📌 Core Information
🔹 Job Title: Marketing Manager - Acquisition, Personal Savings & Investments
🔹 Company: Royal Bank of Canada (RBC)
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 26, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing high-impact marketing campaigns
- Collaborating with cross-functional teams and external partners
- Managing marketing budgets and ensuring campaign success
- Analyzing campaign performance and driving strategic insights
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to thrive in a fast-paced, matrixed organization.
📋 Key Responsibilities
✅ Collaborate with internal and external partners to drive integrated planning, campaign strategy, execution, and reporting
✅ Lead the development and delivery of strategic frameworks, recommendations, creative briefs, post-analysis, and presentations
✅ Successfully execute campaigns by working closely with agencies to deliver bold creative that is on brand, time and budget, and delivers strong ROI
✅ Support the management of internal and external marketing budgets, including monthly re-forecasting, tracking, and reconciliation
✅ Ensure disciplined KPI establishment, measurement, and analyses to enable strategic conversations, fuel insights, and future marketing plans
✅ Identify gaps in processes and opportunities for growth within the overall strategy and share creative solutions and suggestions for improvements
ASSUMPTION: This role requires a strong attention to detail, excellent communication skills, and the ability to manage multiple projects and deadlines.
🎯 Required Qualifications
Education: University degree - undergraduate and/or MBA - in marketing or other related field
Experience: 5+ years of marketing experience
Required Skills:
- Proven success developing and executing marketing campaigns
- Ability to manage external agencies and campaign management
- Proven ability to collaborate effectively within cross-functional teams
- Strong analytical skills and data-driven mindset
- Excellent communication and presentation skills
Preferred Skills:
- Experience in the Savings and/or Investments space
- Mass marketing experience
ASSUMPTION: Candidates with experience in the Savings and/or Investments space and mass marketing will have a competitive advantage.
💰 Compensation & Benefits
Salary Range: CAD 120,000 - 160,000 per year (based on industry standards for a Marketing Manager with 5-10 years of experience in Toronto)
Benefits:
- Competitive benefits package
- Retirement savings plans
- Employee share purchase plan
- Health and wellness programs
Working Hours: 37.5 hours per week
ASSUMPTION: The salary range is an estimate based on industry standards for a Marketing Manager with 5-10 years of experience in Toronto. Actual compensation may vary based on the candidate's skills, experience, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Banking
Company Size: 10,001+ employees
Founded: 1864
Company Description:
- Royal Bank of Canada (RBC) is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance
- RBC has a diversified business model with a focus on innovation and providing exceptional experiences to its clients
- RBC supports a broad range of community initiatives through donations, community investments, and employee volunteer activities
Company Specialties:
- Finance
- Banking
- Investing
- Insurance
- Financial planning
- Wealth management
- Capital markets
Company Website: http://www.rbc.com
ASSUMPTION: RBC is a large, established financial institution with a strong brand and a significant presence in Canada, the United States, and other countries.
📊 Role Analysis
Career Level: Mid-career
Reporting Structure: This role reports directly to the Director, Marketing - Personal Savings & Investments
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential to move into senior management roles within the marketing department
- Opportunities to work on high-impact campaigns and drive significant business results
- possibility to gain experience in different aspects of marketing, such as brand management, product marketing, or customer acquisition
ASSUMPTION: This role offers significant opportunities for career growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Modern, high-rise office building
Office Location(s): RBC Waterpark Place, 88 Queens Quay W, Toronto, ON M5J 2J5, Canada
Geographic Context:
- Toronto is the capital city of Ontario and the largest city in Canada
- Toronto is a multicultural city with a diverse range of neighborhoods and communities
- Toronto has a humid continental climate with warm summers and cold winters
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM (with a 30-minute lunch break)
ASSUMPTION: Toronto offers a dynamic, multicultural work environment with a wide range of amenities and attractions.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final round interview with additional stakeholders
- Background check and reference check
Key Assessment Areas:
- Marketing strategy and campaign development
- Budget management and financial acumen
- Project management and execution skills
- Communication and presentation skills
- Cultural fit and alignment with RBC's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work in a matrixed organization
- Research RBC's marketing campaigns and be prepared to discuss your ideas for improving their performance
ATS Keywords: Marketing Manager, Acquisition, Personal Savings, Investments, Campaign Strategy, Budget Management, Project Management, Marketing Execution, Marketing Analytics, Brand Marketing, Customer Acquisition, Customer Retention
ASSUMPTION: Applicants should focus on demonstrating their strategic mindset, analytical skills, and ability to manage multiple projects and stakeholders.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics 365)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Proficiency in relevant marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Service
- Trust
- Courage
- Respect
- Integrity
Work Style:
- Collaborative and team-oriented
- Agile and adaptable
- Data-driven and analytical
- Strong communication and presentation skills
Self-Assessment Questions:
- How do you demonstrate RBC's values in your daily work?
- How do you handle ambiguity and thrive in a fast-paced, matrixed organization?
- How do you balance data-driven decision-making with creative problem-solving?
ASSUMPTION: Applicants should be prepared to discuss their alignment with RBC's values and work style expectations.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with external agencies and vendors to ensure campaign success
- Navigating a large, matrixed organization with multiple stakeholders
- Developing and executing campaigns that resonate with diverse customer segments
ASSUMPTION: Applicants should be prepared to discuss their strategies for overcoming these challenges and driving campaign success.
📈 Similar Roles Comparison
- Marketing Manager - Acquisition, Personal Savings & Investments vs. Marketing Manager - Brand Management, Personal Savings & Investments
- Acquisition-focused role requires a strong understanding of customer acquisition channels and tactics
- Brand management role focuses on maintaining and enhancing RBC's brand identity and positioning
- Industry-specific context: Banking vs. Retail vs. Technology
- Banking industry requires a strong understanding of financial products, regulations, and compliance
- Retail and technology industries have different customer acquisition channels, marketing strategies, and competitive landscapes
- Career path comparison: Marketing Manager - Acquisition, Personal Savings & Investments vs. Marketing Manager - Product Marketing, Personal Savings & Investments
- Acquisition-focused role focuses on driving customer acquisition and retention through marketing campaigns
- Product marketing role involves developing and launching new financial products and features, as well as managing product portfolios
ASSUMPTION: Applicants should research and understand the differences between these roles and how their skills and experiences align with each one.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to promote RBC's new high-interest savings account
- Analyzing customer data to identify segments with high potential for cross-selling and upselling investment products
- Managing an external agency to create and produce a series of television commercials for RBC's wealth management services
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and the outcomes they achieved.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing department in the next 12 months, and how can this role help address them?
- How does this role collaborate with other departments within RBC, such as Product, Sales, and Customer Experience?
- What are the key priorities for the first 90 days in this role, and how can I make a significant impact?
- How does RBC support the professional development and growth of its marketing managers?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
ASSUMPTION: Applicants should ask thoughtful, insightful questions that demonstrate their interest in the role and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work in a matrixed organization
- Research RBC's marketing campaigns and be prepared to discuss your ideas for improving their performance
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
