Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Keller Executive Search

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing, implementing, and optimizing marketing strategies to enhance brand visibility and engagement.
• Leading and managing a team to execute marketing campaigns and initiatives.
• Analyzing market trends and customer insights to inform marketing strategies and improve customer experiences.
• Collaborating with key stakeholders to drive business growth and promote the Keller brand.
• Monitoring and reporting on the effectiveness of marketing campaigns to ensure high ROI.

ASSUMPTION: This role requires a strategic thinker with strong leadership skills and a deep understanding of marketing principles to drive results and grow the Keller brand.

📋 Key Responsibilities

✅ Develop, implement, and optimize marketing strategies to enhance brand visibility and engagement.

✅ Coordinate and manage various marketing campaigns, ensuring consistency in messaging and alignment with business objectives.

✅ Analyze market trends and customer insights to inform marketing strategies and improve customer experiences.

✅ Lead the marketing team, providing guidance and support to ensure the successful execution of all marketing initiatives.

✅ Foster relationships with key stakeholders, including clients and partners, to promote collaboration and drive business growth.

✅ Monitor and report on the effectiveness of marketing campaigns, adjusting tactics as necessary to ensure high ROI.

✅ Manage the marketing budget, ensuring resources are allocated effectively across various projects.

ASSUMPTION: The successful candidate will have a proven track record in marketing management, with experience in strategic planning, campaign execution, and team leadership.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business Administration, or a related field.

Experience: Minimum of 5 years of proven experience in a marketing role, preferably in a managerial capacity.

Required Skills:

• Proven experience in developing and executing marketing strategies.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills.
• Experience in leadership and team management.
• Strong understanding of digital marketing strategies and tools.

Preferred Skills:

• Experience in the executive search or consulting industry.
• Fluency in multiple languages.

ASSUMPTION: Candidates with experience in the executive search or consulting industry may have a better understanding of Keller's business and clients, making them a stronger fit for this role.

💰 Compensation & Benefits

Salary Range: Based on experience, the salary range for this role is $80,000 - $120,000 per year. This estimate is based on industry standards for marketing managers with 5-10 years of experience in the United States.

Benefits:

• 30-Day Paid Leave
• Health insurance coverage

Working Hours: Full-time position with a 5-day work week. Flexible hours may be available.

ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's experience and negotiation skills.

📌 Applicant Insights

🔍 Company Context

Industry: Keller Executive Search operates in the executive search and leadership advisory industry, connecting exceptional senior leaders with prominent brands and organizations worldwide.

Company Size: Keller is a mid-sized company with 11-50 employees, providing a collaborative and dynamic work environment where individual contributions can make a significant impact.

Founded: Keller was founded in 2005 and has since grown to become a global leader in its industry, with principal business centers across the globe.

Company Description:

• Keller offers a comprehensive suite of services including Executive Search, Board Services, Transition Planning, Leadership Growth and Development, and Organizational Health.
• The company helps clients navigate complex leadership challenges and cultivate thriving organizational cultures by connecting them with transformational leaders.
• Keller's consultants operate from principal business centers across the globe, bringing a wealth of industry and functional expertise to every engagement.

Company Specialties:

• Executive Search
• Headhunting
• CEO Succession Planning
• C-Level Recruitment
• Business Consulting and Services

Company Website: www.kellerexecutivesearch.com

ASSUMPTION: Keller's global presence and expertise in executive search make it an attractive employer for marketing professionals seeking international exposure and growth opportunities.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a candidate with a proven track record in marketing management and leadership.

Reporting Structure: The Marketing Manager will report directly to the Chief Marketing Officer (CMO) and may oversee a team of marketing specialists and coordinators.

Work Arrangement: This role is remote-friendly, allowing for flexible work arrangements and the opportunity to work from various locations within the United States.

Growth Opportunities:

• As a mid-sized company, Keller offers ample opportunities for career progression and growth within the marketing department and across other functional areas.
• Successful candidates may have the opportunity to take on additional responsibilities and advance to senior leadership roles as the company continues to grow.

ASSUMPTION: Candidates with a strong desire to learn and grow within the organization will find numerous opportunities to develop their skills and advance their careers at Keller.

🌍 Location & Work Environment

Office Type: Keller has multiple office locations worldwide, but this role is remote-friendly, allowing for a flexible work environment.

Office Location(s): Keller's offices are located in major cities across the Americas, Asia, Europe, and Australia. The specific office location for this role is not specified, as it is remote-friendly.

Geographic Context:

• The United States is a large and diverse market with numerous opportunities for marketing professionals to gain experience and make an impact.
• The remote nature of this role allows for flexibility in living and working arrangements, enabling candidates to choose a location that best suits their personal and professional needs.
• The time zone for this role is Eastern Standard Time (EST), which may require some flexibility in working hours to accommodate team members in other time zones.

Work Schedule: The work schedule for this role is full-time, with a 5-day work week. Flexible hours may be available, depending on the candidate's needs and the team's requirements.

ASSUMPTION: The remote nature of this role may require candidates to have strong self-motivation, time management, and communication skills to succeed in a flexible work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Keller website or a third-party job board.
• Phone or video screening to assess communication skills and cultural fit.
• In-depth interviews with the hiring manager and other team members to discuss the candidate's experience, skills, and fit for the role.
• Case study or presentation to demonstrate the candidate's strategic thinking and problem-solving abilities.
• Final interview with the Chief Marketing Officer (CMO) to discuss the candidate's long-term fit and growth potential within the organization.

Key Assessment Areas:

• Strategic thinking and planning
• Campaign management and execution
• Team leadership and management
• Communication and interpersonal skills
• Analytical skills and data-driven decision-making

Application Tips:

• Tailor your resume and cover letter to highlight your marketing management experience, strategic initiatives, and team leadership accomplishments.
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work collaboratively in a remote team environment.
• Research Keller's company culture and values to demonstrate your understanding of the organization and your alignment with its mission and goals.

ATS Keywords: Marketing Strategies, Campaign Management, Market Analysis, Team Leadership, Stakeholder Engagement, Budget Management, Digital Marketing, Analytical Skills, Communication Skills, Interpersonal Skills

ASSUMPTION: Keller's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best possible fit for the organization and the role.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Social media management tools (e.g., Hootsuite, Buffer)
• Search engine optimization (SEO) and analytics tools (e.g., Google Analytics, SEMrush)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: Candidates should have experience with industry-standard marketing tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Collaboration
• Expertise
• Innovation
• Results-driven

Work Style:

• Results-oriented
• Collaborative
• Adaptable
• Strategic
• Data-driven

Self-Assessment Questions:

• Do you thrive in a collaborative, team-based environment?
• Are you comfortable working remotely and managing your time effectively?
• Do you have a proven track record of driving results and achieving success in a marketing role?
• Are you comfortable working with data and using it to inform your marketing strategies?

ASSUMPTION: Keller values candidates who are results-driven, collaborative, and adaptable, with a strong commitment to integrity and innovation in their work.

⚠️ Potential Challenges

• The remote nature of this role may require strong self-motivation and time management skills to succeed in a flexible work environment.
• Candidates may face competition from other marketing professionals seeking to advance their careers in the executive search and leadership advisory industry.
• The marketing landscape is constantly evolving, requiring candidates to stay up-to-date with the latest trends and technologies to remain effective in their roles.
• Keller's global presence may require candidates to work with team members and clients in various time zones, potentially impacting their work-life balance.

ASSUMPTION: Candidates should be aware of the potential challenges associated with this role and be prepared to address them proactively and effectively.

📈 Similar Roles Comparison

• Marketing Manager (Corporate) vs. Marketing Manager (Agency): In-house marketing managers may have more control over branding and strategy, while agency marketing managers may have more exposure to diverse clients and industries.
• Marketing Manager (B2B) vs. Marketing Manager (B2C): B2B marketing managers may focus more on account-based marketing and thought leadership, while B2C marketing managers may focus more on consumer behavior and brand awareness.
• Marketing Manager (Product) vs. Marketing Manager (Brand): Product marketing managers may focus more on go-to-market strategy and product positioning, while brand marketing managers may focus more on brand identity and messaging.

ASSUMPTION: Candidates should consider the unique aspects of this role and how they align with their career goals and preferences when comparing it to similar roles in the industry.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to promote a new leadership development program.
• Conducting market research to identify trends and opportunities in the executive search industry and incorporating findings into Keller's marketing strategy.
• Managing a team of marketing specialists to create and distribute thought leadership content, such as blog posts, whitepapers, and webinars, to establish Keller as a thought leader in the industry.

ASSUMPTION: These sample projects are intended to provide insight into the types of initiatives and responsibilities the Marketing Manager may be expected to undertake in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into Keller's overall marketing strategy, and what are the key priorities for the first 90 days?
• What are the most significant challenges facing the marketing department, and how can this role help address them?
• How does Keller support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does Keller's remote work policy support work-life balance and employee well-being?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company, as well as assess their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Keller Executive Search Careers
• Tailor your resume and cover letter to highlight your marketing management experience, strategic initiatives, and team leadership accomplishments.
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work collaboratively in a remote team environment.
• Research Keller's company culture and values to demonstrate your understanding of the organization and your alignment with its mission and goals.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.