B

Marketing Manager, AMERS

Benchling
Full-time
On-site
San Francisco, California, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Manager, AMERS

πŸ”Ή Company: Benchling

πŸ”Ή Location: San Francisco, California

πŸ”Ή Job Type: Hybrid (3 days on-site)

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 5, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site (3 days per week)

πŸš€ Job Overview

Key aspects of this role include:

  • Driving field and demand generation marketing efforts across the AMERS region
  • Crafting and optimizing full-funnel campaigns to engage key personas and generate high-quality pipeline
  • Collaborating closely with regional sales leadership and account executives to develop territory plans and align on pipeline and revenue goals
  • Planning and executing field events, third-party conferences, executive dinners, and customer experiences
  • Localizing messaging and content for regional markets in partnership with cross-functional teams

ASSUMPTION: This role requires a strategic and hands-on marketing professional with a strong understanding of B2B SaaS marketing and experience supporting field sales teams.

πŸ“‹ Key Responsibilities

βœ… Lead the marketing strategy and execution for a designated territory in the AMERS region, aligned with pipeline goals, market dynamics, and regional opportunities

βœ… Design and execute integrated, multi-channel campaigns (digital, field, and partner-led) that engage target personas and drive pipeline in key markets

βœ… Collaborate closely with regional sales leadership and account executives to develop territory plans, support field needs, and align on pipeline and revenue goals

βœ… Plan and execute field events, third-party conferences, executive dinners, and customer experiences that align with campaign objectives

βœ… Localize messaging and content for regional markets in partnership with product marketing, brand, and content teams

βœ… Establish campaign KPIs and use dashboards to report on pipeline contribution, lead conversion, and overall campaign performance

βœ… Work with marketing operations to ensure accurate attribution, lead management, and campaign tracking

βœ… Apply a test-and-learn approach to refine campaign and program strategy based on performance insights and feedback

ASSUMPTION: This role involves managing end-to-end campaign execution while contributing to high-level regional marketing planning.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, communications, business, or a related field

Experience: Proven B2B marketing experience, ideally in enterprise SaaS or life sciences/biotech, with a strong foundation in demand generation and field marketing

Required Skills:

  • Proven track record of owning and executing integrated marketing programs that drive pipeline and revenue
  • Strong analytical skills and data-driven decision-making
  • Familiarity with marketing and CRM tools such as Salesforce and Marketo
  • Excellent project management and organizational skills
  • Ability to thrive in a fast-paced, collaborative, and high-growth environment
  • Excellent English and communication skills

Preferred Skills:

  • Experience supporting field sales teams with strong interlock, communication, and alignment on goals
  • Fluency in additional languages relevant to the AMERS region

ASSUMPTION: The ideal candidate will have a strategic mindset, be hands-on, and possess strong analytical skills to excel in this role.

πŸ’° Compensation & Benefits

Salary Range: $139,000 to $188,129 per year (based on job-related skills, experience, qualifications, interview performance, and work location)

Benefits:

  • Competitive total rewards package
  • Broad range of medical, dental, and vision plans for employees and their dependents
  • Fertility healthcare and family-forming benefits
  • Four months of fully paid parental leave
  • 401(k) + Employer Match
  • Commuter benefits for in-office employees and a generous home office set up stipend for remote employees
  • Mental health benefits, including therapy and coaching, for employees and their dependents
  • Monthly Wellness stipend
  • Learning and development stipend
  • Generous and flexible vacation
  • Company-wide Winter holiday shutdown
  • Sabbaticals for 5-year and 10-year anniversaries

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on market data and may vary depending on the candidate's skills, experience, and interview performance.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Biotechnology software development

Company Size: 501-1,000 employees (mid-sized company with a collaborative and innovative work environment)

Founded: 2012 ( Benchling has a well-established presence in the biotech industry)

Company Description:

  • Benchling’s mission is to unlock the power of biotechnology by providing an R&D Cloud that powers the development of breakthrough products and accelerates time to milestone and market
  • Benchling serves the world’s most innovative biotech companies, helping them to bring modern software to modern science
  • Benchling offers a flexible hybrid work arrangement, with employees expected to be on-site 3 days per week

Company Specialties:

  • Biotechnology software development
  • R&D Cloud solutions
  • Collaborative and innovative work environment

Company Website: https://www.benchling.com

ASSUMPTION: Benchling is a well-established company in the biotech industry, offering a competitive total rewards package and a flexible hybrid work arrangement.

πŸ“Š Role Analysis

Career Level: Mid-level to senior marketing role, with opportunities for growth and advancement within the company

Reporting Structure: This role reports directly to the Senior Marketing Manager, AMERS and collaborates closely with regional sales leadership and account executives

Work Arrangement: Hybrid (3 days on-site, with the remaining days worked remotely)

Growth Opportunities:

  • Advancement to a senior marketing role within the company
  • Expansion of responsibilities to cover additional regions or product lines
  • Potential to take on a leadership role within the marketing department

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for career advancement within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with on-site amenities

Office Location(s): 680 Folsom St, 8th Floor, San Francisco, California 94107, US

Geographic Context:

  • San Francisco is a major hub for the biotech industry, offering ample opportunities for networking and professional growth
  • The office is located in the South of Market (SoMa) neighborhood, with easy access to public transportation and nearby amenities
  • The region experiences a Mediterranean climate, with mild winters and warm, dry summers

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely 2 days per week

ASSUMPTION: The office location offers a vibrant and dynamic work environment, with ample opportunities for professional growth and development.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the hiring manager
  • In-depth behavioral and skills-based interview with the marketing team
  • Final interview with the Senior Marketing Manager, AMERS
  • Background check and offer extension

Key Assessment Areas:

  • Marketing strategy and planning
  • Campaign execution and optimization
  • Sales alignment and collaboration
  • Project management and organizational skills
  • Analytical skills and data-driven decision-making

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills
  • Prepare examples of successful marketing campaigns you’ve executed, with a focus on pipeline generation and revenue growth
  • Demonstrate your ability to work collaboratively with sales teams and align on pipeline and revenue goals
  • Showcase your strong analytical skills and data-driven approach to marketing

ATS Keywords: B2B SaaS marketing, demand generation, field marketing, campaign execution, project management, Salesforce, Marketo, pipeline generation, revenue growth, sales alignment, data-driven marketing

ASSUMPTION: The interview process will focus on assessing the candidate’s marketing strategy and planning skills, as well as their ability to execute campaigns and collaborate with sales teams.

πŸ› οΈ Tools & Technologies

  • Salesforce
  • Marketo
  • Google Analytics
  • Microsoft Office Suite
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools is required for this role, with a focus on Salesforce and Marketo for campaign execution and tracking.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Collaborative and innovative work environment
  • Focus on customer success and satisfaction
  • Continuous learning and growth
  • Diversity, equity, and inclusion

Work Style:

  • Fast-paced and dynamic work environment
  • Strong emphasis on collaboration and teamwork
  • Data-driven decision-making and continuous improvement
  • Flexible and adaptable to changing priorities and market conditions

Self-Assessment Questions:

  • Do you thrive in a fast-paced, collaborative work environment?
  • Are you comfortable working with data and using it to inform marketing strategies?
  • Can you effectively balance multiple campaigns and stakeholder groups?
  • Are you able to adapt to changing priorities and market conditions?

ASSUMPTION: Benchling values candidates who are collaborative, innovative, and data-driven, with a strong focus on customer success and continuous learning and growth.

⚠️ Potential Challenges

  • Managing multiple campaigns and stakeholder groups simultaneously
  • Balancing the needs of regional markets with global marketing strategies
  • Keeping up with the fast-paced and dynamic work environment
  • Adapting to changing market conditions and priorities

ASSUMPTION: These challenges require strong project management, organizational, and adaptability skills to succeed in this role.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on driving field and demand generation marketing efforts across the AMERS region
  • Unlike other marketing roles, this position requires a strong understanding of B2B SaaS marketing and experience supporting field sales teams
  • Career path comparison: This role offers significant growth opportunities, with a clear path for advancement within the company

ASSUMPTION: This role is distinct in its regional focus and requirement for B2B SaaS marketing experience, with ample opportunities for career growth and advancement.

πŸ“ Sample Projects

  • Planning and executing a regional marketing event to drive pipeline and accelerate in-pipe deals
  • Collaborating with the cross-functional marketing team to develop a high-performing nurture stream for target personas in the AMERS region
  • Executing a digital marketing campaign to increase lead generation and engagement, with a focus on pipeline contribution and revenue growth

ASSUMPTION: These sample projects demonstrate the candidate’s ability to execute campaigns, collaborate with cross-functional teams, and drive pipeline generation and revenue growth.

❓ Key Questions to Ask During Interview

  • How does this role fit into the overall marketing strategy for the AMERS region?
  • What are the key priorities for the first 30, 60, and 90 days in this role?
  • How does the marketing team collaborate with sales to align on pipeline and revenue goals?
  • What opportunities are there for growth and advancement within the company?
  • How does Benchling support work-life balance for its employees?

ASSUMPTION: These questions will help the candidate understand the role’s priorities, growth opportunities, and work-life balance at Benchling.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills
  • Prepare examples of successful marketing campaigns you’ve executed, with a focus on pipeline generation and revenue growth
  • Demonstrate your ability to work collaboratively with sales teams and align on pipeline and revenue goals
  • Showcase your strong analytical skills and data-driven approach to marketing
  • Follow up with the hiring manager one week after submitting your application to inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.