🔹 Job Title: Marketing Manager - Active Adult
🔹 Company: Greystar
🔹 Location: Remote Texas, Remote Texas, TX
🔹 Job Type: Full-Time
🔹 Category: Real Estate
🔹 Date Posted: 2025-07-29
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (Remote Texas, TX; City Office Orlando, FL; City Office Nashville, TN; City Office Austin, TX; City Office Raleigh D&C Office, NC)
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of brand building, digital marketing, and data-driven decision-making. The ideal candidate will have experience in corporate-level marketing within the property management industry or a related field.
✅ Serve as the primary marketing contact for onsite and operations teams, collaborating on marketing programs that enhance property performance and support portfolio goals
✅ Use critical thinking to define and execute marketing strategy, brand evolution, and programs that support achievement of the portfolio’s business development and financial performance goals
✅ Oversee and manage the Greystar brand to maintain consistency across the portfolio, where applicable
✅ Assist in acquisition and disposition assignments by managing the transfer of digital assets, setup of new advertising and campaign agreements, transition and updates of social channels, and onboarding new team members
✅ Take initiative to research, define, and launch cutting-edge technology and programs to increase performance and minimize marketing expenses
✅ Project manage the development of community-specific digital assets and collateral materials, communication pieces, promotional materials, presentations, websites, reporting, and training materials for an assigned portfolio of communities
✅ Provide oversight of online reputation management (ORM) and social media initiatives to align with community brand, portfolio goals, and national benchmarks
✅ Provide marketing budget recommendations for acquisitions and support annual budgeting efforts for the portfolio
✅ Conduct monthly touchpoints with operations through calls/meetings to discuss client expectations, marketing goals, and marketing support to enhance property performance
✅ Meet with advertising and marketing partners on a regular cadence, review proposed service contracts, recommend creative service providers, monitor and manage advertising suppliers, and fine-tune services/budgets as needed to achieve optimal results that support asset performance goals
✅ Provide technical guidance and support to onsite and corporate teams, as well as colleagues, including troubleshooting challenges discovered as onsite teams audit digital ad channels for accuracy
✅ Collaborate with national, innovation, and in-house creative service teams to implement national initiatives and marketing technology at the site level
✅ May supervise other marketing team members by interviewing with an eye for top talent, hiring, training, developing, managing their performance, and making tough decisions when necessary
ASSUMPTION: This role requires strong project management, communication, and cross-functional collaboration skills. The ideal candidate will have experience in brand building, digital marketing, and data-driven decision-making within the property management industry or a related field.
Education: Bachelor's degree in Marketing, Communications, Business, or a related field
Experience: At least three years of corporate-level marketing experience in the property management or related industry
Required Skills:
Preferred Skills:
ASSUMPTION: The ideal candidate will have a strong background in corporate-level marketing within the property management industry or a related field. A four-year college degree in Marketing, Communications, Business, or a related field is required.
Salary Range: $75,000 - $95,000 per year (Based on industry standards for a Marketing Manager with 2-5 years of experience in the real estate industry)
Benefits:
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Manager with 2-5 years of experience in the real estate industry. Benefits are subject to change and may vary based on the role and location.
Industry: Real Estate
Company Size: 10,001+ employees (Large enterprise)
Founded: 1993 (32 years ago)
Company Description:
Company Specialties:
Company Website: Greystar
ASSUMPTION: Greystar is a large, global real estate company with a strong focus on property management, investment management, development, and construction services. The company has a robust institutional investment management platform and manages a significant portfolio of real estate globally.
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Senior Marketing Manager or similar position
Work Arrangement: Hybrid (Remote Texas, TX; City Office Orlando, FL; City Office Nashville, TN; City Office Austin, TX; City Office Raleigh D&C Office, NC)
Growth Opportunities:
ASSUMPTION: This role offers opportunities for growth and advancement within the organization, as well as the chance to work on national initiatives and marketing technology implementations.
Office Type: Hybrid (Remote and on-site)
Office Location(s): Remote Texas, TX; City Office Orlando, FL; City Office Nashville, TN; City Office Austin, TX; City Office Raleigh D&C Office, NC
Geographic Context:
Work Schedule: Full-time (40 hours per week), with the option to work remotely from one of the approved office locations
ASSUMPTION: This role offers a hybrid work arrangement, allowing employees to work remotely from one of the approved office locations. The work schedule is full-time, with the option to work remotely.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing Manager, Brand Building, Digital Marketing, Data-Driven Decision Making, Project Management, Communication, Cross-Functional Collaboration, Real Estate, Property Management
ASSUMPTION: The interview process for this role typically involves an online application submission, followed by phone or video screening, in-person or virtual interviews with the hiring manager and additional team members or stakeholders, and a background check and reference check. The key assessment areas include marketing strategy and brand building skills, digital marketing and data-driven decision-making abilities, project management, communication, and cross-functional collaboration skills, as well as cultural fit and alignment with company values.
ASSUMPTION: This role requires proficiency in Microsoft Excel, PowerPoint, Canva, and Google Analytics, as well as experience with CRM and marketing automation platforms, social media management tools, project management tools, and graphic design tools.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Greystar values integrity, expertise, innovation, collaboration, accountability, diversity, and inclusion. The ideal candidate will be data-driven and analytical, creative and innovative, collaborative and team-oriented, results-focused and accountable, adaptable and open to change, and comfortable working in a hybrid work environment.
ASSUMPTION: This role presents potential challenges in managing multiple marketing initiatives simultaneously, collaborating with various internal teams and external partners, keeping up with industry trends, and balancing remote work and on-site collaboration in a hybrid work environment.
ASSUMPTION: This role differs from related positions in its focus on the real estate industry and property management, as well as its hybrid work arrangement. The industry is dynamic and competitive, with a strong focus on data-driven decision-making and innovation. This role offers opportunities for growth and advancement within the organization, as well as the chance to work on national initiatives and marketing technology implementations.
ASSUMPTION: Sample projects for this role may include developing and executing marketing strategies for new property launches, managing rebranding initiatives, and implementing new CRM and marketing automation platforms.
ASSUMPTION: Key questions to ask during the interview for this role may include inquiring about the marketing team's structure, professional development opportunities, key priorities for the role, performance evaluation metrics, and work-life balance policies.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.