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Marketing Manager - Acquisition, Personal Savings & Investments

RBC
Full-time
On-site
Toronto, Ontario, Canada
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Manager - Acquisition, Personal Savings & Investments

πŸ”Ή Company: Royal Bank of Canada (RBC)

πŸ”Ή Location: Toronto, Ontario, Canada

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 26, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing high-impact marketing campaigns
  • Collaborating with cross-functional teams and external partners
  • Managing marketing budgets and ensuring campaign success
  • Analyzing campaign performance and driving strategic insights

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to thrive in a fast-paced, matrixed organization.

πŸ“‹ Key Responsibilities

βœ… Collaborate with internal and external partners to drive integrated planning, campaign strategy, execution, and reporting

βœ… Lead the development and delivery of strategic frameworks, recommendations, creative briefs, post-analysis, and presentations

βœ… Successfully execute campaigns by working closely with agencies to deliver bold creative that is on brand, time and budget, and delivers strong ROI

βœ… Support the management of internal and external marketing budgets, including monthly re-forecasting, tracking, and reconciliation

βœ… Ensure disciplined KPI establishment, measurement, and analyses to enable strategic conversations, fuel insights, and future marketing plans

βœ… Identify gaps in processes and opportunities for growth within the overall strategy and share creative solutions and suggestions for improvements

ASSUMPTION: This role requires a strong attention to detail, excellent communication skills, and the ability to manage multiple projects and deadlines.

🎯 Required Qualifications

Education: University degree - undergraduate and/or MBA - in marketing or other related field

Experience: 5+ years of marketing experience

Required Skills:

  • Proven success developing and executing marketing campaigns
  • Ability to manage external agencies and campaign management
  • Proven ability to collaborate effectively within cross-functional teams
  • Strong analytical skills and data-driven mindset
  • Excellent communication and presentation skills

Preferred Skills:

  • Experience in the Savings and/or Investments space
  • Mass marketing experience

ASSUMPTION: Candidates with experience in the Savings and/or Investments space and mass marketing will have a competitive advantage.

πŸ’° Compensation & Benefits

Salary Range: CAD 120,000 - 160,000 per year (based on industry standards for a Marketing Manager with 5-10 years of experience in Toronto)

Benefits:

  • Competitive benefits package
  • Retirement savings plans
  • Employee share purchase plan
  • Health and wellness programs

Working Hours: 37.5 hours per week

ASSUMPTION: The salary range is an estimate based on industry standards for a Marketing Manager with 5-10 years of experience in Toronto. Actual compensation may vary based on the candidate's skills, experience, and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Banking

Company Size: 10,001+ employees

Founded: 1864

Company Description:

  • Royal Bank of Canada (RBC) is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance
  • RBC has a diversified business model with a focus on innovation and providing exceptional experiences to its clients
  • RBC supports a broad range of community initiatives through donations, community investments, and employee volunteer activities

Company Specialties:

  • Finance
  • Banking
  • Investing
  • Insurance
  • Financial planning
  • Wealth management
  • Capital markets

Company Website: http://www.rbc.com

ASSUMPTION: RBC is a large, established financial institution with a strong brand and a significant presence in Canada, the United States, and other countries.

πŸ“Š Role Analysis

Career Level: Mid-career

Reporting Structure: This role reports directly to the Director, Marketing - Personal Savings & Investments

Work Arrangement: On-site, full-time

Growth Opportunities:

  • Potential to move into senior management roles within the marketing department
  • Opportunities to work on high-impact campaigns and drive significant business results
  • possibility to gain experience in different aspects of marketing, such as brand management, product marketing, or customer acquisition

ASSUMPTION: This role offers significant opportunities for career growth and development within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Modern, high-rise office building

Office Location(s): RBC Waterpark Place, 88 Queens Quay W, Toronto, ON M5J 2J5, Canada

Geographic Context:

  • Toronto is the capital city of Ontario and the largest city in Canada
  • Toronto is a multicultural city with a diverse range of neighborhoods and communities
  • Toronto has a humid continental climate with warm summers and cold winters

Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM (with a 30-minute lunch break)

ASSUMPTION: Toronto offers a dynamic, multicultural work environment with a wide range of amenities and attractions.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or virtual interview with the hiring manager
  • Final round interview with additional stakeholders
  • Background check and reference check

Key Assessment Areas:

  • Marketing strategy and campaign development
  • Budget management and financial acumen
  • Project management and execution skills
  • Communication and presentation skills
  • Cultural fit and alignment with RBC's values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant marketing experience and skills
  • Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work in a matrixed organization
  • Research RBC's marketing campaigns and be prepared to discuss your ideas for improving their performance
  • ATS Keywords: Marketing Manager, Acquisition, Personal Savings, Investments, Campaign Strategy, Budget Management, Project Management, Marketing Execution, Marketing Analytics, Brand Marketing, Customer Acquisition, Customer Retention

    ASSUMPTION: Applicants should focus on demonstrating their strategic mindset, analytical skills, and ability to manage multiple projects and stakeholders.

    πŸ› οΈ Tools & Technologies

    • Microsoft Office Suite (Word, Excel, PowerPoint)
    • Marketing automation platforms (e.g., Marketo, HubSpot)
    • Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics 365)
    • Data visualization tools (e.g., Tableau, Power BI)
    • Project management tools (e.g., Asana, Trello)

    ASSUMPTION: Proficiency in relevant marketing tools and technologies is essential for success in this role.

    πŸ‘” Cultural Fit Considerations

    Company Values:

    • Service
    • Trust
    • Courage
    • Respect
    • Integrity

    Work Style:

    • Collaborative and team-oriented
    • Agile and adaptable
    • Data-driven and analytical
    • Strong communication and presentation skills

    Self-Assessment Questions:

    • How do you demonstrate RBC's values in your daily work?
    • How do you handle ambiguity and thrive in a fast-paced, matrixed organization?
    • How do you balance data-driven decision-making with creative problem-solving?

    ASSUMPTION: Applicants should be prepared to discuss their alignment with RBC's values and work style expectations.

    ⚠️ Potential Challenges

    • Managing multiple projects and deadlines simultaneously
    • Working with external agencies and vendors to ensure campaign success
    • Navigating a large, matrixed organization with multiple stakeholders
    • Developing and executing campaigns that resonate with diverse customer segments

    ASSUMPTION: Applicants should be prepared to discuss their strategies for overcoming these challenges and driving campaign success.

    πŸ“ˆ Similar Roles Comparison

    • Marketing Manager - Acquisition, Personal Savings & Investments vs. Marketing Manager - Brand Management, Personal Savings & Investments
      • Acquisition-focused role requires a strong understanding of customer acquisition channels and tactics
      • Brand management role focuses on maintaining and enhancing RBC's brand identity and positioning
    • Industry-specific context: Banking vs. Retail vs. Technology
      • Banking industry requires a strong understanding of financial products, regulations, and compliance
      • Retail and technology industries have different customer acquisition channels, marketing strategies, and competitive landscapes
    • Career path comparison: Marketing Manager - Acquisition, Personal Savings & Investments vs. Marketing Manager - Product Marketing, Personal Savings & Investments
      • Acquisition-focused role focuses on driving customer acquisition and retention through marketing campaigns
      • Product marketing role involves developing and launching new financial products and features, as well as managing product portfolios

    ASSUMPTION: Applicants should research and understand the differences between these roles and how their skills and experiences align with each one.

    πŸ“ Sample Projects

    • Developing and executing a multi-channel marketing campaign to promote RBC's new high-interest savings account
    • Analyzing customer data to identify segments with high potential for cross-selling and upselling investment products
    • Managing an external agency to create and produce a series of television commercials for RBC's wealth management services

    ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and the outcomes they achieved.

    ❓ Key Questions to Ask During Interview

    • What are the biggest challenges facing the marketing department in the next 12 months, and how can this role help address them?
    • How does this role collaborate with other departments within RBC, such as Product, Sales, and Customer Experience?
    • What are the key priorities for the first 90 days in this role, and how can I make a significant impact?
    • How does RBC support the professional development and growth of its marketing managers?
    • What are the most important qualities and skills for success in this role, according to the hiring manager?

    ASSUMPTION: Applicants should ask thoughtful, insightful questions that demonstrate their interest in the role and the organization.

    πŸ“Œ Next Steps for Applicants

    To apply for this position:

    • Submit your application through this link
    • Tailor your resume and cover letter to highlight your relevant marketing experience and skills
    • Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work in a matrixed organization
    • Research RBC's marketing campaigns and be prepared to discuss your ideas for improving their performance
    • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

    ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.