Marketing Manager, ABM & Ops

📌 Core Information

🔹 Job Title: Marketing Manager, ABM & Ops

🔹 Company: August Health

🔹 Location: United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 20, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Evolving HubSpot infrastructure to support go-to-market motion
• Designing and executing account-based campaigns
• Collaborating with sales and account management to enhance customer engagement
• Building and maintaining dashboards to track campaign performance

ASSUMPTION: This role requires a strong background in B2B marketing, ABM experience, and proficiency in HubSpot. The ideal candidate will be comfortable working in a fast-paced, startup environment and have a data-driven mindset.

📋 Key Responsibilities

✅ Own and evolve HubSpot infrastructure to support go-to-market motion

✅ Design and execute account-based campaigns aligned with sales initiatives and product rollouts

✅ Create personalized strategies to engage decision-makers

✅ Develop structured follow-up systems for in-person sales and marketing programs

✅ Collaborate with sales and account management to deliver tailored outreach programs and enablement content

✅ Support customer expansion by surfacing lifecycle opportunities and coordinating campaigns with account teams

✅ Build and maintain dashboards to provide visibility into campaign performance, account engagement, and marketing’s impact on pipeline and revenue

✅ Launch and iterate on lightweight paid campaigns to support awareness and engagement in target accounts

✅ Bring a systems mindset to scale marketing programs and align teams

ASSUMPTION: The role requires a balance of strategic thinking, tactical execution, and data analysis to drive results and support the company's growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 4+ years in B2B marketing with hands-on experience in ABM

Required Skills:

• Proven ability to support account-based, relationship-driven sales motions
• HubSpot fluency – managing HubSpot infrastructure, including building workflows, lead scoring models, segmentation logic, and reporting
• Experience designing and executing multi-touch campaigns tied to personas, accounts, or product initiatives
• Strong data and analytics skills, comfortable using data to inform strategy and measure impact
• Collaborative, with the ability to work well with sales, account management, and CX teams
• Clear, concise communicator, particularly in writing
• Empathetic marketer, thinking deeply about audience context, challenges, and decision-making processes
• Resourceful, proactive, and low-ego, energized by building, improving, and collaborating in a fast-moving environment

Preferred Skills:

• Startup experience

ASSUMPTION: Candidates with a proven track record in B2B marketing, ABM, and HubSpot will be most successful in this role. Strong data analysis skills and a collaborative mindset are essential for driving results and working effectively with cross-functional teams.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on experience and market rates for B2B marketing managers with ABM experience in the United States)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Unlimited PTO
• Flexible work hours
• Remote work options

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range is based on market rates for B2B marketing managers with ABM experience in the United States. Benefits are typical for a startup company in the tech industry.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on electronic health records (EHR) for senior living operators

Company Size: 11-50 employees (Small to mid-sized company, offering a dynamic and agile work environment)

Founded: 2020 (Relatively new company with a strong focus on innovation and growth)

Company Description:

• Empowers essential work in caring for elders by providing a modern operating platform and EHR
• Focuses on simplifying tasks, eliminating inefficiencies, and providing insights for caregivers
• Strives to live its values in every interaction with customers and employees

Company Specialties:

• Electronic health records (EHR) for senior living operators
• Modern operating platform for senior care
• Caregiver-friendly software

Company Website: augusthealth.com

ASSUMPTION: August Health is a growing tech company focused on improving the quality of care for seniors. They value innovation, collaboration, and a data-driven approach to problem-solving.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports directly to the VP of Marketing and works closely with sales, account management, and customer experience teams

Work Arrangement: Remote OK, with flexible work hours and unlimited PTO

Growth Opportunities:

• Potential to grow into a leadership role as the company expands
• Chance to make a significant impact on the company's go-to-market strategy and customer engagement
• Opportunity to learn and develop skills in ABM, data analysis, and marketing strategy

ASSUMPTION: This role offers significant growth potential for the right candidate, as August Health continues to expand and refine its go-to-market strategy.

🌍 Location & Work Environment

Office Type: Remote-first, with the option to work from the company's headquarters or other office locations as needed

Office Location(s): United States (with flexibility for remote work)

Geographic Context:

• The United States has a diverse and growing senior living market, offering numerous opportunities for customer engagement and expansion
• August Health's remote work policy allows for greater flexibility and work-life balance
• The company's headquarters are in the United States, with a focus on serving senior living communities across the country

Work Schedule: Full-time (40 hours/week) with flexible scheduling and unlimited PTO

ASSUMPTION: The remote work policy and flexible scheduling allow employees to maintain a healthy work-life balance while supporting the company's growth and success.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• Technical assessment or case study
• On-site or virtual interview with cross-functional team members
• Final interview with the VP of Marketing

Key Assessment Areas:

• HubSpot proficiency and ABM experience
• Data analysis and strategic thinking skills
• Collaboration and communication abilities
• Alignment with company values and culture

Application Tips:

• Highlight relevant B2B marketing and ABM experience in your resume
• Tailor your cover letter to demonstrate your understanding of August Health's mission and values
• Prepare examples of successful ABM campaigns and data-driven marketing strategies

ATS Keywords: B2B Marketing, ABM, HubSpot, Campaign Design, Data Analysis, Collaboration, Communication, Empathy, Content Repackaging, Systems Mindset, Proactivity, Resourcefulness, Sales Enablement, Customer Engagement, Account Management, Marketing Strategy

ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, strategic thinking, and cultural fit. Demonstrating relevant experience and a strong understanding of August Health's mission and values will be crucial for success.

🛠️ Tools & Technologies

• HubSpot (CRM, marketing automation, and sales enablement platform)
• Clay (account-based marketing platform)
• Advertising platforms (e.g., Google Ads, LinkedIn Ads)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The role requires proficiency in HubSpot and familiarity with other marketing automation, ABM, and data analysis tools.

👔 Cultural Fit Considerations

Company Values:

• Be responsible – leave things better than you found them
• Take ownership – be decisive and take action
• Be ambitious – build something great
• Keep an open mindset – communicate candidly and welcome new ideas
• Be humble – celebrate each others’ successes and learn from our mistakes
• Stay positive – assume best intent

Work Style:

• Collaborative and data-driven
• Agile and adaptable, with a focus on continuous improvement
• Empathetic and customer-focused

Self-Assessment Questions:

• Do you thrive in a fast-paced, startup environment, and are you comfortable with ambiguity?
• Are you passionate about August Health's mission to empower caregivers and improve the quality of care for seniors?
• Do you have a strong data-driven mindset, and are you comfortable using data to inform strategy and measure impact?

ASSUMPTION: August Health values candidates who are collaborative, data-driven, and passionate about their mission. Demonstrating a strong cultural fit and alignment with the company's values will be essential for success in this role.

⚠️ Potential Challenges

• Working in a fast-paced, startup environment may require adaptability and flexibility
• Balancing strategic thinking and tactical execution can be challenging
• Managing multiple priorities and stakeholders may require strong communication and project management skills
• Working remotely may present unique challenges, such as maintaining work-life balance and staying connected with team members

ASSUMPTION: The role presents both opportunities and challenges, requiring a strong candidate with a growth mindset and a willingness to adapt in a fast-paced environment.

📈 Similar Roles Comparison

• This role is unique in its focus on ABM and go-to-market strategy for a senior living EHR platform
• Compared to other marketing roles, this position requires a strong balance of strategic thinking, tactical execution, and data analysis
• Career progression may involve moving into a leadership role as the company expands and refines its go-to-market strategy

ASSUMPTION: This role offers a unique opportunity to work in a growing tech company focused on improving the quality of care for seniors. The ideal candidate will have a strong background in B2B marketing, ABM, and data analysis, as well as a passion for August Health's mission.

📝 Sample Projects

• Developing and executing a targeted ABM campaign to engage decision-makers in a specific vertical or account
• Analyzing campaign performance data to optimize marketing strategies and improve ROI
• Collaborating with sales and account management teams to create tailored outreach programs and enablement content

ASSUMPTION: The role involves a mix of strategic planning, tactical execution, and data analysis, with a focus on driving results and supporting the company's growth.

❓ Key Questions to Ask During Interview

• Can you describe the company's go-to-market strategy and how this role fits into that plan?
• How does August Health support work-life balance for its employees, particularly those working remotely?
• What are the biggest challenges facing the company in the next 12-24 months, and how can this role help address them?
• How does August Health measure the success of its marketing efforts, and what key performance indicators (KPIs) are most important for this role?
• What opportunities are there for growth and development within the marketing team and the company as a whole?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates a strong interest in the role and a commitment to understanding the company's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant B2B marketing and ABM experience
• Write a cover letter that demonstrates your understanding of August Health's mission and values, and your enthusiasm for the role
• Prepare examples of successful ABM campaigns and data-driven marketing strategies to discuss during the interview process
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.