Marketing Manager - Adults

📌 Core Information

🔹 Job Title: Marketing Manager - Adults

🔹 Company: The LEGO Group

🔹 Location: London, London, City of, United Kingdom

🔹 Job Type: Full-Time, Hybrid (3 days in office)

🔹 Category: Marketing

🔹 Date Posted: 2025-05-02

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Growing audiences through owned, earned, shared, and paid marketing levers
• Developing innovative global marketing strategies
• Collaborating with cross-functional teams to enhance user journeys
• Driving performance with a results-first mindset
• Championing the DCE Marketing & Orchestration team's efforts through compelling storytelling

ASSUMPTION: This role requires a strong background in digital marketing and a proven track record in developing and driving innovative global marketing plans.

📋 Key Responsibilities

✅ Grow the audiences of assigned products through owned, earned, shared, and paid marketing levers

✅ Develop innovative and effective global marketing strategies that drive the strategic growth of DCE channels and communities

✅ Develop global compelling campaign and communications assets with Creative Agencies, internal and third-party teams

✅ Ensure plans are adopted by Regional Marketing Managers to drive execution across markets

✅ Develop ‘best in class’ owned channel campaign activations in partnership with the LEGO Group’s global franchise marketing teams

✅ Develop and execute marketing activations and owned channel user journeys that deliver against key priorities such as Membership Sign up and engagement

✅ Provide user insights and data to help marketing partners across the organization engage their target audience against their marketing objectives

✅ Drive performance with a results-first mindset, consistently tracking channel growth and marketing impact to stay on target and adjusting course when needed

ASSUMPTION: This role requires strong collaboration skills and the ability to work effectively in a matrixed organization and cross-functional environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in digital marketing, with a focus on campaign development and execution

Required Skills:

• Proven track record delivering results with digital products
• Consistent track record of developing and driving innovative global marketing plans
• Social media expertise, with the ability to cut through the noise and reach audiences where they are
• Proven track record partnering with PR and Communications teams
• Brilliant communicator and storyteller, able to influence a wide range of collaborators
• Natural collaborator, able to deliver in a sophisticated matrixed organization and operate in a cross-functional environment
• A natural data and insights handler, able to marry performance data and audience insights to define the way forward
• Audience expert, with a focus on adult audiences
• Sharp creative eye, with a keen understanding of what good looks like and how to achieve it

Preferred Skills:

• Experience working with the LEGO brand
• Fluency in multiple languages

ASSUMPTION: This role requires a strong focus on audience insights and data-driven strategies to drive marketing success.

💰 Compensation & Benefits

Salary Range: £60,000 - £80,000 per year (Estimated, based on industry standards for a Marketing Manager with 5-10 years of experience in the UK)

Benefits:

• Family Care Leave
• Insurances
• Wellbeing resources and benefits
• Colleague Discount
• Bonus scheme (if eligible)

Working Hours: Full-time, with an average of 3 days per week in the office

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with 5-10 years of experience in the UK. The actual salary may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: The LEGO Group operates in the manufacturing industry, with a focus on educational concepts, consumer experiences, and digital play experiences

Company Size: The LEGO Group has 10,001+ employees globally, with regional hubs in Billund, Boston, London, Shanghai, and Singapore

Founded: The LEGO Group was founded in 1932 by Ole Kirk Kristiansen in Billund, Denmark

Company Description:

• The LEGO Group is a family-owned company that designs, manufactures, and markets LEGO® bricks and related products
• Their mission is to inspire and develop the builders of tomorrow through play
• The company is committed to Children’s Rights and Child Wellbeing across the globe

Company Specialties:

• LEGO Bricks
• Educational concepts
• Consumer Experiences
• Digital Play Experiences
• Learning-through-Play
• Creativity
• Imagination

Company Website: https://www.lego.com/en-gb

ASSUMPTION: The LEGO Group is a well-established and respected brand in the toy and educational industries, with a strong focus on innovation and creativity.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, with opportunities for growth and development

Reporting Structure: The Marketing Manager - Adults will report directly to the Head of Digital Consumer Engagement (DCE) Marketing & Orchestration

Work Arrangement: This role operates on a hybrid basis, with an average of 3 days per week in the office

Growth Opportunities:

• Potential to take on additional responsibilities and grow within the DCE Marketing & Orchestration team
• Opportunities to work on high-profile campaigns and initiatives
• Chance to develop skills in cross-functional teamwork and collaboration

ASSUMPTION: This role offers opportunities for professional growth and development within the LEGO Group's marketing organization.

🌍 Location & Work Environment

Office Type: The LEGO Group's London office is a collaborative and creative workspace, designed to foster innovation and teamwork

Office Location(s): London Hub, with the possibility of working from other LEGO Group offices globally on a case-by-case basis

Geographic Context:

• London is a major global city with a diverse and multicultural population
• The LEGO Group's London office is located in the heart of the city, providing easy access to public transportation and amenities
• London is home to a thriving tech and creative industry, with numerous networking and professional development opportunities

Work Schedule: Full-time, with an average of 3 days per week in the office, and the possibility of flexible working arrangements

ASSUMPTION: The LEGO Group's London office provides a dynamic and engaging work environment, with opportunities for collaboration and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interview with the hiring manager and potential team members
• Final interview with the Head of Digital Consumer Engagement (DCE) Marketing & Orchestration
• Background check and onboarding

Key Assessment Areas:

• Marketing strategy and campaign development skills
• Collaboration and communication skills
• Data analysis and insights-driven decision-making
• Cultural fit and alignment with LEGO Group values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Be prepared to discuss your experience with digital marketing campaigns and strategies
• Demonstrate your ability to work effectively in a cross-functional team environment
• Showcase your understanding of the LEGO brand and its target audience

ATS Keywords: Digital Marketing, Campaign Development, Social Media, Collaboration, Data Analysis, Audience Engagement, Creative Strategy, Communication, Storytelling, Marketing Strategy, Performance Tracking, User Insights, Brand Affinity, Community Building, Cross-Functional Teamwork, Innovative Thinking

ASSUMPTION: The LEGO Group's application process is designed to assess candidates' marketing skills, cultural fit, and alignment with the company's values and mission.

🛠️ Tools & Technologies

• Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud)
• Social media management platforms (e.g., Hootsuite, Sprout Social)
• Project management tools (e.g., Asana, Trello)
• Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace)

ASSUMPTION: The LEGO Group uses industry-standard marketing and project management tools to support its marketing efforts.

👔 Cultural Fit Considerations

Company Values:

• Imagination
• Creativity
• Caring
• Fairness
• Honesty
• Learning
• Quality

Work Style:

• Collaborative and team-oriented
• Data-driven and insights-focused
• Innovative and creative
• Results-oriented and performance-driven

Self-Assessment Questions:

• How do you align with the LEGO Group's core values, particularly imagination and creativity?
• How do you approach collaboration and teamwork in a cross-functional environment?
• How do you stay up-to-date with industry trends and best practices in digital marketing?

ASSUMPTION: The LEGO Group values a strong cultural fit and looks for candidates who align with their core values and work style.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously
• Working in a fast-paced and dynamic environment
• Collaborating with cross-functional teams and stakeholders
• Adapting to changes in marketing strategies and priorities

ASSUMPTION: The Marketing Manager - Adults role may present challenges related to managing multiple marketing channels, working in a fast-paced environment, and collaborating with cross-functional teams.

📈 Similar Roles Comparison

• This role is unique in its focus on adult audiences and the LEGO Ideas platform
• Similar roles in the industry may focus on different target audiences or product lines
• Career progression in this role may lead to opportunities in global marketing or brand management within the LEGO Group

ASSUMPTION: The Marketing Manager - Adults role is unique in its focus on adult audiences and the LEGO Ideas platform, offering a distinct set of challenges and opportunities compared to similar roles in the industry.

📝 Sample Projects

• Developing and executing a global marketing campaign for the LEGO Ideas platform
• Collaborating with the LEGO Ideas franchise marketing team to create compelling campaign assets
• Analyzing user data and insights to inform marketing strategy and campaign development

ASSUMPTION: The Marketing Manager - Adults role involves a range of projects focused on campaign development, collaboration, and data analysis to drive marketing success.

❓ Key Questions to Ask During Interview

• What are the key priorities for the first 90 days in this role?
• How does this role collaborate with other marketing teams and stakeholders within the LEGO Group?
• What opportunities are there for professional growth and development within the DCE Marketing & Orchestration team?
• How does the LEGO Group support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help applicants better understand the role and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your past marketing campaigns and their results
• Research the LEGO Group and its marketing efforts to demonstrate your understanding of the brand and its target audience
• Follow up with the LEGO Group's HR team one week after submitting your application to inquire about your application status

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.