Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Kofile Inc.

🔹 Location: Dallas, Texas, United States

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: June 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Dallas/Ft Worth Metroplex)

🚀 Job Overview

Key aspects of this role include:

• Driving brand building and demand generation efforts
• Planning and executing campaigns to generate awareness and qualified leads
• Working cross-functionally to promote Kofile’s solutions to local government decision-makers
• Collaborating with external resources to support execution
• Building brand and pipeline generation programs from the ground up

ASSUMPTION: This role requires a versatile, hands-on marketer with experience in B2B marketing, preferably to public sector or government audiences. The ideal candidate should be a self-starter who can both strategize and implement, with strong analytical and communication skills.

📋 Key Responsibilities

✅ Build and execute a plan to generate market awareness of Kofile to target personas, including organic social, customer stories, and paid promotions

✅ Design and execute integrated marketing campaigns to drive awareness and generate leads, including email marketing programs, content marketing, digital advertising, and account-based marketing tactics

✅ Own the top-of-funnel lead process, optimizing lead capture on the website and managing marketing automation systems for email nurture flows

✅ Plan Kofile’s participation in industry conferences, trade shows, and webinars, managing logistics, pre-event outreach, and post-event follow-up

✅ Collaborate on the creation of compelling content that fuels demand generation, partnering with key internal and external resources to source content such as blog posts, case studies, one-pagers, and short videos

✅ Track marketing performance and report on results weekly and monthly, monitoring key metrics including website traffic, lead conversion rates, email engagement, cost per lead, and pipeline created

✅ Manage the marketing budget allocated for demand gen programs and events, working with outside vendors to execute projects on-budget

✅ Identify/partner with external resources to manage/update the website as necessary, focusing on updating page copy, ensuring proper lead capture and routing, and adding/updating content

ASSUMPTION: The role requires a high level of organization, project management skills, and the ability to manage multiple projects and deadlines simultaneously. Strong collaboration and communication skills are also essential for working effectively with sales teams and external partners.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred but not required. Relevant certifications (e.g., HubSpot Inbound Marketing, Google Ads, Google Analytics) are also a plus.

Experience: 5+ years of B2B marketing experience, with a track record in demand generation or growth marketing. Experience marketing to government or public sector agencies is a strong plus.

Required Skills:

• Hands-on campaign execution skills across multiple channels
• Analytical and data-driven mindset, with fluency in marketing analytics and KPIs
• Content and communication skills, able to craft and leverage AI to deliver persuasive emails and marketing copy
• Project management skills, highly organized, able to manage multiple projects and deadlines
• Self-starter with a strategic mindset, comfortable working independently with limited oversight
• Collaboration and people skills, able to work effectively with sales teams and external partners

Preferred Skills:

• Experience with Salesforce and marketing automation tools (e.g., HubSpot)
• Familiarity with project management tools (Asana, Trello, Jira, etc.)
• Knowledge of the public sector or government marketing landscape

ASSUMPTION: While a degree in a related field is preferred, relevant experience and certifications can also demonstrate the necessary skills for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager with 5-10 years of experience in the Dallas/Ft Worth Metroplex, the estimated salary range is $90,000 - $120,000 per year.

Benefits:

• Competitive base salary
• Hybrid flexibility
• Career growth opportunities
• Supportive team and strong leadership

Working Hours: Full-time, with a standard workweek of 40 hours, typically Monday through Friday, with some flexibility for hybrid work arrangements.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate’s experience, skills, and the company’s performance. Benefits are subject to change and may be subject to eligibility requirements.

📌 Applicant Insights

🔍 Company Context

Industry: Kofile Inc. operates in the Information Services industry, focusing on critical records management and digital transformation solutions for local government agencies.

Company Size: Kofile Inc. has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Kofile Inc. was founded in 2009, with over a decade of experience serving local government agencies.

Company Description:

• Kofile Inc. is a fast-growing B2B technology company providing innovative records management and digital transformation solutions to over 3,000 local government agencies
• The company helps county and city governments digitize their historical records and streamline citizen services
• Kofile Inc. is mission-driven, passionate about empowering the public sector with better technology

Company Specialties:

• Conversion Services
• Document Preservation
• Digital Capture
• Digitization
• Image Enhancement
• Document Restoration
• Indexing
• Archiving
• Disaster Safe Binder
• Plats and Maps Preservation
• and Quicklink

Company Website: https://kofile.com/

ASSUMPTION: Kofile Inc. is a well-established company in the information services industry, with a strong focus on providing innovative solutions to local government agencies. The company’s mission-driven approach and commitment to empowering the public sector with better technology make it an attractive employer for marketing professionals seeking to make a real impact.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring 5-10 years of experience in B2B marketing, with a focus on demand generation or growth marketing.

Reporting Structure: The Marketing Manager will report directly to the Vice President of Marketing and work cross-functionally with sales teams and external partners.

Work Arrangement: This is a hybrid role, requiring the Marketing Manager to be based in the Dallas/Ft Worth Metroplex and work on-site for a portion of the week, with the remainder of the time working remotely.

Growth Opportunities:

• As a fast-growing company, Kofile Inc. offers opportunities for career advancement and professional development
• The Marketing Manager will have the chance to build brand and pipeline generation programs from the ground up, driving the company’s growth and expanding their role over time
• Kofile Inc. invests in its team’s development and provides clear paths for advancement

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to build a marketing engine almost from scratch and see tangible results of their efforts in the company’s growth.

🌍 Location & Work Environment

Office Type: Kofile Inc.’s headquarters is located in Irving, Texas, with additional offices and remote work arrangements available for some positions.

Office Location(s): 2214 Century Center Blvd, Irving, TX 75062, US

Geographic Context:

• The Dallas/Ft Worth Metroplex is the fourth most populous metropolitan area in the United States, with a diverse economy and a strong job market
• The region is home to a significant number of local government agencies, providing ample opportunities for Kofile Inc. to grow and expand its customer base
• The area offers a mix of urban and suburban living options, with a range of cultural, entertainment, and recreational activities

Work Schedule: The Marketing Manager will work a standard full-time workweek of 40 hours, typically Monday through Friday, with some flexibility for hybrid work arrangements.

ASSUMPTION: The Dallas/Ft Worth Metroplex offers a dynamic and growing market for Kofile Inc., with a diverse economy and a strong job market. The region’s concentration of local government agencies provides ample opportunities for the company to grow and expand its customer base. The hybrid work arrangement offers flexibility and work-life balance for the Marketing Manager.

💼 Interview & Application Insights

Typical Process:

• Online application submission and resume screening
• Phone or video screening with the HR department
• In-depth phone or video interview with the hiring manager and/or other team members
• On-site or virtual final interview with key stakeholders
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and planning
• Campaign execution and project management skills
• Analytical and data-driven mindset
• Communication and collaboration skills
• Cultural fit and alignment with Kofile Inc.’s mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and achievements
• Include specific examples of your campaign execution skills, analytical and data-driven mindset, and communication and collaboration skills
• Demonstrate your understanding of the public sector or government marketing landscape and your ability to drive results in this unique environment
• Prepare thoughtful questions to ask during the interview, focusing on the company’s growth plans, marketing strategy, and team dynamics

ATS Keywords: B2B Marketing, Demand Generation, Campaign Execution, Marketing Analytics, Content Creation, Project Management, Collaboration, Communication Skills, Self-Starter, Strategic Mindset, Government Marketing, Public Sector Marketing

ASSUMPTION: The application process for this role will focus on assessing the candidate’s marketing strategy and planning skills, campaign execution and project management skills, analytical and data-driven mindset, communication and collaboration skills, and cultural fit with Kofile Inc.’s mission and values.

🛠️ Tools & Technologies

• Salesforce
• HubSpot or other marketing automation tools
• Google Analytics
• Project management tools (Asana, Trello, Jira, etc.)
• Microsoft Office Suite
• Social media platforms (LinkedIn, Twitter, Facebook, etc.)

ASSUMPTION: The Marketing Manager will leverage a range of tools and technologies to execute campaigns, track performance, and collaborate with internal and external stakeholders. Familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric approach
• Innovation and continuous improvement
• Collaboration and teamwork
• Integrity and accountability
• Empowerment and growth

Work Style:

• Fast-paced and dynamic environment
• Cross-functional collaboration and teamwork
• Data-driven decision-making and continuous learning
• Flexible and adaptable approach to work
• Strong focus on results and impact

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment, and are you comfortable working collaboratively across multiple teams?
• Are you data-driven and comfortable making decisions based on analytics and performance metrics?
• Do you have a strong customer focus and a passion for driving results and impact?
• Are you comfortable working independently and taking ownership of projects and campaigns?

ASSUMPTION: Kofile Inc. values a customer-centric approach, innovation, collaboration, integrity, empowerment, and growth. The ideal candidate for the Marketing Manager role will be comfortable working in a fast-paced, dynamic environment, collaborating across multiple teams, and driving results and impact through data-driven decision-making and continuous learning.

⚠️ Potential Challenges

• The Marketing Manager will need to build brand and pipeline generation programs from the ground up, requiring strong strategic planning and execution skills
• The role may involve working with external vendors and managing outside resources, requiring strong project management and communication skills
• The hybrid work arrangement may present challenges in maintaining a strong work-life balance and managing time effectively
• The public sector or government marketing landscape may present unique challenges and require a unique approach to campaign execution and lead generation

ASSUMPTION: The Marketing Manager will need to be a strategic thinker, comfortable working independently, and able to manage multiple projects and deadlines simultaneously. Strong project management, communication, and collaboration skills will be essential for success in this role.

📈 Similar Roles Comparison

• Compared to other Marketing Manager roles, this position offers the opportunity to build brand and pipeline generation programs from the ground up, with a high level of autonomy and responsibility
• Unlike other roles, this position focuses on marketing to the public sector or government audiences, requiring a unique understanding of the landscape and a tailored approach to campaign execution and lead generation
• Career paths for this role may vary depending on the company’s growth and the individual’s performance, with opportunities for advancement and professional development

ASSUMPTION: This role offers a unique opportunity to build brand and pipeline generation programs from the ground up, with a high level of autonomy and responsibility. The focus on marketing to the public sector or government audiences presents unique challenges and requires a tailored approach to campaign execution and lead generation. Career paths for this role may vary depending on the company’s growth and the individual’s performance.

📝 Sample Projects

• Developing and executing a comprehensive brand awareness campaign, including organic social, customer stories, and paid promotions, to generate market awareness of Kofile to target personas
• Designing and executing an integrated marketing campaign targeting key government accounts, including email marketing programs, content marketing, digital advertising, and account-based marketing tactics
• Planning and executing Kofile’s participation in industry conferences, trade shows, and webinars, managing logistics, pre-event outreach, and post-event follow-up to maximize ROI

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives the Marketing Manager may undertake to drive brand building and demand generation efforts, working cross-functionally to promote Kofile’s solutions to local government decision-makers.

❓ Key Questions to Ask During Interview

• What are the company’s growth plans, and how does this role contribute to those plans?
• What is the marketing strategy for the next 12-24 months, and how does this role fit into that strategy?
• What are the key priorities for the first 30-60-90 days in this role?
• How does the company support the professional development and growth of its marketing team members?
• What is the team dynamic, and how does this role collaborate with other departments and external partners?
• What are the biggest challenges facing the marketing team, and how can this role help address those challenges?

ASSUMPTION: These key questions help the candidate understand the company’s growth plans, marketing strategy, team dynamics, and the specific challenges and opportunities presented by the Marketing Manager role. Asking thoughtful questions demonstrates the candidate’s interest in the role and their commitment to driving results and impact.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and achievements, focusing on campaign execution skills, analytical and data-driven mindset, and communication and collaboration skills
• Prepare thoughtful questions to ask during the interview, focusing on the company’s growth plans, marketing strategy, team dynamics, and the specific challenges and opportunities presented by the Marketing Manager role
• Follow up with the hiring manager one week after the interview to express your continued interest in the position and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.