🔹 Job Title: Marketing Manager - ABM & Lending
🔹 Company: Flourish
🔹 Location: New York, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: June 5, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a high level of collaboration and flexibility, as the ideal candidate will work across multiple teams and functions. They should be comfortable with fluctuating priorities and a dynamic work environment.
✅ Lead marketing for Flourish lending solution from the ground-up to launch and beyond
✅ Create messaging strategy and get buy-in from other stakeholders
✅ Work with content and design teams to develop all foundational collateral including web pages, fact sheets, thought leadership content and emails
✅ Post-launch, continue to own and manage lending driving new initiatives and programs
✅ Develop and execute account-based marketing strategies targeting key wealth management firms and coordinated with sales motions for key accounts
✅ Lead initiatives to activate and engage large accounts, fostering long-term relationships
✅ Collaborate with events team to ensure lending products are well represented at events
✅ Create and implement marketing campaigns to support both key accounts and mortgages
✅ Collaborate with sales and product teams to ensure marketing efforts are aligned with business goals
✅ Analyze marketing data and performance metrics to optimize campaigns and strategies
✅ Stay current with industry trends and the competitive landscape within the financial services sector
ASSUMPTION: This role requires a strong understanding of the financial services landscape, with a focus on wealth management and wealthtech. Familiarity with mortgage marketing is a plus.
Education: Bachelor’s degree or equivalent working experience
Experience: 7+ years of marketing experience, with a focus on account-based marketing and large account activation
Required Skills:
Preferred Skills:
ASSUMPTION: Due to the nature of this position, candidates must be able to pass a fingerprint background check to qualify as a fingerprinted person under FINRA. For roles requiring registration, additional regulatory screenings may apply, including a review of Form U5 disclosures and other relevant licensing information.
Salary Range: $124,800 - $163,800 plus bonus
Benefits:
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role with the required experience level in the financial services sector. The final offer may vary based on the candidate's qualifications and the company's compensation structure.
Industry: Financial Services
Company Size: 51-200 employees
Founded: 2017
Company Description:
Company Specialties:
Company Website: www.flourish.com
ASSUMPTION: Flourish operates within a highly-regulated environment, and all marketing efforts must adhere to compliance guidelines and approval processes.
Career Level: Mid-level to senior marketing role
Reporting Structure: Reports to the head of Flourish Cash marketing
Work Arrangement: On-site, with potential for hybrid or remote work in the future
Growth Opportunities:
ASSUMPTION: This role offers a unique opportunity to work on a new product launch within an established company, providing a mix of startup energy and professional stability.
Office Type: Modern, collaborative workspace
Office Location(s): 2 Park Avenue, 11th Floor, New York, NY 10016, US
Geographic Context:
Work Schedule: Standard business hours, with flexibility for remote work in the future
ASSUMPTION: While the role is currently on-site, Flourish may consider hybrid or remote work arrangements in the future, depending on the candidate's qualifications and the company's policies.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Account-Based Marketing, Large Account Activation, Financial Services Marketing, Wealth Management, Mortgage Marketing, Wealthtech, Analytical Skills, Problem-Solving Skills, Communication Skills, Presentation Skills, CRM Tools, Marketing Automation, Collaboration, Data Analysis, Compliance, Campaign Management
ASSUMPTION: Flourish uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.
ASSUMPTION: Familiarity with these tools is preferred, but not required. The ideal candidate will be eager to learn and adapt to new technologies as needed.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Flourish values candidates who are a strong cultural fit and align with the company's mission and values. Demonstrating a strong understanding of and alignment with these factors can help your application stand out.
ASSUMPTION: These challenges can be overcome by a strong candidate with a proactive, collaborative, and adaptable approach to their work.
ASSUMPTION: This role offers a unique opportunity to work on a new product launch and gain experience in mortgage marketing within the wealth management sector.
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the ideal candidate may work on in this role. The specific projects and responsibilities may vary based on the company's needs and the candidate's qualifications.
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in and understanding of the role and company, and can help you make a more informed decision about the opportunity.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.