📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Thomas James Homes
🔹 Location: Bellevue, WA
🔹 Job Type: Full-Time, On-site
🔹 Category: Real Estate
🔹 Date Posted: July 1, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive marketing strategies to promote homebuilding products and brand in the highly desirable and competitive Pacific Palisades market.
- Collaborating with internal and external stakeholders to ensure marketing materials align with local market intelligence and resonate with local buyers and sellers.
- Conducting market research to understand target homebuyers, sellers, and competitor activities, and analyzing market conditions.
- Creating proactive marketing plans to stay ahead of market trends and consumer preferences.
- Cultivating relationships with key stakeholders in the local community, including top brokers, HOAs, community organizations, and influencers.
ASSUMPTION: This role requires a proactive, results-oriented individual with a passion for real estate marketing and strong collaboration skills to succeed.
📋 Key Responsibilities
✅ Developing a thorough understanding of the division sub-markets, including identifying target homebuyer and seller profiles, researching prevailing lot characteristics, product trends, and design options, and analyzing competitor activities and market conditions.
✅ Partnering with corporate marketing to ensure all sales and marketing collateral is aligned with local market intelligence and effectively resonates with local buyers and sellers.
✅ Providing feedback and guidance to the division and corporate marketing on local market preferences.
✅ Ensuring the quality, accuracy, and professionalism of all marketing materials.
✅ Developing and implementing a robust digital marketing strategy and messaging tailored to the Pacific Palisades market, utilizing various online channels, and identifying and leveraging digital trends and consumer behavior to maximize reach and engagement.
✅ Creating proactive marketing plans to stay ahead of market trends and consumer preferences.
✅ Cultivating strong relationships with key stakeholders in the local community, including top brokers, HOAs, community organizations, and key influencers.
✅ Developing and executing an event strategy to promote the product and brand, including planning, logistics, and post-event analysis.
✅ Collaborating with corporate marketing to create effective and visually appealing signage that adheres to local regulations and enhances brand visibility.
✅ Ensuring flawless execution of signage placement and maintenance.
✅ Partnering with corporate marketing on community outreach initiatives to build brand influence and positive relationships within local communities.
✅ Serving as the local filter and liaison, working with corporate marketing and external public relations firms to ensure effective and targeted media coverage.
✅ Identifying key media outlets and opportunities to generate positive publicity in the right mediums.
ASSUMPTION: This role requires strong analytical, communication, and project management skills to manage multiple projects and stakeholders effectively.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, communications, real estate, or a related field.
Experience: Minimum of 3-5 years of experience in real estate marketing, preferably in the luxury homebuilding sector.
Required Skills:
- Deep knowledge of the real estate and homebuilding industry, target audiences, and competitive landscape.
- Demonstrated understanding and ability to develop an asset-level and market-level marketing strategy to drive leads and consumer behavior.
- Able to identify opportunities and select the appropriate marketing vehicle to create interest and leads.
- Proven ability to develop and execute successful marketing strategies across various channels, including digital, print, and events.
- Strong understanding of digital marketing principles, including SEO, social media marketing, and content marketing.
- Demonstrated ability in planning, implementing, and tracking marketing campaigns.
Preferred Skills:
- Experience with CRM software and marketing automation tools.
- Fluency in Spanish or other languages spoken in the local market.
ASSUMPTION: Candidates with experience in luxury real estate marketing and a strong understanding of the local market will have a competitive advantage.
💰 Compensation & Benefits
Salary Range: $87,696.00 - $112,360.50 per year
Benefits:
- PTO + Paid Holidays
- WFH Flexibility
- 401(k) matching - 100% vested
- Supplemental Life & Accident & Dismemberment
- Employee Discounts & Perks
- Medical, Vision, and Dental insurance
- FSA & HSA Spending Accounts
- Referral program
- Employee Assistance Program
- Technology allowance and unlimited pantry snacks
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility based on project needs and events.
ASSUMPTION: The salary range provided is based on industry standards for real estate marketing managers with 3-5 years of experience in the Pacific Northwest region.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate
Company Size: 201-500 employees
Founded: 2006
Company Description:
- Thomas James Homes (TJH) is the single-lot homebuilder unlocking invaluable access to new homes in the coolest neighborhoods.
- With more than 350 homes in annual production and divisions in Southern California, Northern California, the Pacific Northwest, and Arizona, TJH builds design-driven homes in communities within major metro areas where new construction is rare and in demand.
- Its customer-centric new home solutions include options to build a new home on an existing homesite, customize a pre-construction home, or buy a market home curated by in-house design experts.
Company Specialties:
- Real Estate
- Custom Homes
- Pre-Sale Homes
- Real Estate Development
- Land Development
- Luxury Homes
- Luxury Real Estate
- Phoenix Real Estate
- Seattle Real Estate
- Orange County Real Estate
- New Homes
- Pre-Construction Homes
- Homebuilder
- Luxury Homebuilder
- Interior Design
- Home Design
Company Website: tjh.com
ASSUMPTION: Thomas James Homes is a well-established real estate company with a strong focus on luxury homebuilding and customer-centric solutions.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: This role reports directly to the Division President and collaborates closely with corporate marketing, sales, and operations teams.
Work Arrangement: On-site, with flexibility for remote work based on project needs and events.
Growth Opportunities:
- Expanding marketing efforts into new divisions and markets as the company grows.
- Potential career progression into senior marketing roles or other leadership positions within the company.
- Opportunities to gain experience in various aspects of real estate marketing and development.
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to expand marketing efforts and take on additional responsibilities as the company grows.
🌍 Location & Work Environment
Office Type: Corporate office with a modern, collaborative work environment.
Office Location(s): 225 108th Ave NE, Bellevue, WA 98004, US
Geographic Context:
- Bellevue is a thriving city located in the Eastside region of the Seattle metropolitan area, offering a high quality of life with excellent schools, parks, and cultural amenities.
- The Pacific Palisades market is a highly desirable and competitive real estate market, with affluent homebuyers seeking luxury homes in sought-after neighborhoods.
- The local real estate landscape is characterized by a mix of established and emerging neighborhoods, with a strong focus on new construction and luxury properties.
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility based on project needs and events.
ASSUMPTION: The Bellevue office offers a modern, collaborative work environment, with easy access to amenities and a high quality of life in the surrounding area.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and potential team members
- Final interview with the Division President
- Background check and reference check
Key Assessment Areas:
- Marketing strategy and planning
- Digital marketing expertise
- Understanding of the local real estate market
- Collaboration and communication skills
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and understanding of the local real estate market.
- Prepare examples of successful marketing campaigns you've led or contributed to, focusing on results and impact.
- Research Thomas James Homes and the Pacific Palisades market to demonstrate your enthusiasm and knowledge of the role and company.
ATS Keywords: Real Estate Marketing, Digital Marketing, SEO, Social Media Marketing, Content Marketing, Market Analysis, Event Planning, Stakeholder Engagement, Brand Management, Campaign Tracking, Consumer Behavior Analysis, Collaboration, Communication, Strategic Planning, Relationship Building, Creative Thinking
ASSUMPTION: The application process for this role is competitive, with a strong focus on marketing expertise and local market knowledge.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Social media platforms (e.g., LinkedIn, Facebook, Instagram)
- SEO tools (e.g., Google Analytics, SEMrush)
- Event planning and management tools (e.g., Eventbrite, Cvent)
- Design software (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: Familiarity with CRM software, marketing automation tools, and relevant design software is beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Collaborative
- Innovative
- Empowering
- Accountable
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and flexible
Self-Assessment Questions:
- Do you have a strong passion for real estate marketing and a deep understanding of the local market?
- Are you comfortable working in a fast-paced, collaborative environment and managing multiple projects simultaneously?
- Do you have a proven track record of developing and executing successful marketing strategies across various channels?
ASSUMPTION: Candidates who align with Thomas James Homes' values and work style, and can demonstrate a strong passion for real estate marketing and local market knowledge, will be a strong fit for this role.
⚠️ Potential Challenges
- Competitive real estate market with established and emerging players
- Managing multiple projects and stakeholders simultaneously
- Keeping up with digital marketing trends and consumer behavior
- Balancing corporate marketing requirements with local market intelligence
- Working in a fast-paced, dynamic environment with changing priorities
ASSUMPTION: Candidates who can thrive in a competitive, fast-paced environment and manage multiple projects effectively will be well-suited to this role.
📈 Similar Roles Comparison
- This role differs from other marketing manager positions in real estate in its focus on luxury homebuilding and the Pacific Palisades market.
- Industry-specific context: The Pacific Palisades market is characterized by affluent homebuyers seeking luxury homes in sought-after neighborhoods, with a strong focus on new construction and customization options.
- Career path comparison: This role offers strong growth potential for the right candidate, with opportunities to expand marketing efforts and take on additional responsibilities as the company grows.
ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing manager positions in real estate, with a strong focus on luxury homebuilding and the Pacific Palisades market.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy for a new luxury home development in the Pacific Palisades market, including digital marketing, event planning, and signage management.
- Conducting market research to identify target homebuyer and seller profiles, and analyzing competitor activities and market conditions to inform marketing strategies.
- Creating proactive marketing plans to stay ahead of market trends and consumer preferences, and adjusting marketing strategies accordingly.
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that the marketing manager may undertake to promote Thomas James Homes' products and brand in the Pacific Palisades market.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the Pacific Palisades market and how this role contributes to that vision?
- How does the company support the growth and development of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of its marketing efforts, and what key performance indicators (KPIs) will I be responsible for tracking?
- What opportunities are there for collaboration with other departments, such as sales and operations, to enhance the overall customer experience?
ASSUMPTION: Asking these questions will help you better understand the role, the company's priorities, and the opportunities for growth and collaboration.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and understanding of the local real estate market.
- Prepare examples of successful marketing campaigns you've led or contributed to, focusing on results and impact.
- Research Thomas James Homes and the Pacific Palisades market to demonstrate your enthusiasm and knowledge of the role and company.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
