Marketing Manager

📌 Core Information 🔹 Job Title: Marketing Manager 🔹 Company: Lithia & Driveway 🔹 Location: Remote - NJ, VA, NY 🔹 Job Type: Full-Time 🔹 Category: Retail Motor Vehicles 🔹 Date Posted: May 14, 2025 🔹 Experience Level: 5-10 years 🔹 Remote Status: Hybrid (Remote with travel requirements) 🚀 Job Overview Key aspects of this role include: - Developing and implementing marketing strategies for up to 25 Lithia dealerships - Driving quality traffic, enhancing customer loyalty, and achieving operational excellence - Collaborating with Regional Operational and Store Leaders, Lithia Home Office, and external partners - Fostering OEM relationships and aligning on initiatives that drive customer satisfaction and store loyalty - Leveraging data analytics and emerging technologies to create personalized, targeted marketing approaches ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and stakeholder management skills. The ideal candidate will have a strong understanding of the automotive industry and proven experience in retail marketing operations. 📋 Key Responsibilities ✅ Strategic Marketing Oversight: Develop and execute marketing strategies that drive store performance in customer loyalty, satisfaction, sales, aftersales growth, and profitability. Monitor key company reporting to ensure effectiveness and impact. ✅ Customer Loyalty Initiatives: Design and implement marketing strategies that strengthen long-term customer relationships. Utilize the Customer Ecosystem Scorecard to identify opportunities and measure success. ✅ OEM Partnerships: Foster and strengthen OEM relationships at the local levels to align on initiatives that drive customer satisfaction and store loyalty. ✅ Data-Driven Guidance: Provide expert guidance to Store Leaders on building and executing marketing strategies aligned with the Customer Ecosystem. Make data-driven recommendations based on customer behavior trends. ✅ Content and Campaign Management: Partner with LAD Marketing team members and external partners to create impactful, customer-focused content and measure campaign success. ASSUMPTION: The role involves a significant amount of travel, with overnight stays depending on the home location and regional geography. 🎯 Required Qualifications Education: Bachelor’s degree in Business, Marketing, Communications, Advertising, or equivalent experience. Experience: Proven experience in retail marketing operations, with a strong understanding of the automotive industry, dealership operations, and automotive marketing. Required Skills: - Proficiency in Google Analytics, CRM Systems, and Microsoft Office Suite - Strong problem-solving and analytical skills - Excellent organizational skills with a keen eye for detail - Strong communication and collaboration skills Preferred Skills: - Experience with market intelligence and data analytics tools - Familiarity with emerging marketing technologies - Knowledge of the Lithia & Driveway brand and dealership network ASSUMPTION: Candidates with a proven track record in driving measurable results through marketing strategies and a solid understanding of the automotive industry are strongly encouraged to apply. 💰 Compensation & Benefits Salary Range: $80,000 - $120,000 per year (based on experience and location) Benefits: - Competitive pay - Medical, Dental, and Vision Plans - Paid Holidays and PTO - Short and Long-Term Disability - Paid Life Insurance - 401(k) Retirement Plan - Employee Stock Purchase Plan - Lithia Learning Center - Vehicle Purchase Discounts - Wellness Programs Working Hours: Full-time, with flexible hours and travel requirements ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role with 5-10 years of experience. The final offer will be determined based on the candidate's qualifications and the company's compensation structure. 📌 Applicant Insights 🔍 Company Context Industry: Retail Motor Vehicles Company Size: 10,001+ employees Founded: 1946 Company Description: Lithia & Driveway is one of the nation’s fastest-growing automotive retailers, listed as 145 on the Fortune 500 (NYSE: LAD). They own more than 300 stores supporting over 50 automotive brands and provide job opportunities for more than 20,000 people. Company Specialties: New & Used Car Sales, Automotive Service, Financing, and various automotive brands. Company Website: http://www.lithiamotors.com ASSUMPTION: Lithia & Driveway's extensive dealership network and diverse brand portfolio offer unique opportunities for career growth and development within the automotive industry. 📊 Role Analysis Career Level: Mid-level management Reporting Structure: Reports directly to the Regional Operational Leader or Store Leader, with collaboration across various departments and external partners. Work Arrangement: Hybrid (Remote with travel requirements) - Depending on home location and regional geography, overnight travel may be required. Growth Opportunities: - Opportunities to work with various automotive brands and dealerships within the Lithia & Driveway network - Potential to advance to senior-level marketing or management roles within the company - Exposure to diverse marketing strategies and campaigns across multiple dealerships ASSUMPTION: This role offers a unique blend of remote work and travel, allowing for a flexible work-life balance while providing ample opportunities for professional growth and development. 🌍 Location & Work Environment Office Type: Hybrid (Remote with on-site requirements) Office Location(s): Remote - NJ, VA, NY (with travel requirements) Geographic Context: - New Jersey: Highly populated with a diverse customer base and competitive automotive market - Virginia: Offers a mix of urban and rural dealerships, with a focus on customer loyalty and retention - New York: Home to several high-volume dealerships, with a strong emphasis on digital marketing and customer experience Work Schedule: Full-time, with flexible hours and travel requirements ASSUMPTION: The remote work arrangement allows for a better work-life balance, while the travel requirements ensure that the candidate has the opportunity to work closely with dealership teams and understand the unique needs of each market. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screen with the HR department 3. In-depth phone or video interview with the hiring manager 4. Final on-site or virtual interview with key stakeholders Key Assessment Areas: - Strategic thinking and problem-solving skills - Data analysis and interpretation abilities - Communication and collaboration skills - Automotive industry knowledge and understanding of dealership operations Application Tips: - Tailor your resume and cover letter to highlight your relevant marketing experience, data analysis skills, and understanding of the automotive industry - Prepare examples of successful marketing campaigns or initiatives you've led, focusing on measurable results and customer impact - Research Lithia & Driveway's brand and dealership network to demonstrate your enthusiasm for the role and company ATS Keywords: Marketing Strategies, Customer Loyalty, Data Analysis, Content Management, Collaboration, Technology Integration, Market Adaptability, Communication, Problem Solving, Organizational Skills, Accountability, Decision Making, Team Building, Adaptability, Continuous Improvement ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, data analysis skills, and cultural fit within the Lithia & Driveway organization. 🛠️ Tools & Technologies - Google Analytics - CRM Systems (e.g., Salesforce, Microsoft Dynamics) - Microsoft Office Suite (Excel, PowerPoint, Word) - Marketing automation and analytics tools (e.g., HubSpot, Marketo, Google Ads) - Emerging marketing technologies (e.g., AI, machine learning, predictive analytics) ASSUMPTION: The ideal candidate will have experience with industry-standard marketing tools and be open to learning and adapting to new technologies as needed. 👔 Cultural Fit Considerations Company Values: - Take personal ownership - Improve constantly - Earn customers for life - Have fun in the process Work Style: - Collaborative and team-oriented - Data-driven and analytical - Adaptable and resilient - Results-focused and accountable Self-Assessment Questions: 1. How do you align with Lithia & Driveway's core values, and can you provide an example of a time when you demonstrated each value in a professional setting? 2. How comfortable are you with travel requirements, and can you describe a situation where you successfully managed a remote team or project? 3. How do you approach continuous learning and improvement in your professional development, and can you share an example of a time when you proactively sought out new skills or knowledge? ASSUMPTION: Lithia & Driveway values candidates who are passionate about their work, committed to continuous improvement, and eager to contribute to the company's mission of "Growth Powered by People." ⚠️ Potential Challenges 1. Managing multiple dealerships with varying marketing needs and customer bases 2. Balancing remote work and travel requirements, potentially leading to a busy and unpredictable schedule 3. Navigating a large and diverse organization with numerous stakeholders and external partners 4. Keeping up with the fast-paced and ever-evolving automotive industry and marketing trends ASSUMPTION: The ideal candidate will be able to thrive in a dynamic and fast-paced environment, adapt to changing priorities, and effectively manage multiple projects and stakeholders. 📈 Similar Roles Comparison 1. Marketing Manager (Automotive) vs. Marketing Manager (Retail): While both roles focus on driving customer engagement and loyalty, the automotive industry has unique marketing challenges and opportunities, such as seasonal trends, OEM partnerships, and dealership-specific marketing strategies. 2. Marketing Manager (Regional) vs. Marketing Manager (National): Regional marketing managers typically have a more focused customer base and can tailor marketing strategies to local market needs. National marketing managers, on the other hand, must develop overarching marketing strategies that cater to diverse regional markets and customer segments. 3. Marketing Manager (Lithia & Driveway) vs. Marketing Manager (Other Automotive Retailers): Lithia & Driveway's unique dealership network and brand portfolio offer a diverse range of marketing opportunities and challenges. Candidates should research the company's brand and dealership network to understand the unique aspects of this role compared to other automotive retailers. ASSUMPTION: Candidates should carefully consider the unique aspects of this role within Lithia & Driveway's organization and the broader automotive industry to ensure a strong fit with their career goals and marketing expertise. 📝 Sample Projects 1. Developing a targeted customer loyalty campaign: Create a comprehensive customer loyalty campaign, including segmentation, messaging, channels, and metrics, to drive repeat business and enhance customer lifetime value for a specific dealership or brand within the Lithia & Driveway network. 2. Analyzing market trends and customer behavior: Conduct a thorough analysis of market trends, customer behavior, and competitive landscape to inform strategic marketing decisions and improve overall dealership performance. 3. Optimizing digital marketing strategies: Evaluate and optimize digital marketing strategies, including SEO, SEM, social media, and email marketing, to drive traffic, engagement, and conversions across multiple dealerships and brands within the Lithia & Driveway network. ASSUMPTION: These sample projects demonstrate the range of marketing responsibilities and challenges faced by the Marketing Manager, requiring a strong understanding of data analysis, strategic thinking, and customer-centric marketing approaches. ❓ Key Questions to Ask During Interview 1. Role-specific: How would you approach developing a targeted marketing strategy for a specific dealership or brand within the Lithia & Driveway network, and what metrics would you use to measure success? 2. Team-specific: How do the marketing teams at Lithia & Driveway collaborate with other departments and external partners to ensure consistent and effective marketing strategies across the dealership network? 3. Company-specific: How does Lithia & Driveway support the professional development and growth of its marketing managers, and what opportunities exist for career advancement within the organization? 4. Industry-specific: How does Lithia & Driveway stay competitive in the ever-evolving automotive industry, and what initiatives are in place to adapt to emerging marketing technologies and trends? 5. Work environment-specific: How does the hybrid work arrangement balance remote work and travel requirements, and what resources are available to support a healthy work-life balance? ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, team dynamics, company culture, industry trends, and work-life balance, ensuring a strong fit with Lithia & Driveway's organization and the Marketing Manager position. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link - Tailor your resume and cover letter to highlight your relevant marketing experience, data analysis skills, and understanding of the automotive industry - Prepare examples of successful marketing campaigns or initiatives you've led, focusing on measurable results and customer impact - Research Lithia & Driveway's brand and dealership network to demonstrate your enthusiasm for the role and company - Follow up with the hiring manager or HR department one week after submitting your application to confirm receipt and express your continued interest in the position ⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.