📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: AccorHotel
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Full-time
🔹 Category: Hospitality & Tourism
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing creative marketing campaigns to highlight the hotel, food & beverage outlets, events, and guest experiences.
- Champions the 25hours brand story across all touchpoints, ensuring consistency, quality, and a tone of voice that’s unmistakably 25hours.
- Collaborates with internal teams and agency partners to produce high-impact content, visuals, and storytelling.
- Plans and promotes brand events, collaborations, and experiences that drive buzz and foot traffic.
- Tracks campaign performance and provides actionable insights to refine strategies and maximize ROI.
ASSUMPTION: This role requires a strong background in executing bold, innovative marketing campaigns that resonate with diverse audiences. Expertise in digital marketing, experiential events, and creative storytelling will be crucial for success.
📋 Key Responsibilities
✅ Develop and execute creative marketing campaigns that highlight the hotel, food & beverage outlets, events, and guest experiences.
✅ Champion the 25hours brand story across all touchpoints — from social media and digital to print, PR, and on-property activations.
✅ Manage day-to-day marketing efforts, ensuring consistency, quality, and a tone of voice that’s unmistakably 25hours.
✅ Support the development of marketing strategies and initiatives in line with business goals and revenue targets.
✅ Collaborate with internal teams and agency partners to produce high-impact content, visuals, and storytelling.
✅ Stay in tune with Sydney’s local scene — from food and drink to music and art — and use your insight to craft campaigns that connect with our audience.
✅ Help plan and promote brand events, collaborations, and experiences that drive buzz and foot traffic.
✅ Track campaign performance and provide actionable insights to refine strategies and maximize ROI.
✅ Build relationships with local creatives, influencers, and brand partners to amplify our voice and presence in the market.
✅ Support with PR, media outreach, and community engagement, helping position 25hours as a cultural hub.
ASSUMPTION: This role requires a deep understanding of Sydney’s nightlife, food, beverage, and cultural scene to make 25hours a must-visit destination.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: Proven experience (5-10 years) in brand marketing, ideally within a lifestyle hotel, hospitality setting, or similar creative industries where building a distinctive brand presence was at the forefront.
Required Skills:
- Expertise in digital marketing, experiential events, and creative storytelling.
- Strong leadership skills with the ability to inspire and grow a talented marketing team.
- Excellent communication and collaboration skills.
- Proven ability to manage multiple projects and meet deadlines.
- Fluency in English.
Preferred Skills:
- Experience in pre-opening brand strategy and marketing launches.
- Fluency in additional languages (e.g., Mandarin, Spanish).
ASSUMPTION: While not explicitly stated, proficiency in using marketing tools and platforms (e.g., CRM, social media management, SEO) is likely expected for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Manager role in Sydney, the estimated salary range is AU$120,000 - AU$160,000 per annum. This range takes into account the required experience level and the competitive nature of the hospitality industry in Sydney.
Benefits:
- Join an innovative, fast-growing, international group committed to building a global brand.
- The chance to challenge the norm and work in an environment that is both creative and rewarding.
- Become part of a team passionate about creating great hospitality experiences and building a portfolio of brands.
- A competitive package and plenty of opportunity for development.
Working Hours: Full-time position with standard business hours (Monday-Friday, 9:00 AM - 5:00 PM) with flexibility to work evenings and weekends as needed to support events and campaigns.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. The benefits listed are general and may not include all benefits offered by the company.
📌 Applicant Insights
🔍 Company Context
Industry: AccorHotel operates in the hospitality industry, with a focus on creating unique and memorable experiences for guests. The company is known for its innovative approach to hospitality and its commitment to sustainability.
Company Size: AccorHotel is a large company with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects and teams.
Founded: AccorHotel was founded in 1967 and has since grown into one of the world's leading hotel operators and market leaders in Europe and a major player worldwide.
Company Description:
- AccorHotel is a world-leading travel & lifestyle group with close to 5,600 properties (110,000 rooms) in 110 countries.
- The group operates in 100 countries under 45 hotel brands, including Sofitel, Pullman, Novotel, Mercure, ibis, and many more.
- AccorHotel offers unique experiences across all segments — luxury five-star palaces to smart economy hotels, exquisite residences to full-service resorts.
Company Specialties:
- Hotel operations and management
- Food and beverage services
- Event planning and management
- Loyalty programs and customer relationship management
- Sustainable hospitality practices
Company Website: https://www.group.accor.com
ASSUMPTION: AccorHotel's extensive global presence and diverse portfolio of brands offer unique opportunities for career growth and development within the hospitality industry.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a balance of strategic thinking and hands-on execution. The ideal candidate will have a proven track record in marketing and be ready to take on more responsibility and leadership within the company.
Reporting Structure: The Marketing Manager will report directly to the General Manager of the 25hours Hotel The Olympia and work closely with operational teams to ensure marketing efforts align with overall business goals.
Work Arrangement: This is an on-site role, with the expectation that the Marketing Manager will be present at the hotel to oversee marketing efforts, collaborate with teams, and engage with guests.
Growth Opportunities:
- As AccorHotel continues to expand its presence in Australia and globally, there may be opportunities for the Marketing Manager to take on additional responsibilities or move into a regional or corporate role.
- The Marketing Manager may also have the opportunity to work on special projects or initiatives that could lead to new skills and experiences.
- AccorHotel's commitment to employee development and training may provide opportunities for the Marketing Manager to grow professionally within the company.
ASSUMPTION: Given AccorHotel's global presence and diverse portfolio of brands, there may be opportunities for the Marketing Manager to gain international experience or work on cross-functional projects that span multiple brands or regions.
🌍 Location & Work Environment
Office Type: The Marketing Manager will work on-site at the 25hours Hotel The Olympia in Paddington, Sydney. The hotel is a historic building that has been transformed into a vibrant and unique hospitality destination.
Office Location(s): 25hours Hotel The Olympia, 109 Oxford Street, Paddington NSW 2021, Australia
Geographic Context:
- Paddington is a vibrant and trendy suburb of Sydney, known for its fashion boutiques, cafes, and restaurants.
- The hotel is located within walking distance of several public transportation options, including buses and trains.
- Sydney is a global city with a diverse and multicultural population, offering a wide range of cultural, entertainment, and recreational opportunities.
Work Schedule: The Marketing Manager will work a standard full-time schedule (Monday-Friday, 9:00 AM - 5:00 PM) with flexibility to work evenings and weekends as needed to support events and campaigns.
ASSUMPTION: The Marketing Manager may have the opportunity to work from home occasionally, but the role is primarily on-site and requires a presence at the hotel to effectively manage marketing efforts and collaborate with teams.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the AccorHotel careers portal.
- Phone or video screening to assess cultural fit and basic qualifications.
- In-person or video interview with the General Manager and/or other members of the leadership team to discuss the role, responsibilities, and fit with the company culture.
- Final round interview or assessment, which may include a presentation or case study.
Key Assessment Areas:
- Marketing strategy and campaign development
- Brand management and storytelling
- Leadership and team management skills
- Cultural awareness and understanding of the local market
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on brand management, campaign development, and leadership.
- Demonstrate your understanding of the 25hours brand and the local Sydney market in your application materials.
- Prepare for behavioral interview questions that focus on your marketing experience, leadership style, and problem-solving skills.
- Research AccorHotel's company culture and values to ensure a strong fit and alignment with your personal values and work style.
ATS Keywords: Marketing Manager, Brand Marketing, Campaign Development, Event Planning, Sydney, Hospitality, 25hours Hotel, Digital Marketing, Creative Storytelling, Team Leadership
ASSUMPTION: AccorHotel uses an Applicant Tracking System (ATS) to manage job applications, so it's essential to include relevant keywords in your resume and cover letter to ensure your application is not overlooked.
🛠️ Tools & Technologies
- Marketing automation and CRM platforms (e.g., Salesforce, HubSpot)
- Social media management tools (e.g., Hootsuite, Buffer)
- Graphic design tools (e.g., Adobe Creative Suite, Canva)
- Project management tools (e.g., Asana, Trello)
- SEO and analytics tools (e.g., Google Analytics, SEMrush)
ASSUMPTION: The Marketing Manager should be proficient in using a variety of marketing tools and platforms to effectively manage campaigns, track performance, and collaborate with teams.
👔 Cultural Fit Considerations
Company Values:
- Boldness: AccorHotel encourages employees to take risks and challenge the status quo to create unique and memorable experiences for guests.
- Creativity: The company values innovative thinking and encourages employees to think outside the box to solve problems and drive results.
- Responsibility: AccorHotel is committed to sustainable hospitality practices and expects employees to act responsibly and ethically in all aspects of their work.
Work Style:
- Collaborative: The Marketing Manager will work closely with internal teams and agency partners to develop and execute marketing campaigns.
- Adaptable: The role requires the ability to pivot and adjust marketing strategies as needed to respond to changes in the market or business priorities.
- Results-driven: AccorHotel expects its employees to take ownership of their work and deliver measurable results that contribute to the overall success of the business.
Self-Assessment Questions:
- Do you thrive in a creative and collaborative work environment, and are you comfortable taking risks and challenging the status quo?
- Are you passionate about the hospitality industry and committed to delivering exceptional experiences for guests?
- Do you have a proven track record of driving results and achieving success in a marketing role?
ASSUMPTION: AccorHotel values employees who are bold, creative, and responsible, and who are committed to delivering exceptional experiences for guests. The ideal candidate for this role will be a strong cultural fit with the company's values and work style.
⚠️ Potential Challenges
- The Marketing Manager may face challenges in balancing the need to maintain a consistent brand voice and message across all touchpoints while also responding to changes in the market or business priorities.
- The role may require the Marketing Manager to work evenings and weekends to support events and campaigns, which could impact work-life balance.
- The Marketing Manager may face competition from other hospitality brands and businesses in the Sydney market, requiring continuous innovation and differentiation to maintain a strong brand presence.
- The role may require the Marketing Manager to manage a team of marketing professionals, which could present challenges in terms of leadership, communication, and team dynamics.
ASSUMPTION: The Marketing Manager should be proactive in identifying and mitigating potential challenges, and be prepared to adapt and pivot as needed to ensure the success of marketing campaigns and the overall business.
📈 Similar Roles Comparison
- Compared to other marketing roles in the hospitality industry, this role places a greater emphasis on brand management and storytelling, as well as the ability to work collaboratively with internal teams and agency partners.
- The Marketing Manager will be responsible for developing and executing marketing campaigns for a single hotel property, whereas marketing managers in larger hospitality companies may be responsible for multiple properties or regions.
- This role offers the opportunity to work in a unique and historic hotel property, with a focus on creating memorable experiences for guests. Similar roles in other industries may not offer the same level of creativity and innovation in the work environment.
ASSUMPTION: The Marketing Manager should be prepared to leverage their unique skills and experiences to differentiate themselves from other marketing professionals in the industry and to drive results in this specific role.
📝 Sample Projects
- Developing and executing a grand opening marketing campaign for the 25hours Hotel The Olympia, including events, promotions, and media relations to generate buzz and drive foot traffic.
- Creating and implementing a targeted social media campaign to engage local influencers and brand partners, showcasing the hotel's unique offerings and driving bookings.
- Managing a team of marketing professionals to develop and execute a series of themed events and activations that align with the hotel's brand and target audience.
ASSUMPTION: The Marketing Manager should be prepared to take on a variety of projects and initiatives, and to adapt their approach based on the specific needs and goals of the hotel and the broader business.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team structure and how this role fits within the organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does AccorHotel support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does AccorHotel approach collaboration and communication between marketing and other departments, such as operations and sales?
ASSUMPTION: The Marketing Manager should be proactive in asking questions during the interview process to ensure a strong fit with the company culture, team dynamics, and overall expectations for the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the AccorHotel careers portal and select the "Marketing Manager" position in Sydney.
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on brand management, campaign development, and leadership.
- Prepare for phone or video screening by researching AccorHotel's company culture and values, and by practicing common interview questions and your responses.
- Follow up with the hiring manager, Jeremy, one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
