📌 Core Information
🔹 Job Title: Marketing Manager, Amazon Handmade
🔹 Company: Amazon
🔹 Location: Seattle, WA; Santa Monica, CA; New York, NY
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 16, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing seller operations for Amazon Handmade, a gated, 3P-only program.
- Optimizing seller application experience and criteria for quality and efficiency.
- Driving operational excellence in seller screening and audit processes.
- Leading end-to-end development and launch of new seller benefits.
- Identifying opportunities for process automation and efficiency.
- Designing and executing seller research to identify needs and validate proposed solutions.
ASSUMPTION: This role requires a strong understanding of both marketing and seller operations, as well as the ability to work collaboratively with various stakeholders.
📋 Key Responsibilities
✅ Own Handmade’s seller application experience, optimizing strategy/criteria for both quality and efficiency.
✅ Own key metrics including application volume, approval rates, and time-to-list, translating data insights into actionable strategies.
✅ Drive operational excellence in seller screening and audit processes.
✅ Lead end-to-end development and launch of new seller benefits, including fee structure, program access, and promotional tools.
✅ Identify opportunities for process automation and efficiency.
✅ Design and execute seller research to identify needs and validate proposed solutions.
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and operational execution, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 2-5 years of experience in product marketing, seller operations, or a related field.
Required Skills:
- Proven experience in product marketing and seller operations.
- Strong analytical skills and data-driven decision making.
- Excellent communication and collaboration skills.
- Ability to work cross-functionally with various teams.
- Proficient in Microsoft Office Suite and Google Suite.
Preferred Skills:
- Experience with Amazon Seller Central or similar platforms.
- Familiarity with artisan communities and handmade products.
- Fluency in multiple languages.
ASSUMPTION: While not explicitly stated, a strong understanding of Amazon's internal systems and processes would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a Marketing Manager with 2-5 years of experience in the Seattle area).
Benefits:
- Medical, dental, and vision insurance.
- 401(k) matching.
- Paid time off and holidays.
- Employee discounts on Amazon products.
- On-site fitness centers and wellness programs.
Working Hours: Full-time, typically Monday through Friday, 8:00 AM to 5:00 PM, with some flexibility for meetings and project deadlines.
ASSUMPTION: Salary range is estimated based on industry standards and may vary depending on the specific location and candidate's experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Amazon is a multinational technology company focused on e-commerce, cloud computing, digital streaming, and artificial intelligence.
Company Size: Amazon is a large company with over 1.3 million employees worldwide, providing ample opportunities for career growth and development.
Founded: Amazon was founded in 1994 by Jeff Bezos and is headquartered in Seattle, Washington.
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
- The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
- Amazon's mission is to be Earth's most customer-centric company.
Company Specialties:
- E-commerce platform and services.
- Cloud computing and infrastructure services (Amazon Web Services).
- Digital streaming and entertainment services (Amazon Prime Video, Amazon Music, etc.).
- Artificial intelligence and machine learning technologies.
Company Website: Amazon.com
ASSUMPTION: Amazon's large size and diverse business segments provide numerous opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, with opportunities for growth and advancement within Amazon's marketing organization.
Reporting Structure: The Marketing Manager, Amazon Handmade, will report directly to the Senior Marketing Manager or Marketing Director for Amazon Handmade.
Work Arrangement: This role is on-site, with the option to work remotely on a case-by-case basis, depending on the needs of the team and the project.
Growth Opportunities:
- Advancement to Senior Marketing Manager or Marketing Director roles within Amazon's marketing organization.
- Expansion into other areas of Amazon's business, such as Amazon Web Services, Amazon Prime Video, or Amazon Devices.
- Opportunities to work on high-impact projects and initiatives that drive Amazon's overall business strategy.
ASSUMPTION: Given Amazon's size and diversity, there are numerous opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Amazon's offices are modern, collaborative workspaces designed to foster innovation and creativity.
Office Location(s): Seattle, WA; Santa Monica, CA; New York, NY
Geographic Context:
- Seattle, WA: Known for its tech industry, vibrant culture, and natural beauty, Seattle offers a high quality of life with numerous outdoor activities, arts, and entertainment options.
- Santa Monica, CA: A beachfront city in Los Angeles County, Santa Monica is known for its mild climate, beautiful beaches, and thriving tech industry.
- New York, NY: A global hub for finance, media, and entertainment, New York City offers unparalleled cultural experiences, diverse neighborhoods, and a fast-paced work environment.
Work Schedule: The standard workweek is Monday through Friday, with some flexibility for meetings and project deadlines. Occasional weekend or evening work may be required to meet project deadlines.
ASSUMPTION: The work environment at Amazon is fast-paced, collaborative, and data-driven, with a strong focus on innovation and customer obsession.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screen with a recruiter or HR representative.
- Behavioral and situational interview with the hiring manager or a member of the marketing team.
- Final interview with the senior marketing manager or marketing director.
- Background check and offer extension.
Key Assessment Areas:
- Problem-solving skills and analytical thinking.
- Communication and collaboration skills.
- Understanding of Amazon's business and marketing strategies.
- Experience with seller operations or similar platforms.
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Be prepared to discuss your experience with seller operations, marketing strategies, and data analysis.
- Demonstrate your understanding of Amazon's business and commitment to customer obsession.
ATS Keywords: Amazon, Handmade, Seller Operations, Product Marketing, Data Analysis, Customer Obsession, Amazon Seller Central
ASSUMPTION: Amazon's interview process is designed to assess your problem-solving skills, analytical thinking, and cultural fit within the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint).
- Google Suite (Gmail, Google Drive, Google Docs, Google Sheets, Google Slides).
- Amazon Seller Central.
- Data analysis and visualization tools (e.g., Tableau, Power BI).
- Project management tools (e.g., Asana, Trello, JIRA).
ASSUMPTION: Familiarity with Amazon's internal systems and tools, as well as relevant industry-standard software, is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession.
- Ownership.
- Invent and simplify.
- Learn and be curious.
- Hire and develop the best.
- Insist on the highest standards.
- Think big.
- Bias for action.
- Frugality.
- Earn trust.
Work Style:
- Fast-paced and data-driven.
- Collaborative and cross-functional.
- Customer-centric and focused on innovation.
- Results-oriented and focused on delivering impact.
Self-Assessment Questions:
- Do you have a strong customer focus and a passion for delivering exceptional customer experiences?
- Are you comfortable working in a fast-paced, data-driven environment and making data-driven decisions?
- Do you have experience working collaboratively with cross-functional teams and stakeholders?
- Are you results-oriented and focused on delivering impact and driving business growth?
ASSUMPTION: Amazon's company culture is fast-paced, data-driven, and customer-centric, with a strong emphasis on innovation, collaboration, and results-oriented decision-making.
⚠️ Potential Challenges
- Managing a high volume of seller applications and ensuring the quality and authenticity of products listed on Amazon Handmade.
- Balancing the needs and priorities of artisan sellers with Amazon's overall business objectives and marketplace quality standards.
- Keeping up with the fast-paced and ever-evolving e-commerce landscape, as well as changes in Amazon's internal systems and processes.
- Navigating Amazon's large and complex organizational structure, with numerous stakeholders and competing priorities.
ASSUMPTION: These challenges are inherent to working in a dynamic, fast-paced environment like Amazon, and successful candidates will be able to adapt and thrive in this setting.
📈 Similar Roles Comparison
- Amazon Handmade Marketing Manager vs. Amazon Retail Marketing Manager: Both roles focus on driving customer acquisition and retention, but the Amazon Handmade role has a stronger focus on seller operations and managing a gated program.
- Amazon Handmade Marketing Manager vs. Industry-specific Marketing Manager: The Amazon Handmade role requires a strong understanding of Amazon's internal systems and processes, as well as the unique needs and challenges of the artisan community.
- Amazon Handmade Marketing Manager vs. Amazon Web Services Marketing Manager: Both roles require strong analytical skills and data-driven decision-making, but the Amazon Handmade role has a stronger focus on seller operations and managing a gated program, while the Amazon Web Services role focuses on driving adoption and usage of cloud computing services.
ASSUMPTION: While there are similarities between the Amazon Handmade Marketing Manager role and other marketing roles within Amazon, the unique aspects of the Amazon Handmade program require a specific set of skills and experiences.
📝 Sample Projects
- Developing and implementing a new seller onboarding process to improve time-to-list and reduce seller churn.
- Conducting market research to identify new opportunities for Amazon Handmade to expand its product offerings and reach new customers.
- Collaborating with the Amazon Handmade design team to create visually appealing and user-friendly seller dashboards and tools.
ASSUMPTION: These sample projects are designed to illustrate the types of initiatives and responsibilities that the Amazon Handmade Marketing Manager may be involved in, but the specific projects and priorities will vary depending on the team's needs and the overall business strategy.
❓ Key Questions to Ask During Interview
- How does Amazon Handmade fit into Amazon's overall business strategy, and how does this role contribute to that strategy?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Amazon support the growth and development of its marketing managers, and what opportunities are there for advancement within the organization?
- What are the key challenges facing Amazon Handmade, and how can this role help address them?
- How does Amazon measure the success of its marketing initiatives, and what metrics are most important for this role?
ASSUMPTION: These questions are designed to help you better understand the role, the team, and the organization, as well as to demonstrate your interest in and preparation for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight relevant experience and skills for this role, including your experience with seller operations, marketing strategies, and data analysis.
- Prepare examples of your experience with process improvement, data analysis, and stakeholder management.
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, analytical thinking, and cultural fit within the organization.
- Follow up with the recruiter or HR representative within one week of submitting your application to confirm receipt and express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
