📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: eBay
🔹 Location: Prague, Praha, Czechia
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing global lifecycle marketing programs to increase customer engagement and long-term value.
- Collaborating with cross-functional teams to implement campaigns across multiple markets.
- Optimizing program performance using data-driven insights.
- Expanding program reach and improving customer experiences.
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively in a global, cross-functional environment.
📋 Key Responsibilities
✅ Own the strategy, execution, and optimization of global lifecycle programs, including concept creation, campaign execution, performance monitoring, and optimization.
✅ Collaborate with internal teams, including the wider Customer Lifecycle team, Global Creative, Front End, Targeting Innovation, Contact Strategy, Analytics, Legal, Local Markets, and other partners to implement global campaigns.
✅ Partner with the Global Creative team and creative agencies to develop and implement high-quality content and experiences that resonate with customers.
✅ Use data-driven insights to measure the impact of communication activities and continuously optimize live campaigns.
✅ Increase impact by finding opportunities such as adding net new programs to the existing portfolio, expanding to international markets and all available channels, and optimizing existing programs.
ASSUMPTION: This role requires a strong understanding of CRM, marketing strategies, and data analysis to effectively manage global lifecycle programs.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: Minimum of 3 years of relevant experience, preferably in CRM of an e-commerce or retail environment.
Required Skills:
- Excellent communication and collaboration skills.
- Strong project management skills.
- Demonstrated ability to develop and implement successful marketing strategies across various channels with experience in measuring and reporting on campaign performance.
- Creative, innovative mentality.
- Passion for customer excellence.
Preferred Skills:
- Experience with CRM software and marketing automation tools.
- Fluency in multiple languages.
ASSUMPTION: While not explicitly stated, experience with CRM software and marketing automation tools would be highly beneficial for this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €65,000 per year (based on industry standards for a Marketing Manager with 2-5 years of experience in the Czech Republic)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off and holidays
- Employee discounts on eBay purchases
Working Hours: Full-time, 40 hours per week. Flexible work arrangements may be available.
ASSUMPTION: The salary range is an estimate based on industry standards for the given experience level and location. Actual compensation may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: eBay operates in the competitive e-commerce market, connecting millions of buyers and sellers globally.
Company Size: eBay is a large corporation with over 16,000 employees worldwide. This means there are ample opportunities for career growth and diverse teams to collaborate with.
Founded: eBay was founded in 1995 and has since grown into a global leader in online marketplaces.
Company Description:
- eBay is a global e-commerce leader, connecting millions of buyers and sellers worldwide.
- The company is committed to pushing boundaries and reinventing the future of ecommerce for enthusiasts.
- eBay fosters a culture of authenticity, bold ideas, and inclusivity, where everyone can bring their unique selves to work.
Company Specialties:
- E-commerce and online marketplaces
- Retail and consumer goods
- Technology and internet services
Company Website: https://www.ebayinc.com/
ASSUMPTION: eBay's large size and global presence offer numerous opportunities for professional growth and development.
📊 Role Analysis
Career Level: This role is at the mid-level of the marketing career path, with opportunities for growth into senior roles.
Reporting Structure: The Marketing Manager will report to the Team Lead of the Horizontal Lifecycle Team within the Global Marketing | Global CRM department.
Work Arrangement: This role is open to remote work, with flexible work arrangements available.
Growth Opportunities:
- Expanding the global reach of lifecycle programs to new markets.
- Developing and implementing new programs to enhance customer experiences.
- Collaborating with cross-functional teams to improve overall marketing strategies.
ASSUMPTION: This role offers significant opportunities for professional growth and development within the global marketing team at eBay.
🌍 Location & Work Environment
Office Type: eBay's Prague office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 2025 Hamilton Avenue, San Jose, CA 95125, US (Global Headquarters); specific Prague office location not provided.
Geographic Context:
- Prague is the capital and largest city of the Czech Republic, with a population of over 1.3 million.
- The city is known for its rich history, vibrant culture, and high quality of life.
- Prague offers a mix of urban and outdoor living, with numerous parks, museums, and cultural attractions.
Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for remote work arrangements.
ASSUMPTION: While the specific Prague office location was not provided, eBay's global offices are known for their modern, collaborative work environments.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and technical interviews with cross-functional team members
- Final interview with the team lead or director
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Project management and organizational skills
- Communication and collaboration skills
- Marketing expertise and creativity
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of global marketing strategies and CRM in your application materials.
- Prepare for behavioral interview questions that focus on your problem-solving skills, collaboration, and adaptability.
ATS Keywords: CRM, lifecycle marketing, global campaigns, customer engagement, data-driven insights, campaign optimization, cross-functional collaboration, marketing strategies, project management
ASSUMPTION: eBay's application process is designed to assess candidates' skills and cultural fit for the role and the company.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies used may vary depending on the team and region.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Innovation
- Inclusion
- Integrity
- One eBay
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Adaptable and flexible
- Creative and innovative
Self-Assessment Questions:
- How do you approach collaborating with cross-functional teams to implement global campaigns?
- Can you provide an example of a time when you used data-driven insights to optimize a marketing campaign?
- How do you stay organized and manage multiple projects simultaneously in a fast-paced environment?
ASSUMPTION: eBay's company culture values collaboration, innovation, and a customer-centric mindset.
⚠️ Potential Challenges
- Managing global campaigns across multiple markets and time zones.
- Balancing the need for standardization with the need to adapt campaigns for local markets.
- Keeping up with the fast-paced and ever-changing e-commerce landscape.
- Ensuring the security and privacy of customer data in compliance with relevant regulations.
ASSUMPTION: These challenges are common in global marketing roles and can be overcome with strong project management skills, cultural sensitivity, and a customer-centric mindset.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on lifecycle marketing programs, requiring a deep understanding of customer engagement and retention strategies.
- eBay's global presence offers unique opportunities to work with diverse teams and markets, providing a broader perspective on marketing strategies.
- This role offers a clear career path within the global marketing team, with opportunities for growth into senior roles.
ASSUMPTION: While this role shares similarities with other marketing positions, its focus on global lifecycle marketing programs sets it apart.
📝 Sample Projects
- Developing and executing a global welcome campaign for new customers to increase engagement and long-term value.
- Optimizing the customer birthday program to improve customer satisfaction and retention rates.
- Expanding the customer anniversary program to new markets, increasing customer lifetime value and global reach.
ASSUMPTION: These sample projects illustrate the strategic and creative nature of the Marketing Manager role at eBay.
❓ Key Questions to Ask During Interview
- How does this role contribute to eBay's overall marketing strategy and customer experience goals?
- Can you describe the team structure and dynamics within the Global Marketing | Global CRM department?
- How does eBay support the professional growth and development of its marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of lifecycle marketing programs, and how are they tracked and reported?
- How does eBay balance the need for standardization with the need to adapt campaigns for local markets?
ASSUMPTION: These interview questions are designed to assess the role's fit with your career goals, work style, and cultural preferences.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral interview questions that focus on your problem-solving skills, collaboration, and adaptability.
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
