📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Hitachi Solutions
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Full-time, Hybrid (2 office days per week)
🔹 Category: Marketing
🔹 Date Posted: 2025-07-15
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Paris office) with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic marketing plans to drive pipeline growth and brand visibility within France.
- Planning, executing, and optimizing multi-channel campaigns across events, digital, content, and demand generation.
- Managing budgets, measuring campaign effectiveness, and providing insights for continuous improvement.
- Collaborating with cross-functional teams, stakeholders, and creative agencies to deliver impactful marketing programs.
- Strengthening relationships with Microsoft and supporting sales enablement through case studies and thought leadership.
ASSUMPTION: This role requires a well-rounded marketing professional with a blend of strategic thinking and hands-on execution skills to thrive in a dynamic, international environment.
📋 Key Responsibilities
✅ Develop and execute marketing strategies and campaigns in close collaboration with the Sales team to drive pipeline growth and brand visibility within France.
✅ Plan, execute, and optimize multi-channel campaigns aligned with business and industry themes, including events, digital campaigns, content creation, and demand generation activities.
✅ Manage and report on budgets, ensuring spend is aligned with strategic goals and delivers measurable ROI.
✅ Measure and report on the effectiveness of campaigns and overall marketing initiatives, providing insight and recommendations for continuous improvement.
✅ Partner with subject matter experts to identify and prioritize target accounts for marketing engagement.
✅ Coordinate and manage creative agencies and third-party partners to deliver campaign assets and execute marketing programs.
✅ Develop compelling, case studies and business-led customer success stories to support sales enablement and thought leadership.
✅ Strengthen relationships with Microsoft, working alongside the local Alliance lead, ensuring alignment on joint marketing efforts.
✅ Oversee internal and external communications related to new client wins in coordination with the Sales team.
✅ Maintain and support CRM data hygiene, ensuring accurate segmentation and reporting.
✅ Enhance Hitachi Solutions Europe's web presence, including publishing and optimizing content for SEO, working alongside the website manager in Europe.
ASSUMPTION: The successful candidate will have a proven track record in both strategic planning and hands-on execution of B2B marketing campaigns, with strong organizational and communication skills.
🎯 Required Qualifications
Education: A degree in Marketing or a related field is preferred.
Experience: Demonstrated experience in both strategic planning and hands-on execution of B2B marketing campaigns.
Required Skills:
- Familiarity with CRM platforms and Microsoft's partner ecosystem is desirable.
- Strong organisational and time management skills, with the ability to manage multiple projects under tight deadlines.
- Excellent communication in French & English and presentation skills—both written and verbal.
- Proven copywriting skills with a flair for turning complex concepts into clear, compelling messaging.
- Strong interpersonal skills and ability to collaborate across cross-functional teams and international stakeholders.
- Exceptional attention to detail and quality.
- Proven ability to build and maintain relationships with key internal and external stakeholders.
Preferred Skills:
- Familiarity with SEO best practices.
- Experience with event management platforms and tools.
- Knowledge of the Microsoft Dynamics 365 ecosystem.
ASSUMPTION: While not explicitly stated, experience in the IT services and consulting industry or familiarity with Microsoft's partner ecosystem would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: €55,000 - €66,000 per year (fixed salary) plus an annual bonus. This range is based on industry standards for a Marketing Manager role with 5-10 years of experience in the IT services and consulting sector in Paris.
Benefits:
- Lunch vouchers
- Annual bonus
- Pass Navigo
Working Hours: Full-time (35-40 hours per week) with flexible remote work options.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Hitachi Solutions operates in the IT services and consulting industry, specializing in digital, data, and technology solutions. They are a Microsoft Gold partner and Cloud Services partner, focusing on end-to-end transformation for both private and public sector clients.
Company Size: Hitachi Solutions Europe has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Hitachi Solutions was founded in 1987 as a subsidiary of Hitachi, Ltd., with a rich history of innovation and a global footprint across Europe, North America, and Asia.
Company Description:
- Hitachi Solutions Europe is a global Digital, Data, and Technology consultancy, specializing in end-to-end transformation.
- They focus on Dynamics 365 Business Applications, Power Platform, including Azure, Application Modernisation, and Data & Analytics.
- Their highly skilled team helps drive improvements, creating efficiency and growth within organizations, with a mission to revolutionize modern businesses using Microsoft technologies.
Company Specialties:
- Dynamics 365 Business Applications
- Power Platform
- Azure
- Application Modernisation
- Data & Analytics
Company Website: Hitachi Solutions France
ASSUMPTION: Hitachi Solutions places a strong emphasis on collaboration, open communication, and transparency, with a flat hierarchy and learning culture that fosters employee growth and success.
📊 Role Analysis
Career Level: This role is at the mid-level management stage, offering opportunities for growth and leadership within the marketing team and across the organization.
Reporting Structure: The Marketing Manager will report directly to the Marketing Director Europe and collaborate closely with the Sales Director France and other cross-functional teams.
Work Arrangement: This is a hybrid role with 2 office days per week in the Paris office, offering flexibility for remote work.
Growth Opportunities:
- Progression to a more senior marketing role within the organization, such as Marketing Director or Head of Marketing.
- Expanding responsibilities and team leadership opportunities as the company grows and evolves.
- Broadening skills and expertise through exposure to various marketing channels, industries, and client segments.
ASSUMPTION: Given Hitachi Solutions' global presence and diverse client base, there are ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: The Paris office is a modern, collaborative workspace designed to facilitate teamwork and innovation.
Office Location(s): 33 Rue La Fayette, 75009 Paris, France
Geographic Context:
- Paris is a major European hub for business, technology, and culture, offering a vibrant and dynamic work environment.
- The 9th arrondissement, where the office is located, is a bustling commercial district with easy access to public transportation and amenities.
- Hitachi Solutions' global presence and international client base provide opportunities for travel and collaboration with teams across Europe and beyond.
Work Schedule: The standard workweek is Monday to Friday, with flexible hours and remote work options available.
ASSUMPTION: Working in Paris offers a unique blend of cultural experiences, professional opportunities, and a high quality of life, making it an attractive location for international candidates.
💼 Interview & Application Insights
Typical Process:
- Telephone HR interview
- Interview in English with the Marketing Director Europe and Sales Director France, including a presentation
- Face-to-face interview with the Managing Director France
Key Assessment Areas:
- Strategic thinking and planning skills
- Campaign execution and optimization abilities
- Communication and presentation skills
- Cultural fit and alignment with Hitachi Solutions' values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and achievements.
- Prepare a compelling presentation showcasing your strategic marketing approach and campaign ideas for the role.
- Research Hitachi Solutions' company culture, values, and recent projects to demonstrate your enthusiasm and understanding of the organization.
ATS Keywords: B2B Marketing, Strategic Planning, Campaign Execution, CRM Platforms, Time Management, Communication Skills, Copywriting, Interpersonal Skills, Collaboration, Attention to Detail, Stakeholder Management, Marketing Strategies, Content Creation, SEO, Data Reporting, Event Management, Microsoft Partner Ecosystem
ASSUMPTION: Hitachi Solutions uses an Applicant Tracking System (ATS) to manage and review job applications, so including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- CRM platforms (e.g., Microsoft Dynamics 365)
- Marketing automation tools (e.g., Marketo, Pardot)
- SEO tools (e.g., Google Analytics, SEMrush)
- Event management platforms (e.g., Eventbrite, Cvent)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with Microsoft's partner ecosystem and relevant marketing tools will be beneficial for this role, although specific tool proficiency may not be required.
👔 Cultural Fit Considerations
Company Values:
- Collaboration: Working together to achieve common goals and drive success.
- Open Communication: Encouraging transparency, active listening, and honest dialogue.
- Transparency: Fostering a culture of openness, accountability, and trust.
Work Style:
- Dynamic and fast-paced, with a focus on delivering results and driving growth.
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration and stakeholder management.
- Adaptable and flexible, with a willingness to learn and grow in a rapidly evolving environment.
Self-Assessment Questions:
- How do you approach strategic planning and execution in a dynamic, international environment?
- Can you provide an example of a successful B2B marketing campaign you've executed, and what made it successful?
- How do you balance the need for long-term strategic thinking with the demands of day-to-day campaign execution?
ASSUMPTION: Hitachi Solutions values candidates who align with their core values and can thrive in a dynamic, collaborative work environment.
⚠️ Potential Challenges
- The role may require occasional travel to client sites or other Hitachi Solutions offices across Europe.
- Managing multiple projects and stakeholders may present time management and prioritization challenges.
- Working in a fast-paced, international environment may require adaptability and cultural sensitivity.
- Competing with larger marketing agencies and consultancies may present challenges in driving brand visibility and market share.
ASSUMPTION: These challenges can be overcome with strong organizational skills, strategic thinking, and a proactive approach to stakeholder management.
📈 Similar Roles Comparison
- Compared to marketing roles in larger IT services and consulting firms, this role offers a more hands-on, collaborative environment with greater opportunities for growth and leadership.
- In contrast to marketing roles in smaller agencies or startups, this role provides access to a larger client base, more diverse industry verticals, and greater resources for campaign execution and optimization.
- Career progression in this role may follow a more structured path, with clear opportunities for advancement within the organization.
ASSUMPTION: Understanding the unique aspects of this role and how it compares to similar positions in the industry can help candidates determine if it aligns with their career goals and expectations.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to drive pipeline growth and brand visibility for a specific industry vertical, such as finance or manufacturing.
- Collaborating with the Sales team to create targeted account-based marketing (ABM) campaigns, tailored to the unique needs and pain points of key clients.
- Managing a team of marketing professionals to deliver a large-scale event, such as a user conference or industry tradeshow, with a focus on maximizing ROI and attendee engagement.
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the Marketing Manager role, showcasing the diverse range of responsibilities and opportunities for impact.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- How does the company support the professional development and growth of its marketing team members?
- What are the key priorities for the marketing team in the first 90 days, and how can this role contribute to their success?
- How does the company measure the success of its marketing campaigns, and what metrics are most important for this role?
- What are the key challenges facing the marketing team, and how can this role help address them?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to driving success within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link.
- Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and achievements.
- Prepare a compelling presentation showcasing your strategic marketing approach and campaign ideas for the role.
- Research Hitachi Solutions' company culture, values, and recent projects to demonstrate your enthusiasm and understanding of the organization.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
