📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Mindspace
🔹 Location: Amsterdam, North Holland, Netherlands
🔹 Job Type: Full time
🔹 Category: Hospitality
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with occasional travel)
🚀 Job Overview
Key aspects of this role include:
- International marketing strategy and management across multiple European markets
- Collaboration with global marketing teams and local teams in each market
- Creation and execution of marketing plans to maximize ROI and generate quality leads
- Brand promotion and enhancement across relevant markets
- Market research and analysis, vendor management, and event planning
ASSUMPTION: This role requires a high level of English proficiency and experience in international marketing to effectively manage campaigns across different European markets.
📋 Key Responsibilities
✅ Own marketing for some of Mindspace’s key locations across Europe
✅ Work closely with Mindspace’s marketing team on all marketing channels and levels
✅ Create and execute smart quarterly and annual marketing plans to meet sales goals
✅ Promote and enhance Mindspace’s brand across relevant markets
✅ Manage market research and analysis
✅ Identify, engage, and manage local vendors
✅ Generate quality leads for Mindspace locations, offerings, and various services
✅ Lead launch activities for new locations and new offerings
✅ Attract major ecosystem events to Mindspace locations and facilities
✅ Drive Mindspace’s presence at major conferences, trade shows, and startup events
✅ Lead or oversee the creation of collateral for Mindspace’s offerings
✅ Gather insights from various stakeholders to make data-driven decisions
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple tasks and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in business communications, public relations, journalism, marketing, or a related field
Experience: 4+ years of relevant international marketing management experience
Required Skills:
- Excellent oral and written communication skills in English
- Experience in online advertising and campaign management
- Experience in press and media relations, and managing PR firms
- Experience with CRMs such as Hubspot or Salesforce
- Knowledge and experience with digital marketing measurement models
Preferred Skills:
- Experience in both B2B and B2C marketing
ASSUMPTION: Candidates with experience in the hospitality or co-working industry may have an advantage in understanding Mindspace's unique business model and target audience.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on experience and market standards for marketing managers in the Netherlands)
Benefits:
- Flexible work arrangement with occasional travel between European cities
- Opportunity to work in a dynamic, international environment with a strong company culture
- Potential for long-term career growth within the global organization
Working Hours: Full-time position with standard office hours (9:00 AM - 5:00 PM, Monday - Friday) and occasional travel
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality, with a focus on flexible workspaces and co-working environments
Company Size: Medium-sized company with 51-200 employees, offering a supportive and collaborative work environment
Founded: 2014, with a strong track record of growth and expansion across Europe, Israel, and the US
Company Description:
- Mindspace is a leading provider of flexible workspaces with an expanding footprint across Europe, Israel, and the US
- Offers design-led office spaces, meeting rooms, event spaces, and daily offices to adapt to hybrid work environments
- Considered a lifestyle brand that brings hospitality into the world of work, focusing on service and experience
Company Specialties:
- Office suits
- Community
- Co-working
- Business services
- Innovation
- Office services
- Lifestyle
- Design
- Creativity
- and Productivity
Company Website: www.mindspace.me
ASSUMPTION: Mindspace's unique value proposition and focus on hospitality in the workplace set it apart from traditional office space providers.
📊 Role Analysis
Career Level: Mid to senior-level marketing role with significant responsibility and autonomy
Reporting Structure: Reports to the VP of International Markets and works closely with the Global Marketing Senior Lead
Work Arrangement: On-site with occasional travel between European cities (approx. 3-4 times a year)
Growth Opportunities:
- Potential for long-term career growth within the global organization
- Opportunity to work on international marketing campaigns and gain exposure to multiple markets
- Possibility to develop skills in event planning, vendor management, and market research
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skill set and advance their career within the organization.
🌍 Location & Work Environment
Office Type: Modern, design-led office spaces with a focus on hospitality and community
Office Location(s): Amsterdam, North Holland, Netherlands
Geographic Context:
- Amsterdam is a vibrant, multicultural city with a strong startup ecosystem
- Home to numerous international companies and organizations
- Offers a high quality of life, with excellent public transportation, cultural attractions, and recreational activities
Work Schedule: Standard office hours (9:00 AM - 5:00 PM, Monday - Friday) with occasional travel
ASSUMPTION: The Amsterdam office provides a dynamic and collaborative work environment, with easy access to public transportation and numerous amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the VP of International Markets and Global Marketing Senior Lead
- Final interview with the CEO or another senior executive
Key Assessment Areas:
- English language proficiency
- International marketing experience
- Campaign management and strategy skills
- Communication and presentation skills
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant international marketing experience and achievements
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare for behavioral and situational interview questions that focus on your marketing strategy, campaign management, and problem-solving skills
ATS Keywords: Marketing strategy, brand management, campaign management, market research, lead generation, event management, digital marketing, communication skills, team collaboration, analytical skills, problem-solving, project management, B2B marketing, B2C marketing, CRM experience, presentation skills
ASSUMPTION: Mindspace's hiring process is designed to assess the candidate's marketing skills, experience, and cultural fit within the organization.
🛠️ Tools & Technologies
- Hubspot or other CRM platforms
- Google Workspace (Gmail, Google Drive, Google Docs, etc.)
- Marketing automation tools (e.g., Marketo, Pardot)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the organization's standard practices.
👔 Cultural Fit Considerations
Company Values:
- Hospitality
- Community
- Design
- Creativity
- Productivity
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
- Results-focused and proactive
Self-Assessment Questions:
- Do you thrive in a dynamic, international work environment?
- Are you comfortable working with multiple stakeholders and managing projects with tight deadlines?
- Do you have a strong commitment to customer service and hospitality?
ASSUMPTION: Mindspace's company culture emphasizes collaboration, creativity, and a strong focus on customer service and hospitality.
⚠️ Potential Challenges
- Managing marketing campaigns across multiple European markets with varying cultural and linguistic nuances
- Balancing multiple projects and deadlines while maintaining a high level of quality and attention to detail
- Occasional travel between European cities, which may disrupt personal schedules and routines
- Adapting to a fast-paced, growing organization with evolving priorities and responsibilities
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on hospitality and customer service
- International marketing experience is crucial for success in this role, as it involves managing campaigns across multiple European markets
- Career progression may involve expanding into other international markets or taking on additional responsibilities within the organization
ASSUMPTION: This role offers unique opportunities and challenges compared to traditional marketing positions, with a strong focus on international experience and hospitality.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new Mindspace location in a major European city
- Conducting market research and analysis to identify trends and opportunities in the flexible workspace industry
- Managing a team of local vendors to execute a large-scale event at a Mindspace facility
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges that the Marketing Manager may face in this role.
❓ Key Questions to Ask During Interview
- How does Mindspace differentiate itself from other flexible workspace providers in the market?
- What are the key priorities for this role in the first 90 days?
- How does Mindspace support the professional development and growth of its employees?
- What are the most challenging aspects of managing marketing campaigns across multiple European markets?
- How does Mindspace foster a strong company culture and promote collaboration among its international teams?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and the industry, as well as their ability to think critically and strategically about marketing challenges and opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant international marketing experience and achievements
- Prepare for behavioral and situational interview questions that focus on your marketing strategy, campaign management, and problem-solving skills
- Research Mindspace's unique value proposition and be ready to discuss how your skills and experience align with the company's goals and objectives
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
