Marketing Manager, AGM

📌 Core Information

🔹 Job Title: Marketing Manager, AGM

🔹 Company: INSIGHTEC

🔹 Location: North Korea

🔹 Job Type: On-site

🔹 Category: Medical Device

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Not Specified

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Conducting innovative marketing programs to drive demand in Asia Pacific.
• Managing downstream marketing activities including working with KOLs and societies.
• Developing content and collateral materials for market development.
• Representing the voice of the customer in corporate marketing strategies.

ASSUMPTION: The candidate should have strong interpersonal skills to effectively manage relationships with stakeholders such as consultants and patient groups, given the emphasis on downstream marketing activities.

📋 Key Responsibilities

✅ Oversee all outbound marketing activities.

✅ Conduct market intelligence and research to identify trends and needs.

✅ Identify market opportunities and define target segments.

✅ Support product launches and pipeline acceleration activities.

✅ Communicate product value propositions to sales teams.

✅ Plan and execute company events and tradeshows.

✅ Develop strategies with key opinion leaders (KOLs) and societies.

✅ Manage marketing budgets and vendor relationships.

ASSUMPTION: Extensive collaboration is likely required with internal teams and external partners to execute these diverse responsibilities effectively.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, business, or a related field.

Experience: At least 5 years of proven marketing experience, particularly in medical device or healthcare industries.

Required Skills:

• Project Management
• Market Research
• Communication and Collaboration
• Experience with Digital Marketing Campaigns
• Healthcare Industry Knowledge

Preferred Skills:

• Additional language skills in Asia Pacific languages
• Experience working with consulting and lobbying efforts

ASSUMPTION: Candidates should possess a problem-solving mindset and the ability to adapt strategies for different cultural contexts within the APAC region.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits:

• Health and Medical Benefits
• Performance Bonuses
• Professional Development Opportunities

Working Hours: 40 hours per week

ASSUMPTION: Based on industry standards, benefits may also include travel allowances and flexible working conditions for on-site roles.

📌 Applicant Insights

🔍 Company Context

Industry: Medical Device, focusing on innovative healthcare solutions.

Company Size: 201-500 employees, offering a balance of a supportive environment with room for personal impact.

Founded: 1999

Company Description:

• Pioneers in the use of acoustic energy for non-invasive medical treatments.
• Developed the Exablate Neuro platform for tremor treatment.
• Collaborating with academic and medical institutions for new applications.

Company Specialties:

• Medical Devices
• MRgFUS (Magnetic Resonance-guided Focused Ultrasound)
• Focused Ultrasound Technology

Company Website: http://www.insightec.com

ASSUMPTION: The company’s strong innovation culture may reflect in its adoption of cutting-edge technologies and dynamic work environment.

📊 Role Analysis

Career Level: Mid to senior level, requiring strategic oversight and execution.

Reporting Structure: Likely reporting to the Director of APAC-AGM.

Work Arrangement: On-site, possibly requiring frequent travel within the APAC region.

Growth Opportunities:

• Leadership in regional marketing strategies.
• Expanding the market impact for innovative medical technologies.
• Opportunities for global collaboration and exposure.

ASSUMPTION: The role offers significant growth potential through innovation-driven projects and regional leadership.

🌍 Location & Work Environment

Office Type: Likely corporate office setting with facilities for strategic meetings and collaboration.

Office Location(s): Tirat Carmel, Haifa as the headquarters

Geographic Context:

• Cultural insights into APAC markets are essential for success.
• Strategic location benefits with proximity to growing healthcare markets.
• Potential for engaging in diverse and complex market dynamics.

Work Schedule: Standard business hours with flexibility for market needs.

ASSUMPTION: Detailed understanding of the locale's cultural and business practices is crucial for effective role execution.

💼 Interview & Application Insights

Typical Process:

• Initial HR screening for qualification match.
• Technical interview focusing on marketing knowledge and strategy.
• Final round with APAC Director or senior leadership.

Key Assessment Areas:

• Strategic marketing skills
• Experience in the healthcare sector
• Cross-cultural communication capabilities

Application Tips:

• Highlight experience in the healthcare industry and project management.
• Emphasize cross-cultural adaptability and language proficiency if applicable.
• Showcase successful marketing campaigns and results.

ATS Keywords: Marketing, Healthcare, Project Management, Collaboration, Digital Marketing, Multilingual

ASSUMPTION: The interview may include practical tests on market analysis and strategic planning given the focus on regional strategy development.

🛠️ Tools & Technologies

• CRM Software (e.g., Salesforce)
• Digital Marketing Platforms (e.g., Google Ads, Facebook Business)
• Project Management Tools (e.g., Asana, Jira)

ASSUMPTION: Familiarity with common marketing and project management tools is expected to streamline and optimize operations.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Quality
• Innovation

Work Style:

• Collaborative and team-oriented
• Innovative and proactive approach
• Detail-focused with a strategic thinking mindset

Self-Assessment Questions:

• How have you successfully managed multiple stakeholders in a marketing project?
• Can you describe an innovative marketing campaign you led?
• How do you handle cultural differences in a marketing context?

ASSUMPTION: A cultural fit within Insightec likely involves flexibility, creativity, and resilience given the innovative and changing healthcare market.

⚠️ Potential Challenges

• Navigation of complex market dynamics in diverse cultures
• Coordination with an array of external partners
• Managing marketing activities under tight deadlines
• Adapting global marketing strategies to localized needs

ASSUMPTION: The candidate will need to demonstrate adept problem-solving skills to overcome these strategic and operational challenges effectively.

📈 Similar Roles Comparison

• Roles in larger companies might involve more segmented responsibilities but less agility and influence.
• Smaller companies might not offer extensive resources or market influence, contrary to Insightec’s offerings.
• Industry variations such as technology companies might require less stringent regulatory compliance.

ASSUMPTION: While similar roles may exist in other sectors, those within healthcare usually require specific regulatory knowledge and stakeholder management skills.

📝 Sample Projects

• Development of region-specific marketing strategies for product launches
• Implementation of a digital campaign to increase brand awareness
• Collaboration on creating educational content for healthcare professionals

ASSUMPTION: Sample projects should reflect both strategic and on-the-ground marketing activities that align with company goals.

❓ Key Questions to Ask During Interview

• What are the main challenges associated with marketing in the APAC region?
• How does the team currently collaborate on marketing initiatives?
• What tools or resources does INSIGHTEC provide for market research?
• How is success measured for the Marketing Manager role?
• What opportunities are there for professional growth in this role?

ASSUMPTION: Engaging with senior team members about growth potential and strategic challenges will reflect initiative and interest in the company's future vision.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a personalized cover letter highlighting relevant experiences and successes.
• Ensure your resume includes relevant keywords.
• Be ready to discuss specific projects and how they align with INSIGHTEC's goals.
• Follow up with a thank you note post-interview, highlighting key discussion points.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.