📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: JLL
🔹 Location: Toowoomba City, QLD
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-04-10
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing annual marketing plans, calendars, and budgets
- Measuring and reporting marketing results and campaign performance
- Identifying key issues and developing strategic marketing initiatives
- Collaborating with clients and stakeholders to drive growth and profitability
ASSUMPTION: This role requires a balance of strategic thinking, creativity, and analytical skills to effectively drive marketing efforts and achieve desired outcomes.
📋 Key Responsibilities
✅ Develop, prepare, and execute the annual marketing plan, calendar, and budget
✅ Report marketing results and campaign performance
✅ Complete detailed campaign briefs, planners, and analysis
✅ Prepare and present marketing content for Quarterly Asset Reviews and other client presentations
✅ Identify key issues and establish mechanics and objectives of campaigns to strategically approach these issues
✅ Produce media and advertising requirements in line with the marketing plan
ASSUMPTION: The role involves a mix of strategic planning, tactical execution, and performance analysis to ensure marketing efforts align with business objectives and drive results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in retail property marketing, with a demonstrated ability to develop and deliver high-quality, effective, and creative marketing strategies
Required Skills:
- Excellent communication and interpersonal skills
- Proven ability to monitor and exceed Individual Performance Measurement Targets (IPMP’s)
- Working knowledge of social media tools, planning, budgeting, and reporting
- Strong organizational skills and a proactive "go-getter" attitude
Preferred Skills:
- Experience with retail property marketing in the Toowoomba City area
- Fluency in multiple languages (e.g., English and another language relevant to the local market)
ASSUMPTION: While not explicitly stated, experience in retail property marketing and a proven track record of driving results are crucial for success in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Manager role with 5-10 years of experience in Australia, the estimated salary range is AUD 120,000 - AUD 160,000 per annum. This range may vary depending on factors such as experience, skills, and performance.
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Inclusive and supportive work environment
Working Hours: Full-time position, typically working 40 hours per week, with flexibility to work additional hours as needed to meet deadlines or manage specific projects
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: JLL is a global leader in real estate and investment management services, operating in over 80 countries and employing over 90,000 professionals worldwide. The company specializes in property and corporate facility management services, helping clients envision where people live, work, play, shop, and eat.
Company Size: JLL is a large, multinational organization with over 1,000 employees in Australia alone. This size offers opportunities for career growth, diverse experiences, and exposure to various aspects of the business.
Founded: JLL was founded in 1783 and has since grown into one of the world's largest real estate services firms.
Company Description:
- JLL empowers its employees to shape a brighter way forward for clients, people, the planet, and communities
- The company fosters a culture of innovation, collaboration, and continuous improvement
- JLL is committed to equal opportunity and building an inclusive workplace, embracing diversity and celebrating the unique perspectives of its employees
Company Specialties:
- Property and corporate facility management services
- Retail property marketing and leasing
- Investment management and advisory services
- Project management and construction services
Company Website: www.jll.com
ASSUMPTION: JLL's large size and global presence offer numerous opportunities for career growth and development, as well as exposure to diverse perspectives and experiences.
📊 Role Analysis
Career Level: This role is at the mid-level management stage, with opportunities for growth and progression within the marketing function or into other areas of the business.
Reporting Structure: The Marketing Manager reports directly to the Asset Manager or a similar role within the organization.
Work Arrangement: This is an on-site role, with the expectation of working from the Toowoomba City office. However, there may be flexibility for remote work or hybrid arrangements, depending on the specific needs of the business and the employee's preferences.
Growth Opportunities:
- Progression into senior marketing roles or management positions within JLL
- Expansion into other areas of the business, such as investment management or project management
- Opportunities to work on high-profile projects and gain exposure to diverse aspects of the business
ASSUMPTION: The growth opportunities in this role are tied to the candidate's performance, initiative, and alignment with the company's strategic objectives.
🌍 Location & Work Environment
Office Type: The Toowoomba City office is a modern, professional environment with collaborative workspaces and state-of-the-art technology.
Office Location(s): Toowoomba City, QLD
Geographic Context:
- Toowoomba City is a regional center in southeast Queensland, Australia, with a population of approximately 160,000 people
- The city offers a mix of urban and rural living, with easy access to natural attractions, such as parks, gardens, and mountains
- The Toowoomba City office is located in the Clifford Gardens Shopping Centre, providing convenient access to retail and dining options
Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:00 PM, with flexibility to work additional hours as needed to meet deadlines or manage specific projects.
ASSUMPTION: The work environment in Toowoomba City may offer a more relaxed pace compared to larger metropolitan areas, while still providing access to the resources and opportunities of a global organization like JLL.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-person or video interview with the hiring manager and a panel of stakeholders
- Background check and reference verification
- Job offer and onboarding
Key Assessment Areas:
- Marketing strategy and planning
- Campaign management and execution
- Performance analysis and reporting
- Communication and interpersonal skills
- Problem-solving and strategic thinking
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare examples of successful marketing campaigns you've managed, focusing on results and impact
- Research JLL and the Toowoomba City retail market to demonstrate your understanding of the business and the local context
ATS Keywords: Marketing strategy, campaign management, performance analysis, retail property marketing, client relations, brand positioning, marketing calendar, budgeting, reporting
ASSUMPTION: The interview process for this role may include assessments of both technical marketing skills and cultural fit, as well as an evaluation of the candidate's ability to work collaboratively with stakeholders.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the marketing strategies and tactics employed by JLL and the Toowoomba City retail center.
👔 Cultural Fit Considerations
Company Values:
- Putting people first
- Creating a sustainable future
- Collaborating for impact
- Acting with integrity
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to change
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you results-driven and proactive in your approach to work?
- Are you adaptable and open to change, particularly in a dynamic retail market?
- Do you possess strong communication and interpersonal skills, with the ability to build and maintain effective relationships with stakeholders?
ASSUMPTION: JLL values a diverse and inclusive workforce, and candidates who can demonstrate a strong cultural fit and alignment with the company's values will be well-positioned for success in this role.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced retail environment
- Adapting to changes in the retail market and consumer behavior
- Collaborating effectively with various stakeholders, including clients, tenants, and internal teams
- Developing and implementing innovative marketing strategies to drive results in a competitive retail landscape
ASSUMPTION: The challenges associated with this role are typical of the retail property marketing industry and can be mitigated through effective planning, communication, and collaboration.
📈 Similar Roles Comparison
- Compared to other marketing manager roles, this position focuses more on retail property marketing and requires a strong understanding of the retail industry and consumer behavior
- Industry-specific context: The retail property marketing industry is dynamic and competitive, with a constant need to adapt to changes in consumer behavior and market trends
- Career path comparison: This role offers opportunities for growth and progression within the marketing function or into other areas of the business, such as investment management or project management
ASSUMPTION: While this role shares similarities with other marketing manager positions, the focus on retail property marketing and the dynamic nature of the retail industry set it apart from other opportunities in the market.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new retail store or shopping center
- Conducting market research and analysis to identify trends and opportunities in the retail market
- Collaborating with stakeholders to create and implement a marketing strategy that drives foot traffic and sales for an existing retail center
ASSUMPTION: The sample projects listed above are representative of the types of initiatives a Marketing Manager might undertake in this role, but the specific projects may vary depending on the needs of the business and the retail market.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other teams and stakeholders within JLL and the Toowoomba City retail center?
- What opportunities are there for professional growth and development within this role and the broader organization?
- How does JLL support work-life balance for its employees?
- What are the most challenging aspects of working in the retail property marketing industry, and how can this role mitigate those challenges?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and provides an opportunity to assess the fit between your career goals and the organization's objectives.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements, using the ATS keywords provided
- Prepare examples of successful marketing campaigns you've managed, focusing on results and impact
- Research JLL and the Toowoomba City retail market to demonstrate your understanding of the business and the local context
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
