Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: CDW

🔹 Location: London, City of, United Kingdom (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 19, 2025

🔹 Experience Level: Mid-Senior level (3-5 years)

🔹 Remote Status: On-site (with remote flexibility)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive marketing strategies for key partners
• Managing budgets and ensuring marketing activity compliance for funding claims
• Leading campaign execution, including planning, content creation, and stakeholder collaboration
• Generating qualified leads and supporting sales growth through robust marketing pipelines
• Analyzing campaign performance and optimizing future marketing efforts
• Building and maintaining strong relationships with internal teams, partners, and suppliers
• Coordinating with external agencies to deliver high-quality, impactful campaigns

ASSUMPTION: This role requires a blend of strategic thinking and tactical execution, with a strong focus on driving measurable business outcomes through effective partner marketing.

📋 Key Responsibilities

✅ Develop and implement end-to-end marketing plans that align with business objectives and drive partner success

✅ Pitch for partner funding, manage budgets, and ensure all marketing activity is compliant for funding claims

✅ Lead all stages of campaign execution, including planning, content creation, stakeholder collaboration, and post-campaign analysis

✅ Build a robust pipeline of marketing activity to generate qualified leads and support sales growth

✅ Measure and analyze the effectiveness of marketing campaigns, providing insights to optimize future performance

✅ Ensure full compliance with partner marketing guidelines and manage timely, accurate submission of funding claims

✅ Build and maintain strong relationships with internal teams, partners, and suppliers, acting as a key marketing advisor

✅ Manage relationships with external agencies to deliver high-quality, impactful campaigns

ASSUMPTION: This role involves a high degree of cross-functional collaboration and stakeholder management, requiring strong communication and interpersonal skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum 3-5 years of experience in marketing, ideally within the IT channel or a similar B2B environment

Required Skills:

• Proven track record in developing and executing multi-channel marketing strategies
• Strong project management skills with the ability to handle multiple priorities and meet tight deadlines
• Financially literate with experience managing budgets and ROI-driven campaigns
• Proficiency in digital marketing, events management, and content creation
• Advanced skills in Microsoft Office (Word, Excel, PowerPoint, Teams, SharePoint)
• Excellent interpersonal and communication skills, with the ability to influence and engage a wide range of stakeholders
• Experience with CRM and marketing automation platforms (e.g., HubSpot) is a plus
• Strategic thinker with a proactive, results-oriented mindset

Preferred Skills:

• Experience with the IT channel or similar B2B environments
• Fluency in additional languages (e.g., Spanish, French, German)

ASSUMPTION: Candidates with experience in the IT channel or similar B2B environments will have a strong understanding of the market and be better equipped to drive partner success.

💰 Compensation & Benefits

Salary Range: £45,000 - £60,000 per annum (based on experience and market rates for Marketing Managers in the UK)

Benefits:

• Competitive benefits package, including health insurance, pension, and employee discounts
• Opportunities for professional development and career growth
• Flexible working arrangements, including remote work options

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 5:30 PM), with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on market rates for Marketing Managers in the UK. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: CDW operates in the IT services and IT consulting industry, with a focus on providing technology solutions to business, government, education, and healthcare customers

Company Size: CDW is a large organization with over 10,000 employees, providing ample opportunities for career growth and development

Founded: CDW was founded in 1984 and has since grown to become a Fortune 500 company and member of the S&P 500 Index

Company Description:

• CDW helps its customers navigate an increasingly complex IT market and maximize return on their technology investments
• The company offers a full-stack, full-lifestyle approach with custom solutions, services, and relationships to bring customers' visions to life
• CDW's experts bring decades of experience, scale, and deep industry expertise to deliver the full promise of what technology can do

Company Specialties:

• Security and cybersecurity
• Health tech
• Retail tech
• Small business tech
• Gov tech
• Education tech
• AI and emerging technologies
• Cloud solutions
• Digital transformation
• Workplace modernization
• Network infrastructure
• DevOps
• IT solutions and services
• Cloud governance
• Data management
• IT asset management
• IoT
• Digital workspace

Company Website: www.cdw.com

ASSUMPTION: CDW's extensive experience and deep industry expertise make it an attractive employer for marketing professionals looking to grow their careers in the IT industry.

📊 Role Analysis

Career Level: This role is suitable for mid-senior level marketing professionals with 3-5 years of experience in marketing, ideally within the IT channel or a similar B2B environment

Reporting Structure: The Marketing Manager will report directly to the Head of Marketing or a similar role, depending on the specific organizational structure

Work Arrangement: This role is on-site, with remote flexibility. The successful candidate will be expected to work from CDW's office in London, City of, United Kingdom, with the possibility of remote work on a case-by-case basis

Growth Opportunities:

• Progression to senior marketing roles, such as Senior Marketing Manager or Marketing Director
• Expansion into other areas of marketing, such as digital marketing, product marketing, or brand marketing
• Opportunities to work on high-impact projects and campaigns, driving business growth and customer success

ASSUMPTION: CDW's large size and diverse range of services provide ample opportunities for career growth and development within the marketing function.

🌍 Location & Work Environment

Office Type: CDW's London office is a modern, collaborative workspace designed to foster innovation and creativity

Office Location(s): 200 N. Milwaukee Ave., Vernon Hills, IL 60061, US

Geographic Context:

• London, City of, is a vibrant, multicultural city with a thriving tech industry
• The city offers a wide range of amenities, including restaurants, shops, and cultural attractions
• London is well-connected by public transportation, making it easy to commute to CDW's office

Work Schedule: Standard office hours (Monday-Friday, 9:00 AM - 5:30 PM), with flexibility for remote work

ASSUMPTION: CDW's London office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with the hiring manager
• In-person or virtual interview with the hiring manager and a panel of stakeholders
• Final round interview with the Head of Marketing or a similar role
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and campaign development
• Budget management and ROI-driven decision-making
• Stakeholder management and communication skills
• Problem-solving and analytical skills
• Cultural fit and alignment with CDW's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns you've led, including challenges faced and outcomes achieved
• Research CDW's business and industry to demonstrate your understanding of the company and its market
• Practice common marketing interview questions and brush up on your knowledge of marketing trends and best practices

ATS Keywords: Marketing strategy, campaign development, budget management, ROI, stakeholder management, communication skills, problem-solving, cultural fit, IT channel, B2B marketing

ASSUMPTION: CDW's interview process is designed to assess candidates' marketing skills, strategic thinking, and cultural fit, with a focus on driving business growth and customer success.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint, Teams, SharePoint)
• CRM and marketing automation platforms (e.g., HubSpot)
• Marketing analytics tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)
• Design and content creation tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: CDW's marketing team uses a range of tools and technologies to support campaign development, execution, and analysis. Proficiency in these tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Integrity
• Innovation
• Collaboration
• Accountability

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and focused on business outcomes
• Adaptable and open to change

Self-Assessment Questions:

• How do you demonstrate customer focus in your marketing strategies and campaigns?
• Can you provide an example of a time when you had to collaborate with multiple stakeholders to deliver a successful marketing project?
• How do you stay up-to-date with marketing trends and best practices, and how do you apply this knowledge to drive business growth?

ASSUMPTION: CDW values candidates who are passionate about driving business growth, collaborating effectively with stakeholders, and staying current with marketing trends and best practices.

⚠️ Potential Challenges

• Managing multiple priorities and tight deadlines in a fast-paced environment
• Navigating complex partner relationships and marketing guidelines
• Adapting to changes in the market and business priorities
• Balancing tactical execution with strategic thinking

ASSUMPTION: The Marketing Manager role at CDW presents unique challenges that require strong project management skills, adaptability, and a results-driven mindset.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on partner marketing, requiring a deep understanding of the IT channel and strong stakeholder management skills
• CDW's large size and diverse range of services provide unique opportunities for career growth and development within the marketing function
• This role offers the chance to work on high-impact projects and campaigns, driving business growth and customer success

ASSUMPTION: The Marketing Manager role at CDW is unique in its focus on partner marketing and offers distinct opportunities for career growth and development within the marketing function.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy for a key partner, driving measurable business outcomes
• Managing a multi-million pound marketing budget, ensuring full compliance with partner marketing guidelines and maximizing ROI
• Leading a cross-functional team to deliver a high-profile event or webinar, generating qualified leads and supporting sales growth

ASSUMPTION: The Marketing Manager role at CDW involves a wide range of projects, from strategic planning and budget management to tactical execution and event management.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing budget for a key partner, and how is this allocated across different channels and activities?
• How does CDW support the professional development and career growth of its marketing team members?
• Can you provide an example of a successful marketing campaign led by a CDW marketing manager, and what made it so effective?
• How does CDW measure the success of its marketing efforts, and how are these metrics used to optimize future campaigns?
• What is the typical work arrangement for this role, and how does CDW support remote work and flexibility?

ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates your interest in the role and commitment to driving business growth and customer success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, using the ATS keywords provided
• Prepare examples of successful marketing campaigns you've led, including challenges faced and outcomes achieved
• Research CDW's business and industry to demonstrate your understanding of the company and its market
• Practice common marketing interview questions and brush up on your knowledge of marketing trends and best practices
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.