📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: The LEGO Group
🔹 Location: Billund, Denmark
🔹 Job Type: Full-Time, Hybrid (3 days/week in office)
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Billund, Denmark)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing campaigns for IP-based LEGO themes
- Collaborating with internal teams, agencies, and IP partners
- Interpreting audience insights to inform marketing strategies
- Ensuring strong brand presence across all touchpoints
- Managing principal packaging design and global portfolio direction alignment
ASSUMPTION: This role requires a strategic mindset, creativity, and strong relationship-building skills to succeed in a dynamic environment.
📋 Key Responsibilities
✅ Interpret and synthesize audience insights from Business Intelligence and Global Insights teams to inform marketing strategies
✅ Lead end-to-end campaign development and execution with internal teams, agencies, and IP partners
✅ Follow up on campaign effectiveness and prepare business cases
✅ Ensure strong brand presence across all touchpoints in collaboration with LEGO® ecosystem and IP partners
✅ Develop innovative communication briefs based on product expertise and franchise differentiators
✅ Manage principal packaging design and global portfolio direction alignment
✅ Contribute expertise to project lead team and foster relationships with IP partners and stakeholders
✅ Support global market alignment and implement marketing plans to discover new opportunities
ASSUMPTION: This role involves a high degree of collaboration and requires strong project management skills to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in consumer products marketing (ideally with kids/family products) and a passion for Entertainment IP
Required Skills:
- Strategic thinking and campaign development
- Relationship building and stakeholder management
- Strong presentation and writing skills
- Ability to work on various time zones
- Willingness to take calculated risks and demonstrate agility
Preferred Skills:
- Experience in developing and leading product campaigns, including agency management
- Ability to drive initiatives for product innovation
ASSUMPTION: Candidates with a proven track record in marketing consumer products and a genuine passion for Entertainment IP are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (estimated, based on market research for similar roles in Denmark)
Benefits:
- Family Care Leave
- Insurances (life and disability)
- Wellbeing resources and benefits
- Colleague Discount
- Bonus scheme (if eligible)
Working Hours: Full-time, with an average of 3 days per week in the office
ASSUMPTION: The salary range is estimated based on market research for similar roles in Denmark. Actual compensation may vary based on qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing (Toys)
Company Size: 10,001+ employees (Global, with regional hubs and manufacturing facilities worldwide)
Founded: 1932, in Billund, Denmark
Company Description:
- Family-owned company behind the world’s most loved LEGO® bricks
- Mission: To inspire and develop the builders of tomorrow
- Operates in over 130 countries worldwide
Company Specialties:
- LEGO Bricks
- Educational concepts
- Consumer Experiences
- Digital Play Experiences
- Learning-through-Play
- Creativity and Imagination
Company Website: https://www.lego.com/en-gb/careers/who-we-are
ASSUMPTION: The LEGO Group is a well-established, global brand with a strong focus on creativity, innovation, and learning-through-play.
📊 Role Analysis
Career Level: Mid-level to senior marketing role, with potential for growth and leadership opportunities
Reporting Structure: Reports to the Head of Entertainment IP Marketing
Work Arrangement: Hybrid (3 days/week in office, 2 days/week remote)
Growth Opportunities:
- Potential to lead and mentor junior team members
- Opportunities to work on diverse projects across various IP franchises
- Possibility to progress to senior marketing roles within the organization
ASSUMPTION: This role offers opportunities for professional growth and development within the LEGO Group's marketing organization.
🌍 Location & Work Environment
Office Type: Hybrid (3 days/week in office, 2 days/week remote)
Office Location(s): Billund, Denmark
Geographic Context:
- Billund is a small city in Denmark, known for being the birthplace of the LEGO Group
- The LEGO Group's headquarters is located in Billund, with regional hubs and manufacturing facilities worldwide
- The company offers a hybrid work arrangement, allowing for flexibility and work-life balance
Work Schedule: Full-time, with an average of 3 days per week in the office
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site or virtual interview with the team
- Final interview with the Head of Entertainment IP Marketing
Key Assessment Areas:
- Marketing strategy and campaign development
- Relationship-building and stakeholder management
- Presentation and communication skills
- Cultural fit and alignment with LEGO Group values
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your passion for Entertainment IP and the LEGO Group
- Prepare examples of successful marketing campaigns you've led or contributed to
ATS Keywords: Marketing strategy, campaign development, IP, LEGO, Entertainment, consumer products, audience insights, brand management, packaging design, global portfolio, market alignment
ASSUMPTION: The application process is designed to assess candidates' marketing skills, strategic thinking, and cultural fit within the LEGO Group.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Design tools (e.g., Adobe Creative Suite)
ASSUMPTION: The required tools and technologies may vary depending on the specific projects and campaigns the candidate will be working on.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Imagination
- Learning
- Care
- Quality
Work Style:
- Collaborative and team-oriented
- Adaptable and agile
- Data-driven and strategic
- Passionate about LEGO and its mission
Self-Assessment Questions:
- How do you demonstrate creativity and imagination in your marketing approach?
- Can you provide an example of a time when you had to adapt to a changing external landscape in a marketing role?
- How do you ensure that your marketing strategies are data-driven and aligned with business objectives?
ASSUMPTION: Candidates who align with the LEGO Group's values and work style are more likely to succeed in this role and within the organization.
⚠️ Potential Challenges
- Managing multiple stakeholders and agencies across various IP franchises
- Balancing short-term campaign execution with long-term strategic planning
- Adapting to a dynamic and ever-changing marketing landscape
- Working on various time zones with global teams
ASSUMPTION: These challenges can be overcome with strong project management skills, strategic thinking, and effective communication.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses on IP-based LEGO themes and requires a deep understanding of fandom engagement
- Marketing within the toy industry has unique considerations, such as targeting both children and parents/guardians
- Career progression in the LEGO Group may involve moving between different IP franchises or taking on leadership roles within the marketing organization
ASSUMPTION: This role offers a unique opportunity to work on high-profile IP franchises within the toy industry, with potential for growth and development.
📝 Sample Projects
- Developing and executing a marketing campaign for a new LEGO theme based on a popular entertainment franchise
- Conducting audience research and analysis to inform marketing strategies for an existing IP franchise
- Managing principal packaging design and global portfolio direction alignment for a LEGO theme
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives the Marketing Manager may be involved in.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Entertainment IP Marketing team?
- How does the LEGO Group support the growth and development of its marketing professionals?
- What are the key priorities for this role in the first 90 days?
- How does the LEGO Group approach market research and data analysis to inform marketing strategies?
- Can you provide an example of a successful marketing campaign for a LEGO IP franchise, and what made it effective?
ASSUMPTION: Asking these questions demonstrates a candidate's interest in the role, team, and company, and helps them make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and passion for Entertainment IP
- Prepare examples of successful marketing campaigns you've led or contributed to
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
