Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Thorlabs

🔹 Location: Newton, New Jersey, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 8, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic planning and execution of marketing campaigns to drive revenue growth and brand awareness
• Leadership and mentoring of a team of marketing professionals
• Cross-functional collaboration with various departments to ensure consistent brand messaging
• Data-driven decision making and continuous improvement of marketing processes
• Budget management and allocation of resources to maximize ROI

ASSUMPTION: This role requires a high level of strategic thinking and leadership, with a strong focus on data analysis and team management. The ideal candidate will have a proven track record in marketing, preferably in the scientific sector.

📋 Key Responsibilities

✅ Develop and implement multi-channel advertising campaigns to align with business goals and drive measurable results

✅ Monitor market trends, competitors, and customer feedback to inform positioning and campaigns

✅ Lead, coach, and mentor a team of marketing professionals to support individual growth and team performance

✅ Delegate tasks effectively while remaining accountable for results, balancing strategic leadership with hands-on support

✅ Promote a culture of accountability, innovation, and continuous improvement within the team

✅ Identify and implement process improvements to enhance the productivity, quality, and consistency of marketing output

✅ Define and track key performance indicators (KPIs) to ensure high-quality output while fulfilling all business needs

✅ Provide strategic direction and support to the tradeshow team to ensure successful events that align with brand standards, highlight optimal products/technologies, and remain within budget

✅ Oversee Thorlabs’ social media presence, ensuring monthly performance review and consistent, brand-appropriate messaging across all channels

✅ Oversee the graphics and video teams, effectively communicating desired outcomes and ensuring consistent brand messaging and visual identity across all deliverables

✅ Ensure technical staff within the broader marketing group have the appropriate amount of graphics/video/animation support needed to complete projects within the allotted timeframes

✅ Make recommendations of emerging needs to remain at the forefront of marketing and creative design

ASSUMPTION: This role requires a strong understanding of both digital and traditional marketing channels, as well as the ability to manage and mentor a team of marketing professionals.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, communications, business, or a scientific field; advanced degree preferred

Experience: 5+ years of prior management experience plus 7-10 years of relevant marketing experience, preferably in the scientific sector

Required Skills:

• Proven ability to motivate and mentor team members, giving clear direction while empowering others to take ownership
• Analytical mindset experienced at using data to drive decision-making
• Creative thinker, with demonstrated ability to multi-task, be detail oriented, maintain high work quality, and thrive in a fast-paced team environment
• Strong organizational, planning, and project management skills
• Excellent writing, editing, and presentation skills in English
• Strong attention to detail and ability to self-review work for accuracy and brand adherence
• Demonstrated work ethic, ownership, and accountability; ability to individually drive initiatives
• Demonstrated flexibility and willingness to pivot as business needs evolve
• Strong interpersonal skills for working in a team environment
• Willingness to constantly learn new technologies and new applications
• Ability to lead through ambiguity and influence others
• Ability to accept and incorporate constructive feedback

Preferred Skills:

• Experience with marketing automation tools
• Fluency in additional languages

ASSUMPTION: The ideal candidate will have a strong background in marketing, with a proven track record of driving results through data-driven campaigns and team leadership.

💰 Compensation & Benefits

Salary Range: $111,670 - $154,120 annually

Benefits:

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Life Insurance
• PTO
• 401(k) Plan
• Tuition Reimbursement

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range provided is based on industry standards for marketing managers with 10+ years of experience in the scientific sector.

📌 Applicant Insights

🔍 Company Context

Industry: Industrial Machinery Manufacturing, with a focus on photonics technologies

Company Size: 1,001-5,000 employees, with a global presence and approximately 2,500 employees at manufacturing and sales offices worldwide

Founded: 1989, with headquarters in Newton, New Jersey

Company Description:

• Thorlabs is a leading designer and manufacturer of photonics equipment for research, manufacturing, and biomedical applications
• As a vertically integrated company, Thorlabs designs, develops, and manufactures its product portfolio of over 20,000 items
• Thorlabs values its diverse environment and is proud to be an equal opportunity employer

Company Specialties:

• Photonics
• Imaging
• Optics
• Fiber Optics
• Lasers
• Mid-IR
• Optomechanics
• Vibration Isolation
• Motion Control
• Microscopy
• Manufacturing
• and Light Analysis

Company Website: http://www.thorlabs.com

ASSUMPTION: Thorlabs is a well-established company in the photonics industry, with a strong focus on research and innovation. The company offers a comprehensive benefits package and values diversity and inclusion.

📊 Role Analysis

Career Level: Experienced professional with 10+ years of marketing experience, seeking a leadership role in a dynamic and growing organization

Reporting Structure: This role reports directly to the VP of Marketing & Brand and has direct supervisory responsibilities for various marketing team members

Work Arrangement: On-site, with occasional travel to other Thorlabs locations as needed

Growth Opportunities:

• Potential to advance to a senior marketing leadership role within the organization
• Opportunity to work on a wide range of marketing initiatives and campaigns
• Chance to mentor and develop junior marketing team members

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the organization and make a meaningful impact on the company's marketing efforts.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a collaborative and innovative work environment

Office Location(s): 43 Sparta Ave, Newton, New Jersey 07860, US

Geographic Context:

• Newton, New Jersey is located approximately 30 miles west of New York City
• The area offers a mix of urban and suburban living, with easy access to cultural attractions, outdoor recreation, and dining options
• Newton is home to a diverse population and a strong sense of community

Work Schedule: Full-time, with occasional overtime or weekend work as needed to meet project deadlines

ASSUMPTION: The work environment at Thorlabs is collaborative and innovative, with a strong focus on teamwork and continuous learning. The Newton, New Jersey location offers a mix of urban and suburban living, with easy access to cultural attractions and outdoor recreation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or video interview with the hiring manager and/or team members
• Final interview with the VP of Marketing & Brand
• Background check and reference check

Key Assessment Areas:

• Marketing strategy and campaign development
• Team leadership and management skills
• Data analysis and interpretation
• Cultural fit and alignment with Thorlabs' values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience and leadership skills
• Be prepared to discuss your approach to marketing campaign development and data-driven decision making
• Research Thorlabs and be ready to discuss how your skills and experience align with the company's mission and values

ATS Keywords: Marketing strategy, campaign development, team leadership, data analysis, photonics, scientific sector, brand management, marketing automation

ASSUMPTION: The interview process at Thorlabs is designed to assess the candidate's marketing expertise, leadership skills, and cultural fit. Applicants should be prepared to discuss their approach to marketing campaign development and data-driven decision making, as well as their alignment with Thorlabs' mission and values.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Graphic design software (e.g., Adobe Creative Suite, Sketch)
• Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)

ASSUMPTION: The ideal candidate will have experience with marketing automation tools, social media management platforms, and graphic design software. Familiarity with video editing software is also a plus.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Customer Focus
• Integrity
• Collaboration

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and responsive to change
• Committed to continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative work environment?
• Are you comfortable using data to inform marketing strategies and make decisions?
• Do you have a proven track record of leading and mentoring marketing team members?
• Are you committed to maintaining a high level of quality and attention to detail in your work?

ASSUMPTION: Thorlabs values a collaborative and innovative work environment, with a strong focus on data-driven decision making and continuous learning. Candidates should be comfortable working in a fast-paced, team-oriented setting and be committed to maintaining a high level of quality and attention to detail in their work.

⚠️ Potential Challenges

• Managing a team of marketing professionals with varying levels of experience and expertise
• Balancing strategic leadership with hands-on execution to meet project deadlines
• Adapting to changes in business needs and market trends
• Ensuring consistent brand messaging and visual identity across all marketing deliverables

ASSUMPTION: The Marketing Manager role at Thorlabs presents several challenges, including managing a diverse team of marketing professionals, balancing strategic leadership with hands-on execution, and adapting to changes in business needs and market trends. Candidates should be comfortable working in a dynamic and fast-paced environment and be able to manage multiple projects and priorities effectively.

📈 Similar Roles Comparison

• Unlike other marketing manager roles, this position requires a strong understanding of the scientific sector and photonics technologies
• Thorlabs offers a comprehensive benefits package and a strong focus on work-life balance
• Career progression opportunities are available within the organization for high-performing marketing professionals

ASSUMPTION: The Marketing Manager role at Thorlabs is unique in its focus on the scientific sector and photonics technologies. The company offers a comprehensive benefits package and a strong focus on work-life balance, as well as career progression opportunities for high-performing marketing professionals.

📝 Sample Projects

• Developing and executing a multi-channel advertising campaign to drive revenue growth and brand awareness
• Conducting market research and analysis to inform marketing strategies and positioning
• Managing a team of marketing professionals to complete a large-scale tradeshow or event

ASSUMPTION: The Marketing Manager role at Thorlabs involves a wide range of projects, from developing and executing marketing campaigns to managing tradeshows and events. Candidates should be comfortable working on multiple projects simultaneously and be able to manage their time and priorities effectively.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does Thorlabs support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 90 days?
• How does Thorlabs measure the success of its marketing campaigns and initiatives?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: Candidates should ask thoughtful questions during the interview process to gain a better understanding of the team dynamics, company culture, and priorities for the role. This will help them assess their fit with the organization and make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience and leadership skills
• Prepare for your interview by researching Thorlabs and developing thoughtful questions about the role and company culture
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.