Marketing Manager, Amazon Business

📌 Core Information

🔹 Job Title: Marketing Manager, Amazon Business

🔹 Company: Amazon

🔹 Location: Bengaluru, Karnataka, India

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: May 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving feature adoption and growth for Amazon Business
• Developing and executing go-to-market strategies
• Leveraging large-scale sales events to achieve business outcomes
• Forecasting and reporting business growth and key metrics
• Collaborating with senior leaders to present business issues, solutions, and strategy

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work cross-functionally to drive business growth.

📋 Key Responsibilities

✅ Own end-to-end plan to drive feature adoption and growth

✅ Build and execute go-to-market strategies, track performance, and manage output efficiently

✅ Leverage large-scale site-wide sale events to drive business outcome

✅ Forecast and report business growth and other key metrics, including tracking actual progress toward forecasts

✅ Present and lead conversations about business issues, solutions, and strategy to senior leaders

✅ Research and conduct market analysis for Amazon customers

✅ Develop targeted messages based on key value propositions and use cases

✅ Work with product managers to define necessary product/service improvements and new areas for innovation

ASSUMPTION: This role involves a high degree of ownership and requires strong project management skills to deliver results at Amazon scale.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in marketing, with a focus on driving business growth and managing projects at scale

Required Skills:

• Proven experience in marketing strategy and execution
• Strong analytical skills and data-driven decision making
• Excellent communication and presentation skills
• Ability to work cross-functionally and collaborate with senior leaders
• Proven experience in driving feature adoption and growth
• Familiarity with Amazon's products and services

Preferred Skills:

• Experience in B2B marketing
• Familiarity with Amazon's B2B business and customers
• Experience working with large-scale sale events

ASSUMPTION: Candidates with experience in B2B marketing and a strong understanding of Amazon's business will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Competitive health, dental, and vision insurance
• Retirement savings plan with company match
• Generous vacation and sick leave policy
• Maternity and paternity leave
• Employee discounts on Amazon products and services

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 6:00 PM IST

ASSUMPTION: Salary and benefits information is estimated based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: E-commerce and Retail

Company Size: 10,001+ employees (Global)

Founded: 1994 (Headquarters: Seattle, WA, USA)

Company Description:

• Amazon is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence
• Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
• Amazon's mission is to be Earth's most customer-centric company

Company Specialties:

• E-commerce platform
• Cloud computing services (AWS)
• Digital content and streaming (Amazon Prime, Amazon Music, Amazon Video)
• Artificial intelligence and machine learning
• Hardware devices (Kindle, Fire tablets, Echo, etc.)

Company Website: https://www.aboutamazon.com/

ASSUMPTION: Amazon's vast product offerings and global presence provide numerous opportunities for growth and innovation.

📊 Role Analysis

Career Level: Mid-level to senior marketing role with potential for growth into management or leadership positions

Reporting Structure: This role reports directly to the Amazon Business Marketing Manager

Work Arrangement: On-site, full-time position with the possibility of occasional remote work

Growth Opportunities:

• Potential to take on additional responsibilities and grow within the marketing team
• Opportunities to work on high-impact projects and gain exposure to senior leadership
• Chance to develop skills in B2B marketing and Amazon's unique business model

ASSUMPTION: This role offers significant growth potential for candidates looking to advance their marketing careers within a dynamic and innovative company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with on-site amenities

Office Location(s): Amazon's Bengaluru office is located in the Embassy TechVillage, Outer Ring Road, Bengaluru

Geographic Context:

• Bengaluru is the capital city of Karnataka and the third-largest city in India
• Known as the "Silicon Valley of India," Bengaluru is a major hub for technology and startups
• Bengaluru offers a mix of urban and natural environments, with numerous parks, gardens, and historical sites

Work Schedule: Typical work hours are Monday-Friday, 9:00 AM - 6:00 PM IST, with flexibility for occasional remote work

ASSUMPTION: Bengaluru's vibrant tech industry and diverse cultural scene provide an exciting work environment for marketing professionals.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with a recruiter or hiring manager
• In-depth behavioral and situational interviews with marketing team members
• Final interview with the Amazon Business Marketing Manager

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Data analysis and interpretation
• Communication and presentation skills
• Collaboration and cross-functional teamwork
• Understanding of Amazon's products, services, and business model

Application Tips:

• Tailor your resume and cover letter to highlight your marketing strategy, execution, and project management skills
• Include specific examples of your experience driving feature adoption and growth
• Demonstrate your understanding of Amazon's B2B business and customers

ATS Keywords: Marketing strategy, feature adoption, go-to-market, business growth, project management, Amazon Business, B2B marketing

ASSUMPTION: Amazon's application process is designed to assess candidates' strategic thinking, analytical skills, and cultural fit within the company.

🛠️ Tools & Technologies

• Amazon's proprietary marketing tools and platforms
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Data analysis and visualization tools (e.g., Tableau, Excel)
• Project management tools (e.g., Asana, JIRA)

ASSUMPTION: Candidates should be comfortable using Amazon's proprietary tools and platforms, as well as common marketing and project management software.

👔 Cultural Fit Considerations

Company Values:

• Customer obsession
• Ownership
• Invent and simplify
• Learn and be curious
• Hire and develop the best
• Insist on the highest standards
• Think big
• Bias for action
• Frugality

Work Style:

• Fast-paced and dynamic work environment
• Collaborative and cross-functional teamwork
• Data-driven decision making
• Strong focus on customer experience
• Continuous learning and innovation

Self-Assessment Questions:

• How do you demonstrate customer obsession in your marketing strategies?
• Can you provide an example of a time when you took ownership of a project and drove it to successful completion?
• How do you balance thinking big with frugality in your marketing approach?

ASSUMPTION: Candidates who align with Amazon's values and work style will be well-suited for this role and the company's culture.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment with frequent changes and priorities
• Managing multiple projects and stakeholders simultaneously
• Developing and executing marketing strategies for a diverse range of Amazon Business features and customers
• Adapting to Amazon's unique business model and culture

ASSUMPTION: Candidates should be comfortable working in a fast-paced environment and be adaptable to change.

📈 Similar Roles Comparison

• This role is unique to Amazon Business and focuses on driving feature adoption and growth within Amazon's B2B segment
• Compared to other marketing roles, this position requires a strong focus on data analysis, project management, and cross-functional collaboration
• Career progression in this role may lead to management or leadership positions within Amazon Business or other Amazon marketing teams

ASSUMPTION: Candidates should understand the unique aspects of this role and how it compares to other marketing positions within and outside Amazon.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new Amazon Business feature
• Conducting market research and analysis to identify opportunities for feature adoption and growth
• Collaborating with product managers to define product improvements and new areas for innovation based on customer feedback and market trends

ASSUMPTION: These sample projects illustrate the strategic and analytical nature of the Marketing Manager role within Amazon Business.

❓ Key Questions to Ask During Interview

• Can you describe the most challenging marketing project you've worked on and how you overcame any obstacles?
• How does Amazon Business differ from Amazon's consumer-focused business, and how does that impact marketing strategies?
• What opportunities exist for growth and development within the Amazon Business marketing team?
• How does Amazon support work-life balance for its employees?
• Can you provide an example of a time when you had to pivot your marketing strategy due to changing customer needs or market conditions?

ASSUMPTION: These interview questions are designed to assess the candidate's strategic thinking, adaptability, and cultural fit within Amazon Business.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing strategy, execution, and project management skills
• Prepare for behavioral and situational interview questions that assess your strategic thinking, data analysis, and communication skills
• Research Amazon's products, services, and business model to demonstrate your understanding of the company and its unique approach to marketing
• Follow up with the recruiter or hiring manager one week after your final interview to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.