📌 Core Information
🔹 Job Title: Marketing Manager, AMERS
🔹 Company: Benchling
🔹 Location: San Francisco, California
🔹 Job Type: Hybrid (3 days on-site)
🔹 Category: Marketing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (3 days per week)
🚀 Job Overview
Key aspects of this role include:
- Driving field and demand generation marketing efforts across the AMERS region
- Crafting and optimizing full-funnel campaigns to engage key personas and generate high-quality pipeline
- Collaborating closely with regional sales leadership and account executives to develop territory plans and align on pipeline and revenue goals
- Planning and executing field events, third-party conferences, executive dinners, and customer experiences
- Localizing messaging and content for regional markets in partnership with cross-functional teams
ASSUMPTION: This role requires a strategic and hands-on marketing professional with a strong understanding of B2B SaaS marketing and experience supporting field sales teams.
📋 Key Responsibilities
✅ Lead the marketing strategy and execution for a designated territory in the AMERS region, aligned with pipeline goals, market dynamics, and regional opportunities
✅ Design and execute integrated, multi-channel campaigns (digital, field, and partner-led) that engage target personas and drive pipeline in key markets
✅ Collaborate closely with regional sales leadership and account executives to develop territory plans, support field needs, and align on pipeline and revenue goals
✅ Plan and execute field events, third-party conferences, executive dinners, and customer experiences that align with campaign objectives
✅ Localize messaging and content for regional markets in partnership with product marketing, brand, and content teams
✅ Establish campaign KPIs and use dashboards to report on pipeline contribution, lead conversion, and overall campaign performance
✅ Work with marketing operations to ensure accurate attribution, lead management, and campaign tracking
✅ Apply a test-and-learn approach to refine campaign and program strategy based on performance insights and feedback
ASSUMPTION: This role involves managing end-to-end campaign execution while contributing to high-level regional marketing planning.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, communications, business, or a related field
Experience: Proven B2B marketing experience, ideally in enterprise SaaS or life sciences/biotech, with a strong foundation in demand generation and field marketing
Required Skills:
- Proven track record of owning and executing integrated marketing programs that drive pipeline and revenue
- Strong analytical skills and data-driven decision-making
- Familiarity with marketing and CRM tools such as Salesforce and Marketo
- Excellent project management and organizational skills
- Ability to thrive in a fast-paced, collaborative, and high-growth environment
- Excellent English and communication skills
Preferred Skills:
- Experience supporting field sales teams with strong interlock, communication, and alignment on goals
- Fluency in additional languages relevant to the AMERS region
ASSUMPTION: The ideal candidate will have a strategic mindset, be hands-on, and possess strong analytical skills to excel in this role.
💰 Compensation & Benefits
Salary Range: $139,000 to $188,129 per year (based on job-related skills, experience, qualifications, interview performance, and work location)
Benefits:
- Competitive total rewards package
- Broad range of medical, dental, and vision plans for employees and their dependents
- Fertility healthcare and family-forming benefits
- Four months of fully paid parental leave
- 401(k) + Employer Match
- Commuter benefits for in-office employees and a generous home office set up stipend for remote employees
- Mental health benefits, including therapy and coaching, for employees and their dependents
- Monthly Wellness stipend
- Learning and development stipend
- Generous and flexible vacation
- Company-wide Winter holiday shutdown
- Sabbaticals for 5-year and 10-year anniversaries
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on market data and may vary depending on the candidate's skills, experience, and interview performance.
📌 Applicant Insights
🔍 Company Context
Industry: Biotechnology software development
Company Size: 501-1,000 employees (mid-sized company with a collaborative and innovative work environment)
Founded: 2012 ( Benchling has a well-established presence in the biotech industry)
Company Description:
- Benchling’s mission is to unlock the power of biotechnology by providing an R&D Cloud that powers the development of breakthrough products and accelerates time to milestone and market
- Benchling serves the world’s most innovative biotech companies, helping them to bring modern software to modern science
- Benchling offers a flexible hybrid work arrangement, with employees expected to be on-site 3 days per week
Company Specialties:
- Biotechnology software development
- R&D Cloud solutions
- Collaborative and innovative work environment
Company Website: https://www.benchling.com
ASSUMPTION: Benchling is a well-established company in the biotech industry, offering a competitive total rewards package and a flexible hybrid work arrangement.
📊 Role Analysis
Career Level: Mid-level to senior marketing role, with opportunities for growth and advancement within the company
Reporting Structure: This role reports directly to the Senior Marketing Manager, AMERS and collaborates closely with regional sales leadership and account executives
Work Arrangement: Hybrid (3 days on-site, with the remaining days worked remotely)
Growth Opportunities:
- Advancement to a senior marketing role within the company
- Expansion of responsibilities to cover additional regions or product lines
- Potential to take on a leadership role within the marketing department
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for career advancement within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with on-site amenities
Office Location(s): 680 Folsom St, 8th Floor, San Francisco, California 94107, US
Geographic Context:
- San Francisco is a major hub for the biotech industry, offering ample opportunities for networking and professional growth
- The office is located in the South of Market (SoMa) neighborhood, with easy access to public transportation and nearby amenities
- The region experiences a Mediterranean climate, with mild winters and warm, dry summers
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely 2 days per week
ASSUMPTION: The office location offers a vibrant and dynamic work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth behavioral and skills-based interview with the marketing team
- Final interview with the Senior Marketing Manager, AMERS
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning
- Campaign execution and optimization
- Sales alignment and collaboration
- Project management and organizational skills
- Analytical skills and data-driven decision-making
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you’ve executed, with a focus on pipeline generation and revenue growth
- Demonstrate your ability to work collaboratively with sales teams and align on pipeline and revenue goals
- Showcase your strong analytical skills and data-driven approach to marketing
ATS Keywords: B2B SaaS marketing, demand generation, field marketing, campaign execution, project management, Salesforce, Marketo, pipeline generation, revenue growth, sales alignment, data-driven marketing
ASSUMPTION: The interview process will focus on assessing the candidate’s marketing strategy and planning skills, as well as their ability to execute campaigns and collaborate with sales teams.
🛠️ Tools & Technologies
- Salesforce
- Marketo
- Google Analytics
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is required for this role, with a focus on Salesforce and Marketo for campaign execution and tracking.
👔 Cultural Fit Considerations
Company Values:
- Collaborative and innovative work environment
- Focus on customer success and satisfaction
- Continuous learning and growth
- Diversity, equity, and inclusion
Work Style:
- Fast-paced and dynamic work environment
- Strong emphasis on collaboration and teamwork
- Data-driven decision-making and continuous improvement
- Flexible and adaptable to changing priorities and market conditions
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative work environment?
- Are you comfortable working with data and using it to inform marketing strategies?
- Can you effectively balance multiple campaigns and stakeholder groups?
- Are you able to adapt to changing priorities and market conditions?
ASSUMPTION: Benchling values candidates who are collaborative, innovative, and data-driven, with a strong focus on customer success and continuous learning and growth.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholder groups simultaneously
- Balancing the needs of regional markets with global marketing strategies
- Keeping up with the fast-paced and dynamic work environment
- Adapting to changing market conditions and priorities
ASSUMPTION: These challenges require strong project management, organizational, and adaptability skills to succeed in this role.
📈 Similar Roles Comparison
- This role is unique in its focus on driving field and demand generation marketing efforts across the AMERS region
- Unlike other marketing roles, this position requires a strong understanding of B2B SaaS marketing and experience supporting field sales teams
- Career path comparison: This role offers significant growth opportunities, with a clear path for advancement within the company
ASSUMPTION: This role is distinct in its regional focus and requirement for B2B SaaS marketing experience, with ample opportunities for career growth and advancement.
📝 Sample Projects
- Planning and executing a regional marketing event to drive pipeline and accelerate in-pipe deals
- Collaborating with the cross-functional marketing team to develop a high-performing nurture stream for target personas in the AMERS region
- Executing a digital marketing campaign to increase lead generation and engagement, with a focus on pipeline contribution and revenue growth
ASSUMPTION: These sample projects demonstrate the candidate’s ability to execute campaigns, collaborate with cross-functional teams, and drive pipeline generation and revenue growth.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the AMERS region?
- What are the key priorities for the first 30, 60, and 90 days in this role?
- How does the marketing team collaborate with sales to align on pipeline and revenue goals?
- What opportunities are there for growth and advancement within the company?
- How does Benchling support work-life balance for its employees?
ASSUMPTION: These questions will help the candidate understand the role’s priorities, growth opportunities, and work-life balance at Benchling.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you’ve executed, with a focus on pipeline generation and revenue growth
- Demonstrate your ability to work collaboratively with sales teams and align on pipeline and revenue goals
- Showcase your strong analytical skills and data-driven approach to marketing
- Follow up with the hiring manager one week after submitting your application to inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
