📌 Core Information
🔹 Job Title: Marketing Manager, Affiliates
🔹 Company: Coda
🔹 Location: Kuala Lumpur, Malaysia
🔹 Job Type: Permanent
🔹 Category: Marketing
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading Coda’s global Affiliate program to maintain and grow it
- Recruiting and managing both B2C and B2B partners
- Optimizing program processes to improve performance
- Collaborating with cross-functional teams to enhance capabilities
- Working in a fast-paced, cross-functional, and culturally diverse environment
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the affiliate space, including B2B partner recruitment and team management.
📋 Key Responsibilities
✅ Identify and recruit new affiliates and strategic B2B partners through various channels
✅ Negotiate and manage contracts and commission structures for affiliates and partners
✅ Monitor, analyze, and optimize the affiliate program’s performance
✅ Lead and manage the affiliate marketing team to expand the program globally
✅ Collaborate with sales and partnership teams to identify B2B growth opportunities
✅ Present detailed performance reports and identify opportunities for deeper collaboration
✅ Think creatively and analytically to grow Codashop’s affiliate program
✅ Work closely with other teams to expand the affiliate program scope and feature set
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and team management, requiring strong communication, analytical, and leadership skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum 5 years of relevant experience in affiliate marketing, with a strong focus on B2B partner recruitment and team management
Required Skills:
- Proven ability to structure, launch, and scale performance partnerships with B2B entities
- Deep understanding of the gaming industry and/or digital product monetization landscape
- Outstanding communication and presentation skills
- Strong strategic and analytical capabilities, with a detail-oriented mindset
- Smart decision-making skills backed by data and excellent judgment
- High standards for great work and a track record of building productive relationships with affiliate and business partners
Preferred Skills:
- Fluency in additional languages (e.g., Mandarin, Spanish, or other languages prevalent in Coda’s global markets)
- Experience working with global teams and understanding of diverse cultures
ASSUMPTION: Candidates with a proven track record in affiliate marketing, B2B partner recruitment, and team management will be best suited for this role. Familiarity with the gaming industry and digital product monetization is highly desirable.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Manager role with 5-10 years of experience in the gaming industry, the estimated salary range is USD 80,000 - 120,000 per year. This estimate may vary depending on the candidate's skills, experience, and market conditions.
Benefits:
- Wellness Boost: Resources for physical and mental well-being
- Customized Benefits: Tailor your benefits with a flexible plan
- Growth Opportunities: Clear progression paths for professional growth
- Skill Development: Access training resources to fuel personal and professional growth
- Volunteer Time Off: Paid time off to make a difference in the world through volunteering
- Family Support: Paid Family Care Leave and selected Flexible Benefits catering to family needs
Working Hours: Full-time position with standard business hours, but may require flexibility to accommodate global team members and partners
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's skills, experience, and market conditions. Coda offers a comprehensive benefits package to attract and retain top talent.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Internet. Coda specializes in payments, mobile games, digital content, FinTech, and growth.
Company Size: 201-500 employees. This size allows for a dynamic work environment with ample opportunities for growth and collaboration.
Founded: 2011. Coda has been operating for over a decade, providing ample time for the company to establish itself and grow.
Company Description:
- Coda leads in commerce solutions and out-of-app monetization
- Since 2011, Coda has accelerated growth for partners by expanding their global reach and deepening customer engagement
- Trusted by over 300 publishers, including Activision, Electronic Arts, Moonton, and Riot Games
- Maximizes revenue with solutions like Custom Commerce, Codapay, Codashop, and Distribution
- Connects partners to over 90% of the world's preferred payment methods, unlocking access to over 200M paying customers worldwide
Company Specialties:
- Payments
- Mobile Games
- Digital Content
- FinTech
- and Growth
Company Website: coda.co
ASSUMPTION: Coda's extensive experience and industry recognition make it an attractive employer for candidates seeking a stable yet innovative work environment.
📊 Role Analysis
Career Level: Mid-level to senior. This role offers opportunities for growth and leadership within the affiliate marketing team and the broader organization.
Reporting Structure: The Marketing Manager, Affiliates, will report directly to the Head of Digital Marketing and work closely with various teams, including product, data, design, sales, and partnership teams.
Work Arrangement: Remote OK. This role allows for flexible work arrangements, including remote work, to accommodate global team members and partners.
Growth Opportunities:
- Expanding the affiliate program globally and scaling efforts across high-performing verticals
- Collaborating with cross-functional teams to enhance program capabilities and feature sets
- Potential career progression into senior leadership roles within the marketing function or the broader organization
ASSUMPTION: This role offers ample opportunities for professional growth and development within a dynamic and expanding organization.
🌍 Location & Work Environment
Office Type: Coda has offices in multiple locations worldwide, with this role based in Kuala Lumpur, Malaysia.
Office Location(s): Kuala Lumpur, Malaysia
Geographic Context:
- Kuala Lumpur is a vibrant, multicultural city with a thriving tech industry
- The city offers a mix of modern infrastructure and traditional cultural experiences
- Kuala Lumpur is well-connected by international flights, making it an ideal hub for regional travel
Work Schedule: Standard business hours with flexibility to accommodate global team members and partners
ASSUMPTION: Kuala Lumpur offers a dynamic work environment with ample opportunities for professional growth and cultural experiences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interviews with the hiring manager and relevant team members
- Final interview with the Head of Digital Marketing or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Candidates' understanding of the affiliate marketing landscape and B2B partner recruitment strategies
- Candidates' ability to analyze and optimize program performance
- Candidates' communication, presentation, and leadership skills
- Candidates' cultural fit with Coda's values and work environment
Application Tips:
- Highlight relevant experience in affiliate marketing, B2B partner recruitment, and team management
- Demonstrate a strong understanding of the gaming industry and digital product monetization landscape
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare for behavioral and situational interview questions that assess your problem-solving, leadership, and communication skills
ATS Keywords: Affiliate Marketing, B2B Recruitment, Digital Marketing, Team Management, Gaming Industry, Digital Product Monetization, Performance Optimization, Contract Negotiation, Data Analysis, Communication, Presentation Skills, Strategic Thinking, Analytical Skills, Relationship Building, Decision Making, Creativity
ASSUMPTION: Coda's interview process is designed to assess candidates' skills, experience, and cultural fit with the organization. Successful candidates will demonstrate a strong understanding of the affiliate marketing landscape and a proven track record in B2B partner recruitment and team management.
🛠️ Tools & Technologies
- Affiliate marketing platforms (e.g., CJ Affiliate, Impact Radius, or other relevant tools)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, or other relevant tools)
- Project management and collaboration tools (e.g., Asana, Trello, or other relevant tools)
- Communication and productivity tools (e.g., Slack, Microsoft Office, or other relevant tools)
ASSUMPTION: Candidates should have experience with relevant affiliate marketing platforms, data analysis tools, and project management tools to excel in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Prioritize customer needs and exceed expectations
- Innovative: Embrace continuous learning and improvement
- Collaborative: Work together to achieve common goals
- Agile: Adapt quickly to changes and new opportunities
- Inclusive: Foster a diverse and inclusive work environment
Work Style:
- Dynamic and fast-paced work environment
- Cross-functional collaboration and teamwork
- Global team with diverse cultural backgrounds
- Strong focus on data-driven decision-making and continuous improvement
Self-Assessment Questions:
- How do you align with Coda's customer-centric value, and how have you demonstrated this in your previous roles?
- How do you approach working with global teams and understanding diverse cultural contexts?
- How do you balance strategic thinking with tactical execution, and how have you demonstrated this in your previous roles?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Coda's values and work style, with a proven ability to thrive in a dynamic, cross-functional, and globally diverse environment.
⚠️ Potential Challenges
- Managing a global team with diverse cultural backgrounds and time zones
- Balancing strategic planning with tactical execution and team management
- Optimizing program performance in a rapidly evolving digital landscape
- Navigating the complexities of global B2B partner recruitment and enablement
ASSUMPTION: Candidates should be prepared to address these challenges proactively and demonstrate their ability to thrive in a dynamic and evolving work environment.
📈 Similar Roles Comparison
- This role differs from other affiliate marketing roles in its focus on B2B partner recruitment and enablement, as well as global program expansion and optimization
- Industry-specific context: The gaming industry is highly competitive and dynamic, requiring a deep understanding of the landscape and a strategic approach to affiliate marketing
- Career path comparison: This role offers opportunities for growth and leadership within the affiliate marketing team and the broader organization, with potential progression into senior leadership roles
ASSUMPTION: Candidates should have a clear understanding of the unique aspects of this role and how it differs from other affiliate marketing positions in the industry.
📝 Sample Projects
- Developing and executing a strategic plan to expand Coda's affiliate program into new markets, with a focus on B2B partner recruitment and enablement
- Optimizing affiliate program performance through data analysis and A/B testing, resulting in a 20% increase in revenue within six months
- Collaborating with cross-functional teams to enhance the affiliate program's feature set, including the development of a customizable dashboard for B2B partners
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they have contributed to program growth and optimization.
❓ Key Questions to Ask During Interview
- How does Coda support the growth and development of its affiliate marketing team?
- What are the key priorities for this role in the first 90 days?
- How does Coda measure the success of its affiliate program, and how can I contribute to improving these metrics?
- What opportunities are there for collaboration with other teams, such as product, data, and design?
- How does Coda foster a culture of innovation and continuous improvement within its affiliate marketing team?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and Coda's affiliate marketing team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in affiliate marketing, B2B partner recruitment, and team management
- Prepare for behavioral and situational interview questions that assess your problem-solving, leadership, and communication skills
- Follow up with the hiring manager or HR team one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
