📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: ProbablyMonsters
🔹 Location: Dallas, Texas, United States
🔹 Job Type: Full-Time
🔹 Category: Entertainment Providers
🔹 Date Posted: 2025-07-11
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading product marketing for game titles
- Developing and executing strategic marketing plans
- Collaborating with cross-functional teams
- Managing marketing budgets and resources
- Growing products or services through innovative strategies
ASSUMPTION: This role requires a high level of strategic thinking, creativity, and strong communication skills to effectively market game titles and drive product success.
📋 Key Responsibilities
✅ Create and execute strategic marketing plans for game titles
✅ Develop and present a compelling marketing vision and consumer journey
✅ Assist in developing IP brand strategy, including title and team branding
✅ Partner with development teams to define value propositions against competitor’s games
✅ Distill key insights from consumer trends to guide stakeholders with global launch and post-launch marketing plans
✅ Collaborate with internal teams to create and support global launch and post-launch marketing plans
✅ Iterate from player feedback, making actionable recommendations to development and other teams
✅ Manage specific web, consumer engagement, community team, social marketing initiatives
✅ Participate in the creation of style guides, product packaging, manual content, legal routing, customer service messaging, etc.
✅ Deliver ongoing marketing analysis, making recommendations on refining strategies and engagement
✅ Conduct research on the gaming industry and target audience to understand their needs, preferences, and behaviors
✅ Execute first party platform & digital storefronts strategies
✅ Work closely with cross-functional teams to ensure the game product meets customer needs and aligns with company goals
✅ Track and analyze performance metrics to evaluate the success of marketing strategies and make adjustments as necessary
✅ Manage marketing budgets, allocate resources, and optimize spending to ensure the best return on investment
✅ Identify and develop partnerships and collaborations to promote the game product and expand its reach
✅ Create and manage promotional campaigns to increase brand awareness and drive sales
✅ Communicate with stakeholders to provide updates on marketing initiatives and performance metrics
✅ Participate in other cross-company marketing initiatives as assigned
ASSUMPTION: This role requires a high level of adaptability, strong project management skills, and the ability to work effectively with various teams to successfully market game titles.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent combination of education, training, and experience
Experience: 5+ years of experience working with large marketing budgets
Required Skills:
- Proven experience launching multiple games on modern consoles (Xbox, PlayStation, Switch, PC, etc.)
- Excellent storytelling and presentation skills
- Strong understanding of the gaming ecosystem and consumer trends
- Ability to manage large budgets and allocate resources effectively
- Proven ability to grow a product or service through innovative strategies
Preferred Skills:
- Deep knowledge of video games for PC or console platforms, from indie to AAA blockbusters, Game Pass, and PS Plus
- Experience working with large, cross-discipline teams
ASSUMPTION: Candidates with a strong background in gaming marketing and a proven track record of launching successful titles will be most competitive for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the gaming industry)
Benefits:
- Medical, dental, and vision coverage paid at 100% for the employee
- Healthcare spending accounts and dependent care spending accounts
- Life and AD&D insurance
- 401(k) with an annual contribution by the Company
- Paid holidays, vacation, bereavement leaves, and parental leave
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for project needs
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with the required experience level in the gaming industry. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers, specifically focused on video game development and publishing
Company Size: 201-500 employees, providing a medium to large-sized company environment with opportunities for collaboration and growth
Founded: 2016, with a history of creating high-quality, AAA independent video games
Company Description:
- ProbablyMonsters aims to change the way games are made by uniting diverse development teams in a healthy, rewarding culture
- The company believes that empowered creators build the most engaging games and deliver the best player experiences
- ProbablyMonsters is an Equal Opportunity Employer, committed to providing equal opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law
Company Specialties:
- Developing and publishing AAA independent video games
- Creating a healthy, rewarding work culture for game developers
- Building and managing cross-discipline teams to deliver exceptional games
Company Website: http://www.probablymonsters.com
ASSUMPTION: ProbablyMonsters' focus on creating a healthy work culture and empowering its teams sets it apart in the gaming industry, making it an attractive employer for gaming professionals seeking a positive work environment.
📊 Role Analysis
Career Level: Mid-level to senior, with the opportunity to grow and take on more responsibilities as the company expands
Reporting Structure: The Marketing Manager will report directly to the Head of Marketing or a similar role, depending on the company's organizational structure
Work Arrangement: On-site, with the possibility of hybrid or remote work arrangements for specific projects or team members
Growth Opportunities:
- As the company continues to grow, there may be opportunities to take on additional responsibilities or lead larger marketing initiatives
- ProbablyMonsters' focus on empowering creators provides opportunities for professional development and career advancement
- The company's commitment to creating a healthy work culture encourages work-life balance and supports employee well-being
ASSUMPTION: The Marketing Manager role at ProbablyMonsters offers a unique opportunity to grow both personally and professionally in a dynamic and supportive work environment.
🌍 Location & Work Environment
Office Type: ProbablyMonsters' Dallas office is a modern, collaborative workspace designed to foster creativity and productivity
Office Location(s): 777 Main Street, Suite 600, Dallas, Texas 75202
Geographic Context:
- Dallas, Texas, is a major metropolitan area with a diverse population and a thriving gaming industry
- The city offers a range of cultural, entertainment, and recreational opportunities
- Dallas has a humid subtropical climate, with mild winters and hot summers
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for project needs and company events
ASSUMPTION: The Dallas office provides a vibrant and engaging work environment, with easy access to urban amenities and a strong gaming community.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers page
- Phone or video screen with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the Head of Marketing or a similar role
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning skills
- Understanding of the gaming industry and consumer trends
- Presentation and communication skills
- Budget management and resource allocation
- Collaboration and teamwork skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've led or contributed to in the gaming industry
- Research ProbablyMonsters' games and marketing strategies to demonstrate your understanding of the company's portfolio
- Prepare questions to ask the interviewer about the company's marketing goals and strategies
ATS Keywords: Marketing strategy, gaming industry, consumer trends, budget management, cross-functional teams, marketing campaigns, product launches, brand strategy, market research
ASSUMPTION: The interview process at ProbablyMonsters is designed to assess candidates' marketing skills, industry knowledge, and cultural fit, with a focus on finding the best fit for the company's marketing team.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Analytics tools (e.g., Google Analytics, Mixpanel)
- Project management tools (e.g., Asana, Trello)
- Gaming industry-specific tools (e.g., Steamworks, Unity Ads)
ASSUMPTION: The Marketing Manager will be expected to have experience with industry-standard marketing tools and be able to quickly learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Empower creators to build exceptional games
- Foster a healthy, rewarding work culture
- Collaborate and support each other to achieve common goals
- Embrace diversity, inclusion, and belonging
- Continuously learn, adapt, and improve
Work Style:
- Collaborative and supportive team environment
- Focus on work-life balance and employee well-being
- Strong emphasis on creativity, innovation, and continuous learning
- Openness to feedback and a growth mindset
- Adaptability and flexibility in a dynamic work environment
Self-Assessment Questions:
- Do you thrive in a collaborative, team-based environment?
- Are you comfortable working in a dynamic, fast-paced industry with shifting priorities?
- Do you have a strong commitment to creating a healthy, inclusive work culture?
- Are you passionate about video games and the gaming industry?
- Do you have a proven track record of successfully marketing game titles?
ASSUMPTION: Candidates who align with ProbablyMonsters' values and work style will be most successful in the Marketing Manager role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- The gaming industry is highly competitive, with a constant need to innovate and adapt to changing consumer trends
- The role may require working on multiple projects simultaneously, with tight deadlines and high expectations
- ProbablyMonsters is a growing company, which may present challenges in terms of resources, structure, and processes
- The Dallas office may have a smaller gaming community compared to other major gaming hubs like Los Angeles or San Francisco
ASSUMPTION: The Marketing Manager role at ProbablyMonsters presents unique challenges and opportunities for growth and success in the dynamic gaming industry.
📈 Similar Roles Comparison
- Marketing Manager (Gaming) vs. Marketing Manager (Tech): Gaming-specific roles may require more industry-specific knowledge and experience, while tech roles may offer more opportunities for career growth and diversification
- Marketing Manager (Gaming) vs. Marketing Manager (Entertainment): Gaming roles may have more focused target audiences and niche marketing strategies, while entertainment roles may offer broader marketing experiences and opportunities
- Marketing Manager (Gaming) vs. Senior Marketing Manager (Gaming): Senior roles may offer more strategic decision-making, team leadership, and career advancement opportunities, while Marketing Manager roles may provide more hands-on experience and tactical execution
ASSUMPTION: The Marketing Manager role at ProbablyMonsters offers a unique blend of strategic and tactical responsibilities, with opportunities for growth and advancement as the company expands.
📝 Sample Projects
- Developing and executing a global marketing campaign for a new AAA game release, including launch events, promotional materials, and community engagement strategies
- Conducting market research to identify target audiences and develop tailored marketing strategies for specific game titles
- Collaborating with cross-functional teams to create and implement brand guidelines, style guides, and marketing materials for game titles and the company as a whole
ASSUMPTION: The Marketing Manager role at ProbablyMonsters offers a wide range of projects and initiatives, providing opportunities for professional growth and development in the gaming industry.
❓ Key Questions to Ask During Interview
- What are the company's marketing goals and strategies for the next fiscal year?
- How does the Marketing Manager role fit into the company's overall marketing structure and strategy?
- What are the key priorities for the Marketing Manager role in the first 90 days?
- How does the company support work-life balance and employee well-being?
- What opportunities are there for professional development and career advancement within the marketing department and the company as a whole?
- How does the company approach diversity, inclusion, and belonging in its hiring and workplace practices?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and the company, and provides valuable information to help you make an informed decision about your career.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on gaming industry-specific achievements
- Prepare examples of successful marketing campaigns you've led or contributed to in the gaming industry, demonstrating your ability to create and execute strategic marketing plans
- Research ProbablyMonsters' games and marketing strategies to show your understanding of the company's portfolio and demonstrate your enthusiasm for the role
- Prepare questions to ask the interviewer about the company's marketing goals, strategies, and work environment
- Follow up with the hiring manager or HR department within one week of your interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
