📌 Core Information
🔹 Job Title: Marketing Manager, Access Pull Through
🔹 Company: ViiV Healthcare
🔹 Location: Durham, NC, USA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing HCP-facing, payer-related promotional materials and tools
- Collaborating with cross-functional teams to identify and execute pull-through opportunities
- Monitoring and optimizing promotional resources aligned with pull-through strategy
- Managing annual budget and ensuring effective allocation of resources
- Ensuring appropriate and compliant development of materials for Copy Approval
ASSUMPTION: This role requires a strong background in marketing, with a focus on payer-related strategies and cross-functional collaboration. Experience in the pharmaceutical industry is preferred.
📋 Key Responsibilities
✅ Develop and implement payer-related marketing tactics for multiple customer segments
✅ Engage with payer field/marketing teams to identify opportunities for promotion
✅ Develop HCP/account tactics for the personal promotion of formulary access of the ViiV portfolio
✅ Collaborate with digital marketing team to develop effective non-personal tactics
✅ Work closely with sales leadership and sales operations to ensure field execution aligns with brand strategies for payer pull-through
✅ Lead internal cross-functional teams and external partners to deliver excellent tools and materials
✅ Partner with Market Access Business Intelligence on market research to test customer attitudes
✅ Monitor utilization of promotional resources and optimize messaging aligned with pull-through strategy and insights
✅ Partner with Learning & Development to ensure customer-facing teams have appropriate training to execute on the pull-through strategy
ASSUMPTION: This role requires strong project management skills, with the ability to lead cross-functional teams and manage complex projects. Experience in navigating Copy Approval processes is essential.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or Life Sciences
Experience: 3+ years of marketing, specialty product sales, or communications experience in the pharmaceutical/life sciences industry
Required Skills:
- Proven experience managing and leading complex cross-functional projects
- Strong communication skills, both written and verbal
- Excellent interpersonal influencing skills and prioritization skills
- Proven business acumen and analytical skills
- Experience with Excel and PowerPoint
Preferred Skills:
- MBA preferred, but not required
- 1+ years of marketing and/or payer experience
- Experience with creating marketing tactics or with access/coverage messaging geared towards HCPs
- Experience in effectively navigating Copy Approval (legal, regulatory, medical review) for tactics
- Experience managing agency partners and technical/data vendors
- Experience developing and implementing customer-facing digital tools/tactics with data integration
ASSUMPTION: While an MBA is preferred, a relevant Bachelor's degree with equivalent experience will also be considered. Experience in the pharmaceutical industry is highly preferred.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a mid-senior level marketing role in the pharmaceutical industry in the Durham, NC area)
Benefits:
Working Hours: Full-time, typically 9:00 AM to 5:00 PM, Monday through Friday, with flexibility for remote work as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Pharmaceutical Manufacturing, specifically focused on HIV and AIDS treatments
Company Size: Medium (501-1,000 employees)
Founded: 2009
Company Description:
- ViiV Healthcare is a global specialty HIV company, 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV
- Born out of a partnership between GSK and Pfizer in 2009, with Shionogi joining in 2012
- Guided by the mission to leave no person living with HIV behind, ViiV Healthcare combines expertise in research, manufacturing, policy, and more to push the boundaries of what's possible in HIV treatment and care
Company Specialties:
Company Website: ViiV Healthcare
ASSUMPTION: ViiV Healthcare is a subsidiary of GSK, with a focus on HIV and AIDS treatments. As such, it operates within the larger pharmaceutical industry and is subject to its trends and regulations.
📊 Role Analysis
Career Level: Mid-Senior level, with potential for growth into management or senior specialist roles
Reporting Structure: This role reports directly to the Senior Marketing Manager, Access Pull Through
Work Arrangement: On-site, with flexibility for remote work as needed
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing department
- Opportunities to work on cross-functional projects and gain exposure to other areas of the business
- possibility to transition into a management role or take on a senior specialist position
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with open work areas and private meeting rooms
Office Location(s): 5 Moore Drive, Raleigh, NC 27709-3398, US
Geographic Context:
- Raleigh, NC is part of the Research Triangle region, known for its strong pharmaceutical and biotechnology industry
- The area offers a mix of urban and suburban living, with a moderate cost of living
- Raleigh has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time, typically 9:00 AM to 5:00 PM, Monday through Friday, with flexibility for remote work as needed
ASSUMPTION: The office environment is modern and collaborative, with a focus on open communication and teamwork. The location in Raleigh, NC offers a mix of urban and suburban living, with a strong pharmaceutical industry and a moderate cost of living.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring manager and other team members
- Final interview with the Senior Marketing Manager, Access Pull Through
Key Assessment Areas:
- Marketing and payer-related experience
- Cross-functional collaboration and project management skills
- Communication and interpersonal skills
- Alignment with ViiV Healthcare's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and payer-related experience, as well as cross-functional collaboration and project management skills
- Prepare for behavioral interview questions that focus on your experience with marketing tactics, access/coverage messaging, and navigating Copy Approval processes
- Research ViiV Healthcare's mission and values, and be prepared to discuss how your personal values align with the company's
ATS Keywords: Marketing, Payer, Access, Pull Through, Pharmaceutical, HIV, Collaboration, Project Management, Copy Approval
ASSUMPTION: The interview process will focus on assessing the candidate's marketing and payer-related experience, as well as their cross-functional collaboration and project management skills. The company values alignment and cultural fit, so candidates should be prepared to discuss their personal values and how they align with ViiV Healthcare's mission and values.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software
- Marketing automation and analytics tools
- Project management software (e.g., Asana, Trello, Jira)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the team's needs. However, proficiency in Microsoft Office Suite and CRM software is typically required.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric: We put patients first in everything we do
- Inclusive: We respect and value diversity and foster an inclusive culture
- Collaborative: We work together to achieve more
Work Style:
- Fast-paced and dynamic, with a focus on results and execution
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Inclusive and respectful, with a focus on diversity, equity, and inclusion
Self-Assessment Questions:
- How do your personal values align with ViiV Healthcare's mission and values?
- How have you demonstrated your ability to work effectively in a fast-paced, collaborative environment?
- How have you navigated complex processes and ensured effective execution of marketing strategies in a cross-functional setting?
ASSUMPTION: ViiV Healthcare values a diverse and inclusive work environment, with a focus on collaboration and patient-centric care. Candidates should be prepared to discuss their personal values and how they align with the company's mission and values.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Navigating complex processes and ensuring effective execution of marketing strategies in a cross-functional setting
- Working with external vendors and agency partners to deliver excellent tools and materials
- Adapting to changes in the pharmaceutical industry and regulatory environment
ASSUMPTION: This role may present challenges related to managing multiple projects and priorities, navigating complex processes, and working with external vendors. However, these challenges can be overcome with strong project management skills, effective communication, and a focus on results and execution.
📈 Similar Roles Comparison
- This role is unique in its focus on payer-related marketing tactics and access pull-through strategies for HIV treatment and prevention products
- Compared to other marketing roles in the pharmaceutical industry, this position requires a strong background in payer-related strategies and cross-functional collaboration
- Career progression in this role may lead to management or senior specialist positions within the marketing department or other areas of the business
ASSUMPTION: This role is unique in its focus on payer-related marketing tactics and access pull-through strategies for HIV treatment and prevention products. Compared to other marketing roles in the pharmaceutical industry, this position requires a strong background in payer-related strategies and cross-functional collaboration.
📝 Key Questions to Ask During Interview
- What are the biggest challenges facing the Access Pull Through team in the next 12 months, and how can this role help address them?
- How does this role collaborate with other departments, such as sales, sales operations, and digital marketing, to ensure effective execution of marketing strategies?
- What opportunities are there for professional growth and development within the marketing department and the broader organization?
- How does ViiV Healthcare support work-life balance for its employees?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the industry and the specific challenges facing the Access Pull Through team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the ViiV Healthcare careers website
- Tailor your resume and cover letter to highlight relevant marketing and payer-related experience, as well as cross-functional collaboration and project management skills
- Prepare for behavioral interview questions that focus on your experience with marketing tactics, access/coverage messaging, and navigating Copy Approval processes
- Research ViiV Healthcare's mission and values, and be prepared to discuss how your personal values align with the company's
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
