📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Xylem
🔹 Location: Pittsburgh, Pennsylvania (with remote flexibility)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 5+ years
🔹 Remote Status: Hybrid (20% domestic travel, occasional international)
🚀 Job Overview
Key aspects of this role include:
- Driving demand generation and executing multi-channel campaigns to generate leads and build brand equity
- Collaborating with cross-functional teams to create and execute a comprehensive marketing plan
- Managing marketing activities, events, and budget to support business growth goals
- Conducting voice of the customer research and applying results to develop customer personas and understand customer journeys
- Managing external relationships with vendors and consultants as needed to support the growth plan
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively in a matrixed environment. The ideal candidate will have experience in a complex, highly matrixed work environment and be comfortable working with senior-level leaders.
📋 Key Responsibilities
✅ Develop and execute strategic marketing plans to drive demand generation and support business growth goals
✅ Manage all marketing activities and events, including demand generation, thought leadership initiatives, brand building, and measurement
✅ Support voice of the customer research and apply results to develop customer personas and understand customer journeys
✅ Partner with various teams to support the growth plan, including segment growth marketers, enterprise communications, internal communications, and relevant Subject Matter Experts
✅ Identify and manage external relationships with vendors and consultants as needed to support the growth plan
✅ Manage assigned budget and develop reporting related to marketing impact
✅ Develop and share best practices in marketing excellence
ASSUMPTION: This role requires strong organizational and time management skills, as well as the ability to prioritize multiple competing demands.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (MBA preferred)
Experience: 5+ years of experience developing and executing marketing strategies in a highly complex, matrixed work environment
Required Skills:
- In-depth understanding of marketing strategy, messaging, communications, and PR
- Ability to design and deliver marketing strategies and multi-channel campaigns that drive MQLs and influence brand awareness
- Ability to quickly gain an advanced understanding of customer profile and journey for assigned market verticals
- Ability to quickly gain knowledge of the Dewatering and fuller Water Solutions & Services portfolio, with the ability to convert complex value propositions into understandable marketplace messaging
- Ability to influence cross-functional work partners and Subject Matter Experts to support growth plan
- Ability to prioritize multiple competing demands
Preferred Skills:
- Experience with CRM systems (e.g., Salesforce)
- Familiarity with marketing automation tools (e.g., Marketo, HubSpot)
- Knowledge of the water industry or relevant vertical markets
ASSUMPTION: While not explicitly stated, experience with CRM systems and marketing automation tools would be beneficial for this role. Familiarity with the water industry or relevant vertical markets could also be an advantage.
💰 Compensation & Benefits
Salary Range: $90,000 to $145,000 USD per year (starting pay dependent on skills, experience, and work location)
Benefits:
- Medical, Dental, and Vision plans
- 401(k) with company contribution
- Paid time off
- Paid parental leave
- Tuition reimbursement
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role with 5+ years of experience. The actual salary may vary depending on the candidate's skills, experience, and work location.
📌 Applicant Insights
🔍 Company Context
Industry: Xylem operates in the industrial machinery manufacturing industry, focusing on water transport, treatment, and testing, as well as water technology and application solutions.
Company Size: Xylem has over 10,000 employees globally, providing a large internal network for collaboration and growth opportunities.
Founded: Xylem was founded in 2011, following the spin-off from ITT Corporation.
Company Description:
- Xylem is a global leader in advanced technologies, solutions, and services addressing the world’s biggest water challenges
- The company enables customers to dramatically improve the way water and wastewater is used, managed, conserved, re-used, and returned to nature
- Xylem is committed to access, equity, inclusion, and diversity, with a goal for all colleagues to be involved, respected, valued, connected, and free to bring their authentic selves and ideas
Company Specialties:
- Water transport, treatment, and testing
- Water technology and application solutions
- Smart infrastructure and smart metering solutions
- Smart Cities and infrastructure analytics
- Digital Twins and stormwater management
- Dewatering
Company Website: https://www.xylem.com/
ASSUMPTION: Xylem's focus on water solutions and commitment to diversity and inclusion make it an attractive employer for candidates passionate about making a global impact.
📊 Role Analysis
Career Level: This role is at the mid-level management stage, with opportunities for growth and progression within the company.
Reporting Structure: The Marketing Manager will report directly to the Director of Marketing and collaborate with various cross-functional teams, including sales, operations, vertical market leaders, business developers, and product managers.
Work Arrangement: This role offers a hybrid work arrangement, with the expectation of working on-site 20% of the time for domestic travel and occasional international travel.
Growth Opportunities:
- Expanding knowledge of the water industry and relevant vertical markets
- Developing leadership and management skills through cross-functional collaboration and team mentorship
- Gaining experience in strategic planning and execution, with opportunities to take on more responsibility as the role evolves
ASSUMPTION: This role provides ample opportunities for professional growth and development within the company, as well as the chance to make a significant impact on the global water industry.
🌍 Location & Work Environment
Office Type: Xylem's offices are modern and collaborative workspaces, designed to foster innovation and creativity.
Office Location(s): Pittsburgh, Pennsylvania (with remote flexibility)
Geographic Context:
- Pittsburgh is located in the northeastern United States, with a humid continental climate and four distinct seasons
- The city is known for its rich history, vibrant cultural scene, and numerous outdoor recreation opportunities
- Pittsburgh is home to several Fortune 500 companies and offers a competitive job market
Work Schedule: The standard workweek is Monday through Friday, with the expectation of working 40 hours per week. The role may require occasional evening or weekend work to meet project deadlines or attend events.
ASSUMPTION: The hybrid work arrangement and flexible scheduling options make this role an attractive opportunity for candidates seeking a balance between on-site collaboration and remote work.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-person or virtual interview with the hiring manager and cross-functional team members
- Final interview with the Director of Marketing
Key Assessment Areas:
- Marketing strategy and campaign development
- Cross-functional collaboration and stakeholder management
- Problem-solving and adaptability in a complex, matrixed environment
- Communication and interpersonal skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Demonstrate your understanding of the water industry and Xylem's mission and values
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
ATS Keywords: Marketing strategy, demand generation, brand building, customer research, cross-functional collaboration, stakeholder management, matrixed environment, water industry, Xylem
ASSUMPTION: Xylem's application process is designed to assess candidates' marketing skills, strategic thinking, and cultural fit within the organization.
🛠️ Tools & Technologies
- CRM systems (e.g., Salesforce)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Familiarity with CRM systems, marketing automation tools, and project management tools would be beneficial for this role. Experience with data analysis and visualization tools could also be an advantage.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Integrity
- Excellence
- Teamwork
- Innovation
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Adaptable and resilient in a dynamic, matrixed environment
- Strategic and forward-thinking
Self-Assessment Questions:
- How do you approach building and maintaining strong relationships with cross-functional teams and stakeholders?
- Can you provide an example of a time when you had to adapt to a significant change in a marketing plan or strategy?
- How do you stay organized and manage multiple competing demands in a complex, matrixed work environment?
ASSUMPTION: Xylem values candidates who align with their core values and demonstrate a strong work ethic, collaborative spirit, and commitment to driving results in a dynamic environment.
⚠️ Potential Challenges
- Managing multiple competing demands and priorities in a matrixed work environment
- Gaining a deep understanding of the water industry and relevant vertical markets
- Balancing the need for strategic planning with the need for quick execution and adaptation
- Managing a budget and delivering results within a specific timeframe
ASSUMPTION: These challenges can be overcome with strong organizational skills, strategic thinking, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position requires a strong understanding of the water industry and relevant vertical markets
- Xylem's focus on water solutions and global impact sets it apart from other companies in the industrial machinery manufacturing industry
- This role offers opportunities for professional growth and development within the company, as well as the chance to make a significant impact on the global water industry
ASSUMPTION: While this role shares similarities with other marketing positions, its unique focus on the water industry and global impact makes it a distinctive opportunity for candidates passionate about driving meaningful change.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to drive demand generation and lead generation for a new product launch
- Conducting voice of the customer research and applying results to create targeted marketing messages and customer personas
- Managing a marketing event or trade show, including logistics, vendor management, and on-site execution
ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the Marketing Manager role, as well as the need for strong project management and cross-functional collaboration skills.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team structure and how this role fits within it?
- How does Xylem support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Xylem measure the success of its marketing campaigns and initiatives?
- What is the company's approach to work-life balance and flexible scheduling?
ASSUMPTION: These questions will help you better understand the role, the team, and the company culture, allowing you to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Xylem Careers portal
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
- If selected for an interview, be prepared to discuss your understanding of the water industry and Xylem's mission and values
- Follow up with the hiring manager within one week of your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
