📌 Core Information
🔹 Job Title: Marketing Manager, AbeBooks
🔹 Company: Amazon
🔹 Location: Victoria, British Columbia, Canada
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: No
🚀 Job Overview
Key aspects of this role include:
- Developing and executing brand marketing campaigns to drive awareness and trust among buyers
- Managing social media advertising and overseeing affiliate marketing initiatives to enhance brand visibility
- Collaborating with cross-functional teams to maintain brand consistency across global domains
- Creating and managing engaging content strategies while working with the UX team to build graphics that align with brand messaging
ASSUMPTION: This role requires a strong understanding of both online and offline marketing channels, as well as the ability to work effectively with various teams to maintain brand consistency.
📋 Key Responsibilities
✅ Develop and execute brand marketing campaigns that drive awareness and trust among new and existing buyers
✅ Create and manage engaging content strategies, while working with the UX Team to build graphics that align with brand messaging
✅ Own, strategize, and execute on social channels for both organic and paid campaigns, optimizing for reach and engagement
✅ Manage affiliate marketing programs through top-funnel and bottom-funnel partnerships
✅ Develop and execute event marketing strategies, representing AbeBooks at key industry events, book fairs, and literary festivals to build brand awareness
✅ Build and maintain relationships with cross-functional teams to ensure consistent brand messaging across all channels
✅ Measure and analyze campaign performance, providing valuable insights for marketing strategies and decision-making
✅ Monitor and analyze consumer trends and industry shifts to inform brand strategy and maintain market relevance
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in brand marketing, with a focus on both online and offline channels
Required Skills:
- Proven track record in developing and executing successful brand marketing campaigns
- Strong understanding of social media advertising and affiliate marketing
- Excellent project management skills, with the ability to manage multiple projects simultaneously
- Strong analytical skills, with the ability to measure and analyze campaign performance
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
- Deep passion for books and/or experience working in adjacent literary industries
Preferred Skills:
- Experience with event marketing and representing a brand at industry events
- Fluency in multiple languages
ASSUMPTION: While a degree in Marketing or Business is preferred, relevant experience and a strong portfolio may be considered in lieu of a degree.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 CAD per year (based on industry standards for a Marketing Manager with 2-5 years of experience in Victoria, BC)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off, including vacation, sick leave, and holidays
- Employee discount on Amazon products
Working Hours: Full-time, typically Monday-Friday, 8:30 AM - 5:00 PM PST, with flexibility for occasional remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with 2-5 years of experience in Victoria, BC. Actual salary may vary based on factors such as relevant experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Amazon operates in the e-commerce and technology sectors, with a focus on online retail, cloud computing, digital streaming, and artificial intelligence.
Company Size: Amazon is a large corporation with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects, but may also result in a more structured and hierarchical work environment.
Founded: 1994, in Bellevue, Washington, USA
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
- The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
- Amazon's mission is to be Earth's most customer-centric company.
Company Specialties:
- E-commerce
- Retail
- Operations
- Internet
Company Website: Amazon.com
ASSUMPTION: Amazon's large size and global presence offer opportunities for career growth and exposure to diverse projects, but may also result in a more structured and hierarchical work environment.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, with opportunities for growth into senior management positions within the marketing department or related fields.
Reporting Structure: The Marketing Manager reports directly to the AbeBooks Marketing Director and may oversee junior marketing team members or interns.
Work Arrangement: This role is primarily on-site, with some flexibility for occasional remote work.
Growth Opportunities:
- Advancement to senior marketing roles within AbeBooks or Amazon
- Expansion into related fields, such as product management or brand strategy
- Opportunities to work on special projects or initiatives, gaining exposure to new aspects of the business
ASSUMPTION: This role offers opportunities for career growth and development within Amazon's marketing department or related fields.
🌍 Location & Work Environment
Office Type: Amazon's Victoria office is a modern, collaborative workspace with a focus on employee comfort and productivity.
Office Location(s): 109 Braid St, New Westminster, BC V3L 5H4, Canada
Geographic Context:
- Victoria is located on the southern tip of Vancouver Island, off the coast of British Columbia, Canada.
- The city offers a mild, oceanic climate with moderate rainfall throughout the year.
- Victoria is known for its vibrant arts and culture scene, with a strong focus on literature and the performing arts.
Work Schedule: Full-time, typically Monday-Friday, 8:30 AM - 5:00 PM PST, with flexibility for occasional remote work
ASSUMPTION: The work environment at Amazon's Victoria office is collaborative and innovative, with a strong focus on employee growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the AbeBooks Marketing Director
Key Assessment Areas:
- Marketing strategy and campaign development
- Social media advertising and affiliate marketing expertise
- Project management and team collaboration skills
- Analytical skills and data-driven decision-making
- Passion for books and understanding of the literary industry
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and passion for books
- Prepare examples of successful brand marketing campaigns you've developed and executed in the past
- Be ready to discuss your understanding of the literary industry and how you can contribute to AbeBooks' growth
ATS Keywords: Brand marketing, social media advertising, affiliate marketing, campaign performance analysis, consumer trend analysis, cross-functional collaboration, graphic design, customer focus, data-driven strategies, brand consistency, audience engagement, market relevance, literary industry knowledge, relationship building
ASSUMPTION: The application process for this role is competitive, and applicants should be prepared to demonstrate their marketing expertise and passion for books throughout the interview process.
🛠️ Tools & Technologies
- Social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads)
- Affiliate marketing platforms (e.g., CJ Affiliate, ShareASale)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Graphic design tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: Familiarity with relevant marketing tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Collaborative and innovative
- Data-driven and analytical
- Focused on customer-centric decision-making
- Results-oriented and detail-focused
Self-Assessment Questions:
- How do you embody Amazon's customer obsession value in your daily work?
- Can you provide an example of a time when you used data to inform a marketing strategy or campaign?
- How do you approach working with cross-functional teams to maintain brand consistency?
ASSUMPTION: Success in this role requires a strong cultural fit with Amazon's values and work style, as well as a deep passion for books and understanding of the literary industry.
⚠️ Potential Challenges
- Managing multiple projects simultaneously, with tight deadlines and high expectations
- Working with a diverse range of stakeholders, including cross-functional teams and external partners
- Adapting to a fast-paced, dynamic work environment with frequent changes and new initiatives
- Maintaining brand consistency across global domains and marketing channels
ASSUMPTION: This role presents unique challenges that require strong project management skills, adaptability, and a customer-centric mindset.
📈 Similar Roles Comparison
- Compared to other marketing manager roles, this position places a greater emphasis on both online and offline marketing channels, as well as event marketing and representation at industry events
- Within the literary industry, AbeBooks' focus on rare and out-of-print books sets it apart from other online marketplaces and retailers
- Career progression in this role may involve advancement to senior marketing roles within AbeBooks or Amazon, or expansion into related fields such as product management or brand strategy
ASSUMPTION: This role offers unique opportunities and challenges compared to similar marketing manager positions, with a focus on both online and offline marketing channels and a deep understanding of the literary industry.
📝 Sample Projects
- Developing and executing a social media advertising campaign to drive brand awareness and engagement among a target audience of book enthusiasts
- Managing an affiliate marketing program to enhance brand visibility through strategic partnerships with top-funnel and bottom-funnel influencers and publishers
- Planning and executing an event marketing strategy for a major literary festival, including logistics, speaker management, and on-site branding
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that a Marketing Manager at AbeBooks may undertake to drive brand awareness, engagement, and growth.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the AbeBooks marketing department?
- How does AbeBooks approach collaboration with cross-functional teams to maintain brand consistency across global domains?
- What are the most significant challenges facing the AbeBooks brand in the current market landscape, and how can this role address them?
- How does Amazon support the growth and development of its marketing team members, both within AbeBooks and across the broader organization?
- What opportunities exist for career growth and advancement within AbeBooks or Amazon for someone in this role?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in and understanding of the role, as well as your commitment to driving brand success at AbeBooks.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Amazon Jobs portal
- Tailor your resume and cover letter to highlight your relevant marketing experience and passion for books
- Prepare examples of successful brand marketing campaigns you've developed and executed in the past
- Be ready to discuss your understanding of the literary industry and how you can contribute to AbeBooks' growth
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
