Proficient in MS Office Suite and Adobe Creative Suite software
- Strong hands-on knowledge of InDesign, Google Docs, Google Sheets, and Google Slides
- Ability to work independently and remain flexible with time and tasks
- Personable, eager to win, and naturally curious
Preferred Skills:
- Knowledge of the AEC industry in Sacramento and the Central Valley
- Familiarity with the preparation of proposals to Federal, local government, and higher education clients
ASSUMPTION: Candidates with experience in the AEC industry and a strong portfolio demonstrating their writing and graphic skills will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $110,000 to $150,000 per year, commensurate with qualifications
Benefits:
- Medical, dental, and vision insurance
- Disability insurance
- 401k plan
- Paid time off (PTO)
- Annual staff development allowance
- Generous bonus program
Working Hours: Full-time, with flexible hours and the ability to work remotely occasionally
ASSUMPTION: The salary range provided is an estimate based on the company's size and the industry standard for marketing managers with similar experience. The benefits package is competitive and designed to support employee well-being and work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry: Architecture and Planning
Company Size: 51-200 employees
Founded: 1995
Company Description:
- DGA is a planning, architecture, and interior design firm with offices in Mountain View, San Diego, San Francisco, and Sacramento
- The company focuses on creating environments that support well-being, health, learning, and the pursuit of knowledge
- DGA blends art, science, and technology to improve lives and communities
Company Specialties:
- Life Sciences
- Advanced Technology
- Data / Telecom
- Healthcare
- Commercial Interiors
- Mission Critical
- Higher Education
- Biotechnology
- Design
- Planning
- Lab Planning
- Medical Planning
- Interior Design
- Laboratory Design
- cGMP Manufacturing
- Strategic Planning
- Master Planning
- Research & Development Design
- Science & Technology
- Architecture
- Campus Planning and Design
- Healthcare Planning and Design
Company Website: http://www.dgaonline.com/
ASSUMPTION: DGA's diverse specialties and focus on collaboration make it an attractive choice for marketing professionals seeking a dynamic and innovative work environment.
📊 Role Analysis
Career Level: Mid-level to senior marketing role, with opportunities for growth and leadership
Reporting Structure: Reports directly to the Director of Marketing and works closely with senior management, office leaders, and staff
Work Arrangement: Hybrid on-site role, with occasional remote work opportunities
Growth Opportunities:
- Potential to advance to a senior marketing role or leadership position within the firm
- Opportunities to work on diverse projects and expand industry knowledge
- Access to professional development resources and training
ASSUMPTION: This role offers a strong platform for career growth and development within the AEC industry, with opportunities to expand skills and take on increased responsibilities over time.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a focus on employee well-being
Office Location(s): 1720 8th Street, Sacramento, California 95811, US
Geographic Context:
- Sacramento is the capital of California and offers a mix of urban and suburban living options
- The city is known for its vibrant arts scene, historic neighborhoods, and outdoor recreation opportunities
- The Central Valley region is home to a diverse range of industries, including agriculture, healthcare, and technology
Work Schedule: Full-time, with flexible hours and the ability to work remotely occasionally
ASSUMPTION: The hybrid work arrangement and flexible hours allow for a better work-life balance, while the modern office space and collaborative culture foster productivity and innovation.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the Director of Marketing and other team members to discuss the role, responsibilities, and expectations
- Presentation or case study assignment to demonstrate marketing skills and strategic thinking
- Final interview with senior leadership to discuss career goals and fit within the organization
Key Assessment Areas:
- Writing and graphic skills
- Project management and organizational skills
- Strategic thinking and problem-solving abilities
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Include a portfolio or writing samples that demonstrate your creativity, attention to detail, and ability to create compelling marketing materials
- Prepare thoughtful questions about the role, team, and company to ask during the interview
ATS Keywords: Marketing, Communications, Graphic Design, Proposal Preparation, Time Management, Writing, Graphic Skills, Adobe Creative Suite, MS Office Suite, InDesign, Google Docs, Google Sheets, Google Slides, Business Intelligence, Social Media, Collaboration
ASSUMPTION: The interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the organization.
🛠️ Tools & Technologies
- Adobe Creative Suite (InDesign, Photoshop, Illustrator)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Docs, Sheets, Slides)
- Project management tools (e.g., Asana, Trello, Jira)
- CRM software (e.g., Salesforce, HubSpot)
ASSUMPTION: Familiarity with industry-standard marketing tools and software is essential for success in this role, as they enable efficient project management, collaboration, and content creation.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Innovation
- Excellence
- Integrity
- Sustainability
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to changing priorities
- Results-driven and focused on delivering high-quality work
Self-Assessment Questions:
- How do you approach collaborating with team members to create compelling marketing materials?
- Can you describe a time when you had to manage multiple projects simultaneously and prioritize your workload effectively?
- How do you stay up-to-date with industry trends and incorporate them into your marketing strategies?
ASSUMPTION: DGA values candidates who are strong communicators, team players, and adaptable problem-solvers, with a passion for creating innovative and effective marketing campaigns.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to changing priorities and shifting workloads
- Working in a fast-paced, dynamic environment with tight deadlines
- Navigating a diverse range of clients and industries
ASSUMPTION: While this role offers many opportunities for growth and development, it also presents challenges that require strong organizational skills, adaptability, and the ability to thrive in a fast-paced environment.
📈 Similar Roles Comparison
- Unlike many marketing roles, this position requires a strong focus on proposal preparation and project pursuit management
- DGA's diverse specialties and collaborative culture set it apart from other architecture and planning firms
- This role offers opportunities for career growth and leadership within the firm, as well as the chance to work on a wide range of projects
ASSUMPTION: While this role shares similarities with other marketing positions in the AEC industry, its unique focus on proposal preparation and DGA's collaborative culture make it a distinctive opportunity for marketing professionals seeking to advance their careers.
📝 Sample Projects
- Developing a comprehensive marketing campaign for a new life sciences facility, including proposals, presentations, and social media content
- Managing the project pursuit process for a higher education client, from initial RFP to final presentation
- Creating a series of case studies showcasing DGA's work in the advanced technology sector
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, from strategic planning and content creation to project management and client engagement.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing organization?
- How does DGA support the professional development and growth of its marketing team members?
- Can you provide examples of successful marketing campaigns or projects that the team has worked on recently?
- How does DGA approach collaboration and knowledge-sharing across its different offices and specialties?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Asking thoughtful questions about the role, team, and company demonstrates your interest in and engagement with the opportunity, while also providing valuable insights into the work environment and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Include a portfolio or writing samples that demonstrate your creativity, attention to detail, and ability to create compelling marketing materials
- Prepare thoughtful questions about the role, team, and company to ask during the interview
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the opportunity
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
