📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Royal Bank of Canada (RBC)
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 28, 2025
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Owning media investments and driving strategic decision-making
- Building and delivering executive-level performance reporting
- Collaborating with cross-functional teams to execute mass marketing campaigns
- Managing and mentoring one direct report
- Working in a dynamic, data-driven environment with a focus on continuous improvement
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to thrive in a fast-paced, collaborative environment.
📋 Key Responsibilities
✅ Own and optimize media budget, maximizing ROI and driving business impact
✅ Build and deliver executive-level performance reporting, translating data into actionable insights
✅ Collaborate with cross-functional teams to execute mass marketing campaigns, from kickoff to recap
✅ Manage and mentor one direct report, providing day-to-day guidance, regular feedback, and professional development opportunities
✅ Stay ahead of market trends and competitor activities, surfacing insights and recommendations to inform strategic decision-making
✅ Liaise with media agencies and internal teams to ensure strategic, targeted, and efficient media planning
ASSUMPTION: This role requires a strong attention to detail, excellent project management skills, and the ability to manage multiple priorities effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. An MBA is a plus but not required.
Experience: 3-5 years of experience in marketing, ideally in analytical marketing roles or agency environments. Proven track record of driving business impact through data-driven marketing strategies.
Required Skills:
- Proficient in data analysis and visualization tools (e.g., Excel, Power BI, Tableau)
- Strong analytical skills and a data-driven mindset
- Excellent communication and presentation skills
- Proven ability to manage and optimize media budgets
- Experience with media planning and buying, including digital channels
- Strong project management and organizational skills
- Ability to thrive in a fast-paced, collaborative environment
Preferred Skills:
- Experience in consumer-facing mass media campaigns
- Passion for emerging marketing technologies and industry trends
- Familiarity with financial services industry or large matrix organizations
- Bilingual (English/French) skills
ASSUMPTION: Candidates with experience in financial services or related industries may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: CAD 90,000 - 120,000 per year (based on experience and industry standards for marketing managers in Toronto)
Benefits:
- Competitive health, dental, and vision benefits
- Retirement savings plan with company matching
- Employee stock purchase plan
- Generous vacation and time-off policies
- Employee discounts on RBC products and services
- Opportunities for professional development and career growth
Working Hours: Full-time (37.5 hours/week), typically Monday to Friday, 9:00 AM to 5:00 PM. Flexible work arrangements may be available.
ASSUMPTION: Salary and benefits information are based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Banking and Financial Services. RBC is one of the largest banks in the world, offering a wide range of personal and commercial banking, wealth management, insurance, and investment services.
Company Size: 10,001+ employees. As a large organization, RBC offers numerous opportunities for career growth and development.
Founded: 1864. RBC has a long history and a strong reputation for stability and reliability in the financial services industry.
Company Description:
- RBC is a purpose-driven, principles-led organization focused on delivering leading performance and enhancing the well-being of clients and communities.
- The company has a diversified business model with a focus on innovation and providing exceptional experiences to its clients.
- RBC is committed to supporting community initiatives through donations, community investments, and employee volunteer activities.
Company Specialties:
- Banking and financial services
- Wealth management
- Insurance
- Investment banking
- Capital markets
Company Website: www.rbc.com
ASSUMPTION: Working at RBC offers opportunities to gain experience in a large, complex organization with a global presence and a strong commitment to community involvement.
📊 Role Analysis
Career Level: Intermediate. This role is suitable for candidates with 3-5 years of experience in marketing, ideally in analytical marketing roles or agency environments.
Reporting Structure: The Marketing Manager reports directly to the Director of Marketing for the Everyday Banking portfolio.
Work Arrangement: On-site, full-time. This role is based in Toronto, Ontario, with the possibility of occasional remote work.
Growth Opportunities:
- Progression to a senior marketing role or management position within the organization
- Expansion into other business lines or functional areas, such as wealth management or insurance
- International assignments or secondments to RBC's global offices
ASSUMPTION: Successful candidates will have a strong desire to learn, grow, and take on new challenges in their careers.
🌍 Location & Work Environment
Office Type: Modern, high-rise office located in downtown Toronto, with state-of-the-art facilities and amenities.
Office Location(s): RBC Waterpark Place, 88 Queens Quay W, Toronto, Ontario M5J 2J5, Canada
Geographic Context:
- Toronto is the capital city of Ontario and the largest city in Canada, with a diverse and multicultural population.
- The city is known for its vibrant arts and culture scene, world-class attractions, and a strong economy driven by finance, technology, and other industries.
- Toronto offers a high standard of living, with excellent schools, healthcare, and recreational facilities.
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM, with flexible work arrangements available. RBC offers a hybrid work model, allowing employees to work remotely up to two days per week.
ASSUMPTION: Candidates should be comfortable working in an urban environment and have access to reliable transportation, as the office is located in downtown Toronto.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interviews with the hiring manager and other stakeholders
- Final round interviews, potentially including a case study or presentation
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Data analysis and visualization skills
- Communication and presentation skills
- Media planning and buying experience
- Project management and organizational skills
- Cultural fit and alignment with RBC's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Demonstrate your understanding of the financial services industry and RBC's business.
- Showcase your ability to analyze data and translate insights into actionable recommendations.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership potential, and cultural fit.
- Research RBC's company culture and values to ensure a strong fit with your personal beliefs and work style.
ATS Keywords: Marketing Manager, Media Planning, Budget Optimization, Performance Reporting, Campaign Execution, Stakeholder Management, Data Analysis, Marketing Analytics, Financial Services Industry, Banking, Wealth Management, Insurance
ASSUMPTION: The application process for this role may take several weeks, depending on the volume of applicants and the hiring team's availability. Candidates should be prepared to follow up with the hiring manager or HR representative if they have not heard back after the expected timeline.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Data visualization tools (Power BI, Tableau)
- Media planning and buying platforms (e.g., Google Ads, LinkedIn Ads, Facebook Ads)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Collaboration and communication tools (e.g., Microsoft Teams, Slack)
- CRM and marketing automation tools (e.g., Salesforce, Marketo, HubSpot)
ASSUMPTION: Candidates should have a strong working knowledge of the tools and technologies listed above, as well as the ability to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Service
- Trust
- Progression
- Integrity
- Diversity
- Teamwork
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and action-oriented
- Committed to continuous learning and improvement
Self-Assessment Questions:
- How do you demonstrate RBC's values in your daily work?
- Can you provide an example of a time when you had to adapt to a significant change in your work environment, and how did you handle it?
- How do you approach learning new tools or technologies to improve your work?
ASSUMPTION: Successful candidates will be able to articulate how their personal values and work style align with RBC's company culture and the specific requirements of this role.
⚠️ Potential Challenges
- Working in a large, matrix organization with multiple stakeholders and competing priorities
- Managing a significant media budget and ensuring optimal ROI
- Keeping up with the fast-paced nature of the marketing industry and emerging technologies
- Balancing the need for data-driven decision-making with the ability to act quickly and decisively
- Managing and mentoring a direct report while also focusing on strategic, high-level responsibilities
ASSUMPTION: Candidates should be aware of these potential challenges and be prepared to discuss how they would address them in the interview process.
📈 Similar Roles Comparison
- Marketing Manager (Financial Services Industry) vs. Marketing Manager (Consumer Goods Industry):
- Financial services industry roles may require a deeper understanding of regulatory environments and compliance issues.
- Consumer goods roles may have more focus on brand management and product launches.
- Marketing Manager (Large Organization) vs. Marketing Manager (Startup):
- Large organizations may offer more structured career paths and opportunities for professional development.
- Startups may provide more autonomy and the chance to wear multiple hats, but may also have less job security and resources.
- Marketing Manager (On-site) vs. Marketing Manager (Remote):
- On-site roles may offer more opportunities for face-to-face collaboration and networking.
- Remote roles may provide greater flexibility and work-life balance, but may also require stronger self-motivation and time management skills.
ASSUMPTION: Candidates should research and understand the specific requirements and differences between similar roles to ensure they are applying to the best fit for their skills, experience, and career goals.
📝 Sample Projects
- Developing and executing a comprehensive media plan for a new product launch, including traditional and digital channels
- Analyzing campaign performance data and optimizing media spend in real-time to maximize ROI
- Creating and presenting a quarterly performance report to senior leadership, highlighting key trends, insights, and recommendations
- Managing a cross-functional team to execute a large-scale event or campaign, from planning to post-campaign analysis
- Conducting market research and competitive analysis to inform strategic marketing decisions and identify growth opportunities
ASSUMPTION: Candidates should be prepared to discuss specific examples of their past projects and how they align with the responsibilities and requirements of this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role fit into the overall marketing strategy for the Everyday Banking portfolio?
- What are the most pressing challenges facing the marketing team currently, and how can this role help address them?
- How does RBC support the professional development and career growth of its marketing employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Candidates should ask thoughtful, insightful questions that demonstrate their interest in the role and the organization, and their ability to contribute to its success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the RBC Careers portal
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for phone or video screening interviews, focusing on your data analysis, communication, and problem-solving skills
- Research RBC's company culture, values, and business to demonstrate your understanding and fit with the organization
- Follow up with the hiring manager or HR representative if you have not heard back after the expected timeline
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
