Marketing Manager, ANZ

📌 Core Information

🔹 Job Title: Marketing Manager, ANZ

🔹 Company: Razer Inc.

🔹 Location: Remote, Australia

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Australia)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing regional marketing strategies across key areas: channel marketing, new product introduction (NPI), and brand building.
• Leading end-to-end NPI marketing plans, from go-to-market strategy to sustained campaigns that drive sales, market share, and brand relevance.
• Collaborating closely with regional HQ and global teams to localize and/or create compelling campaign assets tailored to the Australian market.
• Managing local agency relationships to ensure timely and high-quality execution of quarterly plans.
• Analyzing campaign results and market trends to optimize future marketing strategies and support data-driven decision-making.
• Championing brand alignment across all consumer touchpoints, including retail, digital, social, and events.

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and a deep understanding of the gaming community and consumer behavior.

📋 Key Responsibilities

✅ Lead the development and execution of regional marketing strategies across key areas: channel marketing, new product introduction (NPI), and brand building.

✅ Own end-to-end NPI marketing plans, from go-to-market strategy to sustained campaigns that drive sales, market share, and brand relevance.

✅ Collaborate closely with regional HQ and global teams to localize and/or create compelling campaign assets tailored to the Australian market.

✅ Manage local agency relationships — including onboarding, performance reviews, and renewals — to ensure timely and high-quality execution of quarterly plans.

✅ Analyze campaign results and market trends to optimize future marketing strategies and support data-driven decision-making.

✅ Champion brand alignment across all consumer touchpoints, including retail, digital, social, and events.

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication and project management skills.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or related field; Master’s degree a plus.

Experience: 8–10 years of hands-on marketing experience, preferably in gaming, tech, or consumer electronics industries.

Required Skills:

• Proven success in driving integrated marketing strategies and product launches within fast-paced, competitive environments.
• Deep understanding of the gaming community, consumer behavior, and esports culture.
• Skilled in stakeholder management and cross-functional collaboration across regional and global teams.
• Familiar with digital and social trends, channel dynamics, and media optimization strategies.
• Comfortable working with marketing technology tools, including AI platforms for content ideation and productivity.

Preferred Skills:

• Working with esports events and teams
• Working knowledge of Photoshop or basic design principles.

ASSUMPTION: Candidates with experience in the gaming industry and familiarity with gaming culture will have a significant advantage in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role in Australia with 8-10 years of experience, the estimated salary range is AUD 120,000 - 160,000 per annum.

Benefits:

• Health insurance
• Retirement savings plan
• Employee stock purchase plan
• Generous vacation and leave policies
• Gaming hardware and software perks

Working Hours: Full-time, with flexible hours and remote work options available.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and skills. Benefits may also vary based on the candidate's location and employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Razer operates in the competitive gaming hardware and software industry, with a focus on providing high-performance products and services for gamers.

Company Size: Razer is a mid-sized company with approximately 1,000-5,000 employees worldwide, providing a dynamic and collaborative work environment.

Founded: Razer was founded in 2005 and has since grown to become a leading global brand in the gaming industry.

Company Description:

• Razer is a lifestyle brand for gamers, focused on providing innovative hardware, software, and services.
• The company is known for its high-quality gaming peripherals, including keyboards, mice, headsets, and controllers.
• Razer also offers a software platform, Razer Synapse, which allows users to customize their hardware and manage their gaming profiles.

Company Specialties:

• Gaming peripherals
• Gaming systems
• Software ecosystems
• Internet of things
• Android and iOS development
• Wearable technology
• Audio products
• Consumer electronics
• Home entertainment
• Virtual reality
• Mobile gaming
• Open-source development
• x86 and WDM technologies

Company Website: www.razer.com

ASSUMPTION: Razer's focus on the gaming industry and commitment to providing high-quality products and services make it an attractive employer for gaming enthusiasts and professionals alike.

📊 Role Analysis

Career Level: This role is a mid-level management position, reporting directly to the Regional Marketing Director.

Reporting Structure: The Marketing Manager, ANZ will oversee local marketing teams and agency relationships, collaborating closely with regional HQ and global teams.

Work Arrangement: This role offers a flexible work arrangement, with a mix of remote work and on-site collaboration with local teams and agencies.

Growth Opportunities:

• Progression to a senior marketing role within Razer's global organization.
• Expansion into other regional marketing roles or functional specializations within the marketing department.
• Opportunities to work on high-impact projects and campaigns, driving brand growth and market share.

ASSUMPTION: This role offers significant opportunities for career growth and development within Razer's global organization.

🌍 Location & Work Environment

Office Type: Remote, with occasional on-site collaboration with local teams and agencies.

Office Location(s): Remote work from anywhere in Australia.

Geographic Context:

• The Australian gaming market is one of the largest and most competitive in the Asia-Pacific region.
• Australia has a strong gaming culture, with a diverse range of gaming events, esports tournaments, and community initiatives.
• The ANZ region is a strategic market for Razer, with significant growth potential and a strong brand presence.

Work Schedule: Full-time, with flexible hours and the ability to work remotely.

ASSUMPTION: The remote work arrangement for this role allows for a better work-life balance and the ability to work from anywhere in Australia.

💼 Interview & Application Insights

Typical Process:

• Online application submission and resume screening.
• Phone or video call with the HR team to discuss the role and assess cultural fit.
• In-depth interview with the hiring manager and/or marketing team members to evaluate skills and experience.
• Case study or project presentation to demonstrate problem-solving and strategic thinking skills.
• Final interview with the Regional Marketing Director to discuss career growth and expectations.

Key Assessment Areas:

• Marketing strategy and planning
• Campaign execution and project management
• Stakeholder management and communication
• Data analysis and reporting
• Brand management and alignment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on the gaming industry.
• Prepare a case study or project presentation that demonstrates your ability to develop and execute successful marketing campaigns in a competitive environment.
• Research Razer's brand and products to ensure a strong understanding of the company and its offerings.

ATS Keywords: Marketing strategy, campaign execution, project management, stakeholder management, data analysis, brand management, gaming industry, competitive environment, product launches, channel marketing, NPI, esports culture.

ASSUMPTION: The application process for this role is designed to assess the candidate's marketing skills, strategic thinking, and cultural fit within Razer's organization.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Social media management tools (e.g., Hootsuite, Sprout Social)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management software (e.g., Asana, Trello)
• AI platforms for content ideation and productivity (e.g., ChatGPT, Copilot, Gemini)

ASSUMPTION: Familiarity with these tools and technologies is not required but would be an asset for candidates applying for this role.

👔 Cultural Fit Considerations

Company Values:

• Gaming-centric: Razer is passionate about gaming and creating products that enhance the gaming experience.
• Innovative: Razer is committed to pushing the boundaries of technology and design to create cutting-edge products.
• Performance-driven: Razer is focused on delivering high-quality products and services that meet the needs of its customers.

Work Style:

• Collaborative: Razer values teamwork and cross-functional collaboration to drive success.
• Dynamic: Razer operates in a fast-paced and ever-changing environment, requiring employees to be adaptable and responsive to change.
• Gaming enthusiast: Razer employees are passionate about gaming and the gaming community.

Self-Assessment Questions:

• How do you align with Razer's gaming-centric culture and values?
• How do you approach working collaboratively with cross-functional teams and stakeholders?
• How do you stay up-to-date with the latest trends and developments in the gaming industry?

ASSUMPTION: Candidates who are passionate about gaming, innovative, performance-driven, and collaborative will be a strong fit for Razer's company culture.

⚠️ Potential Challenges

• The competitive gaming hardware and software market requires constant innovation and adaptation to maintain a strong brand presence.
• The remote work arrangement may present challenges in terms of communication and collaboration with local teams and agencies.
• The fast-paced nature of the gaming industry may require candidates to be adaptable and responsive to change.
• The Australian gaming market is diverse and dynamic, requiring a deep understanding of consumer behavior and preferences.

ASSUMPTION: Candidates who are adaptable, resilient, and able to thrive in a fast-paced and competitive environment will be well-suited to this role.

📈 Similar Roles Comparison

• This role differs from other marketing roles in the gaming industry in its focus on the Australian market and regional marketing strategies.
• The gaming industry is characterized by rapid innovation and a strong focus on consumer engagement and community building.
• Career progression in this role may involve moving into senior marketing roles within Razer's global organization or specializing in functional areas such as brand management or event marketing.

ASSUMPTION: Candidates who are interested in regional marketing and have experience in the gaming industry will find this role particularly appealing.

📝 Sample Projects

• Developing and executing a regional marketing campaign to launch a new gaming headset in the Australian market.
• Analyzing market trends and consumer behavior to optimize marketing strategies and improve campaign performance.
• Managing local agency relationships to ensure timely and high-quality execution of quarterly marketing plans.

ASSUMPTION: These sample projects provide insight into the day-to-day responsibilities and strategic focus of the Marketing Manager, ANZ role.

❓ Key Questions to Ask During Interview

• How does this role fit into Razer's global marketing strategy, and what are the key priorities for the first 90 days?
• What are the most significant challenges facing the gaming hardware and software market in Australia, and how can this role address them?
• How does Razer support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does Razer foster a culture of innovation and continuous improvement within its marketing department?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and the gaming industry, as well as their ability to drive strategic and impactful marketing initiatives.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on the gaming industry.
• Prepare a case study or project presentation that demonstrates your ability to develop and execute successful marketing campaigns in a competitive environment.
• Research Razer's brand and products to ensure a strong understanding of the company and its offerings.
• Follow up with the Razer HR team one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.