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Marketing Manager - Active ETF

Allianz Insurance
Full-time
On-site
Taipei, Taipei, Taiwan
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Manager - Active ETF

πŸ”Ή Company: Allianz Insurance

πŸ”Ή Location: Taipei, Taiwan

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-05-29

πŸ”Ή Experience Level: Mid-Senior Level (3-7 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing effective marketing strategies for Active ETF
  • Overseeing content creation and editing for various communication platforms
  • Collaborating with PR colleagues for media relations
  • Monitoring and analyzing marketing strategy effectiveness
  • Performing other duties as assigned, such as product marketing pitching and event planning

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively in a team. Experience in the financial industry, particularly with ETFs, would be beneficial.

πŸ“‹ Key Responsibilities

βœ… Develop and implement effective marketing strategies that align with business objectives

βœ… Oversee the creation and editing of high-quality content/assets for various communication platforms, with a focus on ETF

βœ… Collaborate with PR colleagues to build relationships with the media and ensure all inquiries are addressed promptly and effectively

βœ… Facilitate internal communications to foster and enhance employee engagement

βœ… Monitor, analyze, and report on the effectiveness of marketing strategies, making necessary adjustments for improvement

βœ… Perform other duties as assigned, such as product marketing pitching, event planning and coordination, and customized campaigns by different client segments

ASSUMPTION: This role requires a proactive approach, critical thinking, and the ability to work independently and in a team. Strong communication skills and a solid understanding of the financial industry are essential.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, communications, financial & economic, business, or a related field

Experience: 3-7 years of experience in SITE, with ETF experience preferred

Required Skills:

  • Excellent written and verbal communication skills
  • Proficiency in using social media platforms and digital marketing tools
  • Understanding of ESG principles and their impact on the financial industry
  • SITE/SICE qualification is a must
  • Fluency in written and spoken English
  • Curiosity, open-mindedness, creativity
  • Team-player, proactive attitude, critical thinking, and solution-oriented
  • Microsoft Office skills

Preferred Skills:

  • Master's degree

ASSUMPTION: Candidates with relevant experience in the financial industry and a strong understanding of ETFs will be preferred. Familiarity with the Taiwanese market would be an asset.

πŸ’° Compensation & Benefits

Salary Range: NT$1,200,000 - NT$1,800,000 per year (Based on industry standards for a mid-senior level marketing role in Taipei)

Benefits:

  • Investments for the future: Access to pension/savings plans/Allianz products
  • Shared success: Company share purchasing plan
  • Support for what matters: Mental health and wellbeing programs
  • Investments in your career: Career opportunities within the entire Allianz Group
  • Investments in your skills: Comprehensive learning and development offerings, including certifications and professional qualifications
  • ... and so much more!

Working Hours: Full-time (40 hours/week) with flexible arrangements

ASSUMPTION: The salary range is estimated based on industry standards for a mid-senior level marketing role in Taipei. Actual compensation may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Financial Services - Allianz is a leading global provider of insurance, asset management, and retirement solutions, with a strong presence in Taiwan

Company Size: Large (10,001+ employees) - Allianz offers a wide range of career opportunities and resources for professional growth

Founded: 1890 - Allianz has a rich history and extensive experience in the financial industry

Company Description:

  • Allianz is a global leader in the insurance and asset management industry, with operations in over 70 countries
  • The company is committed to sustainability and responsible business practices, with a strong focus on ESG principles
  • Allianz is the Worldwide Insurance Partner of the Olympic & Paralympic Movements from 2021 until 2028

Company Specialties:

  • Insurance
  • Asset Management
  • Financial Services

Company Website: Allianz Group

ASSUMPTION: Allianz is a well-established and reputable company with a strong brand and extensive resources. Candidates can expect a stable and supportive work environment with opportunities for professional growth.

πŸ“Š Role Analysis

Career Level: Mid-Senior Level - This role offers the opportunity to take on significant responsibilities and make a meaningful impact on the company's marketing efforts

Reporting Structure: Reports directly to the Head of Marketing and Communications

Work Arrangement: On-site, with flexible working arrangements available

Growth Opportunities:

  • Potential career advancement within the marketing department or the broader Allianz Group
  • Access to comprehensive learning and development offerings to enhance professional skills and knowledge
  • Opportunities to work on high-impact projects and collaborate with cross-functional teams

ASSUMPTION: This role offers a unique opportunity for candidates to gain experience in the financial industry and develop their marketing skills in a dynamic and supportive environment.

🌍 Location & Work Environment

Office Type: Modern, professional office space with collaborative work areas and meeting rooms

Office Location(s): Taipei, Taiwan

Geographic Context:

  • Taipei is a bustling city with a mix of traditional and modern architecture, offering a high quality of life
  • The city is known for its vibrant night markets, rich cultural heritage, and delicious food
  • Taipei has a subtropical climate with mild winters and hot, humid summers

Work Schedule: Full-time (40 hours/week) with flexible arrangements, including remote work options

ASSUMPTION: Taipei offers a unique blend of traditional and modern culture, with a high quality of life and affordable cost of living. The work environment at Allianz is collaborative and supportive, with a focus on work-life balance.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-depth behavioral and technical interviews
  • Final round interviews with senior leadership
  • Background check and offer

Key Assessment Areas:

  • Communication skills and ability to articulate marketing strategies
  • Understanding of the financial industry and ETF products
  • Problem-solving skills and ability to work independently
  • Cultural fit and alignment with Allianz's values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Prepare examples of your marketing strategies and campaigns to discuss during the interview
  • Research Allianz and the Active ETF market to demonstrate your understanding of the industry and the company
  • Follow up with the hiring manager after the interview to express your interest in the role

ATS Keywords: Marketing strategies, ETF, content development, media relations, internal communication, competitor analysis, teamwork, communication skills, digital marketing, ESG principles, critical thinking, proactive attitude, solution-oriented

ASSUMPTION: The application process at Allianz is thorough and competitive. Candidates should be prepared to demonstrate their skills and experience throughout the interview process.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite
  • Social media platforms (e.g., LinkedIn, Facebook, Twitter)
  • Digital marketing tools (e.g., Google Analytics, SEO tools, marketing automation platforms)
  • Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for this role. Candidates should be comfortable using a variety of tools to manage projects and collaborate with teams.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centricity
  • Responsibility
  • Respect
  • Excellence
  • Stewardship

Work Style:

  • Collaborative and supportive team environment
  • Focus on work-life balance and employee well-being
  • Opportunities for professional growth and development
  • Dynamic and innovative approach to marketing and communications

Self-Assessment Questions:

  • Do you align with Allianz's customer-centric approach and commitment to excellence?
  • Are you comfortable working in a dynamic and collaborative team environment?
  • Do you have a proactive attitude and a strong sense of responsibility?

ASSUMPTION: Allianz values candidates who are passionate about their work, committed to customer-centricity, and eager to contribute to the company's success. A strong cultural fit is essential for a successful and fulfilling career at Allianz.

⚠️ Potential Challenges

  • Competitive job market and high standards for candidates
  • Fast-paced work environment with tight deadlines and high expectations
  • Requirements to work independently and take initiative on projects
  • Need to adapt to a large organization with diverse teams and stakeholders

ASSUMPTION: While Allianz offers a supportive and collaborative work environment, candidates should be prepared to face challenges and adapt to the dynamic nature of the role and the organization.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on Active ETF marketing within the financial industry
  • Compared to other marketing roles, this position requires a strong understanding of financial products and ESG principles
  • Career progression in this role may lead to specialized positions in financial marketing or broader marketing leadership opportunities

ASSUMPTION: This role offers a unique opportunity to gain experience in the financial industry and develop specialized marketing skills. Candidates should be prepared to adapt to the unique requirements of the role and the industry.

πŸ“ Sample Projects

  • Developing and implementing a marketing strategy for a new Active ETF product launch
  • Creating and editing high-quality content for various communication platforms to promote ETF products and services
  • Collaborating with PR colleagues to secure media coverage and manage inquiries related to ETF products

ASSUMPTION: These sample projects illustrate the key responsibilities and requirements of the role. Candidates should be prepared to discuss their relevant experience and skills in relation to these projects.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 90 days?
  • How does this role fit into the broader marketing and communications strategy for Allianz's Active ETF products?
  • What opportunities are there for professional growth and development within the marketing department and the broader Allianz Group?
  • How does Allianz support work-life balance and employee well-being?
  • What are the most challenging aspects of this role, and how can I best prepare to succeed?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to success. Candidates should be prepared to discuss their expectations and goals for the position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare examples of your marketing strategies and campaigns to discuss during the interview
  • Research Allianz and the Active ETF market to demonstrate your understanding of the industry and the company
  • Follow up with the hiring manager after the interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.