📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Go Local Interactive
🔹 Location: Overland Park, Kansas
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Brand management and strategy
- Social media planning and execution
- Public relations and media outreach
- Content creation and marketing campaign coordination
- Cross-functional team collaboration
ASSUMPTION: This role requires a strong background in marketing, with a focus on digital and social media. The ideal candidate will have experience in a similar agency or tech environment.
📋 Key Responsibilities
✅ Develop and execute brand initiatives aligning with GLI’s strategic goals
✅ Plan, create, and schedule content across GLI’s social channels, monitor engagement, and analyze trends
✅ Support PR initiatives, including press releases, awards submissions, internal communications, and media outreach
✅ Collaborate with internal stakeholders to create blogs, newsletters, and branded collateral
✅ Assist with planning and executing integrated marketing campaigns to promote products, services, and events
✅ Evaluate and recommend marketing channels based on performance and strategic alignment
✅ Work closely with New Business, Client Strategy, and Product teams to align on messaging, positioning, and marketing support needs
✅ Help coordinate logistics, promotion, and materials for industry events
✅ Track performance of marketing activities and assist in reporting key metrics and improvement opportunities
ASSUMPTION: This role requires strong project management skills, as well as the ability to work collaboratively with various teams.
🎯 Required Qualifications
Education: Bachelor’s Degree in Marketing, Communications, or a related field
Experience: 2-5 years of professional experience in marketing, with exposure to digital marketing, social media, and/or public relations
Required Skills:
- Strong writing and content creation skills
- Ability to manage multiple projects and meet deadlines
- Comfort working in a fast-paced, collaborative environment
- Familiarity with tools like HubSpot, Canva, or Google Analytics
- Understanding of B2B marketing in a digital agency or tech environment
Preferred Skills:
- Experience with content calendars, email marketing, or SEO
ASSUMPTION: Candidates with experience in the self storage, multifamily, senior living, or home services industries may have an advantage.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on industry standards for a Marketing Manager with 2-5 years of experience in the Kansas City area)
Benefits:
- Two (2) medical plan options with BlueCross BlueShield of Kansas City including company contribution
- Dental, vision, basic/supplemental life insurance, short/long term disability, critical illness, and accident insurance
- 401(k) retirement Safe Harbor plan available including company contribution
- Minimum Fifteen (15) Paid Time Off (PTO) days your first year
- Thirteen (13) paid holidays observed annually
Working Hours: Full-time; Monday through Friday, with occasional travel for in-person engagements
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Go Local Interactive is a premium digital marketing agency specializing in SEO, PPC, Content, and Web products. They serve top brands in the self storage, multifamily, senior living, and home services industries.
Company Size: Go Local Interactive has 51-200 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: 2011, with over a decade of experience in digital marketing
Company Description:
- Go Local Interactive is a digital marketing agency specializing in SEO, PPC, Content, and Web products
- They serve top brands in the self storage, multifamily, senior living, and home services industries
- Their team consists of 100+ digital marketers and engineers driving success for their clients
Company Specialties:
- Website Design and Development
- Search Engine Optimization
- Local Listing Management
- Paid Search
- Social Media
- Content Marketing
Company Website: https://www.golocalinteractive.com
ASSUMPTION: Go Local Interactive's focus on specific industries allows for deep expertise and tailored marketing strategies for their clients.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: This role reports directly to the Vice President of Marketing
Work Arrangement: On-site, full-time with occasional travel for in-person engagements
Growth Opportunities:
- Potential advancement to Senior Marketing Manager or Director of Marketing roles
- Expanding skills and expertise within the digital marketing field
- Collaborating with cross-functional teams to gain a well-rounded understanding of the business
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: On-site, with a casual dress code and collaborative work environment
Office Location(s): 8215 W 108th Terrace, Overland Park, Kansas 66210, US
Geographic Context:
- Overland Park is a suburb of Kansas City, Missouri, with a population of approximately 190,000
- The area offers a mix of urban and suburban living, with easy access to parks, shopping, and dining options
- Kansas City is known for its vibrant arts scene, sports teams, and barbecue cuisine
Work Schedule: Full-time; Monday through Friday, with occasional travel for in-person engagements
ASSUMPTION: The office environment at Go Local Interactive is designed to foster collaboration and creativity, with a focus on employee well-being and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department
- In-person or virtual interview with the hiring manager
- Final interview with the Vice President of Marketing
Key Assessment Areas:
- Marketing and communication skills
- Project management and organizational skills
- Cultural fit and alignment with company values
- Understanding of the self storage, multifamily, senior living, or home services industries
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills
- Prepare examples of your work, such as social media campaigns, blog posts, or press releases
- Research Go Local Interactive and their clients to demonstrate your understanding of the business
ATS Keywords: Marketing Manager, Brand Marketing, Social Media Management, Public Relations, Content Creation, Campaign Coordination, Marketing Strategy, Digital Marketing, SEO, Email Marketing, Project Management, Writing, Collaboration, Analytics
ASSUMPTION: Go Local Interactive uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- HubSpot
- Canva
- Google Analytics
- BlueCross BlueShield of Kansas City
ASSUMPTION: Familiarity with these tools is preferred, but not required. Training will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Collaborative
- Innovative
- Data-driven
- Results-focused
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with data and using it to inform decision-making?
- Do you have experience working with cross-functional teams to achieve common goals?
ASSUMPTION: Candidates who align with Go Local Interactive's company values and work style will be the best fit for this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to changes in the digital marketing landscape and client needs
- Occasional travel for in-person engagements
- Working with a diverse range of clients and industries
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to continuous learning.
📈 Similar Roles Comparison
- Marketing Manager vs. Marketing Coordinator: A Marketing Manager role typically involves more strategic planning and leadership, while a Marketing Coordinator focuses on day-to-day tasks and execution
- Marketing Manager vs. Marketing Director: A Marketing Director role involves overseeing the marketing department and setting the overall marketing strategy, while a Marketing Manager is responsible for implementing specific marketing campaigns and initiatives
- Marketing Manager in an agency vs. in-house: An agency Marketing Manager works with multiple clients and industries, while an in-house Marketing Manager focuses on a single brand or organization
ASSUMPTION: Understanding the differences between these roles can help candidates determine which path is the best fit for their career goals.
📝 Sample Projects
- Developing and executing a social media campaign to increase brand awareness for a self storage client
- Creating a content marketing strategy to improve SEO and drive organic traffic for a multifamily property management company
- Coordinating an integrated marketing campaign to launch a new home services product
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives a Marketing Manager at Go Local Interactive might undertake.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing department currently, and how can this role help address them?
- How does this role collaborate with the New Business, Client Strategy, and Product teams?
- What opportunities are there for professional growth and development within the marketing department and the broader organization?
- How does Go Local Interactive support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?
ASSUMPTION: Asking thoughtful questions during the interview process can help candidates better understand the role, the company, and their potential fit within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills
- Prepare examples of your work, such as social media campaigns, blog posts, or press releases
- Research Go Local Interactive and their clients to demonstrate your understanding of the business
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
