Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Jobs for Humanity (in collaboration with CPM)

🔹 Location: Clitheroe, Lancashire, United Kingdom

🔹 Job Type: On-site

🔹 Category: Not Specified

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Full ownership of marketing and engagement strategy
• Driving user acquisition and engagement on the app
• Ensuring brand consistency and developing brand toolkit
• Collaborating with the Head of Strategy, Engagement, and Operations

ASSUMPTION: This role requires a strategic thinker with leadership qualities to manage and execute comprehensive marketing strategies, aiming to increase app user engagement.

📋 Key Responsibilities

✅ Partner with leadership to set marketing objectives and design annual plans

✅ Deliver measurable marketing initiatives for user engagement

✅ Develop communication plans and collaborate with agencies

✅ Conduct user behavior research to inform product development

✅ Manage marketing budgets and analyze campaign costs and returns

✅ Assist with organizing events and external shows

✅ Create collateral to support retail media growth

ASSUMPTION: The responsibilities are focused on hands-on management of marketing operations and strategic collaboration with various teams to achieve business goals.

🎯 Required Qualifications

Education: Not specified, but a degree in Marketing or related fields is typically advantageous

Experience: 2-5 years in a marketing role, ideally in tech or app-based environments

Required Skills:

• Creative Thinking
• Attention to Detail
• Data Analysis
• Budgeting and Forecasting
• Proactive and adaptable mindset

Preferred Skills:

• Team Collaboration
• Excellent Communication and Interpersonal Skills

ASSUMPTION: The skills emphasize both creative and analytical capabilities, crucial in a fast-paced marketing environment with cross-functional collaboration.

💰 Compensation & Benefits

Salary Range: Up to £47,500 pro-rata, with potential bonuses

Benefits:

• Annual bonus of 10%
• Comprehensive private healthcare, including pre-existing conditions
• Generous holiday package with opportunities to buy/sell days
• Pension plan and life assurance

Working Hours: 40 hours per week, with flexible working arrangements

ASSUMPTION: The compensation package indicates an attractive offer with a focus on health, work-life balance, and future financial security.

📌 Applicant Insights

🔍 Company Context

Industry: Non-profit Organizations, with a mission to foster inclusive employment

Company Size: 11-50 employees, providing a dynamic and close-knit work environment

Founded: 2020, with headquarters in New York

Company Description:

• Focus on inclusive and just employment practices
• Uses cutting-edge technology and D&I consultation
• Pioneers in connecting diverse talent to inclusive employers

Company Specialties:

• Job hunting
• Diversity and Inclusion coaching
• Training and events

Company Website: jobsforhumanity.com

ASSUMPTION: The company is positioned as a leader in the area of inclusive hiring, providing significant resources for training and development.

📊 Role Analysis

Career Level: Mid-level role suitable for professionals with robust marketing experience

Reporting Structure: Reports to the Head of Strategy, Engagement, and Operations

Work Arrangement: Hybrid, offering flexibility between on-site and remote work

Growth Opportunities:

• Shape and influence marketing strategy
• Opportunity to scale the *shopt brand in a growing market
• Contribute to a socially impactful organization

ASSUMPTION: The role provides significant opportunities for professional growth and impact, especially in an expanding digital market.

🌍 Location & Work Environment

Office Type: Modern office space with collaborative areas

Office Location(s): Based in Clitheroe, Lancashire, with flexible arrangements

Geographic Context:

• Close proximity to major transport links
• Located in a vibrant area with a growing business community
• Access to a diverse range of amenities and services

Work Schedule: Standard 9-5 schedule, with opportunities for flexible hours

ASSUMPTION: The location offers convenience and a supportive environment for professional interactions and personal wellbeing.

💼 Interview & Application Insights

Typical Process:

• Initial application through the company website
• Phone or video screening with HR
• In-person or virtual interview with the hiring manager and team

Key Assessment Areas:

• Strategic planning and execution skills
• Understanding of brand management
• Ability to analyze user data for informed decision-making

Application Tips:

• Highlight relevant marketing experience and achievements
• Demonstrate knowledge of data-driven decision-making
• Showcase creativity in brand management

ATS Keywords: Marketing Strategy, Brand Management, User Engagement, Data Analysis

ASSUMPTION: The interview process likely focuses on expertise in strategic marketing and the ability to drive impactful user engagement.

🛠️ Tools & Technologies

• Data analytics tools
• Customer relationship management (CRM) software
• Marketing automation platforms

ASSUMPTION: Proficiency in data analytics and CRM platforms is critical for executing successful marketing strategies and user engagement initiatives.

👔 Cultural Fit Considerations

Company Values:

• Commitment to diversity and inclusivity
• Emphasis on user-centric approaches
• Innovation in social impact

Work Style:

• Collaborative teamwork
• Flexible and adaptable work processes
• Proactive problem-solving

Self-Assessment Questions:

• How do you incorporate diversity in your marketing strategies?
• What techniques do you use for measuring user engagement?
• Can you provide examples of successful team-led marketing campaigns?

ASSUMPTION: The company's culture values diversity, user-focus, and collaborative innovation—these should resonate with prospective candidates.

⚠️ Potential Challenges

• Scaling marketing efforts quickly in a competitive market
• Maintaining brand consistency across multiple platforms
• Balancing strategic vision with day-to-day operational demands
• Adapting to rapidly changing digital marketing trends

ASSUMPTION: Adapting to a rapidly evolving market with a focus on scaling up user engagement will be critical challenges in this role.

📈 Similar Roles Comparison

• Typically offers more flexibility than traditional marketing roles
• Higher emphasis on digital and app-based marketing strategies
• More integration with technology platforms for data analysis

ASSUMPTION: Compared to similar roles, this position emphasizes tech-savvy strategies and involvement in inclusive employment initiatives.

📝 Sample Projects

• Strategizing a mobile campaign to boost app downloads by 20%
• Leading a cross-functional team for a national marketing event
• Developing a comprehensive branding toolkit for international markets

ASSUMPTION: Projects likely involve high levels of cross-functional collaboration and targeted engagement strategies.

❓ Key Questions to Ask During Interview

• What are the immediate challenges you expect this role to address?
• How is success measured for the marketing team?
• What opportunities exist for professional development?
• How is feedback from users gathered and analyzed?
• What role does the marketing manager play in CSR initiatives?

ASSUMPTION: Questions should focus on role expectations, success metrics, and opportunities for growth within the company's unique structure.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a resume that highlights strategic marketing achievements
• Include a cover letter illustrating your understanding of inclusive marketing
• Showcase data-driven marketing campaigns in your portfolio
• Follow up via email within two weeks of application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.