📌 Core Information
🔹 Job Title: Marketing Manager, Access Pull Through
🔹 Company: GSK
🔹 Location: Durham Blackwell Street, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-03
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing HCP-facing, payer-related promotional materials and tools
- Collaborating with various stakeholders to enhance access coverage
- Leading cross-functional teams and ensuring alignment with brand strategies
- Managing an annual budget and ensuring effective allocation of resources
- Navigating complex processes and gaining alignment with internal partners
ASSUMPTION: This role requires a strong background in marketing, project management, and cross-functional collaboration within the pharmaceutical industry.
📋 Key Responsibilities
✅ Develop and implement payer-related marketing tactics for multiple customer segments
✅ Engage with payer field/marketing teams to identify opportunities for promotion
✅ Develop HCP/account tactics for the personal promotion of formulary access of the ViiV portfolio
✅ Collaborate with digital marketing team to develop effective non-personal tactics
✅ Work closely with sales leadership and sales operations to ensure field execution aligns with brand strategies for payer pull-through
✅ Lead internal cross-functional teams and external partners to deliver excellent tools and materials
✅ Partner with Market Access Business Intelligence on market research to test customer attitudes
✅ Monitor utilization of promotional resources and optimize messaging aligned with pull-through strategy and insights
✅ Partner with Learning & Development to ensure customer-facing teams have appropriate training
✅ Ensure appropriate and compliant development of materials for Copy Approval
ASSUMPTION: This role involves a high level of collaboration and project management, requiring strong communication and interpersonal influencing skills.
🎯 Required Qualifications
Education: Bachelor's degree preferably in Business, Marketing, or Life Sciences
Experience: 3+ years of marketing, specialty product sales, or communications experience in the pharmaceutical/life sciences industry
Required Skills:
- Proven project management and cross-functional collaboration skills
- Experience with Excel and PowerPoint
- Ability to understand external and internal needs, create effective messaging, and appropriate promotional tactics
- Motivation and initiative to get the job done, with excellent communication and prioritization skills
- Ability to work across boundaries and navigate complex processes
Preferred Skills:
- MBA preferred but not required
- 1+ years of marketing and/or payer experience
- Experience with creating marketing tactics or access/coverage messaging geared towards HCPs
- Experience in effectively navigating Copy Approval (legal, regulatory, medical review) for tactics
- Experience managing agency partners and technical/data vendors
- Experience developing and implementing customer-facing digital tools/tactics with data integration
- Subject matter expertise and awareness of pharmaceutical industry trends, HIV therapeutic area, commercial and public payer customers, and relevant laws and regulations
ASSUMPTION: While an MBA is preferred, candidates with a strong background in marketing and relevant experience will also be considered.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Marketing Manager with 3-5 years of experience in the pharmaceutical industry)
Benefits:
- Comprehensive benefits program, including health, dental, and vision insurance
- Retirement savings plan with company match
- Employee stock purchase plan
- Generous time-off policies, including vacation, sick leave, and holidays
- Tuition assistance and professional development opportunities
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for the role)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: GSK is a global healthcare company that researches, develops, and manufactures a broad range of pharmaceutical products, including vaccines and consumer healthcare products.
Company Size: GSK is a large company with over 10,000 employees in the United States alone, providing opportunities for growth and career advancement.
Founded: 1715, with a rich history in pharmaceutical innovation and a strong commitment to improving the quality of human life.
Company Description:
- GSK is a science-led global healthcare company with a mission to unite science, technology, and talent to get ahead of disease together.
- The company has a portfolio of products that spans the entire spectrum of medicine, from prescription medicines to vaccines and consumer healthcare products.
- GSK is committed to delivering innovative medicines and vaccines that help people do more, feel better, and live longer.
Company Specialties:
- Pharmaceutical products and vaccines
- Consumer healthcare products
- Research and development
- Manufacturing and supply chain
- Global marketing and sales
Company Website: www.gsk.com
ASSUMPTION: GSK's extensive product portfolio and global presence provide a dynamic and challenging work environment for employees.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and advancement within the company.
Reporting Structure: This role reports directly to the Senior Marketing Manager, Access Pull Through.
Work Arrangement: On-site, full-time position with flexibility for the role.
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing department
- Opportunities to work on different brands and products within the ViiV portfolio
- possibility to move into a senior marketing role or a different function within the company
ASSUMPTION: This role offers a clear career path and opportunities for professional development and growth within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with on-site amenities and a casual dress code.
Office Location(s): 79 New Oxford Street, London, England WC1A 1DG, United Kingdom (Global Headquarters); 5 Crescent Drive, Philadelphia, Pennsylvania PA 19112, United States (US Headquarters)
Geographic Context:
- Durham, North Carolina, is a mid-sized city with a cost of living slightly below the national average.
- The area offers a mix of urban and suburban living, with a variety of neighborhoods and housing options.
- Durham is home to a thriving arts and cultural scene, as well as numerous outdoor recreation opportunities.
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for the role.
ASSUMPTION: The Durham office provides a dynamic and engaging work environment, with opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring team
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Marketing and project management skills
- Cross-functional collaboration and communication skills
- Problem-solving and analytical skills
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your marketing and project management skills
- Research GSK and the ViiV portfolio to demonstrate your knowledge of the company and its products
- Follow up with the hiring manager after your interview to reiterate your interest in the role
ATS Keywords: Marketing, Payer, Access, Pull Through, HCP, Brand, Sales, Digital, Project Management, Collaboration, Communication, Pharmaceutical, Life Sciences
ASSUMPTION: The interview process for this role is comprehensive and designed to assess the candidate's skills, experiences, and cultural fit for the position.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- CRM software (e.g., Salesforce, Veeva)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management software (e.g., Asana, Trello)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Familiarity with relevant marketing and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Patient focus
- Transparency
- Respect
- Integrity
- Innovation
- One GSK
Work Style:
- Collaborative and team-oriented
- Agile and adaptable
- Data-driven and analytical
- Results-focused and action-oriented
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do you have a proven track record of developing effective marketing tactics and tools for HCPs and payers?
- Are you comfortable working in a matrix environment and collaborating with various stakeholders to achieve common goals?
- Do you have strong project management skills and the ability to lead cross-functional teams to deliver excellent results?
ASSUMPTION: Candidates who align with GSK's values and work style are more likely to succeed in this role and contribute to the company's mission.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Navigating complex processes and gaining alignment with internal partners
- Working with tight deadlines and competing priorities
- Balancing the need for innovation with the requirement for compliance and regulatory approval
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is unique in its focus on access pull-through for HIV treatment and prevention products
- Similar roles in other pharmaceutical companies may have a broader focus on brand marketing or sales
- Career paths for this role may include advancement into senior marketing roles or transition into different functions within the company
ASSUMPTION: While this role shares similarities with other marketing positions in the pharmaceutical industry, its unique focus on access pull-through sets it apart.
📝 Sample Projects
- Developing a comprehensive marketing plan to increase formulary access for a new HIV treatment
- Creating a digital tool to support HCPs in navigating payer coverage policies and accessing patient assistance programs
- Collaborating with sales and digital teams to launch a new non-personal promotion campaign for an HIV prevention product
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities for innovation in this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the HIV portfolio in the next 1-2 years, and how can this role help address them?
- How does this role collaborate with the brand marketing and sales teams to ensure alignment with overall brand strategies?
- What opportunities are there for professional development and growth within the company?
- How does GSK support work-life balance for its employees?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to understanding the company's mission and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your marketing and project management skills
- Research GSK and the ViiV portfolio to demonstrate your knowledge of the company and its products
- Follow up with the hiring manager after your interview to reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
