Marketing Manager – ABM & AI-First Strategy

📌 Core Information

🔹 Job Title: Marketing Manager – ABM & AI-First Strategy

🔹 Company: Infopro Learning

🔹 Location: Delhi, Delhi, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-22

🔹 Experience Level: 7+ Years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Designing and executing ABM campaigns across digital and offline channels
• Collaborating with sales to identify target accounts and build tailored campaigns
• Implementing AI-powered tools to automate research, enrich data, and personalize outreach
• Driving AI-led experimentation across content repurposing, email sequencing, and campaign testing
• Measuring and optimizing marketing attribution and funnel performance metrics

ASSUMPTION: This role requires a strategic mindset with a strong focus on execution, data-driven decision-making, and cross-functional collaboration. The ideal candidate will be an early adopter of AI and automation tools.

📋 Key Responsibilities

✅ Design and execute 1:1, 1:Few, and 1:Many ABM campaigns across digital and offline channels

✅ Collaborate with sales to identify target accounts and build tailored campaigns that engage buying committees

✅ Implement AI-powered tools (e.g., ZoomInfo, Clay, ChatGPT) to automate research, enrich data, and personalize outreach at scale

✅ Build and manage integrated demand generation workflows across LinkedIn Ads, SEO, webinars, retargeting, and email nurture

✅ Create account intelligence dashboards with AI enrichment to guide sales follow-ups and measure campaign performance

✅ Drive AI-led experimentation across content repurposing, email sequencing, campaign testing, and reporting

✅ Set up automated campaign pipelines using tools like HubSpot, Zapier/n8n, and LinkedIn Campaign Manager

✅ Deploy GPT-based content modules to generate initial drafts for blogs, social posts, and email sequences

✅ Own marketing attribution and funnel performance metrics (SAL, SQL, pipeline velocity)

✅ Use analytics platforms (HubSpot, Salesforce) to track ROI and engagement by cohort

✅ Continuously test and iterate to improve CPL and pipeline contribution from target accounts

ASSUMPTION: The role involves a mix of strategic planning, hands-on execution, and data analysis to drive demand generation and improve marketing performance.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or related field; MBA preferred

Experience: 7+ years of B2B marketing experience, preferably in L&D, SaaS, or professional services

Required Skills:

• Proven expertise in ABM strategy and martech integration
• Deep understanding of AI tools and their application in marketing workflows
• Hands-on experience with HubSpot, Salesforce, LinkedIn Ads, GA4, and AI platforms (e.g., Claude, Clay, Copy.ai)

Preferred Skills:

• Experience in AI-first marketing operations
• Familiarity with marketing automation tools and workflows

ASSUMPTION: The ideal candidate will have a strong background in B2B marketing, with a focus on ABM and AI-driven strategies. They should be comfortable working with marketing automation tools and have a proven track record of driving demand generation and improving marketing performance.

💰 Compensation & Benefits

Salary Range: INR 18-25 LPA (Estimated based on experience level and industry standards)

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic and collaborative work environment

Working Hours: Full-time (40 hours/week), with flexible work arrangements available

ASSUMPTION: The salary range is estimated based on the candidate's experience level and industry standards for marketing managers in the Delhi region. The benefits package may include health insurance, retirement plans, and other perks, but specific details are not provided in the original job listing.

📌 Applicant Insights

🔍 Company Context

Industry: Professional Training and Coaching

Company Size: 501-1,000 employees (Medium-sized organization, offering opportunities for growth and collaboration)

Founded: 1994 (Over 30 years of experience in talent development and managed learning services)

Company Description:

• Infopro Learning is an award-winning workforce transformation consultancy that unlocks the potential of people to power business performance.
• As a global leader in talent development and managed learning services, Infopro Learning offers solutions that support the entire lifecycle of learning, from strategy to talent sourcing.
• Their approach is anchored in innovation, agility, and a distinctive performance-driven design that provides a clear, measurable roadmap for achieving organizational objectives and delivering quantifiable outcomes.

Company Specialties:

• Performance Consulting
• Learning & Development
• Learning Frameworks
• eLearning Solutions
• Training Delivery & Management
• Training Outsourcing
• Learning Products
• Corporate Learning
• Leadership Development
• Learning Management System
• Managed Learning Services
• Learning Platforms

Company Website: http://www.infoprolearning.com

ASSUMPTION: Infopro Learning is a well-established company in the professional training and coaching industry, with a strong focus on talent development and managed learning services. They offer a comprehensive range of solutions to support the entire lifecycle of learning, from strategy to talent sourcing.

📊 Role Analysis

Career Level: Mid-level to senior marketing role, with opportunities for growth and advancement

Reporting Structure: Reports to Director/SVP – Marketing, with potential to collaborate with sales, product, and content teams

Work Arrangement: Full-time, on-site position, with flexible work arrangements available

Growth Opportunities:

• Potential to advance to a senior marketing role or leadership position within the organization
• Opportunities to work on high-impact projects and campaigns, driving demand generation and improving marketing performance
• Chance to gain experience in AI-first marketing operations and AI-driven strategies

ASSUMPTION: This role offers opportunities for professional growth and development, with the potential to advance to a senior marketing role or leadership position within the organization. The ideal candidate will be eager to take on new challenges and contribute to the company's success.

🌍 Location & Work Environment

Office Type: On-site, with a collaborative and dynamic work environment

Office Location(s): Delhi, India

Geographic Context:

• Delhi is the capital city of India, offering a mix of traditional and modern culture, with a population of over 16 million people
• The city is well-connected by public transportation, with a metro system and extensive bus network
• Delhi is home to numerous historical sites, museums, and cultural attractions, offering plenty of opportunities for leisure and recreation

Work Schedule: Full-time (40 hours/week), with flexible work arrangements available

ASSUMPTION: The on-site work environment at Infopro Learning is collaborative and dynamic, offering opportunities for growth and collaboration. Delhi, as the capital city of India, offers a mix of traditional and modern culture, with numerous historical sites, museums, and cultural attractions to explore.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Technical assessment or case study presentation
• Final round interviews with the hiring manager and/or other stakeholders

Key Assessment Areas:

• Marketing strategy and campaign planning
• AI tool integration and data analysis
• Cross-functional collaboration and communication skills
• Problem-solving and critical thinking

Application Tips:

• Highlight relevant experience in ABM, AI-driven marketing strategies, and marketing automation tools
• Tailor your resume and cover letter to emphasize your fit for the role and the company's mission
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, strategic thinking, and ability to work collaboratively

ATS Keywords: Account-Based Marketing, AI-Powered Marketing Tools, Demand Generation, Sales Collaboration, Campaign Optimization, Data Enrichment, Marketing Attribution, Analytics Platforms, Project Management, Content Creation, Automation Tools, B2B Marketing, Martech Integration, AI Experimentation, SEO, Email Marketing

ASSUMPTION: The interview process for this role will likely involve multiple rounds, including a technical assessment or case study presentation, to evaluate the candidate's marketing strategy, AI tool integration, and cross-functional collaboration skills.

🛠️ Tools & Technologies

• HubSpot
• Salesforce
• LinkedIn Ads
• GA4
• AI platforms (e.g., Claude, Clay, Copy.ai)
• ZoomInfo
• Clay
• ChatGPT

ASSUMPTION: The ideal candidate will have experience with the listed marketing automation tools, AI platforms, and other relevant technologies to drive demand generation and improve marketing performance.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Agility
• Performance-driven design

Work Style:

• Collaborative and dynamic work environment
• Focus on data-driven decision-making and continuous improvement
• Opportunities for professional growth and development

Self-Assessment Questions:

• Do you have experience in AI-first marketing operations and AI-driven strategies?
• Are you comfortable working in a collaborative and dynamic work environment, with a focus on data-driven decision-making and continuous improvement?
• Do you have a proven track record of driving demand generation and improving marketing performance in a B2B setting?

ASSUMPTION: The ideal candidate will be a strong fit for Infopro Learning's company culture, with a focus on innovation, agility, and performance-driven design. They will be comfortable working in a collaborative and dynamic work environment, with a focus on data-driven decision-making and continuous improvement.

⚠️ Potential Challenges

• Managing multiple ABM campaigns simultaneously, requiring strong project management skills
• Keeping up with the latest AI tools and trends in marketing, demanding continuous learning and adaptation
• Collaborating effectively with cross-functional teams, requiring strong communication and interpersonal skills
• Working in a fast-paced and dynamic environment, with a focus on driving results and delivering quantifiable outcomes

ASSUMPTION: The role may present challenges in managing multiple ABM campaigns simultaneously, keeping up with the latest AI tools and trends, and collaborating effectively with cross-functional teams. The ideal candidate will be comfortable working in a fast-paced and dynamic environment, with a focus on driving results and delivering quantifiable outcomes.

📈 Similar Roles Comparison

• This role differs from traditional marketing manager positions in its focus on AI-first marketing operations and AI-driven strategies
• In the professional training and coaching industry, this role requires a unique blend of marketing expertise, AI tool integration, and data analysis skills
• Career progression in this role may involve advancing to a senior marketing role or leadership position within the organization, with opportunities to specialize in AI-first marketing operations

ASSUMPTION: This role differs from traditional marketing manager positions in its focus on AI-first marketing operations and AI-driven strategies. In the professional training and coaching industry, this role requires a unique blend of marketing expertise, AI tool integration, and data analysis skills. Career progression in this role may involve advancing to a senior marketing role or leadership position within the organization, with opportunities to specialize in AI-first marketing operations.

📝 Sample Projects

• Developing and executing a targeted ABM campaign for a Fortune 1000 organization, using AI-powered tools to personalize outreach and improve conversion rates
• Implementing AI-led experimentation across content repurposing, email sequencing, and campaign testing to optimize marketing performance
• Creating account intelligence dashboards with AI enrichment to guide sales follow-ups and measure campaign performance, using analytics platforms like HubSpot and Salesforce

ASSUMPTION: Sample projects for this role may involve developing and executing targeted ABM campaigns, implementing AI-led experimentation, and creating account intelligence dashboards to guide sales follow-ups and measure campaign performance.

❓ Key Questions to Ask During Interview

• Can you describe the current ABM strategy and how this role will contribute to its evolution?
• How does the marketing team collaborate with sales, product, and content teams to create personalized, high-conversion experiences for enterprise accounts?
• What opportunities are there for professional growth and development within the marketing team and the organization as a whole?
• How does Infopro Learning support its employees in keeping up with the latest AI tools and trends in marketing?
• What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life equilibrium?

ASSUMPTION: Key questions to ask during the interview may include inquiring about the current ABM strategy, cross-functional collaboration, professional growth opportunities, AI tool support, and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in ABM, AI-driven marketing strategies, and marketing automation tools
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, strategic thinking, and ability to work collaboratively
• Follow up with the hiring manager or HR team one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.