🔹 Job Title: Marketing Manager, Americas, Core Games (CONTRACT)
🔹 Company: 2K Games
🔹 Location: Novato, California, United States
🔹 Job Type: Contract
🔹 Category: Marketing
🔹 Date Posted: 2025-04-15
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of the gaming industry, consumer behavior, and marketing trends to effectively drive and optimize campaigns.
✅ Campaign Execution & Coordination: Report into the Sr. Manager of marketing to help execute integrated marketing plans for allocated video game titles. Ensure all components (creative assets, media placements, promotional activities) are delivered on time and within scope. Maintain detailed documentation of campaign activities, including timelines, budgets, and asset lists.
✅ Project Management & Timeline Management: Act as project management point of contact for paid media agencies, ensuring all media partner specifications are up-to-date and correct and provided to creative teams in a timely manner. Ensure that all marketing activities, events, and promotions are executed according to the agreed-upon timelines. Regularly track and update key campaign documents and share status with internal stakeholders on the status of campaigns and ensure milestones are met. Track ongoing campaigns and promotions to ensure they’re executing as planned. Work with internal teams to optimize campaigns, resolve issues, and make adjustments as necessary to keep things on track and efficient.
✅ Briefing: Write clear, detailed briefing documents for external agencies and internal creative services teams, ensuring all campaign objectives, key deliverables, timelines, and brand guidelines are clearly communicated. Drive creative assets development, review and approval process and are delivered on time. Review custom content and prepare notes for final review for Sr. Manager. Manage the feedback loop to ensure creative assets align with marketing goals, best practices and high quality.
✅ Creative Asset Management: Work closely with internal and external creative teams to ensure assets meet the campaign brief and requirements and are delivered on time. Work closely with the creative teams to produce high-quality, on-brand assets that support the marketing strategy and brand identity. Maintain close communication with media agencies to ensure all media materials are delivered and placed as planned. Oversee the trafficking, versioning, and delivery of all creative assets (paid media, retail, influencer) across different channels.
✅ Budget & Financing Tracking and reporting: Process vendor contracts and RFPs. Create and reconcile POs, process invoices for payments and work with Sr. manager to update budget tracker and monitor campaign budgets, ensuring that all activities remain within budget.
✅ Cross-Department Collaboration: Liaison between different teams to coordinate activities and resolve any blockers that arise. Provide regular status updates to senior managers and stakeholders on progress, challenges, and outcomes.
✅ Reporting & Documentation: Maintain detailed documentation of campaign activities, including timelines, budgets, and asset lists. Provide regular status updates to senior managers and stakeholders on progress, challenges, and outcomes.
✅ Campaign Monitoring & Optimization: Partner with the Performance Marketing, Commercial, and Analytics teams to gather insights on game behaviors, sales performance, audience engagement, and KPIs. Use this data to continuously optimize campaigns, ensuring marketing efforts meet or exceed targets
✅ Influencer Marketing Support: Support the implementation of influencer campaigns. Work closely with the influencer marketing point persons by reviewing content for approvals, help troubleshoot, and make sure that campaigns go live on time. Help track performance and ensure campaign goals are met.
✅ Retail and Promotional Activities: Support the execution of retail marketing campaigns, including working with the Channel/Sales teams to ensure all promotional materials are prepared and delivered on time. Track promotional activities to ensure they align with the sales plan and update the team on progress.
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with cross-functional teams to ensure successful campaign execution and optimization.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum of 4 years of experience in marketing, specifically within the video game industry or a similar entertainment industry role
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in creative agency project management and fluency in Spanish may have an advantage in this role.
Salary Range: $62.00 - $65.00 per hour. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations.
Benefits:
Working Hours: 40 hours per week. This role is a hybrid position, with a mix of on-site and remote work.
ASSUMPTION: The salary range provided is an estimate based on the information given in the job listing. Actual compensation may vary based on the factors mentioned.
Industry: 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Their portfolio includes critically-acclaimed franchises such as NBA 2K, BioShock, Borderlands, The Darkness, Mafia, Sid Meier’s Civilization, WWE 2K, and XCOM.
Company Size: 1,001-5,000 employees. As a mid-sized company, 2K Games offers a mix of structured processes and agile decision-making, providing opportunities for both career growth and mentorship.
Founded: 2005. 2K Games has been a leader in the video game publishing industry for nearly two decades, with a strong focus on quality and innovation.
Company Description:
Company Specialties:
Company Website: http://www.2k.com
ASSUMPTION: 2K Games is a well-established company in the video game industry, with a strong focus on quality and innovation. Their commitment to creating an inclusive work environment makes them an attractive employer for diverse talent.
Career Level: Mid-level marketing role with potential for growth and advancement within the company
Reporting Structure: This role reports directly to the Sr. Manager of Marketing, with potential for cross-functional collaboration with various teams, including creative services, paid media agencies, and internal stakeholders
Work Arrangement: Hybrid work arrangement, with a mix of on-site and remote work. The specific office location is Novato, California
Growth Opportunities:
ASSUMPTION: This role offers strong growth opportunities for the right candidate, with potential for career advancement and the chance to work on multiple gaming titles.
Office Type: Hybrid office environment, with a mix of on-site and remote work
Office Location(s): Novato, California
Geographic Context:
Work Schedule: The work schedule for this role is 40 hours per week, with a mix of on-site and remote work. The specific work arrangement may vary depending on the needs of the company and the individual employee.
ASSUMPTION: The hybrid work arrangement offers flexibility for employees, allowing them to balance their work and personal lives more effectively. The location of Novato provides easy access to outdoor activities and a high quality of life, despite the higher cost of living.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing, Campaign Execution, Project Management, Creative Asset Management, Budget Tracking, Cross-Department Collaboration, Data Analysis, Influencer Marketing, Retail Marketing, Consumer Behavior, Gaming Industry
ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing strategy and campaign planning skills, project management skills, communication and collaboration skills, industry knowledge and trends, and data analysis and optimization skills. Demonstrating relevant experience and enthusiasm for the gaming industry will be crucial for success.
ASSUMPTION: Familiarity with project management tools, marketing automation platforms, social media management tools, analytics tools, and creative design tools will be beneficial for success in this role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who align with 2K Games' values and work style, and who can answer yes to the self-assessment questions, will be a strong fit for this role.
ASSUMPTION: Candidates should be aware of the potential challenges of this role and be prepared to address them effectively.
ASSUMPTION: While this role shares similarities with other marketing manager positions, its focus on the gaming industry and the specific challenges and opportunities it presents make it unique.
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, providing candidates with a clear understanding of the work they will be expected to perform.
ASSUMPTION: Asking these questions during the interview will help candidates gain a deeper understanding of the role, the company culture, and the expectations for success.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.