Marketing Manager

**Enhanced Job Description**

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: TEKsystems

🔹 Location: Palo Alto, CA

🔹 Job Type: Temporary

🔹 Category: Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: Intermediate

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Crafting compelling marketing content for AI research team
• Collaborating cross-functionally with marketing, research, and product teams
• Developing messaging, positioning, and enablement materials
• Driving engagement, awareness, and sales pipeline growth

ASSUMPTION: This role requires a strong background in product marketing and understanding of emerging AI technologies.

📋 Key Responsibilities

✅ Lead and create core value proposition and selling points for AI research team

✅ Translate marketing initiatives into actionable programs to fuel sales pipeline

✅ Operationalize internal marketing communications and develop repeatable processes

✅ Build consensus and engagement across campaigns, creative, product marketing, product management, sales, and customer success teams

✅ Lead messaging and positioning strategy and execution for target personas

✅ Work closely with chief scientist and researchers to develop thought leadership content

✅ Create and manage content for website and social media channels

ASSUMPTION: This role involves a mix of strategic planning and hands-on tactical execution.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 4+ years in product marketing, industry marketing, or corporate marketing

Required Skills:

• Strong communication skills (written and verbal)
• Ability to strategize and craft compelling messaging
• Drive hands-on tactical execution
• Get-it-Done confidence to pick up and lead new projects

Preferred Skills:

• Proficient understanding of AI/ML technology
• Ability to inspire optimism, fun, and continuous learning
• Natural collaborator

ASSUMPTION: Experience will be evaluated based on alignment to the core competencies for the role, such as extracurricular leadership roles, military experience, or volunteer work.

💰 Compensation & Benefits

Salary Range: $50.00 - $60.00 per hour

Benefits:

• Medical, dental, and vision
• Critical Illness, Accident, and Hospital
• 401(k) Retirement Plan
• Life Insurance
• Short and long-term disability
• Health Spending Account
• Transportation benefits
• Employee Assistance Program
• Time Off/Leave

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range provided is an hourly rate and may vary based on the number of hours worked per week.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting. TEKsystems is a leading provider of full-stack technology services, talent services, and real-world application solutions.

Company Size: 10,001+ employees. As a large organization, TEKsystems offers extensive resources and opportunities for professional growth.

Founded: 1983. TEKsystems has over four decades of experience in the industry, providing stability and expertise.

Company Description:

• TEKsystems helps clients activate ideas and solutions to take advantage of new opportunities
• They work with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe, and Asia
• TEKsystems is an Allegis Group company

Company Specialties:

• IT Services
• IT Talent Management Expertise
• Staffing Services
• Digital Services
• Advisory Services
• Co-led Services
• Enterprise Services
• DevOps and Automation
• Risk & Security
• Cloud Enablement and Migration
• Enterprise Applications
• Telecom Design and Implementation
• and Technology Operations

Company Website: TEKsystems

ASSUMPTION: TEKsystems' extensive client base and global presence provide ample opportunities for career growth and exposure to diverse projects.

📊 Role Analysis

Career Level: Intermediate. This role requires a solid foundation in product marketing and a proven track record of driving results.

Reporting Structure: This role reports to the Director of Marketing and collaborates with various teams, including campaigns, creative, product marketing, product management, sales, and customer success.

Work Arrangement: Hybrid. This role requires on-site work in Palo Alto, CA, with a flexible hybrid arrangement.

Growth Opportunities:

• Potential to work on high-impact projects with a big tech company
• Exposure to cutting-edge AI research and technology
• Opportunity to build and refine messaging and positioning strategies
• Possibility to collaborate with and learn from experienced marketing professionals

ASSUMPTION: This role offers a unique blend of strategic and tactical work, providing opportunities for both professional growth and skill development.

🌍 Location & Work Environment

Office Type: Hybrid. This role requires on-site work in Palo Alto, CA, with the option to work remotely on a flexible basis.

Office Location(s): Palo Alto, CA

Geographic Context:

• Palo Alto is located in the heart of Silicon Valley, offering ample opportunities for networking and professional growth
• The area is known for its vibrant tech industry, diverse culture, and high quality of life
• Palo Alto offers easy access to outdoor activities, cultural attractions, and world-class dining

Work Schedule: Full-time (40 hours/week) with a flexible hybrid arrangement

ASSUMPTION: The hybrid work arrangement provides a balance between on-site collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with a recruiter
• Technical assessment or case study
• On-site or virtual interview with hiring manager and team members
• Final decision and offer

Key Assessment Areas:

• Communication skills and ability to craft compelling messaging
• Understanding of AI/ML technology and relevant industry trends
• Strategic thinking and problem-solving skills
• Collaboration and teamwork abilities

Application Tips:

• Highlight relevant experience and achievements in product marketing or related fields
• Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
• Prepare examples of messaging and positioning strategies you've developed in previous roles
• Research TEKsystems and the AI research team to demonstrate your interest and understanding of the company and its work

ATS Keywords: Product Marketing, AI/ML Technology, Messaging Strategy, Content Creation, Collaboration, Sales Enablement, Thought Leadership, Project Management, Creative Thinking, Strategic Planning, Tactical Execution, Engagement, Research, Cross-functional Teamwork, Process Development

ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager and the team.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• Content management systems (e.g., WordPress, Drupal)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management software (e.g., Asana, Trello)
• AI/ML tools and platforms (e.g., TensorFlow, PyTorch)

ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the company's standards.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Accountability
• Teamwork
• Innovation
• Client focus

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven and proactive
• Continuously learning and improving

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?
• Are you comfortable working with ambiguity and picking up new projects?
• Do you have a passion for learning and staying up-to-date with emerging AI technologies?

ASSUMPTION: TEKsystems values a diverse and inclusive work environment, fostering collaboration and continuous learning.

⚠️ Potential Challenges

• Keeping up with the fast-paced and ever-evolving AI/ML landscape
• Balancing strategic planning with hands-on tactical execution
• Collaborating effectively with cross-functional teams and stakeholders
• Managing multiple projects and deadlines simultaneously

ASSUMPTION: These challenges can be overcome with strong communication skills, adaptability, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses on driving engagement and awareness for AI research advancements
• This role requires a strong understanding of AI/ML technology and the ability to translate complex concepts into compelling messaging
• Career progression may involve moving into a more specialized or senior marketing role within the AI research team or exploring opportunities in other areas of the business

ASSUMPTION: This role offers a unique blend of strategic and tactical work, providing opportunities for both professional growth and skill development.

📝 Sample Projects

• Developing a messaging framework for an upcoming AI research conference
• Creating a series of blog posts showcasing the team's latest advancements in natural language processing
• Designing and executing a webinar to educate enterprise clients about the benefits of AI-driven decision-making

ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the role, as well as the opportunity to work on high-impact initiatives.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within it?
• How does this role contribute to the overall success of the AI research team and TEKsystems?
• What are the most significant challenges facing the AI research team, and how can this role help address them?
• What opportunities are there for professional growth and development within this role and the team?
• How does TEKsystems support work-life balance for its employees?

ASSUMPTION: These questions demonstrate your interest in the role, the team, and the company, while also providing valuable insights into the work environment and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of messaging and positioning strategies you've developed in previous roles
• Research TEKsystems and the AI research team to demonstrate your interest and understanding of the company and its work
• Follow up with the recruiter one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.