📌 Core Information
🔹 Job Title: Marketing Manager, Amazon
🔹 Company: Amazon
🔹 Location: Mexico City, Mexico
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: June 25, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing the site merchandising strategy and content calendar to inspire and convert customers
- Collaborating with various teams to optimize site placements and create a reporting structure to track site performance
- Working with cross-functional teams to scale content creation and deliver a regular cadence of site updates
- Setting up testing and experimentation to gain customer insights on CX improvements
- Staying current with trends in the e-commerce segment to continue iterating on a best-in-class site experience
ASSUMPTION: This role requires a high level of creativity, analytical skills, and the ability to navigate ambiguity. It's ideal for someone who thrives in a fast-paced, dynamic environment and enjoys building net new experiences from the ground up.
📋 Key Responsibilities
✅ Develop, own, and execute the site merchandising strategy and content calendar to inspire and convert customers
✅ Work with site merchandising, styling, and creative counterparts to scale content creation to deliver a regular cadence of site updates aligning to seasonal events, industry moments, brand launches, and trends
✅ Collaborate with product, engineering, and business intelligence teams to optimize site placements and reporting
✅ Set up testing and experimentation to gain customer insights on CX improvements
✅ Create reporting structure to track, measure, and benchmark site performance, sharing learnings and recommendations with key stakeholders
✅ Stay current with trends in the e-commerce segment to continue iterating on a best-in-class site experience
✅ Collaborate with other marketing and merchandising teams to drive traffic and attract new shoppers.
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance creative and technical requirements.
🎯 Required Qualifications
Education: Bachelor's degree
Experience: 4+ years of professional non-internship marketing experience
Required Skills:
- Strong understanding of visual merchandising and content marketing in the B2C or e-commerce space
- Exceptional project management skills
- Strong analytical mindset, highly detail-oriented, and able to execute flawlessly to meet timelines
- Fluency in both English and Spanish
- Proficient in using data and metrics to drive improvements
- Experience using Excel or Tableau (data manipulation, macros, charts, and pivot tables)
- Experience using Microsoft Excel to manipulate and analyze data
- Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion
Preferred Skills:
- Experience using customer research, hard data, and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
ASSUMPTION: Candidates should have a strong customer focus, an entrepreneurial spirit, and the ability to innovate and create a best-in-class shopping experience that inspires browsing and drives conversion.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Marketing Manager role with 4+ years of experience in the e-commerce sector)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Maternity and paternity leave
- Employee discounts
Working Hours: Full-time, typically 40 hours per week, with some flexibility for remote work
ASSUMPTION: Salary range is estimated based on industry standards for a Marketing Manager role with the given experience level and location. Actual salary may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and retail
Company Size: 10,001+ employees (Enterprise-level)
Founded: 1994 (Amazon was founded in Bellevue, WA, USA)
Company Description:
- Amazon is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
- Amazon's mission is to be Earth's most customer-centric company
Company Specialties:
- E-commerce platform and services
- Cloud computing and storage (Amazon Web Services)
- Digital streaming and entertainment (Amazon Prime Video, Amazon Music, etc.)
- Artificial intelligence and machine learning (Alexa, Amazon Echo, etc.)
Company Website: Amazon.com
ASSUMPTION: Working at Amazon offers opportunities for professional growth, a dynamic work environment, and the chance to contribute to innovative projects that impact millions of customers worldwide.
📊 Role Analysis
Career Level: Mid-level to senior-level marketing role
Reporting Structure: This role reports directly to the Site Merchandising Manager
Work Arrangement: On-site, full-time position with some flexibility for remote work
Growth Opportunities:
- Potential to grow into a senior marketing role or management position within the company
- Opportunities to work on high-impact projects and gain exposure to various aspects of the business
- Chance to learn and develop skills in e-commerce, marketing, and project management
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the company and gain valuable experience in the e-commerce industry.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Mexico City, Mexico
Geographic Context:
- Mexico City is the capital and most populous city of Mexico, with a population of over 21 million people
- The city is known for its vibrant culture, rich history, and diverse cuisine
- Mexico City has a subtropical highland climate, with mild winters and warm summers
Work Schedule: Full-time, typically 40 hours per week, with some flexibility for remote work
ASSUMPTION: Working in Mexico City offers a unique cultural experience and the opportunity to live in a dynamic, bustling metropolis.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- On-site or virtual interview with the hiring manager and team members
- Final round interview with senior leadership
Key Assessment Areas:
- Cultural fit and alignment with Amazon's leadership principles
- Problem-solving skills and analytical thinking
- Marketing expertise and understanding of e-commerce trends
- Project management skills and ability to work cross-functionally
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills
- Showcase your understanding of Amazon's business and the role's requirements in your cover letter
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership, and teamwork
ATS Keywords: Marketing Manager, Site Merchandising, Content Marketing, E-commerce, Project Management, Customer Focus, Data Analysis, Visual Merchandising, Cross-functional Teams
ASSUMPTION: The application process for this role may be competitive, so it's essential to tailor your application materials and prepare thoroughly for interviews to demonstrate your qualifications and fit for the position.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Tableau or other data visualization tools
- CRM software (Salesforce, Marketo, etc.)
- Project management tools (Asana, Trello, etc.)
- E-commerce platforms (Amazon's own platform, Shopify, etc.)
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. Amazon provides training and resources to help employees develop the skills they need to succeed in their roles.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Ownership
- Invent and simplify
- Learn and be curious
- Hire and develop the best
- Insist on the highest standards
- Think big
- Bias for action
- Frugality
- Earn trust
Work Style:
- Fast-paced and dynamic work environment
- Collaborative and team-oriented culture
- Data-driven decision-making and continuous improvement
- Focus on innovation and long-term thinking
Self-Assessment Questions:
- Do you have a strong customer focus and a passion for creating exceptional shopping experiences?
- Are you comfortable working in a fast-paced, dynamic environment and navigating ambiguity?
- Do you have strong project management skills and the ability to work cross-functionally with various teams?
- Are you committed to continuous learning and improvement, and do you have a bias for action?
ASSUMPTION: Amazon's culture is fast-paced, innovative, and customer-centric. It's essential to be comfortable working in a dynamic environment and to have a strong customer focus to succeed in this role.
⚠️ Potential Challenges
- Working in a fast-paced, high-pressure environment with tight deadlines
- Navigating a large, complex organization with multiple stakeholders
- Managing cross-functional teams and balancing creative and technical requirements
- Adapting to changes in the e-commerce landscape and staying current with industry trends
ASSUMPTION: These challenges can be overcome with strong project management skills, a customer-centric mindset, and the ability to adapt and pivot in a dynamic work environment.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a strong emphasis on visual merchandising, content marketing, and e-commerce trends
- Unlike other marketing roles, this position requires a high degree of cross-functional collaboration and project management skills
- Career path for this role may lead to senior marketing roles or management positions within the company
ASSUMPTION: This role is unique in its focus on e-commerce merchandising and cross-functional collaboration, offering a distinct career path within the marketing field.
📝 Sample Projects
- Developing and executing a seasonal marketing campaign to drive traffic and conversions during the holiday shopping season
- Collaborating with cross-functional teams to launch a new product category on the Amazon platform, including site merchandising, content creation, and promotional strategies
- Conducting A/B testing and analyzing data to optimize site placements and improve customer experience
ASSUMPTION: These sample projects illustrate the hands-on, collaborative nature of the role and the opportunity to work on high-impact initiatives that drive business results.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role fit into the broader marketing strategy for the company?
- What are the most significant challenges facing the team currently, and how can this role help address them?
- What opportunities are there for professional growth and development within this role?
- How does the company support work-life balance for employees in this role?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership, and teamwork
- Research Amazon's business and the role's requirements to demonstrate your understanding and enthusiasm for the opportunity
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
